---
title: "Kids phone brands in the United States: Which are searched most?"
description: "Compare the brands that make phones and watches for children with parental controls. Share of Search among Bark, Gabb, Wisephone, Pinwheel and Troomi, the kids phone brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-kids-phone-brands"
publisher: "Brandwave"
---

# Kids phone brands in the United States: Which are searched most?

Compare the brands that make phones and watches for children with parental controls. Share of Search among Bark, Gabb, Wisephone, Pinwheel and Troomi, the kids phone brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Kids phone brands
- **Market**: United States
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Bark, 43.2%

## Which brand is most popular in search among kids phone brands in the United States?

- In September 2026, Bark was the most searched among kids phone brands in the United States, with an estimated 90.5K branded searches, 43.2% of all searches for the five we track.
- Gabb is in 2nd place, 9.9 percentage points behind at 33.3%.
- Across the 12 months ending September 2026, Bark’s share of searches among kids phone brands in the United States increased from 42.6% to 43.2%.
- Across the 12 months ending September 2026, Gabb’s share of searches among kids phone brands in the United States decreased from 37.5% to 33.3%.
- Across the 12 months ending September 2026, Wisephone’s share of searches among kids phone brands in the United States increased from 5.7% to 12.9%.
- Across the 12 months ending September 2026, Troomi’s share of searches among kids phone brands in the United States decreased from 8.5% to 4.7%.
- Across the 12 months ending September 2026, Bark’s share of searches among kids phone brands in the United States peaked at 51.4% in July 2026 and was lowest at 38.8% in January 2026.
- Across the 12 months ending September 2026, Gabb’s share of searches among kids phone brands in the United States peaked at 40.1% in January 2026 and was lowest at 29% in July 2026.
- Across the 12 months ending September 2026, Wisephone’s share of searches among kids phone brands in the United States peaked at 12.9% in September 2026 and was lowest at 4.7% in December 2025.
- Across the 12 months ending September 2026, Pinwheel’s share of searches among kids phone brands in the United States peaked at 8.4% in July 2026 and was lowest at 4.7% in December 2025.
- Across the 12 months ending September 2026, Troomi’s share of searches among kids phone brands in the United States peaked at 9.5% in January 2026 and was lowest at 4.7% in September 2026.
- Across the 12 months ending September 2026, Wisephone rose from 5th to 3rd among kids phone brands in the United States.
- Across the 12 months ending September 2026, Troomi fell from 3rd to 5th among kids phone brands in the United States.
- Across the 12 months ending September 2026, Pinwheel held steady: its share of searches among kids phone brands in the United States moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Bark vs Gabb: compare search popularity](/demand/us/compare/bark-vs-gabb): 43.2% against 33.3% Share of Search.
- [Bark vs Wisephone: compare search popularity](/demand/us/compare/bark-vs-wisephone): 43.2% against 12.9% Share of Search.
- [Bark vs Pinwheel: compare search popularity](/demand/us/compare/bark-vs-pinwheel-phone): 43.2% against 5.8% Share of Search.
- [Bark vs Troomi: compare search popularity](/demand/us/compare/bark-vs-troomi): 43.2% against 4.7% Share of Search.
- [Gabb vs Wisephone: compare search popularity](/demand/us/compare/gabb-vs-wisephone): 33.3% against 12.9% Share of Search.
- [Gabb vs Pinwheel: compare search popularity](/demand/us/compare/gabb-vs-pinwheel-phone): 33.3% against 5.8% Share of Search.
- [Gabb vs Troomi: compare search popularity](/demand/us/compare/gabb-vs-troomi): 33.3% against 4.7% Share of Search.
- [Wisephone vs Pinwheel: compare search popularity](/demand/us/compare/pinwheel-phone-vs-wisephone): 12.9% against 5.8% Share of Search.
- [Wisephone vs Troomi: compare search popularity](/demand/us/compare/troomi-vs-wisephone): 12.9% against 4.7% Share of Search.
- [Pinwheel vs Troomi: compare search popularity](/demand/us/compare/pinwheel-phone-vs-troomi): 5.8% against 4.7% Share of Search.

