---
title: "Internet providers in the United States: Which are searched most?"
description: "Compare the companies that provide home internet by cable, fiber, 5G and satellite. Share of Search among Starlink, AT&T Fiber, Spectrum, T-Mobile Home Internet, Frontier, Verizon Fios, Xfinity, Google Fiber, Cox and Optimum, the internet providers Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-internet-providers"
publisher: "Brandwave"
---

# Internet providers in the United States: Which are searched most?

Compare the companies that provide home internet by cable, fiber, 5G and satellite. Share of Search among Starlink, AT&T Fiber, Spectrum, T-Mobile Home Internet, Frontier, Verizon Fios, Xfinity, Google Fiber, Cox and Optimum, the internet providers Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Internet providers
- **Market**: United States
- **Brands compared**: 10
- **Month measured**: Sep 2026
- **Highest Share of Search**: Starlink, 28.1%

## Which brand is most popular in search among internet providers in the United States?

- In September 2026, Starlink was the most searched among internet providers in the United States, with an estimated 1.2M branded searches, 28.1% of all searches for the ten we track.
- AT&T Fiber is in 2nd place, 10.8 percentage points behind at 17.3%.
- Across the 12 months ending September 2026, Starlink’s share of searches among internet providers in the United States increased from 20.3% to 28.1%.
- Across the 12 months ending September 2026, AT&T Fiber’s share of searches among internet providers in the United States increased from 15.2% to 17.3%.
- Across the 12 months ending September 2026, Spectrum’s share of searches among internet providers in the United States decreased from 13.6% to 12.7%.
- Across the 12 months ending September 2026, T-Mobile Home Internet’s share of searches among internet providers in the United States decreased from 13.6% to 10.4%.
- Across the 12 months ending September 2026, Frontier’s share of searches among internet providers in the United States decreased from 9.8% to 7.6%.
- Across the 12 months ending September 2026, Verizon Fios’ share of searches among internet providers in the United States decreased from 9.1% to 6.9%.
- Across the 12 months ending September 2026, Xfinity’s share of searches among internet providers in the United States increased from 6.1% to 6.9%.
- Across the 12 months ending September 2026, Google Fiber’s share of searches among internet providers in the United States decreased from 5% to 3.8%.
- Across the 12 months ending September 2026, Cox’s share of searches among internet providers in the United States decreased from 4.1% to 3.1%.
- Across the 12 months ending September 2026, Starlink’s share of searches among internet providers in the United States peaked at 29.7% in April 2026 and was lowest at 20.3% in October 2025.
- Across the 12 months ending September 2026, AT&T Fiber’s share of searches among internet providers in the United States peaked at 17.3% in September 2026 and was lowest at 11.5% in January 2026.
- Across the 12 months ending September 2026, Spectrum’s share of searches among internet providers in the United States peaked at 13.6% in October 2025 and was lowest at 10.7% in June 2026.
- Across the 12 months ending September 2026, T-Mobile Home Internet’s share of searches among internet providers in the United States peaked at 14.1% in November 2025 and was lowest at 10.4% in September 2026.
- Across the 12 months ending September 2026, Frontier’s share of searches among internet providers in the United States peaked at 9.9% in January 2026 and was lowest at 7.6% in September 2026.
- Across the 12 months ending September 2026, Verizon Fios’ share of searches among internet providers in the United States peaked at 10.2% in December 2025 and was lowest at 6.9% in September 2026.
- Across the 12 months ending September 2026, Xfinity’s share of searches among internet providers in the United States peaked at 6.9% in September 2026 and was lowest at 5.7% in August 2026.
- Across the 12 months ending September 2026, Cox’s share of searches among internet providers in the United States peaked at 4.1% in October 2025 and was lowest at 2.6% in July 2026.
- Across the 12 months ending September 2026, Optimum held steady: its share of searches among internet providers in the United States moved less than 0.5 percentage points.

