---
title: "Jewelry brands in the United States: Which are searched most?"
description: "Compare the jewelry brands people in the US buy. Share of Search among Kendra Scott, James Avery, David Yurman, Pandora, Evry Jewels, Gorjana, Mejuri, Alex and Ani, Ana Luisa, Monica Vinader, Tiffany & Co., Cartier, Catbird, Quince and Swarovski, the jewelry brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-jewelry-brands"
publisher: "Brandwave"
---

# Jewelry brands in the United States: Which are searched most?

Compare the jewelry brands people in the US buy. Share of Search among Kendra Scott, James Avery, David Yurman, Pandora, Evry Jewels, Gorjana, Mejuri, Alex and Ani, Ana Luisa, Monica Vinader, Tiffany & Co., Cartier, Catbird, Quince and Swarovski, the jewelry brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Jewelry brands
- **Market**: United States
- **Brands compared**: 15
- **Month measured**: Sep 2026
- **Highest Share of Search**: Kendra Scott, 24.9%

## Which brand is most popular in search among jewelry brands in the United States?

- In September 2026, Kendra Scott was the most searched among jewelry brands in the United States, with an estimated 823K branded searches, 24.9% of all searches for the 15 we track.
- James Avery is in 2nd place, 4.5 percentage points behind at 20.4%.
- Across the 12 months ending September 2026, Kendra Scott’s share of searches among jewelry brands in the United States decreased from 32% to 24.9%.
- Across the 12 months ending September 2026, James Avery’s share of searches among jewelry brands in the United States increased from 17.6% to 20.4%.
- Across the 12 months ending September 2026, David Yurman’s share of searches among jewelry brands in the United States increased from 11.8% to 13.6%.
- Across the 12 months ending September 2026, Pandora’s share of searches among jewelry brands in the United States increased from 11.8% to 13.6%.
- Across the 12 months ending September 2026, Evry Jewels’ share of searches among jewelry brands in the United States increased from 6.4% to 7.4%.
- Across the 12 months ending September 2026, Gorjana’s share of searches among jewelry brands in the United States increased from 6.4% to 7.4%.
- Across the 12 months ending September 2026, Alex and Ani’s share of searches among jewelry brands in the United States increased from 1.6% to 2.7%.
- Across the 12 months ending September 2026, Tiffany & Co.’s share of searches among jewelry brands in the United States decreased from 1.6% to 0.67%.
- Across the 12 months ending September 2026, Cartier’s share of searches among jewelry brands in the United States decreased from 1.3% to 0.45%.
- Across the 12 months ending September 2026, Kendra Scott’s share of searches among jewelry brands in the United States peaked at 32% in October 2025 and was lowest at 20.5% in June 2026.
- Across the 12 months ending September 2026, James Avery’s share of searches among jewelry brands in the United States peaked at 26.4% in July 2026 and was lowest at 16% in November 2025.
- Across the 12 months ending September 2026, David Yurman’s share of searches among jewelry brands in the United States peaked at 14.8% in April 2026 and was lowest at 8.8% in November 2025.
- Across the 12 months ending September 2026, Pandora’s share of searches among jewelry brands in the United States peaked at 18.8% in December 2025 and was lowest at 11.8% in October 2025.
- Across the 12 months ending September 2026, Evry Jewels’ share of searches among jewelry brands in the United States peaked at 13.1% in November 2025 and was lowest at 4.5% in May 2026.
- Across the 12 months ending September 2026, Gorjana’s share of searches among jewelry brands in the United States peaked at 7.5% in June 2026 and was lowest at 4.8% in November 2025.
- Across the 12 months ending September 2026, Mejuri’s share of searches among jewelry brands in the United States peaked at 7.1% in August 2026 and was lowest at 4.6% in December 2025.
- Across the 12 months ending September 2026, Alex and Ani’s share of searches among jewelry brands in the United States peaked at 2.8% in June 2026 and was lowest at 1.4% in November 2025.
- Across the 12 months ending September 2026, Tiffany & Co.’s share of searches among jewelry brands in the United States peaked at 1.6% in October 2025 and was lowest at 0.59% in July 2026.
- Across the 12 months ending September 2026, Ana Luisa rose from 11th to 9th among jewelry brands in the United States.
- Across the 12 months ending September 2026, Monica Vinader rose from 12th to 10th among jewelry brands in the United States.
- Across the 12 months ending September 2026, Tiffany & Co. fell from 9th to 11th among jewelry brands in the United States.
- Across the 12 months ending September 2026, Cartier fell from 10th to 12th among jewelry brands in the United States.
- Across the 12 months ending September 2026, Catbird rose from 14th to 13th among jewelry brands in the United States.
- Across the 12 months ending September 2026, Quince rose from 15th to 14th among jewelry brands in the United States.
- Across the 12 months ending September 2026, Swarovski fell from 13th to 15th among jewelry brands in the United States.
- Across the 12 months ending September 2026, Mejuri held steady: its share of searches among jewelry brands in the United States moved less than 0.5 percentage points.

