---
title: "Insurance agency software in the United States: Which are searched most?"
description: "Compare the systems insurance agencies manage clients and policies in. Share of Search among AgencyZoom, AMS360, Zywave, EZLynx, AgencyBloc, Applied Epic, NowCerts, QQCatalyst, HawkSoft and Jenesis, the insurance agency software Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-insurance-agency-software"
publisher: "Brandwave"
---

# Insurance agency software in the United States: Which are searched most?

Compare the systems insurance agencies manage clients and policies in. Share of Search among AgencyZoom, AMS360, Zywave, EZLynx, AgencyBloc, Applied Epic, NowCerts, QQCatalyst, HawkSoft and Jenesis, the insurance agency software Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Insurance agency software
- **Market**: United States
- **Brands compared**: 10
- **Month measured**: Sep 2026
- **Highest Share of Search**: AgencyZoom, 26.6%

## Which brand is most popular in search among insurance agency software in the United States?

- In September 2026, AgencyZoom was the most searched among insurance agency software in the United States, with an estimated 18.1K branded searches, 26.6% of all searches for the ten we track.
- AMS360 is in 2nd place, 6.7 percentage points behind at 19.8%.
- Across the 12 months ending September 2026, AgencyZoom’s share of searches among insurance agency software in the United States increased from 18.8% to 26.6%.
- Across the 12 months ending September 2026, Zywave’s share of searches among insurance agency software in the United States decreased from 18.8% to 17.8%.
- Across the 12 months ending September 2026, EZLynx’s share of searches among insurance agency software in the United States decreased from 15.3% to 11.9%.
- Across the 12 months ending September 2026, AgencyBloc’s share of searches among insurance agency software in the United States decreased from 12.6% to 9.7%.
- Across the 12 months ending September 2026, Applied Epic’s share of searches among insurance agency software in the United States increased from 3.7% to 4.3%.
- Across the 12 months ending September 2026, QQCatalyst’s share of searches among insurance agency software in the United States decreased from 4.6% to 3.5%.
- Across the 12 months ending September 2026, AgencyZoom’s share of searches among insurance agency software in the United States peaked at 26.6% in September 2026 and was lowest at 18.1% in December 2025.
- Across the 12 months ending September 2026, AMS360’s share of searches among insurance agency software in the United States peaked at 22.8% in August 2026 and was lowest at 17.8% in January 2026.
- Across the 12 months ending September 2026, Zywave’s share of searches among insurance agency software in the United States peaked at 20.6% in January 2026 and was lowest at 16.2% in March 2026.
- Across the 12 months ending September 2026, EZLynx’s share of searches among insurance agency software in the United States peaked at 18.1% in December 2025 and was lowest at 11.9% in September 2026.
- Across the 12 months ending September 2026, AgencyBloc’s share of searches among insurance agency software in the United States peaked at 12.6% in November 2025 and was lowest at 8.4% in May 2026.
- Across the 12 months ending September 2026, QQCatalyst’s share of searches among insurance agency software in the United States peaked at 4.6% in October 2025 and was lowest at 3.5% in August 2026.
- Across the 12 months ending September 2026, HawkSoft’s share of searches among insurance agency software in the United States peaked at 3.5% in June 2026 and was lowest at 2.4% in December 2025.
- Across the 12 months ending September 2026, AgencyZoom rose from 2nd to 1st among insurance agency software in the United States.
- Across the 12 months ending September 2026, AMS360 fell from 1st to 2nd among insurance agency software in the United States.
- Across the 12 months ending September 2026, Applied Epic rose from 7th to 6th among insurance agency software in the United States.
- Across the 12 months ending September 2026, NowCerts rose from 8th to 7th among insurance agency software in the United States.
- Across the 12 months ending September 2026, QQCatalyst fell from 6th to 8th among insurance agency software in the United States.
- Across the 12 months ending September 2026, HawkSoft and Jenesis held steady: their share of searches among insurance agency software in the United States each moved less than 0.5 percentage points.