## Top internet providers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, AT&T Fiber, Spectrum, T-Mobile Home Internet and Verizon Fios appeared every time. AT&T Fiber was recommended most often, coming first in three out of five answers. Verizon Fios was second, and Google Fiber was third. Cox, which ranked ninth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| AT&T Fiber | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Verizon Fios | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Google Fiber | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Spectrum | 4th | 3 of 3 | 2 of 2 | 5 of 5 |
| T-Mobile Home Internet | 5th | 3 of 3 | 2 of 2 | 5 of 5 |
| Xfinity | 6th | 1 of 3 | 2 of 2 | 3 of 5 |
| Starlink | 7th | 1 of 3 | 2 of 2 | 3 of 5 |
| Frontier | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Cox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Optimum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about internet providers

- Asked ChatGPT "Which internet provider should I choose in the US?": 1. Verizon Fios, 2. AT&T Fiber, 3. Xfinity, 4. T-Mobile Home Internet, 5. Google Fiber, 6. Frontier, 7. Spectrum
- Asked ChatGPT "What are the best home internet providers in the US?": 1. Google Fiber, 2. AT&T Fiber, 3. Verizon Fios, 4. T-Mobile Home Internet, 5. Spectrum, 6. Starlink
- Asked ChatGPT "What's the best home internet provider in the US for working from home?": 1. AT&T Fiber, 2. Google Fiber, 3. Verizon Fios, 4. Spectrum, 5. T-Mobile Home Internet
- Searched Google, AI Overview "internet providers": 1. AT&T Fiber, 2. Verizon Fios, 3. Spectrum, 4. Xfinity, 5. T-Mobile Home Internet, 6. Starlink
- Searched Google, AI Overview "best internet providers": 1. AT&T Fiber, 2. Verizon Fios, 3. Spectrum, 4. Xfinity, 5. Google Fiber, 6. T-Mobile Home Internet, 7. Starlink

Not named in any answer: Cox and Optimum.

Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026.

## Compare search popularity between leading brands

- [Starlink vs AT&T Fiber: compare search popularity](/demand/us/compare/att-fiber-vs-starlink): 28.1% against 17.3% Share of Search.
- [Starlink vs Spectrum: compare search popularity](/demand/us/compare/spectrum-internet-vs-starlink): 28.1% against 12.7% Share of Search.
- [Starlink vs T-Mobile Home Internet: compare search popularity](/demand/us/compare/starlink-vs-t-mobile-home-internet): 28.1% against 10.4% Share of Search.
- [Starlink vs Frontier: compare search popularity](/demand/us/compare/frontier-internet-vs-starlink): 28.1% against 7.6% Share of Search.
- [AT&T Fiber vs Spectrum: compare search popularity](/demand/us/compare/att-fiber-vs-spectrum-internet): 17.3% against 12.7% Share of Search.
- [AT&T Fiber vs T-Mobile Home Internet: compare search popularity](/demand/us/compare/att-fiber-vs-t-mobile-home-internet): 17.3% against 10.4% Share of Search.
- [AT&T Fiber vs Frontier: compare search popularity](/demand/us/compare/att-fiber-vs-frontier-internet): 17.3% against 7.6% Share of Search.
- [Spectrum vs T-Mobile Home Internet: compare search popularity](/demand/us/compare/spectrum-internet-vs-t-mobile-home-internet): 12.7% against 10.4% Share of Search.
- [Spectrum vs Frontier: compare search popularity](/demand/us/compare/frontier-internet-vs-spectrum-internet): 12.7% against 7.6% Share of Search.
- [T-Mobile Home Internet vs Frontier: compare search popularity](/demand/us/compare/frontier-internet-vs-t-mobile-home-internet): 10.4% against 7.6% Share of Search.

