---
title: "Mattress brands in United States: Which are searched most?"
description: "Compare brands selling mattresses for home bedrooms. Share of Search among Purple, Saatva, Nectar Sleep, Casper, Brooklyn Bedding and Sealy, the mattress brands Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-mattress-brands"
publisher: "Brandwave"
---

# Mattress brands in United States: Which are searched most?

Compare brands selling mattresses for home bedrooms. Share of Search among Purple, Saatva, Nectar Sleep, Casper, Brooklyn Bedding and Sealy, the mattress brands Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Mattress brands
- **Market**: United States
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Purple, 30.8%

## Which brand is most popular in search among mattress brands in United States?

- Purple and Saatva share the highest estimated Share of Search among mattress brands in United States, at 30.8% and 30.4% in September 2026.
- Across the 12 months ending September 2026, Purple’s estimated Share of Search among mattress brands in United States decreased from 32.6% to 30.8%.
- Across the 12 months ending September 2026, Saatva’s estimated Share of Search among mattress brands in United States increased from 27.4% to 30.4%.
- Across the 12 months ending September 2026, Nectar Sleep’s estimated Share of Search among mattress brands in United States decreased from 22.9% to 21.4%.
- Across the 12 months ending September 2026, Casper’s estimated Share of Search among mattress brands in United States decreased from 8.9% to 8.3%.
- Across the 12 months ending September 2026, Brooklyn Bedding’s estimated Share of Search among mattress brands in United States increased from 4.9% to 6.5%.
- Across the 12 months ending September 2026, Sealy’s estimated Share of Search among mattress brands in United States decreased from 3.3% to 2.6%.
- Across the 12 months ending September 2026, Purple’s estimated Share of Search among mattress brands in United States peaked at 33.8% in December 2025 and was lowest at 27.6% in July 2026.
- Across the 12 months ending September 2026, Saatva’s estimated Share of Search among mattress brands in United States peaked at 36.4% in February 2026 and was lowest at 23.8% in December 2025.
- Across the 12 months ending September 2026, Nectar Sleep’s estimated Share of Search among mattress brands in United States peaked at 25.8% in January 2026 and was lowest at 21.2% in February 2026.
- Across the 12 months ending September 2026, Casper’s estimated Share of Search among mattress brands in United States peaked at 9.7% in January 2026 and was lowest at 6.7% in February 2026.
- Across the 12 months ending September 2026, Brooklyn Bedding’s estimated Share of Search among mattress brands in United States peaked at 6.5% in September 2026 and was lowest at 3.7% in February 2026.
- Across the 12 months ending September 2026, Sealy’s estimated Share of Search among mattress brands in United States peaked at 3.5% in December 2025 and was lowest at 2.1% in February 2026.

## Compare search popularity between leading brands

- [Purple vs Saatva: compare search popularity](/demand/us/compare/purple-mattress-vs-saatva): 30.8% against 30.4% Share of Search.
- [Purple vs Nectar Sleep: compare search popularity](/demand/us/compare/nectar-sleep-vs-purple-mattress): 30.8% against 21.4% Share of Search.
- [Purple vs Casper: compare search popularity](/demand/us/compare/casper-vs-purple-mattress): 30.8% against 8.3% Share of Search.
- [Purple vs Brooklyn Bedding: compare search popularity](/demand/us/compare/brooklyn-bedding-vs-purple-mattress): 30.8% against 6.5% Share of Search.
- [Saatva vs Nectar Sleep: compare search popularity](/demand/us/compare/nectar-sleep-vs-saatva): 30.4% against 21.4% Share of Search.
- [Saatva vs Casper: compare search popularity](/demand/us/compare/casper-vs-saatva): 30.4% against 8.3% Share of Search.
- [Saatva vs Brooklyn Bedding: compare search popularity](/demand/us/compare/brooklyn-bedding-vs-saatva): 30.4% against 6.5% Share of Search.
- [Nectar Sleep vs Casper: compare search popularity](/demand/us/compare/casper-vs-nectar-sleep): 21.4% against 8.3% Share of Search.
- [Nectar Sleep vs Brooklyn Bedding: compare search popularity](/demand/us/compare/brooklyn-bedding-vs-nectar-sleep): 21.4% against 6.5% Share of Search.
- [Casper vs Brooklyn Bedding: compare search popularity](/demand/us/compare/brooklyn-bedding-vs-casper): 8.3% against 6.5% Share of Search.

