---
title: "Laptop brands in the United States: Which are searched most?"
description: "Compare the laptop brands people in the US buy. Share of Search among Apple MacBook, HP, Dell, Lenovo, Alienware, ASUS, Framework, Microsoft Surface, Samsung, Acer, MSI, Razer and LG, the laptop brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-laptop-brands"
publisher: "Brandwave"
---

# Laptop brands in the United States: Which are searched most?

Compare the laptop brands people in the US buy. Share of Search among Apple MacBook, HP, Dell, Lenovo, Alienware, ASUS, Framework, Microsoft Surface, Samsung, Acer, MSI, Razer and LG, the laptop brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Laptop brands
- **Market**: United States
- **Brands compared**: 13
- **Month measured**: Sep 2026
- **Highest Share of Search**: Apple MacBook, 50.3%

## Which brand is most popular in search among laptop brands in the United States?

- In September 2026, Apple MacBook was the most searched among laptop brands in the United States, with an estimated 823K branded searches, 50.3% of all searches for the 13 we track.
- HP is in 2nd place, 38 percentage points behind at 12.3%.
- Across the 12 months ending September 2026, Apple MacBook’s share of searches among laptop brands in the United States increased from 44% to 50.3%.
- Across the 12 months ending September 2026, HP’s share of searches among laptop brands in the United States decreased from 13.1% to 12.3%.
- Across the 12 months ending September 2026, Dell’s share of searches among laptop brands in the United States decreased from 10.8% to 8.2%.
- Across the 12 months ending September 2026, Lenovo’s share of searches among laptop brands in the United States increased from 7.2% to 8.2%.
- Across the 12 months ending September 2026, Framework’s share of searches among laptop brands in the United States decreased from 4% to 3%.
- Across the 12 months ending September 2026, Microsoft Surface’s share of searches among laptop brands in the United States decreased from 4% to 2%.
- Across the 12 months ending September 2026, Apple MacBook’s share of searches among laptop brands in the United States peaked at 55.2% in March 2026 and was lowest at 42% in January 2026.
- Across the 12 months ending September 2026, HP’s share of searches among laptop brands in the United States peaked at 15.3% in January 2026 and was lowest at 10.4% in August 2026.
- Across the 12 months ending September 2026, Dell’s share of searches among laptop brands in the United States peaked at 11.1% in February 2026 and was lowest at 7.5% in March 2026.
- Across the 12 months ending September 2026, Lenovo’s share of searches among laptop brands in the United States peaked at 9.8% in June 2026 and was lowest at 6.7% in November 2025.
- Across the 12 months ending September 2026, Alienware’s share of searches among laptop brands in the United States peaked at 8.2% in November 2025 and was lowest at 5% in March 2026.
- Across the 12 months ending September 2026, Framework’s share of searches among laptop brands in the United States peaked at 6.3% in April 2026 and was lowest at 2.8% in December 2025.
- Across the 12 months ending September 2026, Lenovo rose from 5th to 4th among laptop brands in the United States.
- Across the 12 months ending September 2026, Alienware fell from 4th to 5th among laptop brands in the United States.
- Across the 12 months ending September 2026, ASUS rose from 8th to 6th among laptop brands in the United States.
- Across the 12 months ending September 2026, Framework fell from 6th to 7th among laptop brands in the United States.
- Across the 12 months ending September 2026, Microsoft Surface fell from 7th to 8th among laptop brands in the United States.
- Across the 12 months ending September 2026, Samsung rose from 10th to 9th among laptop brands in the United States.
- Across the 12 months ending September 2026, Acer fell from 9th to 10th among laptop brands in the United States.
- Across the 12 months ending September 2026, MSI, Razer and LG held steady: their share of searches among laptop brands in the United States each moved less than 0.5 percentage points.