## How did search popularity change for United States internet providers in September 2026?

- In September 2026, AT&T Fiber gained share of searches among internet providers in the United States, from 13.2% to 17.3%.
- In September 2026, Xfinity gained share of searches among internet providers in the United States, from 5.7% to 6.9%.
- In September 2026, T-Mobile Home Internet lost share of searches among internet providers in the United States, from 12.8% to 10.4%.
- In September 2026, Verizon Fios lost share of searches among internet providers in the United States, from 8.5% to 6.9%.
- In September 2026, Google Fiber lost share of searches among internet providers in the United States, from 4.7% to 3.8%.
- Starlink’s share of searches among internet providers in the United States has lost ground for 3 months in a row, from 29% to 28.1% in September 2026.
- In September 2026, Frontier rose from 6th to 5th among internet providers in the United States.
- Estimated monthly branded searches for Cox in the United States fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Starlink | 28.1% | 1.2M | 0.0% | SpaceXAI |
| 2 | AT&T Fiber | 17.3% | 751K | +32.0% | AT&T |
| 3 | Spectrum | 12.7% | 550K | 0.0% | Charter Communications |
| 4 | T-Mobile Home Internet | 10.4% | 450K | -18.2% | T-Mobile |
| 5 | Frontier | 7.6% | 328K | -1.8% | Frontier Communications |
| 6 | Verizon Fios | 6.9% | 301K | -18.2% | Verizon |
| 7 | Xfinity | 6.9% | 301K | +22.4% | Comcast |
| 8 | Google Fiber | 3.8% | 165K | -17.9% | Google |
| 9 | Cox | 3.1% | 135K | 0.0% | Cox Communications |
| 10 | Optimum | 3.1% | 135K | 0.0% | Optimum Communications |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Starlink | 823K | 20.3% | 1 |
| Oct 2025 | AT&T Fiber | 615K | 15.2% | 2 |
| Oct 2025 | Spectrum | 550K | 13.6% | 3 |
| Oct 2025 | T-Mobile Home Internet | 550K | 13.6% | 4 |
| Oct 2025 | Frontier | 395K | 9.8% | 5 |
| Oct 2025 | Verizon Fios | 368K | 9.1% | 6 |
| Oct 2025 | Xfinity | 246K | 6.1% | 7 |
| Oct 2025 | Google Fiber | 201K | 5% | 8 |
| Oct 2025 | Cox | 165K | 4.1% | 9 |
| Oct 2025 | Optimum | 135K | 3.3% | 10 |
| Nov 2025 | Starlink | 1M | 25.6% | 1 |
| Nov 2025 | T-Mobile Home Internet | 550K | 14.1% | 2 |
| Nov 2025 | AT&T Fiber | 533K | 13.6% | 3 |
| Nov 2025 | Spectrum | 450K | 11.5% | 4 |
| Nov 2025 | Verizon Fios | 368K | 9.4% | 5 |
| Nov 2025 | Frontier | 328K | 8.4% | 6 |
| Nov 2025 | Xfinity | 246K | 6.3% | 7 |
| Nov 2025 | Google Fiber | 165K | 4.2% | 8 |
| Nov 2025 | Cox | 135K | 3.5% | 9 |
| Nov 2025 | Optimum | 135K | 3.5% | 10 |
| Dec 2025 | Starlink | 823K | 22.8% | 1 |
| Dec 2025 | AT&T Fiber | 503K | 14% | 2 |
| Dec 2025 | Spectrum | 450K | 12.5% | 3 |
| Dec 2025 | T-Mobile Home Internet | 450K | 12.5% | 4 |
| Dec 2025 | Verizon Fios | 368K | 10.2% | 5 |
| Dec 2025 | Frontier | 328K | 9.1% | 6 |
| Dec 2025 | Xfinity | 246K | 6.8% | 7 |
| Dec 2025 | Google Fiber | 165K | 4.6% | 8 |
| Dec 2025 | Cox | 135K | 3.7% | 9 |
| Dec 2025 | Optimum | 135K | 3.7% | 10 |
| Jan 2026 | Starlink | 1M | 24.7% | 1 |
| Jan 2026 | Spectrum | 550K | 13.6% | 2 |
| Jan 2026 | T-Mobile Home Internet | 550K | 13.6% | 3 |
| Jan 2026 | AT&T Fiber | 466K | 11.5% | 4 |
| Jan 2026 | Frontier | 401K | 9.9% | 5 |
| Jan 2026 | Verizon Fios | 368K | 9.1% | 6 |
| Jan 2026 | Xfinity | 246K | 6.1% | 7 |
| Jan 2026 | Google Fiber | 201K | 5% | 8 |
| Jan 2026 | Cox | 135K | 3.3% | 9 |
| Jan 2026 | Optimum | 135K | 3.3% | 10 |
| Feb 2026 | Starlink | 1M | 27.4% | 1 |
