---
title: "Laundry detergent brands in the United States: Which are searched most?"
description: "Compare the laundry detergent, pod and sheet brands people in the US buy. Share of Search among Tide, Arm & Hammer, Gain, Persil, all, Purex, Dropps, Blueland, Seventh Generation and Tru Earth, the laundry detergent brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-laundry-detergent-brands"
publisher: "Brandwave"
---

# Laundry detergent brands in the United States: Which are searched most?

Compare the laundry detergent, pod and sheet brands people in the US buy. Share of Search among Tide, Arm & Hammer, Gain, Persil, all, Purex, Dropps, Blueland, Seventh Generation and Tru Earth, the laundry detergent brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Laundry detergent brands
- **Market**: United States
- **Brands compared**: 10
- **Month measured**: Sep 2026
- **Highest Share of Search**: Tide, 44.3%

## Which brand is most popular in search among laundry detergent brands in the United States?

- In September 2026, Tide was the most searched among laundry detergent brands in the United States, with an estimated 87.6K branded searches, 44.3% of all searches for the ten we track.
- Arm & Hammer is in 2nd place, 23.8 percentage points behind at 20.5%.
- Across the 12 months ending September 2026, Tide’s share of searches among laundry detergent brands in the United States decreased from 56.4% to 44.3%.
- Across the 12 months ending September 2026, Arm & Hammer’s share of searches among laundry detergent brands in the United States increased from 15.4% to 20.5%.
- Across the 12 months ending September 2026, Gain’s share of searches among laundry detergent brands in the United States increased from 8.5% to 9.2%.
- Across the 12 months ending September 2026, Persil’s share of searches among laundry detergent brands in the United States increased from 6.9% to 9.2%.
- Across the 12 months ending September 2026, all’s share of searches among laundry detergent brands in the United States increased from 3.8% to 5%.
- Across the 12 months ending September 2026, Purex’s share of searches among laundry detergent brands in the United States increased from 3.1% to 5%.
- Across the 12 months ending September 2026, Blueland’s share of searches among laundry detergent brands in the United States increased from 0.61% to 1.5%.
- Across the 12 months ending September 2026, Tide’s share of searches among laundry detergent brands in the United States peaked at 58.4% in January 2026 and was lowest at 44.3% in September 2026.
- Across the 12 months ending September 2026, Arm & Hammer’s share of searches among laundry detergent brands in the United States peaked at 22% in June 2026 and was lowest at 15.4% in October 2025.
- Across the 12 months ending September 2026, Gain’s share of searches among laundry detergent brands in the United States peaked at 9.2% in July 2026 and was lowest at 6.4% in January 2026.
- Across the 12 months ending September 2026, Persil’s share of searches among laundry detergent brands in the United States peaked at 9.2% in September 2026 and was lowest at 5.3% in January 2026.
- Across the 12 months ending September 2026, all’s share of searches among laundry detergent brands in the United States peaked at 5% in July 2026 and was lowest at 3.3% in November 2025.
- Across the 12 months ending September 2026, Purex’s share of searches among laundry detergent brands in the United States peaked at 5% in September 2026 and was lowest at 2.9% in January 2026.
- Across the 12 months ending September 2026, Dropps’ share of searches among laundry detergent brands in the United States peaked at 4.4% in June 2026 and was lowest at 3.4% in July 2026.
- Across the 12 months ending September 2026, Purex rose from 7th to 6th among laundry detergent brands in the United States.
- Across the 12 months ending September 2026, Dropps fell from 6th to 7th among laundry detergent brands in the United States.
- Across the 12 months ending September 2026, Blueland rose from 9th to 8th among laundry detergent brands in the United States.
- Across the 12 months ending September 2026, Seventh Generation rose from 10th to 9th among laundry detergent brands in the United States.
- Across the 12 months ending September 2026, Tru Earth fell from 8th to 10th among laundry detergent brands in the United States.

## Top laundry detergent brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, all appeared every time. Tide was recommended most often, coming first in two out of four answers that gave a list. all was second, and Arm & Hammer was third. Dropps, which ranked seventh in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Tide | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| all | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Arm & Hammer | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Gain | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Purex | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Persil | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Seventh Generation | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Dropps | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Blueland | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Tru Earth | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about laundry detergent brands

- Asked ChatGPT "What's the best laundry detergent?": 1. Tide, 2. Persil, 3. all
- Asked ChatGPT "Which laundry detergent is best for sensitive skin?": 1. all, 2. Tide, 3. Arm & Hammer, 4. Seventh Generation
- Asked ChatGPT "Are laundry sheets as good as regular detergent?": 1. all
- Searched Google, AI Overview "laundry detergent": 1. all, 2. Purex, 3. Arm & Hammer, 4. Tide
- Searched Google, AI Overview "best laundry detergent": 1. Tide, 2. Gain, 3. Arm & Hammer, 4. all

Not named in any answer: Dropps, Blueland and Tru Earth.

Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026.

## Compare search popularity between leading brands

- [Tide vs Arm & Hammer: compare search popularity](/demand/us/compare/arm-and-hammer-vs-tide): 44.3% against 20.5% Share of Search.
- [Tide vs Gain: compare search popularity](/demand/us/compare/gain-vs-tide): 44.3% against 9.2% Share of Search.
- [Tide vs Persil: compare search popularity](/demand/us/compare/persil-vs-tide): 44.3% against 9.2% Share of Search.
- [Tide vs all: compare search popularity](/demand/us/compare/all-laundry-vs-tide): 44.3% against 5% Share of Search.
- [Arm & Hammer vs Gain: compare search popularity](/demand/us/compare/arm-and-hammer-vs-gain): 20.5% against 9.2% Share of Search.
- [Arm & Hammer vs Persil: compare search popularity](/demand/us/compare/arm-and-hammer-vs-persil): 20.5% against 9.2% Share of Search.
- [Arm & Hammer vs all: compare search popularity](/demand/us/compare/all-laundry-vs-arm-and-hammer): 20.5% against 5% Share of Search.
- [Gain vs Persil: compare search popularity](/demand/us/compare/gain-vs-persil): 9.2% Share of Search each.
- [Gain vs all: compare search popularity](/demand/us/compare/all-laundry-vs-gain): 9.2% against 5% Share of Search.
- [Persil vs all: compare search popularity](/demand/us/compare/all-laundry-vs-persil): 9.2% against 5% Share of Search.

## How did search popularity change for United States laundry detergent brands in September 2026?

- In September 2026, Persil gained share of searches among laundry detergent brands in the United States, from 6.4% to 9.2%.
- In September 2026, Gain gained share of searches among laundry detergent brands in the United States, from 7.8% to 9.2%.
- In September 2026, all gained share of searches among laundry detergent brands in the United States, from 4.3% to 5%.
- In September 2026, Purex gained share of searches among laundry detergent brands in the United States, from 4.3% to 5%.
- In September 2026, Dropps gained share of searches among laundry detergent brands in the United States, from 3.5% to 4.1%.
- In September 2026, Tide lost share of searches among laundry detergent brands in the United States, from 49.5% to 44.3%.
- In September 2026, Arm & Hammer lost share of searches among laundry detergent brands in the United States, from 21.4% to 20.5%.
- In September 2026, Seventh Generation rose from 10th to 9th among laundry detergent brands in the United States.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Tide | 44.3% | 87.6K | -23.5% | Procter & Gamble |
| 2 | Arm & Hammer | 20.5% | 40.5K | -18.2% | Arm & Hammer |
| 3 | Gain | 9.2% | 18.1K | 0.0% | Gain |
| 4 | Persil | 9.2% | 18.1K | +22.3% | Unilever |
| 5 | all | 5% | 9.9K | 0.0% | Henkel AG & Co. KGaA |
| 6 | Purex | 5% | 9.9K | 0.0% | Purex |
| 7 | Dropps | 4.1% | 8.1K | 0.0% | Dropps |
| 8 | Blueland | 1.5% | 2.9K | -19.4% | Blueland |
| 9 | Seventh Generation | 0.66% | 1.3K | 0.0% | Seventh Generation |
| 10 | Tru Earth | 0.66% | 1.3K | -18.8% | Tru Earth |

