---
title: "Insurance comparison sites in United States: Which are searched most?"
description: "Compare the sites people compare insurance on. Share of Search among NerdWallet, Insurify, The Zebra and Policygenius, the insurance comparison sites Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-insurance-comparison-sites"
publisher: "Brandwave"
---

# Insurance comparison sites in United States: Which are searched most?

Compare the sites people compare insurance on. Share of Search among NerdWallet, Insurify, The Zebra and Policygenius, the insurance comparison sites Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Insurance comparison sites
- **Market**: United States
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: NerdWallet, 54.5%

## Which brand is most popular in search among insurance comparison sites in United States?

- In September 2026, NerdWallet was the most searched among insurance comparison sites in United States, with an estimated 110K branded searches and 54.5% estimated Share of Search within this set.
- Insurify is in 2nd place, 17.8 percentage points behind at 36.6% Share of Search.
- Across the 12 months ending September 2026, NerdWallet’s estimated Share of Search among insurance comparison sites in United States increased from 53.3% to 54.5%.
- Across the 12 months ending September 2026, Insurify’s estimated Share of Search among insurance comparison sites in United States increased from 35.7% to 36.6%.
- Across the 12 months ending September 2026, The Zebra’s estimated Share of Search among insurance comparison sites in United States decreased from 7.1% to 4.9%.
- Across the 12 months ending September 2026, NerdWallet’s estimated Share of Search among insurance comparison sites in United States peaked at 63.6% in March 2026 and was lowest at 48.7% in January 2026.
- Across the 12 months ending September 2026, Insurify’s estimated Share of Search among insurance comparison sites in United States peaked at 39.7% in January 2026 and was lowest at 28.6% in March 2026.
- Across the 12 months ending September 2026, The Zebra’s estimated Share of Search among insurance comparison sites in United States peaked at 8% in January 2026 and was lowest at 4.7% in March 2026.
- Across the 12 months ending September 2026, Policygenius’ estimated Share of Search among insurance comparison sites in United States peaked at 4.3% in November 2025 and was lowest at 3.1% in March 2026.
- Across the 12 months ending September 2026, Policygenius held steady: its estimated Share of Search among insurance comparison sites in United States moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [NerdWallet vs Insurify: compare search popularity](/demand/us/compare/insurify-vs-nerdwallet): 54.5% against 36.6% Share of Search.
- [NerdWallet vs The Zebra: compare search popularity](/demand/us/compare/nerdwallet-vs-the-zebra): 54.5% against 4.9% Share of Search.
- [NerdWallet vs Policygenius: compare search popularity](/demand/us/compare/nerdwallet-vs-policygenius): 54.5% against 4% Share of Search.
- [Insurify vs The Zebra: compare search popularity](/demand/us/compare/insurify-vs-the-zebra): 36.6% against 4.9% Share of Search.
- [Insurify vs Policygenius: compare search popularity](/demand/us/compare/insurify-vs-policygenius): 36.6% against 4% Share of Search.
- [The Zebra vs Policygenius: compare search popularity](/demand/us/compare/policygenius-vs-the-zebra): 4.9% against 4% Share of Search.

