---
title: "Kids' vitamin brands in the United States: Which are searched most?"
description: "Compare the brands parents buy children's vitamins from. Share of Search among MaryRuth's, Flintstones, Hiya, Zarbee's, L'il Critters, Llama Naturals, Renzo's and SmartyPants, the kids' vitamin brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-kids-vitamin-brands"
publisher: "Brandwave"
---

# Kids' vitamin brands in the United States: Which are searched most?

Compare the brands parents buy children's vitamins from. Share of Search among MaryRuth's, Flintstones, Hiya, Zarbee's, L'il Critters, Llama Naturals, Renzo's and SmartyPants, the kids' vitamin brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Kids' vitamin brands
- **Market**: United States
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: MaryRuth's, 29.8%

## Which brand is most popular in search among kids' vitamin brands in the United States?

- In September 2026, MaryRuth's was the most searched among kids' vitamin brands in the United States, with an estimated 60.5K branded searches, 29.8% of all searches for the eight we track.
- Flintstones is in 2nd place, 5.4 percentage points behind at 24.4%.
- Across the 12 months ending September 2026, MaryRuth's’ share of searches among kids' vitamin brands in the United States decreased from 36.5% to 29.8%.
- Across the 12 months ending September 2026, Flintstones’ share of searches among kids' vitamin brands in the United States increased from 20% to 24.4%.
- Across the 12 months ending September 2026, Hiya’s share of searches among kids' vitamin brands in the United States increased from 16.3% to 20%.
- Across the 12 months ending September 2026, L'il Critters’ share of searches among kids' vitamin brands in the United States decreased from 10.9% to 8.9%.
- Across the 12 months ending September 2026, MaryRuth's’ share of searches among kids' vitamin brands in the United States peaked at 46.6% in February 2026 and was lowest at 29.8% in September 2026.
- Across the 12 months ending September 2026, Flintstones’ share of searches among kids' vitamin brands in the United States peaked at 25% in August 2026 and was lowest at 15.2% in December 2025.
- Across the 12 months ending September 2026, Hiya’s share of searches among kids' vitamin brands in the United States peaked at 20.4% in August 2026 and was lowest at 14% in February 2026.
- Across the 12 months ending September 2026, Zarbee's’ share of searches among kids' vitamin brands in the United States peaked at 15.2% in December 2025 and was lowest at 6.9% in July 2026.
- Across the 12 months ending September 2026, L'il Critters’ share of searches among kids' vitamin brands in the United States peaked at 12.7% in July 2026 and was lowest at 7.7% in February 2026.
- Across the 12 months ending September 2026, Zarbee's, Llama Naturals, Renzo's and SmartyPants held steady: their share of searches among kids' vitamin brands in the United States each moved less than 0.5 percentage points.

## Top kids' vitamin brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Hiya, Renzo's and SmartyPants were mentioned most often, in four of the five answers. SmartyPants was recommended most often, coming first in one out of four answers that gave a list. Hiya was second, and Renzo's was third. Zarbee's, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| SmartyPants | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Hiya | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Renzo's | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| L'il Critters | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Flintstones | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| MaryRuth's | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Zarbee's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Llama Naturals | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about kids' vitamin brands

- Asked ChatGPT "Which kids' vitamin brand should I buy in the US?": 1. SmartyPants, 2. L'il Critters, 3. Renzo's
- Asked ChatGPT "What are the best kids' vitamin brands in the US?": 1. Hiya, 2. SmartyPants, 3. Renzo's, 4. Flintstones, 5. MaryRuth's
- Asked ChatGPT "What's the best kids' multivitamin in the US for picky eaters?": 1. Renzo's, 2. SmartyPants, 3. Hiya
- Searched Google, AI Overview "childrens multivitamin": 1. Hiya
- Searched Google, AI Overview "best kids vitamins": 1. Hiya, 2. SmartyPants, 3. Renzo's

Not named in any answer: Zarbee's and Llama Naturals.

Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026.

