---
title: "Hunting gear brands in United States: Which are searched most?"
description: "Compare the hunting gear brands people search for. Share of Search among Cabela's, Kuiu, Bass Pro, Sitka and Browning, the hunting gear brands Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-hunting-gear-brands"
publisher: "Brandwave"
---

# Hunting gear brands in United States: Which are searched most?

Compare the hunting gear brands people search for. Share of Search among Cabela's, Kuiu, Bass Pro, Sitka and Browning, the hunting gear brands Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hunting gear brands
- **Market**: United States
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Cabela's, 75.9%

## Which brand is most popular in search among hunting gear brands in United States?

- In September 2026, Cabela's was the most searched among hunting gear brands in United States, with an estimated 1.5M branded searches and 75.9% estimated Share of Search within this set.
- Kuiu is in 2nd place, 60.6 percentage points behind at 15.2% Share of Search.
- Across the 12 months ending September 2026, Cabela's’ estimated Share of Search among hunting gear brands in United States decreased from 79.3% to 75.9%.
- Across the 12 months ending September 2026, Kuiu’s estimated Share of Search among hunting gear brands in United States increased from 13% to 15.2%.
- Across the 12 months ending September 2026, Bass Pro’s estimated Share of Search among hunting gear brands in United States increased from 7.1% to 8.3%.
- Across the 12 months ending September 2026, Cabela's’ estimated Share of Search among hunting gear brands in United States peaked at 85.7% in June 2026 and was lowest at 75.9% in September 2026.
- Across the 12 months ending September 2026, Kuiu’s estimated Share of Search among hunting gear brands in United States peaked at 15.2% in September 2026 and was lowest at 6.2% in April 2026.
- Across the 12 months ending September 2026, Bass Pro’s estimated Share of Search among hunting gear brands in United States peaked at 9.2% in April 2026 and was lowest at 7.1% in October 2025.
- Across the 12 months ending September 2026, Sitka and Browning held steady: their estimated Share of Search among hunting gear brands in United States each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Cabela's vs Kuiu: compare search popularity](/demand/us/compare/cabela-s-vs-kuiu): 75.9% against 15.2% Share of Search.
- [Cabela's vs Bass Pro: compare search popularity](/demand/us/compare/bass-pro-vs-cabela-s): 75.9% against 8.3% Share of Search.
- [Kuiu vs Bass Pro: compare search popularity](/demand/us/compare/bass-pro-vs-kuiu): 15.2% against 8.3% Share of Search.