## How did search popularity change for United States insurance comparison sites in September 2026?

- In September 2026, Policygenius gained estimated Share of Search among insurance comparison sites in United States, from 3.3% to 4%.
- In September 2026, The Zebra lost estimated Share of Search among insurance comparison sites in United States, from 6% to 4.9%.
- Estimated monthly branded searches for NerdWallet in United States fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
- Estimated monthly branded searches for Insurify in United States fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | NerdWallet | 54.5% | 110K | 0.0% | NerdWallet |
| 2 | Insurify | 36.6% | 74K | 0.0% | Insurify |
| 3 | The Zebra | 4.9% | 9.9K | -18.2% | The Zebra |
| 4 | Policygenius | 4% | 8.1K | +22.7% | Policygenius |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | NerdWallet | 135K | 53.3% | 1 |
| Oct 2025 | Insurify | 90.5K | 35.7% | 2 |
| Oct 2025 | The Zebra | 18.1K | 7.1% | 3 |
| Oct 2025 | Policygenius | 9.9K | 3.9% | 4 |
| Nov 2025 | NerdWallet | 135K | 58.4% | 1 |
| Nov 2025 | Insurify | 74K | 32% | 2 |
| Nov 2025 | The Zebra | 12.1K | 5.2% | 3 |
| Nov 2025 | Policygenius | 9.9K | 4.3% | 4 |
| Dec 2025 | NerdWallet | 135K | 57.8% | 1 |
| Dec 2025 | Insurify | 74K | 31.7% | 2 |
| Dec 2025 | The Zebra | 14.8K | 6.3% | 3 |
| Dec 2025 | Policygenius | 9.9K | 4.2% | 4 |
| Jan 2026 | NerdWallet | 135K | 48.7% | 1 |
| Jan 2026 | Insurify | 110K | 39.7% | 2 |
| Jan 2026 | The Zebra | 22.2K | 8% | 3 |
| Jan 2026 | Policygenius | 9.9K | 3.6% | 4 |
| Feb 2026 | NerdWallet | 135K | 54.3% | 1 |
| Feb 2026 | Insurify | 90.5K | 36.4% | 2 |
| Feb 2026 | The Zebra | 14.8K | 6% | 3 |
| Feb 2026 | Policygenius | 8.1K | 3.3% | 4 |
| Mar 2026 | NerdWallet | 201K | 63.6% | 1 |
| Mar 2026 | Insurify | 90.5K | 28.6% | 2 |
| Mar 2026 | The Zebra | 14.8K | 4.7% | 3 |
| Mar 2026 | Policygenius | 9.9K | 3.1% | 4 |
| Apr 2026 | NerdWallet | 135K | 57.8% | 1 |
| Apr 2026 | Insurify | 74K | 31.7% | 2 |
| Apr 2026 | The Zebra | 14.8K | 6.3% | 3 |
| Apr 2026 | Policygenius | 9.9K | 4.2% | 4 |
| May 2026 | NerdWallet | 110K | 53.9% | 1 |
| May 2026 | Insurify | 74K | 36.2% | 2 |
| May 2026 | The Zebra | 12.1K | 5.9% | 3 |
| May 2026 | Policygenius | 8.1K | 4% | 4 |
| Jun 2026 | NerdWallet | 110K | 57.7% | 1 |
| Jun 2026 | Insurify | 60.5K | 31.7% | 2 |
| Jun 2026 | The Zebra | 12.1K | 6.3% | 3 |
| Jun 2026 | Policygenius | 8.1K | 4.2% | 4 |
| Jul 2026 | NerdWallet | 110K | 57.7% | 1 |
| Jul 2026 | Insurify | 60.5K | 31.7% | 2 |
| Jul 2026 | The Zebra | 12.1K | 6.3% | 3 |
| Jul 2026 | Policygenius | 8.1K | 4.2% | 4 |
| Aug 2026 | NerdWallet | 110K | 54.3% | 1 |
| Aug 2026 | Insurify | 74K | 36.5% | 2 |
| Aug 2026 | The Zebra | 12.1K | 6% | 3 |
| Aug 2026 | Policygenius | 6.6K | 3.3% | 4 |
| Sep 2026 | NerdWallet | 110K | 54.5% | 1 |
| Sep 2026 | Insurify | 74K | 36.6% | 2 |
| Sep 2026 | The Zebra | 9.9K | 4.9% | 3 |
| Sep 2026 | Policygenius | 8.1K | 4% | 4 |

## What is being compared

- **Insurify**: Measured on the search term “insurify”.
- **NerdWallet**: Measured on the search term “nerdwallet”.
- **Policygenius**: Measured on the search term “policygenius”.
- **The Zebra**: Measured on the search term “the zebra”.

- [Insurify](/demand/us/brands/insurify)
- [NerdWallet](/demand/us/brands/nerdwallet)
- [Policygenius](/demand/us/brands/policygenius)
- [The Zebra](/demand/us/brands/the-zebra)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among insurance comparison sites in United States?

In September 2026, NerdWallet was the most searched among insurance comparison sites in United States, with an estimated 110K branded searches and 54.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Insurance comparison sites in United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-insurance-comparison-sites

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-insurance-comparison-sites. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.