## Top jewelry brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Mejuri and Catbird appeared every time. Mejuri was recommended most often, coming first in one out of three answers. Quince was second, and Catbird was third. Kendra Scott, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Mejuri | 1st | 3 of 3 | 3 of 3 |
| Quince | 2nd | 2 of 3 | 2 of 3 |
| Catbird | 3rd | 3 of 3 | 3 of 3 |
| Cartier | 4th | 2 of 3 | 2 of 3 |
| Tiffany & Co. | 5th | 1 of 3 | 1 of 3 |
| David Yurman | 6th | 2 of 3 | 2 of 3 |
| Swarovski | 7th | 1 of 3 | 1 of 3 |
| Monica Vinader | 8th | 1 of 3 | 1 of 3 |
| Gorjana | 9th | 1 of 3 | 1 of 3 |
| Ana Luisa | 10th | 1 of 3 | 1 of 3 |
| Pandora | 11th | 2 of 3 | 2 of 3 |
| Kendra Scott | Not ranked | 0 of 3 | 0 of 3 |
| James Avery | Not ranked | 0 of 3 | 0 of 3 |
| Evry Jewels | Not ranked | 0 of 3 | 0 of 3 |
| Alex and Ani | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about jewelry brands

- Asked ChatGPT "Which jewelry brands are worth buying?": 1. Mejuri, 2. Catbird, 3. Quince, 4. Monica Vinader, 5. David Yurman, 6. Cartier, 7. Pandora
- Asked ChatGPT "What are the best jewelry brands?": 1. Cartier, 2. Tiffany & Co., 3. Mejuri, 4. Swarovski, 5. Gorjana, 6. Ana Luisa, 7. David Yurman, 8. Catbird, 9. Pandora
- Asked ChatGPT "What are the best gold jewelry brands that won’t tarnish?": 1. Quince, 2. Mejuri, 3. Catbird

Not named in any answer: Kendra Scott, James Avery, Evry Jewels and Alex and Ani.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## Compare search popularity between leading brands