## Compare search popularity between leading brands

- [MaryRuth's vs Flintstones: compare search popularity](/demand/us/compare/flintstones-vitamins-vs-maryruths): 29.8% against 24.4% Share of Search.
- [MaryRuth's vs Hiya: compare search popularity](/demand/us/compare/hiya-health-vs-maryruths): 29.8% against 20% Share of Search.
- [MaryRuth's vs Zarbee's: compare search popularity](/demand/us/compare/maryruths-vs-zarbees): 29.8% against 13.4% Share of Search.
- [MaryRuth's vs L'il Critters: compare search popularity](/demand/us/compare/lil-critters-vs-maryruths): 29.8% against 8.9% Share of Search.
- [Flintstones vs Hiya: compare search popularity](/demand/us/compare/flintstones-vitamins-vs-hiya-health): 24.4% against 20% Share of Search.
- [Flintstones vs Zarbee's: compare search popularity](/demand/us/compare/flintstones-vitamins-vs-zarbees): 24.4% against 13.4% Share of Search.
- [Flintstones vs L'il Critters: compare search popularity](/demand/us/compare/flintstones-vitamins-vs-lil-critters): 24.4% against 8.9% Share of Search.
- [Hiya vs Zarbee's: compare search popularity](/demand/us/compare/hiya-health-vs-zarbees): 20% against 13.4% Share of Search.
- [Hiya vs L'il Critters: compare search popularity](/demand/us/compare/hiya-health-vs-lil-critters): 20% against 8.9% Share of Search.
- [Zarbee's vs L'il Critters: compare search popularity](/demand/us/compare/lil-critters-vs-zarbees): 13.4% against 8.9% Share of Search.