| Feb 2026 | Spectrum | 450K | 12.3% | 2 |
| Feb 2026 | T-Mobile Home Internet | 450K | 12.3% | 3 |
| Feb 2026 | AT&T Fiber | 436K | 11.9% | 4 |
| Feb 2026 | Frontier | 334K | 9.1% | 5 |
| Feb 2026 | Verizon Fios | 301K | 8.2% | 6 |
| Feb 2026 | Xfinity | 246K | 6.7% | 7 |
| Feb 2026 | Google Fiber | 165K | 4.5% | 8 |
| Feb 2026 | Cox | 135K | 3.7% | 9 |
| Feb 2026 | Optimum | 135K | 3.7% | 10 |
| Mar 2026 | Starlink | 1.2M | 28.6% | 1 |
| Mar 2026 | Spectrum | 550K | 12.9% | 2 |
| Mar 2026 | T-Mobile Home Internet | 550K | 12.9% | 3 |
| Mar 2026 | AT&T Fiber | 533K | 12.5% | 4 |
| Mar 2026 | Frontier | 401K | 9.4% | 5 |
| Mar 2026 | Verizon Fios | 301K | 7% | 6 |
| Mar 2026 | Xfinity | 246K | 5.8% | 7 |
| Mar 2026 | Google Fiber | 201K | 4.7% | 8 |
| Mar 2026 | Cox | 135K | 3.2% | 9 |
| Mar 2026 | Optimum | 135K | 3.2% | 10 |
| Apr 2026 | Starlink | 1.2M | 29.7% | 1 |
| Apr 2026 | T-Mobile Home Internet | 550K | 13.4% | 2 |
| Apr 2026 | AT&T Fiber | 533K | 13% | 3 |
| Apr 2026 | Spectrum | 450K | 11% | 4 |
| Apr 2026 | Frontier | 334K | 8.1% | 5 |
| Apr 2026 | Verizon Fios | 301K | 7.3% | 6 |
| Apr 2026 | Xfinity | 246K | 6% | 7 |
| Apr 2026 | Google Fiber | 201K | 4.9% | 8 |
| Apr 2026 | Cox | 135K | 3.3% | 9 |
| Apr 2026 | Optimum | 135K | 3.3% | 10 |
| May 2026 | Starlink | 1.2M | 29.7% | 1 |
| May 2026 | T-Mobile Home Internet | 550K | 13.4% | 2 |
| May 2026 | AT&T Fiber | 533K | 13% | 3 |
| May 2026 | Spectrum | 450K | 11% | 4 |
| May 2026 | Frontier | 334K | 8.1% | 5 |
| May 2026 | Verizon Fios | 301K | 7.3% | 6 |
| May 2026 | Xfinity | 246K | 6% | 7 |
| May 2026 | Google Fiber | 201K | 4.9% | 8 |
| May 2026 | Cox | 135K | 3.3% | 9 |
| May 2026 | Optimum | 135K | 3.3% | 10 |
| Jun 2026 | Starlink | 1.2M | 29% | 1 |
| Jun 2026 | AT&T Fiber | 569K | 13.5% | 2 |
| Jun 2026 | T-Mobile Home Internet | 550K | 13.1% | 3 |
| Jun 2026 | Spectrum | 450K | 10.7% | 4 |
| Jun 2026 | Verizon Fios | 368K | 8.7% | 5 |
| Jun 2026 | Frontier | 334K | 7.9% | 6 |
| Jun 2026 | Xfinity | 246K | 5.8% | 7 |
| Jun 2026 | Google Fiber | 201K | 4.8% | 8 |
| Jun 2026 | Cox | 135K | 3.2% | 9 |
| Jun 2026 | Optimum | 135K | 3.2% | 10 |
| Jul 2026 | Starlink | 1.2M | 28.4% | 1 |
| Jul 2026 | AT&T Fiber | 569K | 13.3% | 2 |
| Jul 2026 | Spectrum | 550K | 12.8% | 3 |
| Jul 2026 | T-Mobile Home Internet | 550K | 12.8% | 4 |
| Jul 2026 | Verizon Fios | 368K | 8.6% | 5 |
| Jul 2026 | Frontier | 342K | 8% | 6 |
| Jul 2026 | Xfinity | 246K | 5.7% | 7 |
| Jul 2026 | Google Fiber | 201K | 4.7% | 8 |
| Jul 2026 | Optimum | 135K | 3.1% | 9 |
| Jul 2026 | Cox | 110K | 2.6% | 10 |
| Aug 2026 | Starlink | 1.2M | 28.3% | 1 |
| Aug 2026 | AT&T Fiber | 569K | 13.2% | 2 |
| Aug 2026 | Spectrum | 550K | 12.8% | 3 |
| Aug 2026 | T-Mobile Home Internet | 550K | 12.8% | 4 |
| Aug 2026 | Verizon Fios | 368K | 8.5% | 5 |
| Aug 2026 | Frontier | 334K | 7.8% | 6 |
| Aug 2026 | Xfinity | 246K | 5.7% | 7 |
| Aug 2026 | Google Fiber | 201K | 4.7% | 8 |
| Aug 2026 | Cox | 135K | 3.1% | 9 |
| Aug 2026 | Optimum | 135K | 3.1% | 10 |
| Sep 2026 | Starlink | 1.2M | 28.1% | 1 |
| Sep 2026 | AT&T Fiber | 751K | 17.3% | 2 |
| Sep 2026 | Spectrum | 550K | 12.7% | 3 |
| Sep 2026 | T-Mobile Home Internet | 450K | 10.4% | 4 |
| Sep 2026 | Frontier | 328K | 7.6% | 5 |
| Sep 2026 | Verizon Fios | 301K | 6.9% | 6 |
| Sep 2026 | Xfinity | 301K | 6.9% | 7 |
| Sep 2026 | Google Fiber | 165K | 3.8% | 8 |
| Sep 2026 | Cox | 135K | 3.1% | 9 |
| Sep 2026 | Optimum | 135K | 3.1% | 10 |