- [Kendra Scott vs James Avery: compare search popularity](/demand/us/compare/james-avery-vs-kendra-scott): 24.9% against 20.4% Share of Search.
- [Kendra Scott vs David Yurman: compare search popularity](/demand/us/compare/david-yurman-vs-kendra-scott): 24.9% against 13.6% Share of Search.
- [Kendra Scott vs Pandora: compare search popularity](/demand/us/compare/kendra-scott-vs-pandora): 24.9% against 13.6% Share of Search.
- [Kendra Scott vs Evry Jewels: compare search popularity](/demand/us/compare/evry-jewels-vs-kendra-scott): 24.9% against 7.4% Share of Search.
- [James Avery vs David Yurman: compare search popularity](/demand/us/compare/david-yurman-vs-james-avery): 20.4% against 13.6% Share of Search.
- [James Avery vs Pandora: compare search popularity](/demand/us/compare/james-avery-vs-pandora): 20.4% against 13.6% Share of Search.
- [James Avery vs Evry Jewels: compare search popularity](/demand/us/compare/evry-jewels-vs-james-avery): 20.4% against 7.4% Share of Search.
- [David Yurman vs Pandora: compare search popularity](/demand/us/compare/david-yurman-vs-pandora): 13.6% Share of Search each.
- [David Yurman vs Evry Jewels: compare search popularity](/demand/us/compare/david-yurman-vs-evry-jewels): 13.6% against 7.4% Share of Search.
- [Pandora vs Evry Jewels: compare search popularity](/demand/us/compare/evry-jewels-vs-pandora): 13.6% against 7.4% Share of Search.

## How did search popularity change for United States jewelry brands in September 2026?

- In September 2026, David Yurman overtook Pandora to rank 3rd among jewelry brands in the United States, with 13.6% of the searches.
- In September 2026, Kendra Scott gained share of searches among jewelry brands in the United States, from 23.6% to 24.9%.
- In September 2026, James Avery gained share of searches among jewelry brands in the United States, from 19.3% to 20.4%.
- In September 2026, Pandora lost share of searches among jewelry brands in the United States, from 15.8% to 13.6%.
- In September 2026, Mejuri lost share of searches among jewelry brands in the United States, from 7.1% to 6.1%.
- Evry Jewels’ share of searches among jewelry brands in the United States has gained ground for 3 months in a row, from 6.1% to 7.4% in September 2026.
- In September 2026, Monica Vinader rose from 12th to 10th among jewelry brands in the United States.
- In September 2026, Quince rose from 15th to 14th among jewelry brands in the United States.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kendra Scott | 24.9% | 823K | 0.0% | Kendra Scott |
| 2 | James Avery | 20.4% | 673K | 0.0% | James Avery |
| 3 | David Yurman | 13.6% | 450K | 0.0% | David Yurman |
| 4 | Pandora | 13.6% | 450K | -18.2% | Pandora |
| 5 | Evry Jewels | 7.4% | 246K | 0.0% | Evry Jewels |
| 6 | Gorjana | 7.4% | 246K | 0.0% | Gorjana |
| 7 | Mejuri | 6.1% | 201K | -18.3% | Mejuri |
| 8 | Alex and Ani | 2.7% | 90.5K | 0.0% | Alex and Ani |
| 9 | Ana Luisa | 1% | 33.1K | 0.0% | Ana Luisa |
| 10 | Monica Vinader | 0.67% | 22.2K | 0.0% | Monica Vinader |
| 11 | Tiffany & Co. | 0.67% | 22.2K | -18.1% | Tiffany & Co. |
| 12 | Cartier | 0.45% | 14.8K | -45.4% | Cartier |
| 13 | Catbird | 0.45% | 14.8K | -18.2% | Catbird |
| 14 | Quince | 0.37% | 12.1K | -18.2% | Quince |
| 15 | Swarovski | 0.24% | 8.1K | -55.2% | Swarovski |

