---
title: "Load boards in the United States: Which are searched most?"
description: "Compare the load boards US truckers and carriers use to find freight. Share of Search among Amazon Relay, DAT One, Truckstop, Trucker Path, 123Loadboard, Truck Smarter and Direct Freight, the load boards Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-load-boards"
publisher: "Brandwave"
---

# Load boards in the United States: Which are searched most?

Compare the load boards US truckers and carriers use to find freight. Share of Search among Amazon Relay, DAT One, Truckstop, Trucker Path, 123Loadboard, Truck Smarter and Direct Freight, the load boards Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Load boards
- **Market**: United States
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Amazon Relay, 85.5%

## Which brand is most popular in search among load boards in the United States?

- In September 2026, Amazon Relay was the most searched among load boards in the United States, with an estimated 301K branded searches, 85.5% of all searches for the seven we track.
- DAT One is in 2nd place, 78.7 percentage points behind at 6.8%.
- Across the 12 months ending September 2026, Amazon Relay’s share of searches among load boards in the United States increased from 80.8% to 85.5%.
- Across the 12 months ending September 2026, DAT One’s share of searches among load boards in the United States decreased from 9.5% to 6.8%.
- Across the 12 months ending September 2026, Truckstop’s share of searches among load boards in the United States decreased from 4.1% to 3.3%.
- Across the 12 months ending September 2026, Amazon Relay’s share of searches among load boards in the United States peaked at 85.5% in September 2026 and was lowest at 78% in April 2026.
- Across the 12 months ending September 2026, DAT One’s share of searches among load boards in the United States peaked at 11.3% in March 2026 and was lowest at 6.8% in September 2026.
- Across the 12 months ending September 2026, Truckstop’s share of searches among load boards in the United States peaked at 4.9% in April 2026 and was lowest at 3.3% in September 2026.
- Across the 12 months ending September 2026, Trucker Path’s share of searches among load boards in the United States peaked at 3.2% in May 2026 and was lowest at 2.2% in November 2025.
- Across the 12 months ending September 2026, Trucker Path, 123Loadboard, Truck Smarter and Direct Freight held steady: their share of searches among load boards in the United States each moved less than 0.5 percentage points.

## Top load boards in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Amazon Relay was mentioned most often, in four of the five answers. DAT One was recommended most often, coming first in three out of four answers that gave a list. Truckstop was second, and 123Loadboard was third. Truck Smarter, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| DAT One | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Truckstop | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| 123Loadboard | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Amazon Relay | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| Trucker Path | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Direct Freight | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Truck Smarter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about load boards

- Asked ChatGPT "What's the best load board for owner operators?": 1. DAT One, 2. Truckstop, 3. 123Loadboard, 4. Amazon Relay
- Asked ChatGPT "Which load board is best for finding freight as a new trucking company?": 1. DAT One, 2. Truckstop, 3. 123Loadboard, 4. Amazon Relay
- Asked ChatGPT "Are there any good free load boards for truckers?": 1. Trucker Path
- Searched Google, AI Overview "load board": 1. DAT One, 2. Truckstop, 3. 123Loadboard, 4. Amazon Relay
- Searched Google, AI Overview "free load boards": 1. Trucker Path, 2. Amazon Relay, 3. Direct Freight

Not named in any answer: Truck Smarter.

Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026.

## Compare search popularity between leading brands

- [Amazon Relay vs DAT One: compare search popularity](/demand/us/compare/amazon-relay-vs-dat-one): 85.5% against 6.8% Share of Search.
- [Amazon Relay vs Truckstop: compare search popularity](/demand/us/compare/amazon-relay-vs-truckstop): 85.5% against 3.3% Share of Search.
- [Amazon Relay vs Trucker Path: compare search popularity](/demand/us/compare/amazon-relay-vs-trucker-path): 85.5% against 2.3% Share of Search.
- [DAT One vs Truckstop: compare search popularity](/demand/us/compare/dat-one-vs-truckstop): 6.8% against 3.3% Share of Search.
- [DAT One vs Trucker Path: compare search popularity](/demand/us/compare/dat-one-vs-trucker-path): 6.8% against 2.3% Share of Search.
- [Truckstop vs Trucker Path: compare search popularity](/demand/us/compare/trucker-path-vs-truckstop): 3.3% against 2.3% Share of Search.