## What is being compared

- **AT&T Fiber**: Measured on the search terms “att fiber” and “att internet”, summed into one figure.
- **Cox**: Measured on the search term “cox internet”.
- **Frontier**: Measured on the search terms “frontier fiber” and “frontier internet”, summed into one figure.
- **Google Fiber**: Measured on the search term “google fiber”.
- **Optimum**: Measured on the search term “optimum internet”.
- **Spectrum**: Measured on the search term “spectrum internet”.
- **Starlink**: Measured on the search term “starlink”.
- **T-Mobile Home Internet**: Measured on the search term “t-mobile home internet”.
- **Verizon Fios**: Measured on the search term “verizon fios”.
- **Xfinity**: Measured on the search term “xfinity internet”.

- [AT&T Fiber](/demand/us/brands/att-fiber)
- [Cox](/demand/us/brands/cox-internet)
- [Frontier](/demand/us/brands/frontier-internet)
- [Google Fiber](/demand/us/brands/google-fiber)
- [Optimum](/demand/us/brands/optimum-internet)
- [Spectrum](/demand/us/brands/spectrum-internet)
- [Starlink](/demand/us/brands/starlink)
- [T-Mobile Home Internet](/demand/us/brands/t-mobile-home-internet)
- [Verizon Fios](/demand/us/brands/verizon-fios)
- [Xfinity](/demand/us/brands/xfinity)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among internet providers in the United States?

In September 2026, Starlink was the most searched among internet providers in the United States, with an estimated 1.2M branded searches, 28.1% of all searches for the ten we track.

## Cite this page

Brandwave. "Internet providers in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-internet-providers

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-internet-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.