Tiffany & Co. sells other things too, so only its searches that name this product count here, like “tiffany jewelry”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kendra Scott | 1.2M | 32% | 1 |
| Oct 2025 | James Avery | 673K | 17.6% | 2 |
| Oct 2025 | David Yurman | 450K | 11.8% | 3 |
| Oct 2025 | Pandora | 450K | 11.8% | 4 |
| Oct 2025 | Evry Jewels | 246K | 6.4% | 5 |
| Oct 2025 | Gorjana | 246K | 6.4% | 6 |
| Oct 2025 | Mejuri | 246K | 6.4% | 7 |
| Oct 2025 | Alex and Ani | 60.5K | 1.6% | 8 |
| Oct 2025 | Tiffany & Co. | 60.5K | 1.6% | 9 |
| Oct 2025 | Cartier | 49.5K | 1.3% | 10 |
| Oct 2025 | Ana Luisa | 33.1K | 0.87% | 11 |
| Oct 2025 | Monica Vinader | 27.1K | 0.71% | 12 |
| Oct 2025 | Swarovski | 22.2K | 0.58% | 13 |
| Oct 2025 | Catbird | 18.1K | 0.47% | 14 |
| Oct 2025 | Quince | 12.1K | 0.32% | 15 |
| Nov 2025 | Kendra Scott | 2.2M | 29.4% | 1 |
| Nov 2025 | James Avery | 1.2M | 16% | 2 |
| Nov 2025 | Pandora | 1.2M | 16% | 3 |
| Nov 2025 | Evry Jewels | 1M | 13.1% | 4 |
| Nov 2025 | David Yurman | 673K | 8.8% | 5 |
| Nov 2025 | Mejuri | 450K | 5.9% | 6 |
| Nov 2025 | Gorjana | 368K | 4.8% | 7 |
| Nov 2025 | Alex and Ani | 110K | 1.4% | 8 |
| Nov 2025 | Tiffany & Co. | 74K | 0.97% | 9 |
| Nov 2025 | Ana Luisa | 60.5K | 0.79% | 10 |
| Nov 2025 | Cartier | 60.5K | 0.79% | 11 |
| Nov 2025 | Monica Vinader | 60.5K | 0.79% | 12 |
| Nov 2025 | Catbird | 33.1K | 0.43% | 13 |
| Nov 2025 | Swarovski | 27.1K | 0.36% | 14 |
| Nov 2025 | Quince | 14.8K | 0.19% | 15 |
| Dec 2025 | James Avery | 1.8M | 23% | 1 |
| Dec 2025 | Kendra Scott | 1.8M | 23% | 2 |
| Dec 2025 | Pandora | 1.5M | 18.8% | 3 |
| Dec 2025 | David Yurman | 1M | 12.6% | 4 |
| Dec 2025 | Evry Jewels | 450K | 5.7% | 5 |
| Dec 2025 | Gorjana | 450K | 5.7% | 6 |
| Dec 2025 | Mejuri | 368K | 4.6% | 7 |
| Dec 2025 | Alex and Ani | 165K | 2.1% | 8 |
| Dec 2025 | Tiffany & Co. | 90.5K | 1.1% | 9 |
| Dec 2025 | Cartier | 74K | 0.93% | 10 |
| Dec 2025 | Ana Luisa | 60.5K | 0.76% | 11 |
| Dec 2025 | Monica Vinader | 49.5K | 0.62% | 12 |
| Dec 2025 | Catbird | 40.5K | 0.51% | 13 |
| Dec 2025 | Swarovski | 40.5K | 0.51% | 14 |
| Dec 2025 | Quince | 14.8K | 0.19% | 15 |
| Jan 2026 | James Avery | 1M | 23.5% | 1 |
| Jan 2026 | Kendra Scott | 1M | 23.5% | 2 |
| Jan 2026 | Pandora | 673K | 15.8% | 3 |
| Jan 2026 | David Yurman | 550K | 12.9% | 4 |
| Jan 2026 | Evry Jewels | 246K | 5.8% | 5 |
| Jan 2026 | Gorjana | 246K | 5.8% | 6 |
| Jan 2026 | Mejuri | 246K | 5.8% | 7 |
| Jan 2026 | Alex and Ani | 74K | 1.7% | 8 |
| Jan 2026 | Cartier | 49.5K | 1.2% | 9 |
| Jan 2026 | Tiffany & Co. | 49.5K | 1.2% | 10 |
| Jan 2026 | Ana Luisa | 33.1K | 0.78% | 11 |
| Jan 2026 | Monica Vinader | 27.1K | 0.64% | 12 |
| Jan 2026 | Catbird | 22.2K | 0.52% | 13 |
