---
title: "LLC formation services in the United States: Which are searched most?"
description: "Compare the services that form an LLC and act as its registered agent. Share of Search among Northwest Registered Agent, ZenBusiness, LegalZoom, Bizee, doola, Inc Authority, Stripe, Swyft Filings, Tailor Brands and MyCompanyWorks, the LLC formation services Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-llc-formation-services"
publisher: "Brandwave"
---

# LLC formation services in the United States: Which are searched most?

Compare the services that form an LLC and act as its registered agent. Share of Search among Northwest Registered Agent, ZenBusiness, LegalZoom, Bizee, doola, Inc Authority, Stripe, Swyft Filings, Tailor Brands and MyCompanyWorks, the LLC formation services Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: LLC formation services
- **Market**: United States
- **Brands compared**: 10
- **Month measured**: Sep 2026
- **Highest Share of Search**: Northwest Registered Agent, 28.4%

## Which brand is most popular in search among LLC formation services in the United States?

- In September 2026, Northwest Registered Agent was the most searched among LLC formation services in the United States, with an estimated 74K branded searches, 28.4% of all searches for the ten we track.
- ZenBusiness is in 2nd place, 7.2 percentage points behind at 21.2%.
- Across the 12 months ending September 2026, Northwest Registered Agent’s share of searches among LLC formation services in the United States increased from 21.2% to 28.4%.
- Across the 12 months ending September 2026, ZenBusiness’ share of searches among LLC formation services in the United States decreased from 26.8% to 21.2%.
- Across the 12 months ending September 2026, LegalZoom’s share of searches among LLC formation services in the United States decreased from 21.2% to 19%.
- Across the 12 months ending September 2026, Bizee’s share of searches among LLC formation services in the United States decreased from 17.9% to 17.3%.
- Across the 12 months ending September 2026, doola’s share of searches among LLC formation services in the United States increased from 2.3% to 3.8%.
- Across the 12 months ending September 2026, Swyft Filings’ share of searches among LLC formation services in the United States decreased from 2.3% to 1.4%.
- Across the 12 months ending September 2026, Northwest Registered Agent’s share of searches among LLC formation services in the United States peaked at 30.8% in July 2026 and was lowest at 21.2% in October 2025.
- Across the 12 months ending September 2026, ZenBusiness’ share of searches among LLC formation services in the United States peaked at 27.2% in December 2025 and was lowest at 21% in August 2026.
- Across the 12 months ending September 2026, LegalZoom’s share of searches among LLC formation services in the United States peaked at 22.4% in November 2025 and was lowest at 18.8% in May 2026.
- Across the 12 months ending September 2026, Bizee’s share of searches among LLC formation services in the United States peaked at 18.5% in March 2026 and was lowest at 14.5% in June 2026.
- Across the 12 months ending September 2026, doola’s share of searches among LLC formation services in the United States peaked at 3.8% in September 2026 and was lowest at 1.5% in August 2026.
- Across the 12 months ending September 2026, Stripe’s share of searches among LLC formation services in the United States peaked at 4.6% in May 2026 and was lowest at 3.3% in August 2026.
- Across the 12 months ending September 2026, Northwest Registered Agent rose from 3rd to 1st among LLC formation services in the United States.
- Across the 12 months ending September 2026, ZenBusiness fell from 1st to 2nd among LLC formation services in the United States.
- Across the 12 months ending September 2026, LegalZoom fell from 2nd to 3rd among LLC formation services in the United States.
- Across the 12 months ending September 2026, doola rose from 7th to 5th among LLC formation services in the United States.
- Across the 12 months ending September 2026, Inc Authority fell from 5th to 6th among LLC formation services in the United States.
- Across the 12 months ending September 2026, Stripe fell from 6th to 7th among LLC formation services in the United States.
- Across the 12 months ending September 2026, Tailor Brands and MyCompanyWorks held steady: their share of searches among LLC formation services in the United States each moved less than 0.5 percentage points.