## Top laptop brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Apple MacBook and Dell appeared every time. Apple MacBook was recommended most often, coming first in three out of five answers. Dell was second, and Lenovo was third. Framework, which ranked seventh in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Apple MacBook | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Dell | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Lenovo | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| ASUS | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| HP | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Razer | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Acer | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| MSI | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| Alienware | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Framework | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Microsoft Surface | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| LG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about laptop brands

- Asked ChatGPT "Which laptop should I buy?": 1. Apple MacBook, 2. ASUS, 3. Dell, 4. Lenovo
- Asked ChatGPT "What are the best laptop brands?": 1. Lenovo, 2. ASUS, 3. Dell, 4. HP, 5. Acer, 6. Apple MacBook, 7. Alienware
- Asked ChatGPT "What is the best laptop for college students?": 1. Apple MacBook, 2. Dell, 3. ASUS
- Searched Google, AI Overview "laptop": 1. HP, 2. Lenovo, 3. Dell, 4. Apple MacBook
- Searched Google, AI Overview "best laptop": 1. Apple MacBook, 2. Dell, 3. Razer, 4. MSI

Not named in any answer: Framework, Microsoft Surface, Samsung and LG.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## Compare search popularity between leading brands

- [Apple MacBook vs HP: compare search popularity](/demand/us/compare/hp-vs-macbook): 50.3% against 12.3% Share of Search.
- [Apple MacBook vs Dell: compare search popularity](/demand/us/compare/dell-vs-macbook): 50.3% against 8.2% Share of Search.
- [Apple MacBook vs Lenovo: compare search popularity](/demand/us/compare/lenovo-vs-macbook): 50.3% against 8.2% Share of Search.
- [Apple MacBook vs Alienware: compare search popularity](/demand/us/compare/alienware-vs-macbook): 50.3% against 6.7% Share of Search.
- [HP vs Dell: compare search popularity](/demand/us/compare/dell-vs-hp): 12.3% against 8.2% Share of Search.
- [HP vs Lenovo: compare search popularity](/demand/us/compare/hp-vs-lenovo): 12.3% against 8.2% Share of Search.
- [HP vs Alienware: compare search popularity](/demand/us/compare/alienware-vs-hp): 12.3% against 6.7% Share of Search.
- [Dell vs Lenovo: compare search popularity](/demand/us/compare/dell-vs-lenovo): 8.2% Share of Search each.
- [Dell vs Alienware: compare search popularity](/demand/us/compare/alienware-vs-dell): 8.2% against 6.7% Share of Search.
- [Lenovo vs Alienware: compare search popularity](/demand/us/compare/alienware-vs-lenovo): 8.2% against 6.7% Share of Search.

## How did search popularity change for United States laptop brands in September 2026?

- In September 2026, HP gained share of searches among laptop brands in the United States, from 10.4% to 12.3%.
- In September 2026, Alienware gained share of searches among laptop brands in the United States, from 5.7% to 6.7%.
- In September 2026, Apple MacBook lost share of searches among laptop brands in the United States, from 51.8% to 50.3%.
- In September 2026, Framework lost share of searches among laptop brands in the United States, from 3.8% to 3%.
- Lenovo’s share of searches among laptop brands in the United States has lost ground for 3 months in a row, from 9.8% to 8.2% in September 2026.
- Microsoft Surface’s share of searches among laptop brands in the United States has lost ground for 3 months in a row, from 2.9% to 2% in September 2026.
- In September 2026, ASUS rose from 7th to 6th among laptop brands in the United States.
- In September 2026, Samsung rose from 10th to 9th among laptop brands in the United States.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Apple MacBook | 50.3% | 823K | -17.7% | Apple |
| 2 | HP | 12.3% | 201K | 0.0% | HP |
| 3 | Dell | 8.2% | 135K | -18.2% | Dell |
| 4 | Lenovo | 8.2% | 135K | -18.2% | Lenovo |
| 5 | Alienware | 6.7% | 110K | 0.0% | Dell |
| 6 | ASUS | 3% | 49.5K | -18.2% | ASUS |
| 7 | Framework | 3% | 49.5K | -33.1% | Framework |
| 8 | Microsoft Surface | 2% | 33.1K | -18.3% | Microsoft |
| 9 | Samsung | 2% | 33.1K | 0.0% | Samsung |
| 10 | Acer | 1.7% | 27.1K | -18.1% | Acer |
| 11 | MSI | 1.1% | 18.1K | -18.5% | MSI |
| 12 | Razer | 0.74% | 12.1K | -18.2% | Razer |
| 13 | LG | 0.6% | 9.9K | 0.0% | LG |