## How did search popularity change for United States load boards in September 2026?

- In September 2026, Amazon Relay gained share of searches among load boards in the United States, from 83.6% to 85.5%.
- In September 2026, DAT One lost share of searches among load boards in the United States, from 8% to 6.8%.
- Estimated monthly branded searches for Truck Smarter in the United States fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.
- Estimated monthly branded searches for 123Loadboard in the United States fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.
- Estimated monthly branded searches for Direct Freight in the United States fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.
- Estimated monthly branded searches for Truckstop in the United States fell 23.5% over 12 measured months, from 15.3K to 11.7K in September 2026.
- Estimated monthly branded searches for Trucker Path in the United States fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Amazon Relay | 85.5% | 301K | 0.0% | Amazon |
| 2 | DAT One | 6.8% | 24.1K | -16.0% | DAT One |
| 3 | Truckstop | 3.3% | 11.7K | -6.4% | Truckstop |
| 4 | Trucker Path | 2.3% | 8.1K | -18.2% | Trucker Path |
| 5 | 123Loadboard | 1% | 3.6K | -18.2% | 123Loadboard |
| 6 | Truck Smarter | 0.54% | 1.9K | 0.0% | Truck Smarter |
| 7 | Direct Freight | 0.45% | 1.6K | 0.0% | Direct Freight |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Amazon Relay | 301K | 80.8% | 1 |
| Oct 2025 | DAT One | 35.5K | 9.5% | 2 |
| Oct 2025 | Truckstop | 15.3K | 4.1% | 3 |
| Oct 2025 | Trucker Path | 9.9K | 2.7% | 4 |
| Oct 2025 | 123Loadboard | 5.4K | 1.5% | 5 |
| Oct 2025 | Truck Smarter | 2.9K | 0.78% | 6 |
| Oct 2025 | Direct Freight | 2.4K | 0.64% | 7 |
| Nov 2025 | Amazon Relay | 301K | 82.2% | 1 |
| Nov 2025 | DAT One | 35K | 9.6% | 2 |
| Nov 2025 | Truckstop | 12.5K | 3.4% | 3 |
| Nov 2025 | Trucker Path | 8.1K | 2.2% | 4 |
| Nov 2025 | 123Loadboard | 4.4K | 1.2% | 5 |
| Nov 2025 | Truck Smarter | 2.9K | 0.79% | 6 |
| Nov 2025 | Direct Freight | 2.4K | 0.66% | 7 |
| Dec 2025 | Amazon Relay | 301K | 81.9% | 1 |
| Dec 2025 | DAT One | 34.7K | 9.4% | 2 |
| Dec 2025 | Truckstop | 12.5K | 3.4% | 3 |
| Dec 2025 | Trucker Path | 9.9K | 2.7% | 4 |
| Dec 2025 | 123Loadboard | 4.4K | 1.2% | 5 |
| Dec 2025 | Direct Freight | 2.4K | 0.65% | 6 |
| Dec 2025 | Truck Smarter | 2.4K | 0.65% | 7 |
| Jan 2026 | Amazon Relay | 301K | 81.8% | 1 |
| Jan 2026 | DAT One | 35K | 9.5% | 2 |
| Jan 2026 | Truckstop | 12.5K | 3.4% | 3 |
| Jan 2026 | Trucker Path | 9.9K | 2.7% | 4 |
| Jan 2026 | 123Loadboard | 4.4K | 1.2% | 5 |
| Jan 2026 | Direct Freight | 2.9K | 0.79% | 6 |
| Jan 2026 | Truck Smarter | 2.4K | 0.65% | 7 |
| Feb 2026 | Amazon Relay | 246K | 79.3% | 1 |
| Feb 2026 | DAT One | 35K | 11.3% | 2 |
| Feb 2026 | Truckstop | 12.5K | 4% | 3 |
| Feb 2026 | Trucker Path | 8.1K | 2.6% | 4 |
| Feb 2026 | 123Loadboard | 4.4K | 1.4% | 5 |
| Feb 2026 | Truck Smarter | 2.4K | 0.77% | 6 |
| Feb 2026 | Direct Freight | 1.9K | 0.61% | 7 |
| Mar 2026 | Amazon Relay | 246K | 78.6% | 1 |
| Mar 2026 | DAT One | 35.5K | 11.3% | 2 |
| Mar 2026 | Truckstop | 13.5K | 4.3% | 3 |
| Mar 2026 | Trucker Path | 9.9K | 3.2% | 4 |
| Mar 2026 | 123Loadboard | 3.6K | 1.2% | 5 |
| Mar 2026 | Truck Smarter | 2.4K | 0.77% | 6 |
| Mar 2026 | Direct Freight | 1.9K | 0.61% | 7 |