## Top LLC formation services in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Northwest Registered Agent, ZenBusiness and Bizee were mentioned most often, in four of the five answers. Northwest Registered Agent was recommended most often, coming first in three out of four answers that gave a list. ZenBusiness was second, and Bizee was third. doola, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Northwest Registered Agent | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| ZenBusiness | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Bizee | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| LegalZoom | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Inc Authority | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Tailor Brands | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| doola | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Stripe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Swyft Filings | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| MyCompanyWorks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about LLC formation services

- Asked ChatGPT "Which LLC formation service should I use in the US?": 1. Northwest Registered Agent, 2. Bizee, 3. ZenBusiness, 4. LegalZoom
- Asked ChatGPT "What are the best LLC formation services in the US?": 1. Northwest Registered Agent, 2. Bizee, 3. ZenBusiness, 4. LegalZoom
- Asked ChatGPT "What's the best LLC formation service in the US for a first-time business owner?": 1. Northwest Registered Agent, 2. ZenBusiness, 3. Bizee
- Searched Google, AI Overview "llc formation service": 1. ZenBusiness, 2. Northwest Registered Agent, 3. Bizee, 4. Inc Authority, 5. LegalZoom, 6. Tailor Brands
- Searched Google, AI Overview "llc formation": named none of the brands we track

Not named in any answer: doola, Stripe, Swyft Filings and MyCompanyWorks.

Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026.

## Compare search popularity between leading brands

- [Northwest Registered Agent vs ZenBusiness: compare search popularity](/demand/us/compare/northwest-registered-agent-vs-zenbusiness): 28.4% against 21.2% Share of Search.
- [Northwest Registered Agent vs LegalZoom: compare search popularity](/demand/us/compare/legalzoom-vs-northwest-registered-agent): 28.4% against 19% Share of Search.
- [Northwest Registered Agent vs Bizee: compare search popularity](/demand/us/compare/bizee-vs-northwest-registered-agent): 28.4% against 17.3% Share of Search.
- [Northwest Registered Agent vs doola: compare search popularity](/demand/us/compare/doola-vs-northwest-registered-agent): 28.4% against 3.8% Share of Search.
- [ZenBusiness vs LegalZoom: compare search popularity](/demand/us/compare/legalzoom-vs-zenbusiness): 21.2% against 19% Share of Search.
- [ZenBusiness vs Bizee: compare search popularity](/demand/us/compare/bizee-vs-zenbusiness): 21.2% against 17.3% Share of Search.
- [ZenBusiness vs doola: compare search popularity](/demand/us/compare/doola-vs-zenbusiness): 21.2% against 3.8% Share of Search.
- [LegalZoom vs Bizee: compare search popularity](/demand/us/compare/bizee-vs-legalzoom): 19% against 17.3% Share of Search.
- [LegalZoom vs doola: compare search popularity](/demand/us/compare/doola-vs-legalzoom): 19% against 3.8% Share of Search.
- [Bizee vs doola: compare search popularity](/demand/us/compare/bizee-vs-doola): 17.3% against 3.8% Share of Search.