Microsoft Surface sells other things too, so only its searches that name this product count here, like “surface laptop”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Apple MacBook | 673K | 44% | 1 |
| Oct 2025 | HP | 201K | 13.1% | 2 |
| Oct 2025 | Dell | 165K | 10.8% | 3 |
| Oct 2025 | Alienware | 110K | 7.2% | 4 |
| Oct 2025 | Lenovo | 110K | 7.2% | 5 |
| Oct 2025 | Framework | 60.5K | 4% | 6 |
| Oct 2025 | Microsoft Surface | 60.5K | 4% | 7 |
| Oct 2025 | ASUS | 49.5K | 3.2% | 8 |
| Oct 2025 | Acer | 27.1K | 1.8% | 9 |
| Oct 2025 | Samsung | 27.1K | 1.8% | 10 |
| Oct 2025 | MSI | 22.2K | 1.5% | 11 |
| Oct 2025 | Razer | 14.8K | 0.97% | 12 |
| Oct 2025 | LG | 9.9K | 0.65% | 13 |
| Nov 2025 | Apple MacBook | 1M | 49.9% | 1 |
| Nov 2025 | HP | 246K | 12.3% | 2 |
| Nov 2025 | Alienware | 165K | 8.2% | 3 |
| Nov 2025 | Dell | 165K | 8.2% | 4 |
| Nov 2025 | Lenovo | 135K | 6.7% | 5 |
| Nov 2025 | ASUS | 60.5K | 3% | 6 |
| Nov 2025 | Framework | 60.5K | 3% | 7 |
| Nov 2025 | Microsoft Surface | 49.5K | 2.5% | 8 |
| Nov 2025 | Acer | 33.1K | 1.7% | 9 |
| Nov 2025 | Samsung | 33.1K | 1.7% | 10 |
| Nov 2025 | MSI | 27.1K | 1.4% | 11 |
| Nov 2025 | Razer | 18.1K | 0.9% | 12 |
| Nov 2025 | LG | 12.1K | 0.6% | 13 |
| Dec 2025 | Apple MacBook | 823K | 46.7% | 1 |
| Dec 2025 | HP | 246K | 14% | 2 |
| Dec 2025 | Dell | 165K | 9.4% | 3 |
| Dec 2025 | Alienware | 135K | 7.7% | 4 |
| Dec 2025 | Lenovo | 135K | 7.7% | 5 |
| Dec 2025 | ASUS | 60.5K | 3.4% | 6 |
| Dec 2025 | Framework | 49.5K | 2.8% | 7 |
| Dec 2025 | Microsoft Surface | 40.5K | 2.3% | 8 |
| Dec 2025 | Acer | 33.1K | 1.9% | 9 |
| Dec 2025 | Samsung | 27.1K | 1.5% | 10 |
| Dec 2025 | MSI | 22.2K | 1.3% | 11 |
| Dec 2025 | Razer | 14.8K | 0.84% | 12 |
| Dec 2025 | LG | 9.9K | 0.56% | 13 |
| Jan 2026 | Apple MacBook | 673K | 42% | 1 |
| Jan 2026 | HP | 246K | 15.3% | 2 |
| Jan 2026 | Dell | 165K | 10.3% | 3 |
| Jan 2026 | Lenovo | 135K | 8.4% | 4 |
| Jan 2026 | Alienware | 110K | 6.9% | 5 |
| Jan 2026 | Framework | 90.5K | 5.6% | 6 |
| Jan 2026 | ASUS | 49.5K | 3.1% | 7 |
| Jan 2026 | Microsoft Surface | 33.1K | 2.1% | 8 |
| Jan 2026 | Acer | 27.1K | 1.7% | 9 |
| Jan 2026 | Samsung | 27.1K | 1.7% | 10 |
| Jan 2026 | MSI | 22.2K | 1.4% | 11 |
| Jan 2026 | Razer | 14.8K | 0.92% | 12 |
| Jan 2026 | LG | 9.9K | 0.62% | 13 |
| Feb 2026 | Apple MacBook | 673K | 45.3% | 1 |
| Feb 2026 | HP | 201K | 13.5% | 2 |
| Feb 2026 | Dell | 165K | 11.1% | 3 |
| Feb 2026 | Lenovo | 110K | 7.4% | 4 |
| Feb 2026 | Alienware | 90.5K | 6.1% | 5 |
| Feb 2026 | Framework | 74K | 5% | 6 |
| Feb 2026 | ASUS | 49.5K | 3.3% | 7 |
| Feb 2026 | Microsoft Surface | 33.1K | 2.2% | 8 |
| Feb 2026 | Samsung | 27.1K | 1.8% | 9 |
| Feb 2026 | Acer | 22.2K | 1.5% | 10 |
| Feb 2026 | MSI | 18.1K | 1.2% | 11 |
| Feb 2026 | Razer | 12.1K | 0.81% | 12 |
| Feb 2026 | LG | 9.9K | 0.67% | 13 |
| Mar 2026 | Apple MacBook | 1M | 55.2% | 1 |
| Mar 2026 | HP | 201K | 11.1% | 2 |
| Mar 2026 | Dell | 135K | 7.5% | 3 |
| Mar 2026 | Lenovo | 135K | 7.5% | 4 |
| Mar 2026 | Alienware | 90.5K | 5% | 5 |
| Mar 2026 | Framework | 60.5K | 3.3% | 6 |
| Mar 2026 | ASUS | 49.5K | 2.7% | 7 |
| Mar 2026 | Microsoft Surface | 40.5K | 2.2% | 8 |
| Mar 2026 | Samsung | 33.1K | 1.8% | 9 |
| Mar 2026 | Acer | 22.2K | 1.2% | 10 |
| Mar 2026 | MSI | 18.1K | 1% | 11 |
