--- title: "Job boards in United States: Which are searched most?" description: "Compare the sites employers advertise roles on. Share of Search among Indeed, LinkedIn, ZipRecruiter and Glassdoor, the job boards Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-job-boards" publisher: "Brandwave" --- # Job boards in United States: Which are searched most? Compare the sites employers advertise roles on. Share of Search among Indeed, LinkedIn, ZipRecruiter and Glassdoor, the job boards Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Job boards - **Market**: United States - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Indeed, 52% ## Which brand is most popular in search among job boards in United States? - In September 2026, Indeed was the most searched among job boards in United States, with an estimated 13.6M branded searches and 52% estimated Share of Search within this set. - LinkedIn is in 2nd place, 9.6 percentage points behind at 42.4% Share of Search. - Across the 12 months ending September 2026, ZipRecruiter’s estimated Share of Search among job boards in United States increased from 3.1% to 3.8%. - Across the 12 months ending September 2026, Glassdoor’s estimated Share of Search among job boards in United States decreased from 2.6% to 1.7%. - Across the 12 months ending September 2026, Indeed’s estimated Share of Search among job boards in United States peaked at 56.8% in November 2025 and was lowest at 51.6% in January 2026. - Across the 12 months ending September 2026, LinkedIn’s estimated Share of Search among job boards in United States peaked at 42.7% in June 2026 and was lowest at 38.1% in November 2025. - Across the 12 months ending September 2026, ZipRecruiter’s estimated Share of Search among job boards in United States peaked at 3.8% in September 2026 and was lowest at 2.8% in November 2025. - Across the 12 months ending September 2026, Indeed and LinkedIn held steady: their estimated Share of Search among job boards in United States each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Indeed vs LinkedIn: compare search popularity](/demand/us/compare/indeed-vs-linkedin): 52% against 42.4% Share of Search. - [Indeed vs ZipRecruiter: compare search popularity](/demand/us/compare/indeed-vs-ziprecruiter): 52% against 3.8% Share of Search. - [LinkedIn vs ZipRecruiter: compare search popularity](/demand/us/compare/linkedin-vs-ziprecruiter): 42.4% against 3.8% Share of Search. ## How did search popularity change for United States job boards in September 2026? - Estimated monthly branded searches for ZipRecruiter in United States rose 21.5% over 12 measured months, from 823K to 1M in September 2026. - Estimated monthly branded searches for Glassdoor in United States fell 33.1% over 12 measured months, from 673K to 450K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Indeed | 52% | 13.6M | 0.0% | Indeed | | 2 | LinkedIn | 42.4% | 11.1M | 0.0% | Microsoft | | 3 | ZipRecruiter | 3.8% | 1M | 0.0% | ZipRecruiter | | 4 | Glassdoor | 1.7% | 450K | -18.2% | Glassdoor | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Indeed | 13.6M | 51.9% | 1 | | Oct 2025 | LinkedIn | 11.1M | 42.4% | 2 | | Oct 2025 | ZipRecruiter | 823K | 3.1% | 3 | | Oct 2025 | Glassdoor | 673K | 2.6% | 4 | | Nov 2025 | Indeed | 13.6M | 56.8% | 1 | | Nov 2025 | LinkedIn | 9.1M | 38.1% | 2 | | Nov 2025 | ZipRecruiter | 673K | 2.8% | 3 | | Nov 2025 | Glassdoor | 550K | 2.3% | 4 | | Dec 2025 | Indeed | 11.1M | 51.7% | 1 | | Dec 2025 | LinkedIn | 9.1M | 42.6% | 2 | | Dec 2025 | ZipRecruiter | 673K | 3.1% | 3 | | Dec 2025 | Glassdoor | 550K | 2.6% | 4 | | Jan 2026 | Indeed | 13.6M | 51.6% | 1 | | Jan 2026 | LinkedIn | 11.1M | 42.1% | 2 | | Jan 2026 | ZipRecruiter | 1M | 3.8% | 3 | | Jan 2026 | Glassdoor | 673K | 2.6% | 4 | | Feb 2026 | Indeed | 13.6M | 52.2% | 1 | | Feb 2026 | LinkedIn | 11.1M | 42.6% | 2 | | Feb 2026 | ZipRecruiter | 823K | 3.2% | 3 | | Feb 2026 | Glassdoor | 550K | 2.1% | 4 | | Mar 2026 | Indeed | 13.6M | 51.6% | 1 | | Mar 2026 | LinkedIn | 11.1M | 42.1% | 2 | | Mar 2026 | ZipRecruiter | 1M | 3.8% | 3 | | Mar 2026 | Glassdoor | 673K | 2.6% | 4 | | Apr 2026 | Indeed | 13.6M | 51.8% | 1 | | Apr 2026 | LinkedIn | 11.1M | 42.3% | 2 | | Apr 2026 | ZipRecruiter | 1M | 3.8% | 3 | | Apr 2026 | Glassdoor | 550K | 2.1% | 4 | | May 2026 | Indeed | 13.6M | 52.2% | 1 | | May 2026 | LinkedIn | 11.1M | 42.6% | 2 | | May 2026 | ZipRecruiter | 823K | 3.2% | 3 | | May 2026 | Glassdoor | 550K | 2.1% | 4 | | Jun 2026 | Indeed | 13.6M | 52.4% | 1 | | Jun 2026 | LinkedIn | 11.1M | 42.7% | 2 | | Jun 2026 | ZipRecruiter | 823K | 3.2% | 3 | | Jun 2026 | Glassdoor | 450K | 1.7% | 4 | | Jul 2026 | Indeed | 13.6M | 52.4% | 1 | | Jul 2026 | LinkedIn | 11.1M | 42.7% | 2 | | Jul 2026 | ZipRecruiter | 823K | 3.2% | 3 | | Jul 2026 | Glassdoor | 450K | 1.7% | 4 | | Aug 2026 | Indeed | 13.6M | 51.8% | 1 | | Aug 2026 | LinkedIn | 11.1M | 42.3% | 2 | | Aug 2026 | ZipRecruiter | 1M | 3.8% | 3 | | Aug 2026 | Glassdoor | 550K | 2.1% | 4 | | Sep 2026 | Indeed | 13.6M | 52% | 1 | | Sep 2026 | LinkedIn | 11.1M | 42.4% | 2 | | Sep 2026 | ZipRecruiter | 1M | 3.8% | 3 | | Sep 2026 | Glassdoor | 450K | 1.7% | 4 | ## What is being compared - **Glassdoor**: Measured on the search term “glassdoor”. - **Indeed**: Measured on the search term “indeed”. - **LinkedIn**: Measured on the search term “linkedin”. - **ZipRecruiter**: Measured on the search term “ziprecruiter”. - [Glassdoor](/demand/us/brands/glassdoor) - [Indeed](/demand/us/brands/indeed) - [LinkedIn](/demand/us/brands/linkedin) - [ZipRecruiter](/demand/us/brands/ziprecruiter) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among job boards in United States? In September 2026, Indeed was the most searched among job boards in United States, with an estimated 13.6M branded searches and 52% estimated Share of Search within this set. ## Cite this page Brandwave. "Job boards in United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-job-boards This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-job-boards. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.