## How did search popularity change for United States hunting gear brands in September 2026?

- In September 2026, Kuiu overtook Bass Pro to rank 2nd among hunting gear brands in United States, with 15.2% estimated Share of Search.
- In September 2026, Cabela's lost estimated Share of Search among hunting gear brands in United States, from 81.7% to 75.9%.
- In September 2026, Bass Pro lost estimated Share of Search among hunting gear brands in United States, from 9% to 8.3%.
- In September 2026, Sitka rose from 5th to 4th among hunting gear brands in United States.
- In September 2026, Browning fell from 4th to 5th among hunting gear brands in United States.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Cabela's | 75.9% | 1.5M | -18.0% | Cabela's |
| 2 | Kuiu | 15.2% | 301K | +49.8% | Kuiu |
| 3 | Bass Pro | 8.3% | 165K | -17.9% | Bass Pro |
| 4 | Sitka | 0.33% | 6.6K | +50.0% | Sitka |
| 5 | Browning | 0.22% | 4.4K | 0.0% | Browning |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cabela's | 2.2M | 79.3% | 1 |
| Oct 2025 | Kuiu | 368K | 13% | 2 |
| Oct 2025 | Bass Pro | 201K | 7.1% | 3 |
| Oct 2025 | Sitka | 9.9K | 0.35% | 4 |
| Oct 2025 | Browning | 5.4K | 0.19% | 5 |
| Nov 2025 | Cabela's | 2.7M | 79.8% | 1 |
| Nov 2025 | Kuiu | 368K | 10.7% | 2 |
| Nov 2025 | Bass Pro | 301K | 8.8% | 3 |
| Nov 2025 | Sitka | 18.1K | 0.53% | 4 |
| Nov 2025 | Browning | 5.4K | 0.16% | 5 |
| Dec 2025 | Cabela's | 3.4M | 84.3% | 1 |
| Dec 2025 | Bass Pro | 301K | 7.6% | 2 |
| Dec 2025 | Kuiu | 301K | 7.6% | 3 |
| Dec 2025 | Sitka | 14.8K | 0.37% | 4 |
| Dec 2025 | Browning | 6.6K | 0.17% | 5 |
| Jan 2026 | Cabela's | 1.8M | 81.5% | 1 |
| Jan 2026 | Bass Pro | 201K | 8.9% | 2 |
| Jan 2026 | Kuiu | 201K | 8.9% | 3 |
| Jan 2026 | Sitka | 8.1K | 0.36% | 4 |
| Jan 2026 | Browning | 6.6K | 0.29% | 5 |
| Feb 2026 | Cabela's | 1.5M | 84.3% | 1 |
| Feb 2026 | Bass Pro | 135K | 7.6% | 2 |
| Feb 2026 | Kuiu | 135K | 7.6% | 3 |
| Feb 2026 | Browning | 4.4K | 0.25% | 4 |
| Feb 2026 | Sitka | 4.4K | 0.25% | 5 |
| Mar 2026 | Cabela's | 1.8M | 84.2% | 1 |
| Mar 2026 | Bass Pro | 201K | 9.2% | 2 |
| Mar 2026 | Kuiu | 135K | 6.2% | 3 |
| Mar 2026 | Browning | 4.4K | 0.2% | 4 |
| Mar 2026 | Sitka | 3.6K | 0.17% | 5 |
| Apr 2026 | Cabela's | 1.5M | 84.1% | 1 |
| Apr 2026 | Bass Pro | 165K | 9.2% | 2 |
| Apr 2026 | Kuiu | 110K | 6.2% | 3 |
| Apr 2026 | Sitka | 5.4K | 0.3% | 4 |
| Apr 2026 | Browning | 3.6K | 0.2% | 5 |
| May 2026 | Cabela's | 1.5M | 83% | 1 |
| May 2026 | Bass Pro | 165K | 9.1% | 2 |
| May 2026 | Kuiu | 135K | 7.5% | 3 |
| May 2026 | Browning | 3.6K | 0.2% | 4 |
| May 2026 | Sitka | 2.9K | 0.16% | 5 |
| Jun 2026 | Cabela's | 1.8M | 85.7% | 1 |
| Jun 2026 | Bass Pro | 165K | 7.7% | 2 |
| Jun 2026 | Kuiu | 135K | 6.3% | 3 |
| Jun 2026 | Browning | 3.6K | 0.17% | 4 |
| Jun 2026 | Sitka | 2.9K | 0.14% | 5 |
| Jul 2026 | Cabela's | 1.5M | 81.6% | 1 |
| Jul 2026 | Bass Pro | 165K | 9% | 2 |
| Jul 2026 | Kuiu | 165K | 9% | 3 |
| Jul 2026 | Browning | 3.6K | 0.2% | 4 |
| Jul 2026 | Sitka | 3.6K | 0.2% | 5 |
| Aug 2026 | Cabela's | 1.8M | 81.7% | 1 |
| Aug 2026 | Bass Pro | 201K | 9% | 2 |
| Aug 2026 | Kuiu | 201K | 9% | 3 |
| Aug 2026 | Browning | 4.4K | 0.2% | 4 |
| Aug 2026 | Sitka | 4.4K | 0.2% | 5 |
| Sep 2026 | Cabela's | 1.5M | 75.9% | 1 |
| Sep 2026 | Kuiu | 301K | 15.2% | 2 |
| Sep 2026 | Bass Pro | 165K | 8.3% | 3 |
| Sep 2026 | Sitka | 6.6K | 0.33% | 4 |
| Sep 2026 | Browning | 4.4K | 0.22% | 5 |

## What is being compared

- **Bass Pro**: Measured on the search terms “bass pro” and “basspro”, summed into one figure.
- **Browning**: Measured on the search terms “browning firearms” and “browningfirearms”, summed into one figure.
- **Cabela's**: Measured on the search term “cabelas”.
- **Kuiu**: Measured on the search term “kuiu”.
- **Sitka**: Measured on the search term “sitka camo”.

- [Bass Pro](/demand/us/brands/bass-pro)
- [Browning](/demand/us/brands/browning)
- [Cabela's](/demand/us/brands/cabela-s)
- [Kuiu](/demand/us/brands/kuiu)
- [Sitka](/demand/us/brands/sitka)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hunting gear brands in United States?

In September 2026, Cabela's was the most searched among hunting gear brands in United States, with an estimated 1.5M branded searches and 75.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Hunting gear brands in United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-hunting-gear-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-hunting-gear-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.