--- title: "Jam brands in United States: Which are searched most?" description: "Compare the jam brands shoppers choose between. Share of Search among Smucker's, Bonne Maman and St Dalfour, the jam brands Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-jam-brands" publisher: "Brandwave" --- # Jam brands in United States: Which are searched most? Compare the jam brands shoppers choose between. Share of Search among Smucker's, Bonne Maman and St Dalfour, the jam brands Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Jam brands - **Market**: United States - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Smucker's, 55.4% ## Which brand is most popular in search among jam brands in United States? - In September 2026, Smucker's was the most searched among jam brands in United States, with an estimated 29.5K branded searches and 55.4% estimated Share of Search within this set. - Bonne Maman is in 2nd place, 13.7 percentage points behind at 41.6% Share of Search. - Across the 12 months ending September 2026, Bonne Maman’s estimated Share of Search among jam brands in United States decreased from 42.2% to 41.6%. - Across the 12 months ending September 2026, St Dalfour’s estimated Share of Search among jam brands in United States increased from 2.5% to 3%. - Across the 12 months ending September 2026, Smucker's’ estimated Share of Search among jam brands in United States peaked at 60.3% in June 2026 and was lowest at 33.2% in December 2025. - Across the 12 months ending September 2026, Bonne Maman’s estimated Share of Search among jam brands in United States peaked at 63.7% in December 2025 and was lowest at 37% in June 2026. - Across the 12 months ending September 2026, St Dalfour’s estimated Share of Search among jam brands in United States peaked at 3.9% in February 2026 and was lowest at 2.5% in July 2026. - Across the 12 months ending September 2026, Smucker's held steady: its estimated Share of Search among jam brands in United States moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Smucker's vs Bonne Maman: compare search popularity](/demand/us/compare/bonne-maman-vs-smuckers): 55.4% against 41.6% Share of Search. - [Smucker's vs St Dalfour: compare search popularity](/demand/us/compare/smuckers-vs-st-dalfour): 55.4% against 3% Share of Search. - [Bonne Maman vs St Dalfour: compare search popularity](/demand/us/compare/bonne-maman-vs-st-dalfour): 41.6% against 3% Share of Search. ## How did search popularity change for United States jam brands in September 2026? - Estimated monthly branded searches for Bonne Maman in United States fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026. - Estimated monthly branded searches for Smucker's in United States fell 16.9% over 12 measured months, from 35.5K to 29.5K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Smucker's | 55.4% | 29.5K | 0.0% | Smucker's | | 2 | Bonne Maman | 41.6% | 22.2K | 0.0% | Bonne Maman | | 3 | St Dalfour | 3% | 1.6K | 0.0% | St Dalfour | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Smucker's | 35.5K | 55.3% | 1 | | Oct 2025 | Bonne Maman | 27.1K | 42.2% | 2 | | Oct 2025 | St Dalfour | 1.6K | 2.5% | 3 | | Nov 2025 | Bonne Maman | 40.5K | 60.9% | 1 | | Nov 2025 | Smucker's | 24.1K | 36.3% | 2 | | Nov 2025 | St Dalfour | 1.9K | 2.9% | 3 | | Dec 2025 | Bonne Maman | 49.5K | 63.7% | 1 | | Dec 2025 | Smucker's | 25.8K | 33.2% | 2 | | Dec 2025 | St Dalfour | 2.4K | 3.1% | 3 | | Jan 2026 | Bonne Maman | 27.1K | 50.1% | 1 | | Jan 2026 | Smucker's | 25.1K | 46.4% | 2 | | Jan 2026 | St Dalfour | 1.9K | 3.5% | 3 | | Feb 2026 | Smucker's | 24.1K | 50% | 1 | | Feb 2026 | Bonne Maman | 22.2K | 46% | 2 | | Feb 2026 | St Dalfour | 1.9K | 3.9% | 3 | | Mar 2026 | Bonne Maman | 27.1K | 50.4% | 1 | | Mar 2026 | Smucker's | 25.1K | 46.7% | 2 | | Mar 2026 | St Dalfour | 1.6K | 3% | 3 | | Apr 2026 | Bonne Maman | 27.1K | 50.8% | 1 | | Apr 2026 | Smucker's | 24.6K | 46.2% | 2 | | Apr 2026 | St Dalfour | 1.6K | 3% | 3 | | May 2026 | Smucker's | 29.5K | 55.3% | 1 | | May 2026 | Bonne Maman | 22.2K | 41.7% | 2 | | May 2026 | St Dalfour | 1.6K | 3% | 3 | | Jun 2026 | Smucker's | 29.5K | 60.3% | 1 | | Jun 2026 | Bonne Maman | 18.1K | 37% | 2 | | Jun 2026 | St Dalfour | 1.3K | 2.7% | 3 | | Jul 2026 | Smucker's | 29.5K | 55.7% | 1 | | Jul 2026 | Bonne Maman | 22.2K | 41.9% | 2 | | Jul 2026 | St Dalfour | 1.3K | 2.5% | 3 | | Aug 2026 | Smucker's | 29.5K | 55.4% | 1 | | Aug 2026 | Bonne Maman | 22.2K | 41.6% | 2 | | Aug 2026 | St Dalfour | 1.6K | 3% | 3 | | Sep 2026 | Smucker's | 29.5K | 55.4% | 1 | | Sep 2026 | Bonne Maman | 22.2K | 41.6% | 2 | | Sep 2026 | St Dalfour | 1.6K | 3% | 3 | ## What is being compared - **Bonne Maman**: Measured on the search term “bonne maman”. - **Smucker's**: Measured on the search terms “smucker s”, “smuckers” and “smuckers jam”, summed into one figure. - **St Dalfour**: Measured on the search term “st dalfour”. - [Bonne Maman](/demand/us/brands/bonne-maman) - [Smucker's](/demand/us/brands/smuckers) - [St Dalfour](/demand/us/brands/st-dalfour) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among jam brands in United States? In September 2026, Smucker's was the most searched among jam brands in United States, with an estimated 29.5K branded searches and 55.4% estimated Share of Search within this set. ## Cite this page Brandwave. "Jam brands in United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-jam-brands This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-jam-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.