| Mar 2026 | Razer | 14.8K | 0.82% | 12 |
| Mar 2026 | LG | 9.9K | 0.55% | 13 |
| Apr 2026 | Apple MacBook | 673K | 46.9% | 1 |
| Apr 2026 | HP | 165K | 11.5% | 2 |
| Apr 2026 | Dell | 135K | 9.4% | 3 |
| Apr 2026 | Lenovo | 110K | 7.7% | 4 |
| Apr 2026 | Alienware | 90.5K | 6.3% | 5 |
| Apr 2026 | Framework | 90.5K | 6.3% | 6 |
| Apr 2026 | ASUS | 49.5K | 3.5% | 7 |
| Apr 2026 | Microsoft Surface | 33.1K | 2.3% | 8 |
| Apr 2026 | Samsung | 27.1K | 1.9% | 9 |
| Apr 2026 | Acer | 22.2K | 1.5% | 10 |
| Apr 2026 | MSI | 18.1K | 1.3% | 11 |
| Apr 2026 | Razer | 12.1K | 0.84% | 12 |
| Apr 2026 | LG | 8.1K | 0.56% | 13 |
| May 2026 | Apple MacBook | 673K | 48.2% | 1 |
| May 2026 | HP | 165K | 11.8% | 2 |
| May 2026 | Dell | 135K | 9.7% | 3 |
| May 2026 | Lenovo | 110K | 7.9% | 4 |
| May 2026 | Alienware | 90.5K | 6.5% | 5 |
| May 2026 | Framework | 60.5K | 4.3% | 6 |
| May 2026 | ASUS | 40.5K | 2.9% | 7 |
| May 2026 | Microsoft Surface | 33.1K | 2.4% | 8 |
| May 2026 | Samsung | 27.1K | 1.9% | 9 |
| May 2026 | Acer | 22.2K | 1.6% | 10 |
| May 2026 | MSI | 18.1K | 1.3% | 11 |
| May 2026 | Razer | 12.1K | 0.87% | 12 |
| May 2026 | LG | 8.1K | 0.58% | 13 |
| Jun 2026 | Apple MacBook | 673K | 48.8% | 1 |
| Jun 2026 | HP | 165K | 12% | 2 |
| Jun 2026 | Lenovo | 135K | 9.8% | 3 |
| Jun 2026 | Dell | 110K | 8% | 4 |
| Jun 2026 | Alienware | 90.5K | 6.6% | 5 |
| Jun 2026 | ASUS | 40.5K | 2.9% | 6 |
| Jun 2026 | Framework | 40.5K | 2.9% | 7 |
| Jun 2026 | Microsoft Surface | 40.5K | 2.9% | 8 |
| Jun 2026 | Acer | 22.2K | 1.6% | 9 |
| Jun 2026 | Samsung | 22.2K | 1.6% | 10 |
| Jun 2026 | MSI | 18.1K | 1.3% | 11 |
| Jun 2026 | Razer | 12.1K | 0.88% | 12 |
| Jun 2026 | LG | 8.1K | 0.59% | 13 |
| Jul 2026 | Apple MacBook | 673K | 47.5% | 1 |
| Jul 2026 | HP | 165K | 11.6% | 2 |
| Jul 2026 | Dell | 135K | 9.5% | 3 |
| Jul 2026 | Lenovo | 135K | 9.5% | 4 |
| Jul 2026 | Alienware | 90.5K | 6.4% | 5 |
| Jul 2026 | ASUS | 49.5K | 3.5% | 6 |
| Jul 2026 | Framework | 49.5K | 3.5% | 7 |
| Jul 2026 | Microsoft Surface | 33.1K | 2.3% | 8 |
| Jul 2026 | Samsung | 27.1K | 1.9% | 9 |
| Jul 2026 | Acer | 22.2K | 1.6% | 10 |
| Jul 2026 | MSI | 18.1K | 1.3% | 11 |
| Jul 2026 | Razer | 12.1K | 0.85% | 12 |
| Jul 2026 | LG | 8.1K | 0.57% | 13 |
| Aug 2026 | Apple MacBook | 1M | 51.8% | 1 |
| Aug 2026 | HP | 201K | 10.4% | 2 |
| Aug 2026 | Dell | 165K | 8.6% | 3 |
| Aug 2026 | Lenovo | 165K | 8.6% | 4 |
| Aug 2026 | Alienware | 110K | 5.7% | 5 |
| Aug 2026 | Framework | 74K | 3.8% | 6 |
| Aug 2026 | ASUS | 60.5K | 3.1% | 7 |
| Aug 2026 | Microsoft Surface | 40.5K | 2.1% | 8 |
| Aug 2026 | Acer | 33.1K | 1.7% | 9 |
| Aug 2026 | Samsung | 33.1K | 1.7% | 10 |
| Aug 2026 | MSI | 22.2K | 1.2% | 11 |
| Aug 2026 | Razer | 14.8K | 0.77% | 12 |
| Aug 2026 | LG | 9.9K | 0.51% | 13 |
| Sep 2026 | Apple MacBook | 823K | 50.3% | 1 |
| Sep 2026 | HP | 201K | 12.3% | 2 |
| Sep 2026 | Dell | 135K | 8.2% | 3 |
| Sep 2026 | Lenovo | 135K | 8.2% | 4 |
| Sep 2026 | Alienware | 110K | 6.7% | 5 |
| Sep 2026 | ASUS | 49.5K | 3% | 6 |
| Sep 2026 | Framework | 49.5K | 3% | 7 |
| Sep 2026 | Microsoft Surface | 33.1K | 2% | 8 |
| Sep 2026 | Samsung | 33.1K | 2% | 9 |
| Sep 2026 | Acer | 27.1K | 1.7% | 10 |
| Sep 2026 | MSI | 18.1K | 1.1% | 11 |
| Sep 2026 | Razer | 12.1K | 0.74% | 12 |
| Sep 2026 | LG | 9.9K | 0.6% | 13 |