## How did search popularity change for United States kids' vitamin brands in September 2026?

- In September 2026, Zarbee's overtook L'il Critters to rank 4th among kids' vitamin brands in the United States, with 13.4% of the searches.
- In September 2026, L'il Critters lost share of searches among kids' vitamin brands in the United States, from 11.2% to 8.9%.
- In September 2026, MaryRuth's lost share of searches among kids' vitamin brands in the United States, from 30.5% to 29.8%.
- In September 2026, Flintstones lost share of searches among kids' vitamin brands in the United States, from 25% to 24.4%.
- Estimated monthly branded searches for Hiya in the United States rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
- Estimated monthly branded searches for Llama Naturals in the United States rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.
- Estimated monthly branded searches for Renzo's in the United States rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | MaryRuth's | 29.8% | 60.5K | 0.0% | MaryRuth Organics |
| 2 | Flintstones | 24.4% | 49.5K | 0.0% | Bayer |
| 3 | Hiya | 20% | 40.5K | 0.0% | Hiya Health |
| 4 | Zarbee's | 13.4% | 27.1K | +49.7% | Kenvue |
| 5 | L'il Critters | 8.9% | 18.1K | -18.5% | Church & Dwight |
| 6 | Llama Naturals | 1.4% | 2.9K | 0.0% | Llama Naturals |
| 7 | Renzo's | 1.4% | 2.9K | 0.0% | Renzo's |
| 8 | SmartyPants | 0.64% | 1.3K | -18.8% | Unilever |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | MaryRuth's | 74K | 36.5% | 1 |
| Oct 2025 | Flintstones | 40.5K | 20% | 2 |
| Oct 2025 | Hiya | 33.1K | 16.3% | 3 |
| Oct 2025 | Zarbee's | 27.1K | 13.3% | 4 |
| Oct 2025 | L'il Critters | 22.2K | 10.9% | 5 |
| Oct 2025 | Llama Naturals | 2.4K | 1.2% | 6 |
| Oct 2025 | Renzo's | 2.4K | 1.2% | 7 |
| Oct 2025 | SmartyPants | 1.3K | 0.64% | 8 |
| Nov 2025 | MaryRuth's | 90.5K | 40% | 1 |
| Nov 2025 | Flintstones | 40.5K | 17.9% | 2 |
| Nov 2025 | Hiya | 33.1K | 14.6% | 3 |
| Nov 2025 | Zarbee's | 33.1K | 14.6% | 4 |
| Nov 2025 | L'il Critters | 22.2K | 9.8% | 5 |
| Nov 2025 | Llama Naturals | 2.9K | 1.3% | 6 |
| Nov 2025 | Renzo's | 2.4K | 1.1% | 7 |
| Nov 2025 | SmartyPants | 1.3K | 0.58% | 8 |
| Dec 2025 | MaryRuth's | 90.5K | 41.5% | 1 |
| Dec 2025 | Flintstones | 33.1K | 15.2% | 2 |
| Dec 2025 | Hiya | 33.1K | 15.2% | 3 |
| Dec 2025 | Zarbee's | 33.1K | 15.2% | 4 |
| Dec 2025 | L'il Critters | 22.2K | 10.2% | 5 |
| Dec 2025 | Llama Naturals | 2.4K | 1.1% | 6 |
| Dec 2025 | Renzo's | 2.4K | 1.1% | 7 |
| Dec 2025 | SmartyPants | 1.3K | 0.6% | 8 |
| Jan 2026 | MaryRuth's | 110K | 41.4% | 1 |
| Jan 2026 | Flintstones | 49.5K | 18.6% | 2 |
| Jan 2026 | Hiya | 40.5K | 15.2% | 3 |
| Jan 2026 | Zarbee's | 33.1K | 12.5% | 4 |
| Jan 2026 | L'il Critters | 22.2K | 8.4% | 5 |
| Jan 2026 | Llama Naturals | 4.4K | 1.7% | 6 |
| Jan 2026 | Renzo's | 3.6K | 1.4% | 7 |
| Jan 2026 | SmartyPants | 2.4K | 0.9% | 8 |
| Feb 2026 | MaryRuth's | 110K | 46.6% | 1 |
| Feb 2026 | Flintstones | 40.5K | 17.2% | 2 |
| Feb 2026 | Hiya | 33.1K | 14% | 3 |
| Feb 2026 | Zarbee's | 27.1K | 11.5% | 4 |
| Feb 2026 | L'il Critters | 18.1K | 7.7% | 5 |
| Feb 2026 | Llama Naturals | 2.9K | 1.2% | 6 |
| Feb 2026 | Renzo's | 2.9K | 1.2% | 7 |
| Feb 2026 | SmartyPants | 1.3K | 0.55% | 8 |
| Mar 2026 | MaryRuth's | 90.5K | 42% | 1 |
| Mar 2026 | Flintstones | 40.5K | 18.8% | 2 |
| Mar 2026 | Hiya | 33.1K | 15.4% | 3 |
| Mar 2026 | L'il Critters | 22.2K | 10.3% | 4 |
| Mar 2026 | Zarbee's | 22.2K | 10.3% | 5 |
| Mar 2026 | Llama Naturals | 2.9K | 1.3% | 6 |
| Mar 2026 | Renzo's | 2.9K | 1.3% | 7 |
| Mar 2026 | SmartyPants | 1.3K | 0.6% | 8 |
| Apr 2026 | MaryRuth's | 74K | 37.4% | 1 |
| Apr 2026 | Flintstones | 40.5K | 20.4% | 2 |
| Apr 2026 | Hiya | 33.1K | 16.7% | 3 |
| Apr 2026 | L'il Critters | 22.2K | 11.2% | 4 |
| Apr 2026 | Zarbee's | 22.2K | 11.2% | 5 |
| Apr 2026 | Llama Naturals | 2.4K | 1.2% | 6 |
| Apr 2026 | Renzo's | 2.4K | 1.2% | 7 |
| Apr 2026 | SmartyPants | 1.3K | 0.66% | 8 |
| May 2026 | MaryRuth's | 74K | 39.4% | 1 |
| May 2026 | Flintstones | 40.5K | 21.5% | 2 |
| May 2026 | Hiya | 27.1K | 14.4% | 3 |
| May 2026 | L'il Critters | 22.2K | 11.8% | 4 |
| May 2026 | Zarbee's | 18.1K | 9.6% | 5 |
| May 2026 | Llama Naturals | 2.4K | 1.3% | 6 |
| May 2026 | Renzo's | 2.4K | 1.3% | 7 |
| May 2026 | SmartyPants | 1.3K | 0.69% | 8 |
| Jun 2026 | MaryRuth's | 60.5K | 38% | 1 |
| Jun 2026 | Flintstones | 33.1K | 20.8% | 2 |
| Jun 2026 | Hiya | 27.1K | 17% | 3 |
| Jun 2026 | L'il Critters | 18.1K | 11.4% | 4 |
| Jun 2026 | Zarbee's | 14.8K | 9.3% | 5 |
| Jun 2026 | Llama Naturals | 2.4K | 1.5% | 6 |
| Jun 2026 | Renzo's | 1.9K | 1.2% | 7 |
| Jun 2026 | SmartyPants | 1.3K | 0.82% | 8 |
| Jul 2026 | MaryRuth's | 60.5K | 34.7% | 1 |
| Jul 2026 | Flintstones | 40.5K | 23.2% | 2 |
| Jul 2026 | Hiya | 33.1K | 19% | 3 |
| Jul 2026 | L'il Critters | 22.2K | 12.7% | 4 |
| Jul 2026 | Zarbee's | 12.1K | 6.9% | 5 |
| Jul 2026 | Llama Naturals | 2.4K | 1.4% | 6 |
| Jul 2026 | Renzo's | 1.9K | 1.1% | 7 |
| Jul 2026 | SmartyPants | 1.6K | 0.92% | 8 |
| Aug 2026 | MaryRuth's | 60.5K | 30.5% | 1 |
| Aug 2026 | Flintstones | 49.5K | 25% | 2 |
| Aug 2026 | Hiya | 40.5K | 20.4% | 3 |
| Aug 2026 | L'il Critters | 22.2K | 11.2% | 4 |
| Aug 2026 | Zarbee's | 18.1K | 9.1% | 5 |
| Aug 2026 | Llama Naturals | 2.9K | 1.5% | 6 |
| Aug 2026 | Renzo's | 2.9K | 1.5% | 7 |
| Aug 2026 | SmartyPants | 1.6K | 0.81% | 8 |
| Sep 2026 | MaryRuth's | 60.5K | 29.8% | 1 |
| Sep 2026 | Flintstones | 49.5K | 24.4% | 2 |
| Sep 2026 | Hiya | 40.5K | 20% | 3 |
| Sep 2026 | Zarbee's | 27.1K | 13.4% | 4 |
| Sep 2026 | L'il Critters | 18.1K | 8.9% | 5 |
| Sep 2026 | Llama Naturals | 2.9K | 1.4% | 6 |
| Sep 2026 | Renzo's | 2.9K | 1.4% | 7 |
| Sep 2026 | SmartyPants | 1.3K | 0.64% | 8 |