## Top insurance agency software in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, EZLynx, Applied Epic and HawkSoft appeared every time. Applied Epic was recommended most often, coming first in three out of five answers. EZLynx was second, and HawkSoft was third. Zywave, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Applied Epic | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| EZLynx | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| HawkSoft | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| AMS360 | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| QQCatalyst | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| NowCerts | 6th | 2 of 3 | 1 of 2 | 3 of 5 |
| Jenesis | 7th | 1 of 3 | 1 of 2 | 2 of 5 |
| AgencyBloc | 8th | 2 of 3 | 2 of 2 | 4 of 5 |
| AgencyZoom | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Zywave | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about insurance agency software

- Asked ChatGPT "Which insurance agency management system should I use in the US?": 1. Applied Epic, 2. EZLynx, 3. HawkSoft, 4. AMS360, 5. AgencyBloc
- Asked ChatGPT "What are the best insurance agency management systems in the US?": 1. Applied Epic, 2. AMS360, 3. HawkSoft, 4. EZLynx, 5. NowCerts, 6. QQCatalyst, 7. Jenesis, 8. AgencyBloc, 9. AgencyZoom
- Asked ChatGPT "What's the best insurance agency management system in the US for a small independent agency?": 1. HawkSoft, 2. EZLynx, 3. NowCerts, 4. AMS360, 5. Applied Epic, 6. QQCatalyst
- Searched Google, AI Overview "insurance agency management system": 1. Jenesis, 2. QQCatalyst, 3. HawkSoft, 4. EZLynx, 5. Applied Epic, 6. AMS360, 7. AgencyBloc, 8. NowCerts
- Searched Google, AI Overview "insurance agency software": 1. Applied Epic, 2. EZLynx, 3. HawkSoft, 4. AgencyBloc

Not named in any answer: Zywave.

Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026.

## Compare search popularity between leading brands

- [AgencyZoom vs AMS360: compare search popularity](/demand/us/compare/agencyzoom-vs-ams360): 26.6% against 19.8% Share of Search.
- [AgencyZoom vs Zywave: compare search popularity](/demand/us/compare/agencyzoom-vs-zywave): 26.6% against 17.8% Share of Search.
- [AgencyZoom vs EZLynx: compare search popularity](/demand/us/compare/agencyzoom-vs-ezlynx): 26.6% against 11.9% Share of Search.
- [AgencyZoom vs AgencyBloc: compare search popularity](/demand/us/compare/agencybloc-vs-agencyzoom): 26.6% against 9.7% Share of Search.
- [AMS360 vs Zywave: compare search popularity](/demand/us/compare/ams360-vs-zywave): 19.8% against 17.8% Share of Search.
- [AMS360 vs EZLynx: compare search popularity](/demand/us/compare/ams360-vs-ezlynx): 19.8% against 11.9% Share of Search.
- [AMS360 vs AgencyBloc: compare search popularity](/demand/us/compare/agencybloc-vs-ams360): 19.8% against 9.7% Share of Search.
- [Zywave vs EZLynx: compare search popularity](/demand/us/compare/ezlynx-vs-zywave): 17.8% against 11.9% Share of Search.
- [Zywave vs AgencyBloc: compare search popularity](/demand/us/compare/agencybloc-vs-zywave): 17.8% against 9.7% Share of Search.
- [EZLynx vs AgencyBloc: compare search popularity](/demand/us/compare/agencybloc-vs-ezlynx): 11.9% against 9.7% Share of Search.

