---
title: "Insurance license courses in the United States: Which are searched most?"
description: "Compare the pre-licensing courses people in the US take to get an insurance license. Share of Search among ExamFX, WebCE, Xcel Solutions, AD Banker and Kaplan, the insurance license courses Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-insurance-license-courses"
publisher: "Brandwave"
---

# Insurance license courses in the United States: Which are searched most?

Compare the pre-licensing courses people in the US take to get an insurance license. Share of Search among ExamFX, WebCE, Xcel Solutions, AD Banker and Kaplan, the insurance license courses Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Insurance license courses
- **Market**: United States
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: ExamFX, 38.3%

## Which brand is most popular in search among insurance license courses in the United States?

- In September 2026, ExamFX was the most searched among insurance license course brands in the United States, with an estimated 49.5K branded searches, 38.3% of all searches for the five we track.
- WebCE is in 2nd place, 12.7 percentage points behind at 25.6%.
- Across the 12 months ending September 2026, ExamFX’s share of searches among insurance license courses in the United States decreased from 39% to 38.3%.
- Across the 12 months ending September 2026, WebCE’s share of searches among insurance license courses in the United States decreased from 26.1% to 25.6%.
- Across the 12 months ending September 2026, Xcel Solutions’ share of searches among insurance license courses in the United States decreased from 26.1% to 25.6%.
- Across the 12 months ending September 2026, AD Banker’s share of searches among insurance license courses in the United States increased from 7.8% to 9.4%.
- Across the 12 months ending September 2026, ExamFX’s share of searches among insurance license courses in the United States peaked at 40.9% in March 2026 and was lowest at 35.5% in January 2026.
- Across the 12 months ending September 2026, WebCE’s share of searches among insurance license courses in the United States peaked at 26.1% in October 2025 and was lowest at 21.1% in August 2026.
- Across the 12 months ending September 2026, Xcel Solutions’ share of searches among insurance license courses in the United States peaked at 31.5% in August 2026 and was lowest at 25.6% in April 2026.
- Across the 12 months ending September 2026, AD Banker’s share of searches among insurance license courses in the United States peaked at 10.6% in January 2026 and was lowest at 7.7% in August 2026.
- Across the 12 months ending September 2026, Kaplan held steady: its share of searches among insurance license courses in the United States moved less than 0.5 percentage points.

## Top insurance license courses in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Kaplan was mentioned most often, in four of the five answers. Kaplan was recommended most often, coming first in two out of four answers that gave a list. ExamFX was second, and WebCE was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Kaplan | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| ExamFX | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| WebCE | 3rd | 0 of 3 | 2 of 2 | 2 of 5 |
| Xcel Solutions | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| AD Banker | 5th | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about insurance license courses

- Asked ChatGPT "What's the best online course for getting an insurance license?": 1. Kaplan, 2. ExamFX, 3. Xcel Solutions
- Asked ChatGPT "How do I study for the life and health insurance exam?": named none of the brands we track
- Asked ChatGPT "Which insurance pre-licensing course should I take?": 1. ExamFX, 2. Kaplan, 3. Xcel Solutions
- Searched Google, AI Overview "insurance license course": 1. Kaplan, 2. WebCE, 3. AD Banker
- Searched Google, AI Overview "insurance pre licensing course": 1. WebCE, 2. ExamFX, 3. Kaplan

Brands are listed in the order each answer named them. The answers were collected in United States on October 28, 2026.

## Compare search popularity between leading brands

- [ExamFX vs WebCE: compare search popularity](/demand/us/compare/examfx-vs-webce): 38.3% against 25.6% Share of Search.
- [ExamFX vs Xcel Solutions: compare search popularity](/demand/us/compare/examfx-vs-xcel-solutions): 38.3% against 25.6% Share of Search.
- [ExamFX vs AD Banker: compare search popularity](/demand/us/compare/ad-banker-vs-examfx): 38.3% against 9.4% Share of Search.
- [WebCE vs Xcel Solutions: compare search popularity](/demand/us/compare/webce-vs-xcel-solutions): 25.6% Share of Search each.
- [WebCE vs AD Banker: compare search popularity](/demand/us/compare/ad-banker-vs-webce): 25.6% against 9.4% Share of Search.
- [Xcel Solutions vs AD Banker: compare search popularity](/demand/us/compare/ad-banker-vs-xcel-solutions): 25.6% against 9.4% Share of Search.