## What is being compared

- **Flintstones**: Measured on the search term “flintstones vitamins”.
- **Hiya**: Measured on the search term “hiya vitamins”.
- **L'il Critters**: Measured on the search term “lil critters”.
- **Llama Naturals**: Measured on the search term “llama naturals”.
- **MaryRuth's**: Measured on the search terms “mary ruth's” and “maryruth's”, summed into one figure.
- **Renzo's**: Measured on the search term “renzo's vitamins”.
- **SmartyPants**: Measured on the search term “smartypants vitamins”.
- **Zarbee's**: Measured on the search term “zarbee's”.

- [Flintstones](/demand/us/brands/flintstones-vitamins)
- [Hiya](/demand/us/brands/hiya-health)
- [L'il Critters](/demand/us/brands/lil-critters)
- [Llama Naturals](/demand/us/brands/llama-naturals)
- [MaryRuth's](/demand/us/brands/maryruths)
- [Renzo's](/demand/us/brands/renzos-vitamins)
- [SmartyPants](/demand/us/brands/smartypants-vitamins)
- [Zarbee's](/demand/us/brands/zarbees)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among kids' vitamin brands in the United States?

In September 2026, MaryRuth's was the most searched among kids' vitamin brands in the United States, with an estimated 60.5K branded searches, 29.8% of all searches for the eight we track.

## Cite this page

Brandwave. "Kids' vitamin brands in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-kids-vitamin-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-kids-vitamin-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.