## How did search popularity change for United States insurance agency software in September 2026?

- In September 2026, AgencyZoom overtook AMS360 to become the leader among insurance agency software in the United States, with 26.6% of the searches.
- In September 2026, AMS360 lost share of searches among insurance agency software in the United States, from 22.8% to 19.8%.
- In September 2026, EZLynx lost share of searches among insurance agency software in the United States, from 14.4% to 11.9%.
- Estimated monthly branded searches for Jenesis in the United States fell 47.6% over 12 measured months, from 210 to 110 in September 2026.
- Estimated monthly branded searches for AgencyBloc in the United States fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
- Estimated monthly branded searches for QQCatalyst in the United States fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.
- Estimated monthly branded searches for Zywave in the United States fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
- Estimated monthly branded searches for NowCerts in the United States fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | AgencyZoom | 26.6% | 18.1K | +22.3% | Vertafore |
| 2 | AMS360 | 19.8% | 13.5K | -14.0% | Vertafore |
| 3 | Zywave | 17.8% | 12.1K | 0.0% | Zywave |
| 4 | EZLynx | 11.9% | 8.1K | -18.2% | Applied Systems |
| 5 | AgencyBloc | 9.7% | 6.6K | 0.0% | AgencyBloc |
| 6 | Applied Epic | 4.3% | 2.9K | 0.0% | Applied Systems |
| 7 | NowCerts | 3.5% | 2.4K | 0.0% | NowCerts |
| 8 | QQCatalyst | 3.5% | 2.4K | 0.0% | Vertafore |
| 9 | HawkSoft | 2.8% | 1.9K | 0.0% | HawkSoft |
| 10 | Jenesis | 0.16% | 110 | -35.3% | Jenesis |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AMS360 | 15.7K | 19.9% | 1 |
| Oct 2025 | AgencyZoom | 14.8K | 18.8% | 2 |
| Oct 2025 | Zywave | 14.8K | 18.8% | 3 |
| Oct 2025 | EZLynx | 12.1K | 15.3% | 4 |
| Oct 2025 | AgencyBloc | 9.9K | 12.6% | 5 |
| Oct 2025 | QQCatalyst | 3.6K | 4.6% | 6 |
| Oct 2025 | Applied Epic | 2.9K | 3.7% | 7 |
| Oct 2025 | NowCerts | 2.9K | 3.7% | 8 |
| Oct 2025 | HawkSoft | 1.9K | 2.5% | 9 |
| Oct 2025 | Jenesis | 210 | 0.27% | 10 |
| Nov 2025 | AMS360 | 12.8K | 19.8% | 1 |
| Nov 2025 | AgencyZoom | 12.1K | 18.8% | 2 |
| Nov 2025 | Zywave | 12.1K | 18.8% | 3 |
| Nov 2025 | EZLynx | 9.9K | 15.3% | 4 |
| Nov 2025 | AgencyBloc | 8.1K | 12.6% | 5 |
| Nov 2025 | QQCatalyst | 2.9K | 4.5% | 6 |
| Nov 2025 | Applied Epic | 2.4K | 3.7% | 7 |
| Nov 2025 | NowCerts | 2.4K | 3.7% | 8 |
| Nov 2025 | HawkSoft | 1.6K | 2.5% | 9 |
| Nov 2025 | Jenesis | 170 | 0.26% | 10 |
| Dec 2025 | AMS360 | 12.8K | 19.2% | 1 |
| Dec 2025 | AgencyZoom | 12.1K | 18.1% | 2 |
| Dec 2025 | EZLynx | 12.1K | 18.1% | 3 |
| Dec 2025 | Zywave | 12.1K | 18.1% | 4 |
| Dec 2025 | AgencyBloc | 8.1K | 12.1% | 5 |
| Dec 2025 | QQCatalyst | 2.9K | 4.3% | 6 |
| Dec 2025 | Applied Epic | 2.4K | 3.6% | 7 |
| Dec 2025 | NowCerts | 2.4K | 3.6% | 8 |
| Dec 2025 | HawkSoft | 1.6K | 2.4% | 9 |
| Dec 2025 | Jenesis | 210 | 0.31% | 10 |
| Jan 2026 | AgencyZoom | 14.8K | 20.6% | 1 |
| Jan 2026 | Zywave | 14.8K | 20.6% | 2 |
| Jan 2026 | AMS360 | 12.8K | 17.8% | 3 |
| Jan 2026 | EZLynx | 12.1K | 16.8% | 4 |
| Jan 2026 | AgencyBloc | 6.6K | 9.2% | 5 |
| Jan 2026 | Applied Epic | 2.9K | 4% | 6 |
| Jan 2026 | QQCatalyst | 2.9K | 4% | 7 |
| Jan 2026 | HawkSoft | 2.5K | 3.4% | 8 |
| Jan 2026 | NowCerts | 2.4K | 3.3% | 9 |
| Jan 2026 | Jenesis | 210 | 0.29% | 10 |