## How did search popularity change for United States insurance license courses in September 2026?

- In September 2026, WebCE overtook Xcel Solutions to rank 2nd among insurance license courses in the United States, with 25.6% of the searches.
- In September 2026, AD Banker gained share of searches among insurance license courses in the United States, from 7.7% to 9.4%.
- In September 2026, Xcel Solutions lost share of searches among insurance license courses in the United States, from 31.5% to 25.6%.
- Estimated monthly branded searches for ExamFX in the United States fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | ExamFX | 38.3% | 49.5K | -18.2% | ExamFX |
| 2 | WebCE | 25.6% | 33.1K | 0.0% | WebCE |
| 3 | Xcel Solutions | 25.6% | 33.1K | -33.1% | Xcel Solutions |
| 4 | AD Banker | 9.4% | 12.1K | 0.0% | AD Banker |
| 5 | Kaplan | 1.2% | 1.6K | -15.8% | Kaplan |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | ExamFX | 60.5K | 39% | 1 |
| Oct 2025 | WebCE | 40.5K | 26.1% | 2 |
| Oct 2025 | Xcel Solutions | 40.5K | 26.1% | 3 |
| Oct 2025 | AD Banker | 12.1K | 7.8% | 4 |
| Oct 2025 | Kaplan | 1.6K | 1% | 5 |
| Nov 2025 | ExamFX | 49.5K | 40.3% | 1 |
| Nov 2025 | Xcel Solutions | 33.1K | 27% | 2 |
| Nov 2025 | WebCE | 27.1K | 22.1% | 3 |
| Nov 2025 | AD Banker | 12.1K | 9.9% | 4 |
| Nov 2025 | Kaplan | 1K | 0.81% | 5 |
| Dec 2025 | ExamFX | 49.5K | 38.3% | 1 |
| Dec 2025 | WebCE | 33.1K | 25.6% | 2 |
| Dec 2025 | Xcel Solutions | 33.1K | 25.6% | 3 |
| Dec 2025 | AD Banker | 12.1K | 9.4% | 4 |
| Dec 2025 | Kaplan | 1.3K | 1% | 5 |
| Jan 2026 | ExamFX | 49.5K | 35.5% | 1 |
| Jan 2026 | Xcel Solutions | 40.5K | 29% | 2 |
| Jan 2026 | WebCE | 33.1K | 23.7% | 3 |
| Jan 2026 | AD Banker | 14.8K | 10.6% | 4 |
| Jan 2026 | Kaplan | 1.6K | 1.1% | 5 |
| Feb 2026 | ExamFX | 49.5K | 38.4% | 1 |
| Feb 2026 | WebCE | 33.1K | 25.7% | 2 |
| Feb 2026 | Xcel Solutions | 33.1K | 25.7% | 3 |
| Feb 2026 | AD Banker | 12.1K | 9.4% | 4 |
| Feb 2026 | Kaplan | 1K | 0.78% | 5 |
| Mar 2026 | ExamFX | 60.5K | 40.9% | 1 |
| Mar 2026 | Xcel Solutions | 40.5K | 27.4% | 2 |
| Mar 2026 | WebCE | 33.1K | 22.4% | 3 |
| Mar 2026 | AD Banker | 12.1K | 8.2% | 4 |
| Mar 2026 | Kaplan | 1.6K | 1.1% | 5 |
| Apr 2026 | ExamFX | 49.5K | 38.3% | 1 |
| Apr 2026 | WebCE | 33.1K | 25.6% | 2 |
| Apr 2026 | Xcel Solutions | 33.1K | 25.6% | 3 |
| Apr 2026 | AD Banker | 12.1K | 9.4% | 4 |
| Apr 2026 | Kaplan | 1.6K | 1.2% | 5 |
| May 2026 | ExamFX | 49.5K | 38.3% | 1 |
| May 2026 | WebCE | 33.1K | 25.6% | 2 |
| May 2026 | Xcel Solutions | 33.1K | 25.6% | 3 |
| May 2026 | AD Banker | 12.1K | 9.4% | 4 |
| May 2026 | Kaplan | 1.6K | 1.2% | 5 |
| Jun 2026 | ExamFX | 49.5K | 36.3% | 1 |
| Jun 2026 | Xcel Solutions | 40.5K | 29.7% | 2 |
| Jun 2026 | WebCE | 33.1K | 24.2% | 3 |
| Jun 2026 | AD Banker | 12.1K | 8.9% | 4 |
| Jun 2026 | Kaplan | 1.3K | 0.95% | 5 |
| Jul 2026 | ExamFX | 49.5K | 36.2% | 1 |
| Jul 2026 | Xcel Solutions | 40.5K | 29.6% | 2 |
| Jul 2026 | WebCE | 33.1K | 24.2% | 3 |
| Jul 2026 | AD Banker | 12.1K | 8.8% | 4 |
| Jul 2026 | Kaplan | 1.6K | 1.2% | 5 |
| Aug 2026 | ExamFX | 60.5K | 38.5% | 1 |
| Aug 2026 | Xcel Solutions | 49.5K | 31.5% | 2 |
| Aug 2026 | WebCE | 33.1K | 21.1% | 3 |
| Aug 2026 | AD Banker | 12.1K | 7.7% | 4 |
| Aug 2026 | Kaplan | 1.9K | 1.2% | 5 |
| Sep 2026 | ExamFX | 49.5K | 38.3% | 1 |
| Sep 2026 | WebCE | 33.1K | 25.6% | 2 |
| Sep 2026 | Xcel Solutions | 33.1K | 25.6% | 3 |
| Sep 2026 | AD Banker | 12.1K | 9.4% | 4 |
| Sep 2026 | Kaplan | 1.6K | 1.2% | 5 |

## What is being compared

- **AD Banker**: Measured on the search term “ad banker”.
- **ExamFX**: Measured on the search term “examfx”.
- **Kaplan**: Measured on the search term “kaplan insurance license”.
- **WebCE**: Measured on the search term “webce”.
- **Xcel Solutions**: Measured on the search term “xcelsolutions”.

- [AD Banker](/demand/us/brands/ad-banker)
- [ExamFX](/demand/us/brands/examfx)
- [Kaplan](/demand/us/brands/kaplan)
- [WebCE](/demand/us/brands/webce)
- [Xcel Solutions](/demand/us/brands/xcel-solutions)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among insurance license courses in the United States?

In September 2026, ExamFX was the most searched among insurance license course brands in the United States, with an estimated 49.5K branded searches, 38.3% of all searches for the five we track.

## Cite this page

Brandwave. "Insurance license courses in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-insurance-license-courses

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-insurance-license-courses. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.