## How did search popularity change for United States mattress brands in September 2026?

- In September 2026, Brooklyn Bedding gained estimated Share of Search among mattress brands in United States, from 5.7% to 6.5%.
- In September 2026, Nectar Sleep lost estimated Share of Search among mattress brands in United States, from 22.5% to 21.4%.
- Estimated monthly branded searches for Saatva in United States rose 16.8% over 12 measured months, from 223K to 260K in September 2026.
- Estimated monthly branded searches for Sealy in United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Purple | 30.8% | 263K | -18.0% | Purple |
| 2 | Saatva | 30.4% | 260K | -18.3% | Saatva |
| 3 | Nectar Sleep | 21.4% | 182K | -22.2% | Nectar Sleep |
| 4 | Casper | 8.3% | 71K | -16.2% | Casper |
| 5 | Brooklyn Bedding | 6.5% | 55.5K | -5.9% | Brooklyn Bedding |
| 6 | Sealy | 2.6% | 22.2K | -18.1% | Sealy |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Purple | 264K | 32.6% | 1 |
| Oct 2025 | Saatva | 223K | 27.4% | 2 |
| Oct 2025 | Nectar Sleep | 186K | 22.9% | 3 |
| Oct 2025 | Casper | 72.3K | 8.9% | 4 |
| Oct 2025 | Brooklyn Bedding | 39.6K | 4.9% | 5 |
| Oct 2025 | Sealy | 27.1K | 3.3% | 6 |
| Nov 2025 | Saatva | 329K | 29.9% | 1 |
| Nov 2025 | Purple | 324K | 29.5% | 2 |
| Nov 2025 | Nectar Sleep | 281K | 25.6% | 3 |
| Nov 2025 | Casper | 89K | 8.1% | 4 |
| Nov 2025 | Brooklyn Bedding | 48.4K | 4.4% | 5 |
| Nov 2025 | Sealy | 27.1K | 2.5% | 6 |
| Dec 2025 | Purple | 265K | 33.8% | 1 |
| Dec 2025 | Nectar Sleep | 193K | 24.6% | 2 |
| Dec 2025 | Saatva | 187K | 23.8% | 3 |
| Dec 2025 | Casper | 73K | 9.3% | 4 |
| Dec 2025 | Brooklyn Bedding | 39.6K | 5% | 5 |
| Dec 2025 | Sealy | 27.1K | 3.5% | 6 |
| Jan 2026 | Purple | 265K | 29.6% | 1 |
| Jan 2026 | Saatva | 245K | 27.3% | 2 |
| Jan 2026 | Nectar Sleep | 231K | 25.8% | 3 |
| Jan 2026 | Casper | 86.8K | 9.7% | 4 |
| Jan 2026 | Brooklyn Bedding | 40.8K | 4.6% | 5 |
| Jan 2026 | Sealy | 27.1K | 3% | 6 |
| Feb 2026 | Saatva | 390K | 36.4% | 1 |
| Feb 2026 | Purple | 320K | 29.9% | 2 |
| Feb 2026 | Nectar Sleep | 227K | 21.2% | 3 |
| Feb 2026 | Casper | 71.6K | 6.7% | 4 |
| Feb 2026 | Brooklyn Bedding | 39.5K | 3.7% | 5 |
| Feb 2026 | Sealy | 22.2K | 2.1% | 6 |
| Mar 2026 | Purple | 321K | 33.7% | 1 |
| Mar 2026 | Saatva | 264K | 27.8% | 2 |
| Mar 2026 | Nectar Sleep | 228K | 24% | 3 |
| Mar 2026 | Casper | 69.5K | 7.3% | 4 |
| Mar 2026 | Brooklyn Bedding | 40.8K | 4.3% | 5 |
| Mar 2026 | Sealy | 27.1K | 2.9% | 6 |
| Apr 2026 | Saatva | 265K | 29.6% | 1 |
| Apr 2026 | Purple | 262K | 29.3% | 2 |
| Apr 2026 | Nectar Sleep | 228K | 25.4% | 3 |
| Apr 2026 | Casper | 69.8K | 7.8% | 4 |
| Apr 2026 | Brooklyn Bedding | 48.3K | 5.4% | 5 |
| Apr 2026 | Sealy | 22.2K | 2.5% | 6 |
| May 2026 | Saatva | 388K | 33.8% | 1 |
| May 2026 | Purple | 321K | 28% | 2 |
| May 2026 | Nectar Sleep | 277K | 24.1% | 3 |
| May 2026 | Casper | 85.5K | 7.4% | 4 |
| May 2026 | Brooklyn Bedding | 50.2K | 4.4% | 5 |
| May 2026 | Sealy | 27.1K | 2.4% | 6 |
| Jun 2026 | Saatva | 263K | 28.9% | 1 |
| Jun 2026 | Purple | 262K | 28.8% | 2 |
| Jun 2026 | Nectar Sleep | 229K | 25.2% | 3 |
| Jun 2026 | Casper | 83.3K | 9.2% | 4 |
| Jun 2026 | Brooklyn Bedding | 50K | 5.5% | 5 |
| Jun 2026 | Sealy | 22.2K | 2.4% | 6 |
| Jul 2026 | Saatva | 288K | 30.3% | 1 |
| Jul 2026 | Purple | 262K | 27.6% | 2 |
| Jul 2026 | Nectar Sleep | 233K | 24.5% | 3 |
| Jul 2026 | Casper | 84.5K | 8.9% | 4 |
| Jul 2026 | Brooklyn Bedding | 60.8K | 6.4% | 5 |
| Jul 2026 | Sealy | 22.2K | 2.3% | 6 |
| Aug 2026 | Purple | 321K | 30.7% | 1 |
| Aug 2026 | Saatva | 318K | 30.5% | 2 |
| Aug 2026 | Nectar Sleep | 235K | 22.5% | 3 |
| Aug 2026 | Casper | 84.7K | 8.1% | 4 |
| Aug 2026 | Brooklyn Bedding | 59K | 5.7% | 5 |
| Aug 2026 | Sealy | 27.1K | 2.6% | 6 |
| Sep 2026 | Purple | 263K | 30.8% | 1 |
| Sep 2026 | Saatva | 260K | 30.4% | 2 |
| Sep 2026 | Nectar Sleep | 182K | 21.4% | 3 |
| Sep 2026 | Casper | 71K | 8.3% | 4 |
| Sep 2026 | Brooklyn Bedding | 55.5K | 6.5% | 5 |
| Sep 2026 | Sealy | 22.2K | 2.6% | 6 |