## How did search popularity change for United States kids phone brands in September 2026?

- In September 2026, Wisephone overtook Pinwheel and Troomi to rank 3rd among kids phone brands in the United States, with 12.9% of the searches.
- In September 2026, Gabb lost share of searches among kids phone brands in the United States, from 39.3% to 33.3%.
- In September 2026, Pinwheel lost share of searches among kids phone brands in the United States, from 7.2% to 5.8%.
- In September 2026, Bark lost share of searches among kids phone brands in the United States, from 43.8% to 43.2%.
- Troomi’s share of searches among kids phone brands in the United States has lost ground for 3 months in a row, from 7.5% to 4.7% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bark | 43.2% | 90.5K | -17.7% | Bark |
| 2 | Gabb | 33.3% | 69.7K | -29.4% | Gabb |
| 3 | Wisephone | 12.9% | 27.1K | +124.0% | Techless |
| 4 | Pinwheel | 5.8% | 12.1K | -33.1% | Pinwheel |
| 5 | Troomi | 4.7% | 9.9K | -18.2% | Troomi |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bark | 74K | 42.6% | 1 |
| Oct 2025 | Gabb | 65.2K | 37.5% | 2 |
| Oct 2025 | Troomi | 14.8K | 8.5% | 3 |
| Oct 2025 | Pinwheel | 9.9K | 5.7% | 4 |
| Oct 2025 | Wisephone | 9.9K | 5.7% | 5 |
| Nov 2025 | Bark | 90.5K | 44.8% | 1 |
| Nov 2025 | Gabb | 74.8K | 37% | 2 |
| Nov 2025 | Troomi | 14.8K | 7.3% | 3 |
| Nov 2025 | Pinwheel | 12.1K | 6% | 4 |
| Nov 2025 | Wisephone | 9.9K | 4.9% | 5 |
| Dec 2025 | Bark | 90.5K | 42.6% | 1 |
| Dec 2025 | Gabb | 83.8K | 39.5% | 2 |
| Dec 2025 | Troomi | 18.1K | 8.5% | 3 |
| Dec 2025 | Pinwheel | 9.9K | 4.7% | 4 |
| Dec 2025 | Wisephone | 9.9K | 4.7% | 5 |
| Jan 2026 | Gabb | 62.5K | 40.1% | 1 |
| Jan 2026 | Bark | 60.5K | 38.8% | 2 |
| Jan 2026 | Troomi | 14.8K | 9.5% | 3 |
| Jan 2026 | Wisephone | 9.9K | 6.4% | 4 |
| Jan 2026 | Pinwheel | 8.1K | 5.2% | 5 |
| Feb 2026 | Bark | 60.5K | 43.8% | 1 |
| Feb 2026 | Gabb | 49.3K | 35.7% | 2 |
| Feb 2026 | Troomi | 12.1K | 8.8% | 3 |
| Feb 2026 | Pinwheel | 8.1K | 5.9% | 4 |
| Feb 2026 | Wisephone | 8.1K | 5.9% | 5 |
| Mar 2026 | Bark | 60.5K | 42.2% | 1 |
| Mar 2026 | Gabb | 51.1K | 35.6% | 2 |
| Mar 2026 | Troomi | 12.1K | 8.4% | 3 |
| Mar 2026 | Pinwheel | 9.9K | 6.9% | 4 |
| Mar 2026 | Wisephone | 9.9K | 6.9% | 5 |
| Apr 2026 | Bark | 60.5K | 42.2% | 1 |
| Apr 2026 | Gabb | 51.1K | 35.6% | 2 |
| Apr 2026 | Troomi | 12.1K | 8.4% | 3 |
| Apr 2026 | Pinwheel | 9.9K | 6.9% | 4 |
| Apr 2026 | Wisephone | 9.9K | 6.9% | 5 |
| May 2026 | Bark | 74K | 43.1% | 1 |
| May 2026 | Gabb | 60.7K | 35.4% | 2 |
| May 2026 | Troomi | 14.8K | 8.6% | 3 |
| May 2026 | Pinwheel | 12.1K | 7.1% | 4 |
| May 2026 | Wisephone | 9.9K | 5.8% | 5 |
| Jun 2026 | Bark | 74K | 45.8% | 1 |
| Jun 2026 | Gabb | 53.3K | 33% | 2 |
| Jun 2026 | Pinwheel | 12.1K | 7.5% | 3 |
| Jun 2026 | Troomi | 12.1K | 7.5% | 4 |
| Jun 2026 | Wisephone | 9.9K | 6.1% | 5 |
| Jul 2026 | Bark | 90.5K | 51.4% | 1 |
| Jul 2026 | Gabb | 51.1K | 29% | 2 |
| Jul 2026 | Pinwheel | 14.8K | 8.4% | 3 |
| Jul 2026 | Troomi | 9.9K | 5.6% | 4 |
| Jul 2026 | Wisephone | 9.9K | 5.6% | 5 |
| Aug 2026 | Bark | 110K | 43.8% | 1 |
| Aug 2026 | Gabb | 98.7K | 39.3% | 2 |
| Aug 2026 | Pinwheel | 18.1K | 7.2% | 3 |
| Aug 2026 | Troomi | 12.1K | 4.8% | 4 |
| Aug 2026 | Wisephone | 12.1K | 4.8% | 5 |
| Sep 2026 | Bark | 90.5K | 43.2% | 1 |
| Sep 2026 | Gabb | 69.7K | 33.3% | 2 |
| Sep 2026 | Wisephone | 27.1K | 12.9% | 3 |
| Sep 2026 | Pinwheel | 12.1K | 5.8% | 4 |
| Sep 2026 | Troomi | 9.9K | 4.7% | 5 |

## What is being compared

- **Bark**: Measured on the search term “bark phone”.
- **Gabb**: Measured on the search terms “gabb phone”, “gabb watch” and “gabb wireless”, summed into one figure.
- **Pinwheel**: Measured on the search term “pinwheel phone”.
- **Troomi**: Measured on the search term “troomi”.
- **Wisephone**: Measured on the search term “wisephone”.

- [Bark](/demand/us/brands/bark)
- [Gabb](/demand/us/brands/gabb)
- [Pinwheel](/demand/us/brands/pinwheel-phone)
- [Troomi](/demand/us/brands/troomi)
- [Wisephone](/demand/us/brands/wisephone)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among kids phone brands in the United States?

In September 2026, Bark was the most searched among kids phone brands in the United States, with an estimated 90.5K branded searches, 43.2% of all searches for the five we track.

## Cite this page

Brandwave. "Kids phone brands in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-kids-phone-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-kids-phone-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.