| Feb 2026 | AgencyZoom | 14.8K | 22.4% | 1 |
| Feb 2026 | AMS360 | 12.8K | 19.4% | 2 |
| Feb 2026 | Zywave | 12.1K | 18.3% | 3 |
| Feb 2026 | EZLynx | 9.9K | 15% | 4 |
| Feb 2026 | AgencyBloc | 6.6K | 10% | 5 |
| Feb 2026 | Applied Epic | 2.9K | 4.4% | 6 |
| Feb 2026 | QQCatalyst | 2.9K | 4.4% | 7 |
| Feb 2026 | HawkSoft | 1.9K | 2.9% | 8 |
| Feb 2026 | NowCerts | 1.9K | 2.9% | 9 |
| Feb 2026 | Jenesis | 210 | 0.32% | 10 |
| Mar 2026 | AgencyZoom | 18.1K | 24.2% | 1 |
| Mar 2026 | AMS360 | 15K | 20.1% | 2 |
| Mar 2026 | EZLynx | 12.1K | 16.2% | 3 |
| Mar 2026 | Zywave | 12.1K | 16.2% | 4 |
| Mar 2026 | AgencyBloc | 6.6K | 8.8% | 5 |
| Mar 2026 | Applied Epic | 2.9K | 3.9% | 6 |
| Mar 2026 | QQCatalyst | 2.9K | 3.9% | 7 |
| Mar 2026 | HawkSoft | 2.5K | 3.3% | 8 |
| Mar 2026 | NowCerts | 2.4K | 3.2% | 9 |
| Mar 2026 | Jenesis | 210 | 0.28% | 10 |
| Apr 2026 | AgencyZoom | 14.8K | 21.5% | 1 |
| Apr 2026 | AMS360 | 12.8K | 18.6% | 2 |
| Apr 2026 | EZLynx | 12.1K | 17.6% | 3 |
| Apr 2026 | Zywave | 12.1K | 17.6% | 4 |
| Apr 2026 | AgencyBloc | 6.6K | 9.6% | 5 |
| Apr 2026 | Applied Epic | 2.9K | 4.2% | 6 |
| Apr 2026 | QQCatalyst | 2.9K | 4.2% | 7 |
| Apr 2026 | NowCerts | 2.4K | 3.5% | 8 |
| Apr 2026 | HawkSoft | 1.9K | 2.8% | 9 |
| Apr 2026 | Jenesis | 210 | 0.31% | 10 |
| May 2026 | AgencyZoom | 14.8K | 23% | 1 |
| May 2026 | AMS360 | 12.8K | 19.9% | 2 |
| May 2026 | Zywave | 12.1K | 18.8% | 3 |
| May 2026 | EZLynx | 9.9K | 15.4% | 4 |
| May 2026 | AgencyBloc | 5.4K | 8.4% | 5 |
| May 2026 | QQCatalyst | 2.9K | 4.5% | 6 |
| May 2026 | Applied Epic | 2.4K | 3.7% | 7 |
| May 2026 | HawkSoft | 1.9K | 3% | 8 |
| May 2026 | NowCerts | 1.9K | 3% | 9 |
| May 2026 | Jenesis | 170 | 0.26% | 10 |
| Jun 2026 | AgencyZoom | 18.1K | 25.7% | 1 |
| Jun 2026 | AMS360 | 12.8K | 18.2% | 2 |
| Jun 2026 | Zywave | 12.1K | 17.2% | 3 |
| Jun 2026 | EZLynx | 9.9K | 14.1% | 4 |
| Jun 2026 | AgencyBloc | 6.6K | 9.4% | 5 |
| Jun 2026 | Applied Epic | 2.9K | 4.1% | 6 |
| Jun 2026 | QQCatalyst | 2.9K | 4.1% | 7 |
| Jun 2026 | HawkSoft | 2.5K | 3.5% | 8 |
| Jun 2026 | NowCerts | 2.4K | 3.4% | 9 |
| Jun 2026 | Jenesis | 140 | 0.2% | 10 |
| Jul 2026 | AgencyZoom | 14.8K | 23.1% | 1 |
| Jul 2026 | AMS360 | 12.8K | 20% | 2 |
| Jul 2026 | Zywave | 12.1K | 18.9% | 3 |
| Jul 2026 | EZLynx | 9.9K | 15.5% | 4 |
| Jul 2026 | AgencyBloc | 5.4K | 8.4% | 5 |
| Jul 2026 | Applied Epic | 2.4K | 3.7% | 6 |
| Jul 2026 | NowCerts | 2.4K | 3.7% | 7 |
| Jul 2026 | QQCatalyst | 2.4K | 3.7% | 8 |
| Jul 2026 | HawkSoft | 1.6K | 2.6% | 9 |
| Jul 2026 | Jenesis | 170 | 0.27% | 10 |
| Aug 2026 | AMS360 | 15.7K | 22.8% | 1 |
| Aug 2026 | AgencyZoom | 14.8K | 21.5% | 2 |
| Aug 2026 | Zywave | 12.1K | 17.6% | 3 |
| Aug 2026 | EZLynx | 9.9K | 14.4% | 4 |
| Aug 2026 | AgencyBloc | 6.6K | 9.6% | 5 |
| Aug 2026 | Applied Epic | 2.9K | 4.2% | 6 |
| Aug 2026 | NowCerts | 2.4K | 3.5% | 7 |
| Aug 2026 | QQCatalyst | 2.4K | 3.5% | 8 |
| Aug 2026 | HawkSoft | 1.9K | 2.8% | 9 |
| Aug 2026 | Jenesis | 170 | 0.25% | 10 |
| Sep 2026 | AgencyZoom | 18.1K | 26.6% | 1 |
| Sep 2026 | AMS360 | 13.5K | 19.8% | 2 |
| Sep 2026 | Zywave | 12.1K | 17.8% | 3 |
| Sep 2026 | EZLynx | 8.1K | 11.9% | 4 |
| Sep 2026 | AgencyBloc | 6.6K | 9.7% | 5 |
| Sep 2026 | Applied Epic | 2.9K | 4.3% | 6 |
| Sep 2026 | NowCerts | 2.4K | 3.5% | 7 |
| Sep 2026 | QQCatalyst | 2.4K | 3.5% | 8 |
| Sep 2026 | HawkSoft | 1.9K | 2.8% | 9 |
| Sep 2026 | Jenesis | 110 | 0.16% | 10 |