| Jan 2026 | Swarovski | 22.2K | 0.52% | 14 |
| Jan 2026 | Quince | 12.1K | 0.28% | 15 |
| Feb 2026 | James Avery | 1M | 26% | 1 |
| Feb 2026 | Kendra Scott | 823K | 21.4% | 2 |
| Feb 2026 | Pandora | 673K | 17.5% | 3 |
| Feb 2026 | David Yurman | 450K | 11.7% | 4 |
| Feb 2026 | Mejuri | 246K | 6.4% | 5 |
| Feb 2026 | Evry Jewels | 201K | 5.2% | 6 |
| Feb 2026 | Gorjana | 201K | 5.2% | 7 |
| Feb 2026 | Alex and Ani | 60.5K | 1.6% | 8 |
| Feb 2026 | Cartier | 49.5K | 1.3% | 9 |
| Feb 2026 | Tiffany & Co. | 40.5K | 1.1% | 10 |
| Feb 2026 | Ana Luisa | 33.1K | 0.86% | 11 |
| Feb 2026 | Monica Vinader | 22.2K | 0.58% | 12 |
| Feb 2026 | Catbird | 18.1K | 0.47% | 13 |
| Feb 2026 | Swarovski | 18.1K | 0.47% | 14 |
| Feb 2026 | Quince | 12.1K | 0.31% | 15 |
| Mar 2026 | Kendra Scott | 823K | 25% | 1 |
| Mar 2026 | James Avery | 673K | 20.4% | 2 |
| Mar 2026 | David Yurman | 450K | 13.7% | 3 |
| Mar 2026 | Pandora | 450K | 13.7% | 4 |
| Mar 2026 | Evry Jewels | 246K | 7.5% | 5 |
| Mar 2026 | Gorjana | 201K | 6.1% | 6 |
| Mar 2026 | Mejuri | 201K | 6.1% | 7 |
| Mar 2026 | Alex and Ani | 60.5K | 1.8% | 8 |
| Mar 2026 | Cartier | 40.5K | 1.2% | 9 |
| Mar 2026 | Tiffany & Co. | 40.5K | 1.2% | 10 |
| Mar 2026 | Ana Luisa | 33.1K | 1% | 11 |
| Mar 2026 | Monica Vinader | 27.1K | 0.82% | 12 |
| Mar 2026 | Catbird | 18.1K | 0.55% | 13 |
| Mar 2026 | Swarovski | 18.1K | 0.55% | 14 |
| Mar 2026 | Quince | 12.1K | 0.37% | 15 |
| Apr 2026 | James Avery | 823K | 22.1% | 1 |
| Apr 2026 | Kendra Scott | 823K | 22.1% | 2 |
| Apr 2026 | David Yurman | 550K | 14.8% | 3 |
| Apr 2026 | Pandora | 450K | 12.1% | 4 |
| Apr 2026 | Evry Jewels | 301K | 8.1% | 5 |
| Apr 2026 | Gorjana | 246K | 6.6% | 6 |
| Apr 2026 | Mejuri | 246K | 6.6% | 7 |
| Apr 2026 | Alex and Ani | 90.5K | 2.4% | 8 |
| Apr 2026 | Cartier | 40.5K | 1.1% | 9 |
| Apr 2026 | Tiffany & Co. | 40.5K | 1.1% | 10 |
| Apr 2026 | Ana Luisa | 33.1K | 0.89% | 11 |
| Apr 2026 | Monica Vinader | 27.1K | 0.73% | 12 |
| Apr 2026 | Catbird | 22.2K | 0.6% | 13 |
| Apr 2026 | Swarovski | 18.1K | 0.49% | 14 |
| Apr 2026 | Quince | 14.8K | 0.4% | 15 |
| May 2026 | James Avery | 1M | 22.5% | 1 |
| May 2026 | Kendra Scott | 1M | 22.5% | 2 |
| May 2026 | Pandora | 823K | 18.5% | 3 |
| May 2026 | David Yurman | 550K | 12.4% | 4 |
| May 2026 | Gorjana | 301K | 6.8% | 5 |
| May 2026 | Mejuri | 246K | 5.5% | 6 |
| May 2026 | Evry Jewels | 201K | 4.5% | 7 |
| May 2026 | Alex and Ani | 110K | 2.5% | 8 |
| May 2026 | Cartier | 49.5K | 1.1% | 9 |
| May 2026 | Ana Luisa | 40.5K | 0.91% | 10 |
| May 2026 | Tiffany & Co. | 40.5K | 0.91% | 11 |
| May 2026 | Monica Vinader | 27.1K | 0.61% | 12 |
| May 2026 | Catbird | 22.2K | 0.5% | 13 |
| May 2026 | Swarovski | 22.2K | 0.5% | 14 |