## What is being compared

- **Acer**: Measured on the search term “acer laptop”.
- **Alienware**: Measured on the search term “alienware”.
- **Apple MacBook**: Measured on the search term “macbook”.
- **ASUS**: Measured on the search term “asus laptop”.
- **Dell**: Measured on the search term “dell laptop”.
- **Framework**: Measured on the search term “framework laptop”.
- **HP**: Measured on the search term “hp laptop”.
- **Lenovo**: Measured on the search term “lenovo laptop”.
- **LG**: Measured on the search term “lg gram”.
- **Microsoft Surface**: Measured on the search term “surface laptop”.
- **MSI**: Measured on the search term “msi laptop”.
- **Razer**: Measured on the search term “razer laptop”.
- **Samsung**: Measured on the search term “samsung laptop”.

- [Acer](/demand/us/brands/acer)
- [Alienware](/demand/us/brands/alienware)
- [Apple MacBook](/demand/us/brands/macbook)
- [ASUS](/demand/us/brands/asus)
- [Dell](/demand/us/brands/dell)
- [Framework](/demand/us/brands/framework-computer)
- [HP](/demand/us/brands/hp)
- [Lenovo](/demand/us/brands/lenovo)
- [LG](/demand/us/brands/lg)
- [Microsoft Surface](/demand/us/brands/microsoft-surface)
- [MSI](/demand/us/brands/msi)
- [Razer](/demand/us/brands/razer)
- [Samsung](/demand/us/brands/samsung)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among laptop brands in the United States?

In September 2026, Apple MacBook was the most searched among laptop brands in the United States, with an estimated 823K branded searches, 50.3% of all searches for the 13 we track.

## Cite this page

Brandwave. "Laptop brands in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-laptop-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-laptop-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.