| Apr 2026 | Amazon Relay | 246K | 78% | 1 |
| Apr 2026 | DAT One | 35K | 11.1% | 2 |
| Apr 2026 | Truckstop | 15.3K | 4.9% | 3 |
| Apr 2026 | Trucker Path | 9.9K | 3.1% | 4 |
| Apr 2026 | 123Loadboard | 4.4K | 1.4% | 5 |
| Apr 2026 | Direct Freight | 2.4K | 0.76% | 6 |
| Apr 2026 | Truck Smarter | 2.4K | 0.76% | 7 |
| May 2026 | Amazon Relay | 246K | 80.6% | 1 |
| May 2026 | DAT One | 28.7K | 9.4% | 2 |
| May 2026 | Truckstop | 13.5K | 4.4% | 3 |
| May 2026 | Trucker Path | 9.9K | 3.2% | 4 |
| May 2026 | 123Loadboard | 3.6K | 1.2% | 5 |
| May 2026 | Truck Smarter | 1.9K | 0.62% | 6 |
| May 2026 | Direct Freight | 1.6K | 0.52% | 7 |
| Jun 2026 | Amazon Relay | 301K | 83.9% | 1 |
| Jun 2026 | DAT One | 29K | 8.1% | 2 |
| Jun 2026 | Truckstop | 13.5K | 3.8% | 3 |
| Jun 2026 | Trucker Path | 8.1K | 2.3% | 4 |
| Jun 2026 | 123Loadboard | 3.6K | 1% | 5 |
| Jun 2026 | Truck Smarter | 1.9K | 0.53% | 6 |
| Jun 2026 | Direct Freight | 1.6K | 0.45% | 7 |
| Jul 2026 | Amazon Relay | 301K | 84% | 1 |
| Jul 2026 | DAT One | 28.7K | 8% | 2 |
| Jul 2026 | Truckstop | 12.5K | 3.5% | 3 |
| Jul 2026 | Trucker Path | 8.1K | 2.3% | 4 |
| Jul 2026 | 123Loadboard | 3.6K | 1% | 5 |
| Jul 2026 | Truck Smarter | 2.4K | 0.67% | 6 |
| Jul 2026 | Direct Freight | 1.9K | 0.53% | 7 |
| Aug 2026 | Amazon Relay | 301K | 83.6% | 1 |
| Aug 2026 | DAT One | 28.7K | 8% | 2 |
| Aug 2026 | Truckstop | 12.5K | 3.5% | 3 |
| Aug 2026 | Trucker Path | 9.9K | 2.8% | 4 |
| Aug 2026 | 123Loadboard | 4.4K | 1.2% | 5 |
| Aug 2026 | Truck Smarter | 1.9K | 0.53% | 6 |
| Aug 2026 | Direct Freight | 1.6K | 0.44% | 7 |
| Sep 2026 | Amazon Relay | 301K | 85.5% | 1 |
| Sep 2026 | DAT One | 24.1K | 6.8% | 2 |
| Sep 2026 | Truckstop | 11.7K | 3.3% | 3 |
| Sep 2026 | Trucker Path | 8.1K | 2.3% | 4 |
| Sep 2026 | 123Loadboard | 3.6K | 1% | 5 |
| Sep 2026 | Truck Smarter | 1.9K | 0.54% | 6 |
| Sep 2026 | Direct Freight | 1.6K | 0.45% | 7 |

## What is being compared

- **123Loadboard**: Measured on the search term “123loadboard”.
- **Amazon Relay**: Measured on the search term “amazon relay”.
- **DAT One**: Measured on the search terms “dat load board” and “dat trucking”, summed into one figure.
- **Direct Freight**: Measured on the search term “direct freight”.
- **Truck Smarter**: Measured on the search term “truck smarter”.
- **Trucker Path**: Measured on the search term “trucker path”.
- **Truckstop**: Measured on the search terms “truckstop com” and “truckstop load board”, summed into one figure.

- [123Loadboard](/demand/us/brands/123loadboard)
- [Amazon Relay](/demand/us/brands/amazon-relay)
- [DAT One](/demand/us/brands/dat-one)
- [Direct Freight](/demand/us/brands/direct-freight)
- [Truck Smarter](/demand/us/brands/truck-smarter)
- [Trucker Path](/demand/us/brands/trucker-path)
- [Truckstop](/demand/us/brands/truckstop)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among load boards in the United States?

In September 2026, Amazon Relay was the most searched among load boards in the United States, with an estimated 301K branded searches, 85.5% of all searches for the seven we track.

## Cite this page

Brandwave. "Load boards in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-load-boards

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-load-boards. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.