## What is being compared

- **Brooklyn Bedding**: Measured on the search terms “brooklyn aurora luxe”, “brooklyn bedding”, “brooklyn bedding aurora”, “brooklyn bedding bed”, “brooklyn bedding mattress”, “brooklyn bedding plank”, “brooklyn bedding signature”, “brooklyn bedding spartan”, “brooklyn bedding titan”, “brooklyn signature hybrid” and “brooklynbedding”, summed into one figure.
- **Casper**: Measured on the search terms “bed casper”, “casper dream”, “casper dream max”, “casper mattress”, “casper one”, “casper snow” and “casper snow max”, summed into one figure.
- **Nectar Sleep**: Measured on the search terms “nectar classic”, “nectar luxe”, “nectar mattress”, “nectar premier”, “nectar sleep”, “nectar sleep bed”, “nectar sleep mattress”, “nectar sleep mattresses”, “nectar ultra” and “nectarsleep”, summed into one figure.
- **Purple**: Measured on the search terms “bed purple”, “mattress purple”, “purple harmony”, “purple rejuvenate”, “purple restore”, “purple restore plus” and “purple restore premier”, summed into one figure.
- **Saatva**: Measured on the search terms “bed saatva”, “mattress saatva”, “saatva”, “saatva classic”, “saatva contour5”, “saatva latex hybrid”, “saatva rx”, “saatva solaire” and “saatva zenhaven”, summed into one figure.
- **Sealy**: Measured on the search term “sealy”.

- [Brooklyn Bedding](/demand/us/brands/brooklyn-bedding)
- [Casper](/demand/us/brands/casper)
- [Nectar Sleep](/demand/us/brands/nectar-sleep)
- [Purple](/demand/us/brands/purple-mattress)
- [Saatva](/demand/us/brands/saatva)
- [Sealy](/demand/us/brands/sealy)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among mattress brands in United States?

Purple and Saatva share the highest estimated Share of Search among mattress brands in United States, at 30.8% and 30.4% in September 2026.

## Cite this page

Brandwave. "Mattress brands in United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-mattress-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-mattress-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.