## How did search popularity change for United States LLC formation services in September 2026?

- In September 2026, doola overtook Inc Authority and Stripe to rank 5th among LLC formation services in the United States, with 3.8% of the searches.
- In September 2026, Northwest Registered Agent lost share of searches among LLC formation services in the United States, from 30.3% to 28.4%.
- In September 2026, LegalZoom lost share of searches among LLC formation services in the United States, from 20.3% to 19%.
- Estimated monthly branded searches for Swyft Filings in the United States fell 45.5% over 12 measured months, from 6.6K to 3.6K in September 2026.
- Estimated monthly branded searches for ZenBusiness in the United States fell 27.8% over 12 measured months, from 76.6K to 55.3K in September 2026.
- Estimated monthly branded searches for MyCompanyWorks in the United States fell 18.6% over 12 measured months, from 590 to 480 in September 2026.
- Estimated monthly branded searches for Bizee in the United States fell 11.7% over 12 measured months, from 51.2K to 45.2K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Northwest Registered Agent | 28.4% | 74K | -18.2% | Northwest Registered Agent |
| 2 | ZenBusiness | 21.2% | 55.3K | -11.8% | ZenBusiness |
| 3 | LegalZoom | 19% | 49.5K | -18.2% | LegalZoom |
| 4 | Bizee | 17.3% | 45.2K | -14.1% | Bizee |
| 5 | doola | 3.8% | 9.9K | +125.0% | doola |
| 6 | Inc Authority | 3.8% | 9.9K | 0.0% | Inc Authority |
| 7 | Stripe | 3.8% | 9.9K | 0.0% | Stripe |
| 8 | Swyft Filings | 1.4% | 3.6K | -18.2% | Swyft Filings |
| 9 | Tailor Brands | 1.1% | 2.9K | 0.0% | Tailor Brands |
| 10 | MyCompanyWorks | 0.18% | 480 | 0.0% | MyCompanyWorks |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | ZenBusiness | 76.6K | 26.8% | 1 |
| Oct 2025 | LegalZoom | 60.5K | 21.2% | 2 |
| Oct 2025 | Northwest Registered Agent | 60.5K | 21.2% | 3 |
| Oct 2025 | Bizee | 51.2K | 17.9% | 4 |
| Oct 2025 | Inc Authority | 9.9K | 3.5% | 5 |
| Oct 2025 | Stripe | 9.9K | 3.5% | 6 |
| Oct 2025 | doola | 6.6K | 2.3% | 7 |
| Oct 2025 | Swyft Filings | 6.6K | 2.3% | 8 |
| Oct 2025 | Tailor Brands | 2.9K | 1% | 9 |
| Oct 2025 | MyCompanyWorks | 590 | 0.21% | 10 |
| Nov 2025 | ZenBusiness | 67.6K | 25.1% | 1 |
| Nov 2025 | LegalZoom | 60.5K | 22.4% | 2 |
| Nov 2025 | Northwest Registered Agent | 60.5K | 22.4% | 3 |
| Nov 2025 | Bizee | 47.9K | 17.8% | 4 |
| Nov 2025 | Inc Authority | 9.9K | 3.7% | 5 |
| Nov 2025 | Stripe | 9.9K | 3.7% | 6 |
| Nov 2025 | Swyft Filings | 5.4K | 2% | 7 |
| Nov 2025 | doola | 4.4K | 1.6% | 8 |
| Nov 2025 | Tailor Brands | 2.9K | 1.1% | 9 |
| Nov 2025 | MyCompanyWorks | 590 | 0.22% | 10 |
| Dec 2025 | ZenBusiness | 76.6K | 27.2% | 1 |
| Dec 2025 | LegalZoom | 60.5K | 21.5% | 2 |
| Dec 2025 | Northwest Registered Agent | 60.5K | 21.5% | 3 |
| Dec 2025 | Bizee | 51.2K | 18.2% | 4 |
| Dec 2025 | Inc Authority | 9.9K | 3.5% | 5 |
| Dec 2025 | Stripe | 9.9K | 3.5% | 6 |
| Dec 2025 | Swyft Filings | 5.4K | 1.9% | 7 |
| Dec 2025 | doola | 4.4K | 1.6% | 8 |
| Dec 2025 | Tailor Brands | 2.9K | 1% | 9 |
| Dec 2025 | MyCompanyWorks | 590 | 0.21% | 10 |
| Jan 2026 | ZenBusiness | 93.6K | 25.9% | 1 |
| Jan 2026 | Northwest Registered Agent | 90.5K | 25% | 2 |
| Jan 2026 | LegalZoom | 74K | 20.5% | 3 |
| Jan 2026 | Bizee | 62.7K | 17.3% | 4 |
| Jan 2026 | Inc Authority | 12.1K | 3.3% | 5 |
| Jan 2026 | Stripe | 12.1K | 3.3% | 6 |
| Jan 2026 | doola | 6.6K | 1.8% | 7 |
| Jan 2026 | Swyft Filings | 6.6K | 1.8% | 8 |
| Jan 2026 | Tailor Brands | 2.9K | 0.8% | 9 |
| Jan 2026 | MyCompanyWorks | 720 | 0.2% | 10 |
| Feb 2026 | Northwest Registered Agent | 90.5K | 26.2% | 1 |