Blueland and Seventh Generation sell other things too, so only their searches that name this product count here, like “blueland laundry tablets”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tide | 148K | 56.4% | 1 |
| Oct 2025 | Arm & Hammer | 40.5K | 15.4% | 2 |
| Oct 2025 | Gain | 22.2K | 8.5% | 3 |
| Oct 2025 | Persil | 18.1K | 6.9% | 4 |
| Oct 2025 | all | 9.9K | 3.8% | 5 |
| Oct 2025 | Dropps | 9.9K | 3.8% | 6 |
| Oct 2025 | Purex | 8.1K | 3.1% | 7 |
| Oct 2025 | Tru Earth | 2.4K | 0.91% | 8 |
| Oct 2025 | Blueland | 1.6K | 0.61% | 9 |
| Oct 2025 | Seventh Generation | 1.6K | 0.61% | 10 |
| Nov 2025 | Tide | 135K | 55.4% | 1 |
| Nov 2025 | Arm & Hammer | 40.5K | 16.7% | 2 |
| Nov 2025 | Gain | 18.1K | 7.5% | 3 |
| Nov 2025 | Persil | 18.1K | 7.5% | 4 |
| Nov 2025 | Dropps | 9.9K | 4.1% | 5 |
| Nov 2025 | all | 8.1K | 3.3% | 6 |
| Nov 2025 | Purex | 8.1K | 3.3% | 7 |
| Nov 2025 | Tru Earth | 2.4K | 0.99% | 8 |
| Nov 2025 | Blueland | 1.9K | 0.78% | 9 |
| Nov 2025 | Seventh Generation | 1.3K | 0.54% | 10 |
| Dec 2025 | Tide | 135K | 56% | 1 |
| Dec 2025 | Arm & Hammer | 40.5K | 16.9% | 2 |
| Dec 2025 | Gain | 18.1K | 7.5% | 3 |
| Dec 2025 | Persil | 14.8K | 6.2% | 4 |
| Dec 2025 | Dropps | 9.9K | 4.1% | 5 |
| Dec 2025 | all | 8.1K | 3.4% | 6 |
| Dec 2025 | Purex | 8.1K | 3.4% | 7 |
| Dec 2025 | Blueland | 2.4K | 1% | 8 |
| Dec 2025 | Seventh Generation | 1.9K | 0.79% | 9 |
| Dec 2025 | Tru Earth | 1.9K | 0.79% | 10 |
| Jan 2026 | Tide | 165K | 58.4% | 1 |
| Jan 2026 | Arm & Hammer | 49.5K | 17.6% | 2 |
| Jan 2026 | Gain | 18.1K | 6.4% | 3 |
| Jan 2026 | Persil | 14.8K | 5.3% | 4 |
| Jan 2026 | all | 9.9K | 3.5% | 5 |
| Jan 2026 | Dropps | 9.9K | 3.5% | 6 |
| Jan 2026 | Purex | 8.1K | 2.9% | 7 |
| Jan 2026 | Blueland | 2.9K | 1% | 8 |
| Jan 2026 | Seventh Generation | 1.9K | 0.67% | 9 |
| Jan 2026 | Tru Earth | 1.9K | 0.67% | 10 |
| Feb 2026 | Tide | 121K | 54.3% | 1 |
| Feb 2026 | Arm & Hammer | 40.5K | 18.2% | 2 |
| Feb 2026 | Gain | 14.8K | 6.6% | 3 |
| Feb 2026 | Persil | 14.8K | 6.6% | 4 |
| Feb 2026 | all | 9.9K | 4.4% | 5 |
| Feb 2026 | Dropps | 8.1K | 3.6% | 6 |
| Feb 2026 | Purex | 8.1K | 3.6% | 7 |
| Feb 2026 | Blueland | 2.4K | 1.1% | 8 |
| Feb 2026 | Tru Earth | 1.9K | 0.85% | 9 |
| Feb 2026 | Seventh Generation | 1.3K | 0.58% | 10 |
| Mar 2026 | Tide | 148K | 57.9% | 1 |
| Mar 2026 | Arm & Hammer | 40.5K | 15.9% | 2 |
| Mar 2026 | Gain | 18.1K | 7.1% | 3 |
| Mar 2026 | Persil | 14.8K | 5.8% | 4 |
| Mar 2026 | all | 9.9K | 3.9% | 5 |
| Mar 2026 | Dropps | 9.9K | 3.9% | 6 |
| Mar 2026 | Purex | 8.1K | 3.2% | 7 |
| Mar 2026 | Blueland | 2.9K | 1.1% | 8 |
| Mar 2026 | Tru Earth | 1.9K | 0.74% | 9 |
| Mar 2026 | Seventh Generation | 1.3K | 0.51% | 10 |
| Apr 2026 | Tide | 110K | 51.4% | 1 |
| Apr 2026 | Arm & Hammer | 40.5K | 18.9% | 2 |
| Apr 2026 | Gain | 18.1K | 8.5% | 3 |
| Apr 2026 | Persil | 14.8K | 6.9% | 4 |
| Apr 2026 | all | 8.1K | 3.8% | 5 |
| Apr 2026 | Dropps | 8.1K | 3.8% | 6 |
| Apr 2026 | Purex | 8.1K | 3.8% | 7 |
| Apr 2026 | Blueland | 2.9K | 1.4% | 8 |
| Apr 2026 | Tru Earth | 1.9K | 0.89% | 9 |
| Apr 2026 | Seventh Generation | 1.3K | 0.61% | 10 |
| May 2026 | Tide | 93.6K | 47.5% | 1 |
| May 2026 | Arm & Hammer | 40.5K | 20.5% | 2 |
| May 2026 | Gain | 18.1K | 9.2% | 3 |
| May 2026 | Persil | 14.8K | 7.5% | 4 |
| May 2026 | all | 8.1K | 4.1% | 5 |
| May 2026 | Dropps | 8.1K | 4.1% | 6 |
| May 2026 | Purex | 8.1K | 4.1% | 7 |
| May 2026 | Blueland | 2.9K | 1.5% | 8 |
| May 2026 | Tru Earth | 1.6K | 0.81% | 9 |
| May 2026 | Seventh Generation | 1.3K | 0.66% | 10 |
| Jun 2026 | Tide | 87.6K | 47.6% | 1 |
| Jun 2026 | Arm & Hammer | 40.5K | 22% | 2 |
| Jun 2026 | Gain | 14.8K | 8% | 3 |
| Jun 2026 | Persil | 12.1K | 6.6% | 4 |
| Jun 2026 | all | 8.1K | 4.4% | 5 |
| Jun 2026 | Dropps | 8.1K | 4.4% | 6 |
| Jun 2026 | Purex | 8.1K | 4.4% | 7 |
| Jun 2026 | Blueland | 2.4K | 1.3% | 8 |
| Jun 2026 | Tru Earth | 1.6K | 0.87% | 9 |
| Jun 2026 | Seventh Generation | 880 | 0.48% | 10 |
| Jul 2026 | Tide | 93.6K | 47.5% | 1 |
| Jul 2026 | Arm & Hammer | 40.5K | 20.6% | 2 |
| Jul 2026 | Gain | 18.1K | 9.2% | 3 |
| Jul 2026 | Persil | 14.8K | 7.5% | 4 |
| Jul 2026 | all | 9.9K | 5% | 5 |
| Jul 2026 | Purex | 8.1K | 4.1% | 6 |
| Jul 2026 | Dropps | 6.6K | 3.4% | 7 |
| Jul 2026 | Blueland | 2.9K | 1.5% | 8 |
| Jul 2026 | Tru Earth | 1.6K | 0.81% | 9 |
| Jul 2026 | Seventh Generation | 880 | 0.45% | 10 |
| Aug 2026 | Tide | 115K | 49.5% | 1 |
| Aug 2026 | Arm & Hammer | 49.5K | 21.4% | 2 |
| Aug 2026 | Gain | 18.1K | 7.8% | 3 |
| Aug 2026 | Persil | 14.8K | 6.4% | 4 |
| Aug 2026 | all | 9.9K | 4.3% | 5 |
| Aug 2026 | Purex | 9.9K | 4.3% | 6 |
| Aug 2026 | Dropps | 8.1K | 3.5% | 7 |
| Aug 2026 | Blueland | 3.6K | 1.6% | 8 |
| Aug 2026 | Tru Earth | 1.6K | 0.69% | 9 |
| Aug 2026 | Seventh Generation | 1.3K | 0.56% | 10 |
| Sep 2026 | Tide | 87.6K | 44.3% | 1 |
| Sep 2026 | Arm & Hammer | 40.5K | 20.5% | 2 |
| Sep 2026 | Gain | 18.1K | 9.2% | 3 |
| Sep 2026 | Persil | 18.1K | 9.2% | 4 |
| Sep 2026 | all | 9.9K | 5% | 5 |
| Sep 2026 | Purex | 9.9K | 5% | 6 |
| Sep 2026 | Dropps | 8.1K | 4.1% | 7 |
| Sep 2026 | Blueland | 2.9K | 1.5% | 8 |
| Sep 2026 | Seventh Generation | 1.3K | 0.66% | 9 |
| Sep 2026 | Tru Earth | 1.3K | 0.66% | 10 |

