--- title: "Lending platforms in United States: Which are searched most?" description: "Compare the online platforms businesses borrow from. Share of Search among LendingClub, Prosper, OnDeck and Kabbage, the lending platforms Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-lending-platforms" publisher: "Brandwave" --- # Lending platforms in United States: Which are searched most? Compare the online platforms businesses borrow from. Share of Search among LendingClub, Prosper, OnDeck and Kabbage, the lending platforms Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Lending platforms - **Market**: United States - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: LendingClub, 59.5% ## Which brand is most popular in search among lending platforms in United States? - In September 2026, LendingClub was the most searched among lending platforms in United States, with an estimated 110K branded searches and 59.5% estimated Share of Search within this set. - Prosper is in 2nd place, 37.6 percentage points behind at 21.9% Share of Search. - Across the 12 months ending September 2026, LendingClub’s estimated Share of Search among lending platforms in United States decreased from 77.7% to 59.5%. - Across the 12 months ending September 2026, Prosper’s estimated Share of Search among lending platforms in United States increased from 12.8% to 21.9%. - Across the 12 months ending September 2026, OnDeck’s estimated Share of Search among lending platforms in United States increased from 8.6% to 17.9%. - Across the 12 months ending September 2026, LendingClub’s estimated Share of Search among lending platforms in United States peaked at 79.7% in November 2025 and was lowest at 59.5% in September 2026. - Across the 12 months ending September 2026, Prosper’s estimated Share of Search among lending platforms in United States peaked at 21.9% in September 2026 and was lowest at 10.5% in February 2026. - Across the 12 months ending September 2026, Kabbage held steady: its estimated Share of Search among lending platforms in United States moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [LendingClub vs Prosper: compare search popularity](/demand/us/compare/lendingclub-vs-prosper): 59.5% against 21.9% Share of Search. - [LendingClub vs OnDeck: compare search popularity](/demand/us/compare/lendingclub-vs-ondeck): 59.5% against 17.9% Share of Search. - [Prosper vs OnDeck: compare search popularity](/demand/us/compare/ondeck-vs-prosper): 21.9% against 17.9% Share of Search. ## How did search popularity change for United States lending platforms in September 2026? - In September 2026, Prosper gained estimated Share of Search among lending platforms in United States, from 19.3% to 21.9%. - In September 2026, OnDeck gained estimated Share of Search among lending platforms in United States, from 15.8% to 17.9%. - In September 2026, LendingClub lost estimated Share of Search among lending platforms in United States, from 64.3% to 59.5%. - Estimated monthly branded searches for Kabbage in United States fell 55.2% over 12 measured months, from 2.9K to 1.3K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | LendingClub | 59.5% | 110K | -18.5% | LendingClub | | 2 | Prosper | 21.9% | 40.5K | 0.0% | Prosper | | 3 | OnDeck | 17.9% | 33.1K | 0.0% | OnDeck | | 4 | Kabbage | 0.7% | 1.3K | 0.0% | Kabbage | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | LendingClub | 246K | 77.7% | 1 | | Oct 2025 | Prosper | 40.5K | 12.8% | 2 | | Oct 2025 | OnDeck | 27.1K | 8.6% | 3 | | Oct 2025 | Kabbage | 2.9K | 0.92% | 4 | | Nov 2025 | LendingClub | 246K | 79.7% | 1 | | Nov 2025 | Prosper | 33.1K | 10.7% | 2 | | Nov 2025 | OnDeck | 27.1K | 8.8% | 3 | | Nov 2025 | Kabbage | 2.4K | 0.78% | 4 | | Dec 2025 | LendingClub | 246K | 76.4% | 1 | | Dec 2025 | Prosper | 40.5K | 12.6% | 2 | | Dec 2025 | OnDeck | 33.1K | 10.3% | 3 | | Dec 2025 | Kabbage | 2.4K | 0.75% | 4 | | Jan 2026 | LendingClub | 246K | 76.4% | 1 | | Jan 2026 | Prosper | 40.5K | 12.6% | 2 | | Jan 2026 | OnDeck | 33.1K | 10.3% | 3 | | Jan 2026 | Kabbage | 2.4K | 0.75% | 4 | | Feb 2026 | LendingClub | 246K | 78.3% | 1 | | Feb 2026 | OnDeck | 33.1K | 10.5% | 2 | | Feb 2026 | Prosper | 33.1K | 10.5% | 3 | | Feb 2026 | Kabbage | 1.9K | 0.6% | 4 | | Mar 2026 | LendingClub | 246K | 76.5% | 1 | | Mar 2026 | Prosper | 40.5K | 12.6% | 2 | | Mar 2026 | OnDeck | 33.1K | 10.3% | 3 | | Mar 2026 | Kabbage | 1.9K | 0.59% | 4 | | Apr 2026 | LendingClub | 246K | 76.5% | 1 | | Apr 2026 | Prosper | 40.5K | 12.6% | 2 | | Apr 2026 | OnDeck | 33.1K | 10.3% | 3 | | Apr 2026 | Kabbage | 1.9K | 0.59% | 4 | | May 2026 | LendingClub | 246K | 76.5% | 1 | | May 2026 | Prosper | 40.5K | 12.6% | 2 | | May 2026 | OnDeck | 33.1K | 10.3% | 3 | | May 2026 | Kabbage | 1.9K | 0.59% | 4 | | Jun 2026 | LendingClub | 246K | 76.5% | 1 | | Jun 2026 | Prosper | 40.5K | 12.6% | 2 | | Jun 2026 | OnDeck | 33.1K | 10.3% | 3 | | Jun 2026 | Kabbage | 1.9K | 0.59% | 4 | | Jul 2026 | LendingClub | 201K | 72.9% | 1 | | Jul 2026 | Prosper | 40.5K | 14.7% | 2 | | Jul 2026 | OnDeck | 33.1K | 12% | 3 | | Jul 2026 | Kabbage | 1.3K | 0.47% | 4 | | Aug 2026 | LendingClub | 135K | 64.3% | 1 | | Aug 2026 | Prosper | 40.5K | 19.3% | 2 | | Aug 2026 | OnDeck | 33.1K | 15.8% | 3 | | Aug 2026 | Kabbage | 1.3K | 0.62% | 4 | | Sep 2026 | LendingClub | 110K | 59.5% | 1 | | Sep 2026 | Prosper | 40.5K | 21.9% | 2 | | Sep 2026 | OnDeck | 33.1K | 17.9% | 3 | | Sep 2026 | Kabbage | 1.3K | 0.7% | 4 | ## What is being compared - **Kabbage**: Measured on the search term “kabbage”. - **LendingClub**: Measured on the search term “lendingclub”. - **OnDeck**: Measured on the search term “ondeck”. - **Prosper**: Measured on the search term “prosper lending”. - [Kabbage](/demand/us/brands/kabbage) - [LendingClub](/demand/us/brands/lendingclub) - [OnDeck](/demand/us/brands/ondeck) - [Prosper](/demand/us/brands/prosper) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among lending platforms in United States? In September 2026, LendingClub was the most searched among lending platforms in United States, with an estimated 110K branded searches and 59.5% estimated Share of Search within this set. ## Cite this page Brandwave. "Lending platforms in United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-lending-platforms This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-lending-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.