| May 2026 | Quince | 14.8K | 0.33% | 15 |
| Jun 2026 | James Avery | 673K | 20.5% | 1 |
| Jun 2026 | Kendra Scott | 673K | 20.5% | 2 |
| Jun 2026 | Pandora | 550K | 16.7% | 3 |
| Jun 2026 | David Yurman | 450K | 13.7% | 4 |
| Jun 2026 | Gorjana | 246K | 7.5% | 5 |
| Jun 2026 | Evry Jewels | 201K | 6.1% | 6 |
| Jun 2026 | Mejuri | 201K | 6.1% | 7 |
| Jun 2026 | Alex and Ani | 90.5K | 2.8% | 8 |
| Jun 2026 | Tiffany & Co. | 49.5K | 1.5% | 9 |
| Jun 2026 | Ana Luisa | 33.1K | 1% | 10 |
| Jun 2026 | Cartier | 33.1K | 1% | 11 |
| Jun 2026 | Monica Vinader | 33.1K | 1% | 12 |
| Jun 2026 | Swarovski | 22.2K | 0.68% | 13 |
| Jun 2026 | Catbird | 18.1K | 0.55% | 14 |
| Jun 2026 | Quince | 12.1K | 0.37% | 15 |
| Jul 2026 | James Avery | 1M | 26.4% | 1 |
| Jul 2026 | Kendra Scott | 823K | 21.7% | 2 |
| Jul 2026 | Pandora | 550K | 14.5% | 3 |
| Jul 2026 | David Yurman | 450K | 11.9% | 4 |
| Jul 2026 | Evry Jewels | 246K | 6.5% | 5 |
| Jul 2026 | Gorjana | 246K | 6.5% | 6 |
| Jul 2026 | Mejuri | 201K | 5.3% | 7 |
| Jul 2026 | Alex and Ani | 90.5K | 2.4% | 8 |
| Jul 2026 | Cartier | 40.5K | 1.1% | 9 |
| Jul 2026 | Ana Luisa | 33.1K | 0.87% | 10 |
| Jul 2026 | Monica Vinader | 27.1K | 0.72% | 11 |
| Jul 2026 | Catbird | 22.2K | 0.59% | 12 |
| Jul 2026 | Swarovski | 22.2K | 0.59% | 13 |
| Jul 2026 | Tiffany & Co. | 22.2K | 0.59% | 14 |
| Jul 2026 | Quince | 14.8K | 0.39% | 15 |
| Aug 2026 | Kendra Scott | 823K | 23.6% | 1 |
| Aug 2026 | James Avery | 673K | 19.3% | 2 |
| Aug 2026 | Pandora | 550K | 15.8% | 3 |
| Aug 2026 | David Yurman | 450K | 12.9% | 4 |
| Aug 2026 | Evry Jewels | 246K | 7.1% | 5 |
| Aug 2026 | Gorjana | 246K | 7.1% | 6 |
| Aug 2026 | Mejuri | 246K | 7.1% | 7 |
| Aug 2026 | Alex and Ani | 90.5K | 2.6% | 8 |
| Aug 2026 | Ana Luisa | 33.1K | 0.95% | 9 |
| Aug 2026 | Cartier | 27.1K | 0.78% | 10 |
| Aug 2026 | Tiffany & Co. | 27.1K | 0.78% | 11 |
| Aug 2026 | Monica Vinader | 22.2K | 0.64% | 12 |
| Aug 2026 | Catbird | 18.1K | 0.52% | 13 |
| Aug 2026 | Swarovski | 18.1K | 0.52% | 14 |
| Aug 2026 | Quince | 14.8K | 0.42% | 15 |
| Sep 2026 | Kendra Scott | 823K | 24.9% | 1 |
| Sep 2026 | James Avery | 673K | 20.4% | 2 |
| Sep 2026 | David Yurman | 450K | 13.6% | 3 |
| Sep 2026 | Pandora | 450K | 13.6% | 4 |
| Sep 2026 | Evry Jewels | 246K | 7.4% | 5 |
| Sep 2026 | Gorjana | 246K | 7.4% | 6 |
| Sep 2026 | Mejuri | 201K | 6.1% | 7 |
| Sep 2026 | Alex and Ani | 90.5K | 2.7% | 8 |
| Sep 2026 | Ana Luisa | 33.1K | 1% | 9 |
| Sep 2026 | Monica Vinader | 22.2K | 0.67% | 10 |
| Sep 2026 | Tiffany & Co. | 22.2K | 0.67% | 11 |
| Sep 2026 | Cartier | 14.8K | 0.45% | 12 |
| Sep 2026 | Catbird | 14.8K | 0.45% | 13 |
| Sep 2026 | Quince | 12.1K | 0.37% | 14 |
| Sep 2026 | Swarovski | 8.1K | 0.24% | 15 |