## What is being compared

- **AgencyBloc**: Measured on the search term “agencybloc”.
- **AgencyZoom**: Measured on the search term “agencyzoom”.
- **AMS360**: Measured on the search terms “ams 360” and “ams360”, summed into one figure.
- **Applied Epic**: Measured on the search term “applied epic”.
- **EZLynx**: Measured on the search term “ezlynx”.
- **HawkSoft**: Measured on the search terms “hawksoft” and “hawksoft software”, summed into one figure.
- **Jenesis**: Measured on the search term “jenesis software”.
- **NowCerts**: Measured on the search term “nowcerts”.
- **QQCatalyst**: Measured on the search term “qqcatalyst”.
- **Zywave**: Measured on the search term “zywave”.

- [AgencyBloc](/demand/us/brands/agencybloc)
- [AgencyZoom](/demand/us/brands/agencyzoom)
- [AMS360](/demand/us/brands/ams360)
- [Applied Epic](/demand/us/brands/applied-epic)
- [EZLynx](/demand/us/brands/ezlynx)
- [HawkSoft](/demand/us/brands/hawksoft)
- [Jenesis](/demand/us/brands/jenesis)
- [NowCerts](/demand/us/brands/nowcerts)
- [QQCatalyst](/demand/us/brands/qqcatalyst)
- [Zywave](/demand/us/brands/zywave)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among insurance agency software in the United States?

In September 2026, AgencyZoom was the most searched among insurance agency software in the United States, with an estimated 18.1K branded searches, 26.6% of all searches for the ten we track.

## Cite this page

Brandwave. "Insurance agency software in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-insurance-agency-software

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-insurance-agency-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.