--- title: "LendingClub vs SoFi: Which is searched more in the United States?" description: "Is LendingClub or SoFi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lending platforms set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-lending-platforms/compare/lendingclub-vs-sofi" publisher: "Brandwave" --- # LendingClub vs SoFi: Which is searched more in the United States? Is LendingClub or SoFi more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lending platforms set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: LendingClub and SoFi - **Competitive set**: Lending platforms - **Market**: United States - **Month measured**: Sep 2026 - **LendingClub Share of Search**: 32.3% - **SoFi Share of Search**: 21.7% ## Is LendingClub or SoFi more popular in search? - In September 2026, LendingClub had more branded searches than SoFi among lending platforms in the United States. LendingClub had about 110,000 branded searches, while SoFi had 74,000. LendingClub made up 32.3% of all lending platform searches we track, and SoFi accounted for 21.7%. - LendingClub was ahead of SoFi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, LendingClub’s share of searches among lending platforms in the United States moved from 54.7% to 32.3%, and its estimated monthly branded searches moved from 246K to 110K. - Across the 12 months ending September 2026, SoFi’s share of searches among lending platforms in the United States moved from 11% to 21.7%, and its estimated monthly branded searches moved from 49.5K to 74K. ## Top lending platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SoFi was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. LendingClub was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. SoFi was listed before LendingClub in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SoFi | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Bluevine | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Lendio | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Prosper | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | LendingClub | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | OnDeck | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kabbage | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lending platforms - Asked ChatGPT "Which lending platform should I use in the US?": 1. SoFi - Asked ChatGPT "What are the best lending platforms in the US?": 1. SoFi, 2. LendingClub, 3. Lendio, 4. Bluevine - Asked ChatGPT "What's the best lending platform in the US for working capital?": 1. Bluevine, 2. Lendio - Searched Google, AI Overview "lending platforms": 1. Prosper, 2. Bluevine - Searched Google, AI Overview "online business loans": 1. SoFi, 2. Lendio Not named in any answer: OnDeck and Kabbage. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States lending platforms in September 2026? - In September 2026, SoFi gained share of searches among lending platforms in the United States, from 20.1% to 21.7%. - In September 2026, LendingClub lost share of searches among lending platforms in the United States, from 36.7% to 32.3%. ## Month by month | Month | LendingClub estimated searches | LendingClub Share of Search | LendingClub rank | SoFi estimated searches | SoFi Share of Search | SoFi rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 54.7% | 1 | 49.5K | 11% | 3 | | Nov 2025 | 246K | 57.4% | 1 | 49.5K | 11.6% | 3 | | Dec 2025 | 246K | 54.3% | 1 | 60.5K | 13.4% | 3 | | Jan 2026 | 246K | 54.3% | 1 | 60.5K | 13.4% | 3 | | Feb 2026 | 246K | 56.7% | 1 | 49.5K | 11.4% | 3 | | Mar 2026 | 246K | 51% | 1 | 60.5K | 12.5% | 3 | | Apr 2026 | 246K | 51% | 1 | 60.5K | 12.5% | 3 | | May 2026 | 246K | 53% | 1 | 60.5K | 13% | 3 | | Jun 2026 | 246K | 51.5% | 1 | 74K | 15.5% | 3 | | Jul 2026 | 201K | 46.3% | 1 | 74K | 17.1% | 3 | | Aug 2026 | 135K | 36.7% | 1 | 74K | 20.1% | 3 | | Sep 2026 | 110K | 32.3% | 1 | 74K | 21.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using LendingClub’s and SoFi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **LendingClub**: Measured on the search term “lendingclub”. - **SoFi**: Measured on the search term “sofi loans”. - [LendingClub profile](/demand/us/brands/lendingclub) - [SoFi profile](/demand/us/brands/sofi) - [All lending platforms in the United States](/demand/us/categories/us-lending-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is LendingClub or SoFi more popular in search? In September 2026, LendingClub had more branded searches than SoFi among lending platforms in the United States. LendingClub had about 110,000 branded searches, while SoFi had 74,000. LendingClub made up 32.3% of all lending platform searches we track, and SoFi accounted for 21.7%. ## Cite this page Brandwave. "LendingClub vs SoFi: Which is searched more in the United States?". https://gobrandwave.com/demand/us/categories/us-lending-platforms/compare/lendingclub-vs-sofi This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-lending-platforms/compare/lendingclub-vs-sofi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.