| Feb 2026 | ZenBusiness | 82.6K | 23.9% | 2 |
| Feb 2026 | LegalZoom | 74K | 21.4% | 3 |
| Feb 2026 | Bizee | 55.3K | 16% | 4 |
| Feb 2026 | Inc Authority | 12.1K | 3.5% | 5 |
| Feb 2026 | Stripe | 12.1K | 3.5% | 6 |
| Feb 2026 | doola | 8.1K | 2.3% | 7 |
| Feb 2026 | Swyft Filings | 6.6K | 1.9% | 8 |
| Feb 2026 | Tailor Brands | 3.6K | 1% | 9 |
| Feb 2026 | MyCompanyWorks | 590 | 0.17% | 10 |
| Mar 2026 | Northwest Registered Agent | 110K | 25.8% | 1 |
| Mar 2026 | ZenBusiness | 101K | 23.7% | 2 |
| Mar 2026 | LegalZoom | 90.5K | 21.2% | 3 |
| Mar 2026 | Bizee | 78.6K | 18.5% | 4 |
| Mar 2026 | Stripe | 14.8K | 3.5% | 5 |
| Mar 2026 | Inc Authority | 12.1K | 2.8% | 6 |
| Mar 2026 | Swyft Filings | 8.1K | 1.9% | 7 |
| Mar 2026 | doola | 6.6K | 1.5% | 8 |
| Mar 2026 | Tailor Brands | 3.6K | 0.85% | 9 |
| Mar 2026 | MyCompanyWorks | 590 | 0.14% | 10 |
| Apr 2026 | ZenBusiness | 93.6K | 25.3% | 1 |
| Apr 2026 | Northwest Registered Agent | 90.5K | 24.5% | 2 |
| Apr 2026 | LegalZoom | 74K | 20% | 3 |
| Apr 2026 | Bizee | 67.6K | 18.3% | 4 |
| Apr 2026 | Stripe | 14.8K | 4% | 5 |
| Apr 2026 | Inc Authority | 12.1K | 3.3% | 6 |
| Apr 2026 | doola | 6.6K | 1.8% | 7 |
| Apr 2026 | Swyft Filings | 6.6K | 1.8% | 8 |
| Apr 2026 | Tailor Brands | 3.6K | 0.97% | 9 |
| Apr 2026 | MyCompanyWorks | 590 | 0.16% | 10 |
| May 2026 | Northwest Registered Agent | 90.5K | 28.1% | 1 |
| May 2026 | ZenBusiness | 76.6K | 23.8% | 2 |
| May 2026 | LegalZoom | 60.5K | 18.8% | 3 |
| May 2026 | Bizee | 55.3K | 17.2% | 4 |
| May 2026 | Stripe | 14.8K | 4.6% | 5 |
| May 2026 | Inc Authority | 9.9K | 3.1% | 6 |
| May 2026 | doola | 5.4K | 1.7% | 7 |
| May 2026 | Swyft Filings | 5.4K | 1.7% | 8 |
| May 2026 | Tailor Brands | 2.9K | 0.9% | 9 |
| May 2026 | MyCompanyWorks | 480 | 0.15% | 10 |
| Jun 2026 | Northwest Registered Agent | 90.5K | 30.5% | 1 |
| Jun 2026 | ZenBusiness | 67.6K | 22.8% | 2 |
| Jun 2026 | LegalZoom | 60.5K | 20.4% | 3 |
| Jun 2026 | Bizee | 43K | 14.5% | 4 |
| Jun 2026 | Stripe | 12.1K | 4.1% | 5 |
| Jun 2026 | Inc Authority | 9.9K | 3.3% | 6 |
| Jun 2026 | Swyft Filings | 5.4K | 1.8% | 7 |
| Jun 2026 | doola | 4.4K | 1.5% | 8 |
| Jun 2026 | Tailor Brands | 2.9K | 0.98% | 9 |
| Jun 2026 | MyCompanyWorks | 480 | 0.16% | 10 |
| Jul 2026 | Northwest Registered Agent | 90.5K | 30.8% | 1 |
| Jul 2026 | ZenBusiness | 62.7K | 21.3% | 2 |
| Jul 2026 | LegalZoom | 60.5K | 20.6% | 3 |
| Jul 2026 | Bizee | 45.2K | 15.4% | 4 |
| Jul 2026 | Stripe | 12.1K | 4.1% | 5 |
| Jul 2026 | Inc Authority | 9.9K | 3.4% | 6 |
| Jul 2026 | doola | 5.4K | 1.8% | 7 |
| Jul 2026 | Swyft Filings | 4.4K | 1.5% | 8 |
| Jul 2026 | Tailor Brands | 2.9K | 0.99% | 9 |
| Jul 2026 | MyCompanyWorks | 390 | 0.13% | 10 |
| Aug 2026 | Northwest Registered Agent | 90.5K | 30.3% | 1 |
| Aug 2026 | ZenBusiness | 62.7K | 21% | 2 |
| Aug 2026 | LegalZoom | 60.5K | 20.3% | 3 |
| Aug 2026 | Bizee | 52.6K | 17.6% | 4 |
| Aug 2026 | Inc Authority | 9.9K | 3.3% | 5 |
| Aug 2026 | Stripe | 9.9K | 3.3% | 6 |
| Aug 2026 | doola | 4.4K | 1.5% | 7 |
| Aug 2026 | Swyft Filings | 4.4K | 1.5% | 8 |
| Aug 2026 | Tailor Brands | 2.9K | 0.97% | 9 |
| Aug 2026 | MyCompanyWorks | 480 | 0.16% | 10 |
| Sep 2026 | Northwest Registered Agent | 74K | 28.4% | 1 |
| Sep 2026 | ZenBusiness | 55.3K | 21.2% | 2 |
| Sep 2026 | LegalZoom | 49.5K | 19% | 3 |
| Sep 2026 | Bizee | 45.2K | 17.3% | 4 |
| Sep 2026 | doola | 9.9K | 3.8% | 5 |
| Sep 2026 | Inc Authority | 9.9K | 3.8% | 6 |
| Sep 2026 | Stripe | 9.9K | 3.8% | 7 |
| Sep 2026 | Swyft Filings | 3.6K | 1.4% | 8 |
| Sep 2026 | Tailor Brands | 2.9K | 1.1% | 9 |
| Sep 2026 | MyCompanyWorks | 480 | 0.18% | 10 |