## What is being compared

- **all**: Measured on the search term “all detergent”.
- **Arm & Hammer**: Measured on the search term “arm and hammer detergent”.
- **Blueland**: Measured on the search term “blueland laundry tablets”.
- **Dropps**: Measured on the search term “dropps”.
- **Gain**: Measured on the search term “gain detergent”.
- **Persil**: Measured on the search term “persil”.
- **Purex**: Measured on the search term “purex”.
- **Seventh Generation**: Measured on the search term “seventh generation detergent”.
- **Tide**: Measured on the search terms “tide laundry detergent” and “tide pods”, summed into one figure.
- **Tru Earth**: Measured on the search term “tru earth”.

- [all](/demand/us/brands/all-laundry)
- [Arm & Hammer](/demand/us/brands/arm-and-hammer)
- [Blueland](/demand/us/brands/blueland)
- [Dropps](/demand/us/brands/dropps)
- [Gain](/demand/us/brands/gain)
- [Persil](/demand/us/brands/persil)
- [Purex](/demand/us/brands/purex)
- [Seventh Generation](/demand/us/brands/seventh-generation)
- [Tide](/demand/us/brands/tide)
- [Tru Earth](/demand/us/brands/tru-earth)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among laundry detergent brands in the United States?

In September 2026, Tide was the most searched among laundry detergent brands in the United States, with an estimated 87.6K branded searches, 44.3% of all searches for the ten we track.

## Cite this page

Brandwave. "Laundry detergent brands in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-laundry-detergent-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-laundry-detergent-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.