## What is being compared

- **Alex and Ani**: Measured on the search term “alex and ani”.
- **Ana Luisa**: Measured on the search term “ana luisa”.
- **Cartier**: Measured on the search term “cartier jewelry”.
- **Catbird**: Measured on the search term “catbird jewelry”.
- **David Yurman**: Measured on the search term “david yurman”.
- **Evry Jewels**: Measured on the search term “evry jewels”.
- **Gorjana**: Measured on the search term “gorjana”.
- **James Avery**: Measured on the search term “james avery”.
- **Kendra Scott**: Measured on the search term “kendra scott”.
- **Mejuri**: Measured on the search term “mejuri”.
- **Monica Vinader**: Measured on the search term “monica vinader”.
- **Pandora**: Measured on the search term “pandora jewelry”.
- **Quince**: Measured on the search term “quince jewelry”.
- **Swarovski**: Measured on the search term “swarovski jewelry”.
- **Tiffany & Co.**: Measured on the search term “tiffany jewelry”.

- [Alex and Ani](/demand/us/brands/alex-and-ani)
- [Ana Luisa](/demand/us/brands/ana-luisa)
- [Cartier](/demand/us/brands/cartier)
- [Catbird](/demand/us/brands/catbird)
- [David Yurman](/demand/us/brands/david-yurman)
- [Evry Jewels](/demand/us/brands/evry-jewels)
- [Gorjana](/demand/us/brands/gorjana)
- [James Avery](/demand/us/brands/james-avery)
- [Kendra Scott](/demand/us/brands/kendra-scott)
- [Mejuri](/demand/us/brands/mejuri)
- [Monica Vinader](/demand/us/brands/monica-vinader)
- [Pandora](/demand/us/brands/pandora)
- [Quince](/demand/us/brands/quince)
- [Swarovski](/demand/us/brands/swarovski)
- [Tiffany & Co.](/demand/us/brands/tiffany-and-co)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among jewelry brands in the United States?

In September 2026, Kendra Scott was the most searched among jewelry brands in the United States, with an estimated 823K branded searches, 24.9% of all searches for the 15 we track.

## Cite this page

Brandwave. "Jewelry brands in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-jewelry-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-jewelry-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.