## What is being compared

- **Bizee**: Measured on the search terms “bizee” and “incfile”, summed into one figure.
- **doola**: Measured on the search term “doola”.
- **Inc Authority**: Measured on the search term “inc authority”.
- **LegalZoom**: Measured on the search term “legalzoom”.
- **MyCompanyWorks**: Measured on the search term “mycompanyworks”.
- **Northwest Registered Agent**: Measured on the search term “northwest registered agent”.
- **Stripe**: Measured on the search term “stripe atlas”.
- **Swyft Filings**: Measured on the search term “swyft filings”.
- **Tailor Brands**: Measured on the search term “tailor brands llc”.
- **ZenBusiness**: Measured on the search terms “zen business” and “zenbusiness”, summed into one figure.

- [Bizee](/demand/us/brands/bizee)
- [doola](/demand/us/brands/doola)
- [Inc Authority](/demand/us/brands/inc-authority)
- [LegalZoom](/demand/us/brands/legalzoom)
- [MyCompanyWorks](/demand/us/brands/mycompanyworks)
- [Northwest Registered Agent](/demand/us/brands/northwest-registered-agent)
- [Stripe](/demand/us/brands/stripe)
- [Swyft Filings](/demand/us/brands/swyft-filings)
- [Tailor Brands](/demand/us/brands/tailor-brands)
- [ZenBusiness](/demand/us/brands/zenbusiness)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among LLC formation services in the United States?

In September 2026, Northwest Registered Agent was the most searched among LLC formation services in the United States, with an estimated 74K branded searches, 28.4% of all searches for the ten we track.

## Cite this page

Brandwave. "LLC formation services in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-llc-formation-services

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-llc-formation-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.