---
title: "Home security companies in the United States: Which are searched most?"
description: "Compare the companies people in the US use for home alarm systems and monitoring. Share of Search among ADT, SimpliSafe, Vivint, Brinks Home, Cove, Ring, Frontpoint and abode, the home security companies Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-home-security-companies"
publisher: "Brandwave"
---

# Home security companies in the United States: Which are searched most?

Compare the companies people in the US use for home alarm systems and monitoring. Share of Search among ADT, SimpliSafe, Vivint, Brinks Home, Cove, Ring, Frontpoint and abode, the home security companies Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Home security companies
- **Market**: United States
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: ADT, 43.8%

## Which brand is most popular in search among home security companies in the United States?

- In September 2026, ADT was the most searched among home security companies in the United States, with an estimated 301K branded searches, 43.8% of all searches for the eight we track.
- SimpliSafe is in 2nd place, 19.8 percentage points behind at 24%.
- Across the 12 months ending September 2026, ADT’s share of searches among home security companies in the United States decreased from 46.1% to 43.8%.
- Across the 12 months ending September 2026, SimpliSafe’s share of searches among home security companies in the United States decreased from 25.2% to 24%.
- Across the 12 months ending September 2026, Vivint’s share of searches among home security companies in the United States increased from 20.6% to 24%.
- Across the 12 months ending September 2026, Brinks Home’s share of searches among home security companies in the United States increased from 4.2% to 4.9%.
- Across the 12 months ending September 2026, ADT’s share of searches among home security companies in the United States peaked at 46.2% in January 2026 and was lowest at 38.7% in April 2026.
- Across the 12 months ending September 2026, SimpliSafe’s share of searches among home security companies in the United States peaked at 31.8% in November 2025 and was lowest at 22.6% in June 2026.
- Across the 12 months ending September 2026, Vivint’s share of searches among home security companies in the United States peaked at 27.9% in May 2026 and was lowest at 20.6% in October 2025.
- Across the 12 months ending September 2026, Brinks Home’s share of searches among home security companies in the United States peaked at 5.3% in April 2026 and was lowest at 3.6% in November 2025.
- Across the 12 months ending September 2026, Cove, Ring, Frontpoint and abode held steady: their share of searches among home security companies in the United States each moved less than 0.5 percentage points.

## Top home security companies in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, SimpliSafe and Ring appeared every time. SimpliSafe was recommended most often, coming first in four out of five answers. ADT was second, and Vivint was third. Brinks Home, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| SimpliSafe | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| ADT | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Vivint | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Ring | 4th | 3 of 3 | 2 of 2 | 5 of 5 |
| Cove | 5th | 0 of 3 | 2 of 2 | 2 of 5 |
| Brinks Home | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Frontpoint | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| abode | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about home security companies

- Asked ChatGPT "Which home security company should I use in the US?": 1. SimpliSafe, 2. ADT, 3. Vivint, 4. Ring
- Asked ChatGPT "What are the best home security systems in the US?": 1. SimpliSafe, 2. ADT, 3. Ring, 4. Vivint
- Asked ChatGPT "What's the best home security system in the US without a long contract?": 1. SimpliSafe, 2. Ring
- Searched Google, AI Overview "home security systems": 1. ADT, 2. SimpliSafe, 3. Vivint, 4. Cove, 5. Ring
- Searched Google, AI Overview "best home security system": 1. SimpliSafe, 2. ADT, 3. Vivint, 4. Cove, 5. Ring

Not named in any answer: Brinks Home, Frontpoint and abode.

Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026.

## Compare search popularity between leading brands

- [ADT vs SimpliSafe: compare search popularity](/demand/us/compare/adt-vs-simplisafe): 43.8% against 24% Share of Search.
- [ADT vs Vivint: compare search popularity](/demand/us/compare/adt-vs-vivint): 43.8% against 24% Share of Search.
- [ADT vs Brinks Home: compare search popularity](/demand/us/compare/adt-vs-brinks-home): 43.8% against 4.9% Share of Search.
- [SimpliSafe vs Vivint: compare search popularity](/demand/us/compare/simplisafe-vs-vivint): 24% Share of Search each.
- [SimpliSafe vs Brinks Home: compare search popularity](/demand/us/compare/brinks-home-vs-simplisafe): 24% against 4.9% Share of Search.
- [Vivint vs Brinks Home: compare search popularity](/demand/us/compare/brinks-home-vs-vivint): 24% against 4.9% Share of Search.

## How did search popularity change for United States home security companies in September 2026?

- In September 2026, Brinks Home gained share of searches among home security companies in the United States, from 4.1% to 4.9%.
- In September 2026, ADT lost share of searches among home security companies in the United States, from 44.3% to 43.8%.
- Estimated monthly branded searches for abode in the United States fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026.
- Estimated monthly branded searches for Ring in the United States fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
- Estimated monthly branded searches for Frontpoint in the United States fell 26.4% over 12 measured months, from 7.2K to 5.3K in September 2026.
- Estimated monthly branded searches for Cove in the United States fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
- Estimated monthly branded searches for SimpliSafe in the United States fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | ADT | 43.8% | 301K | -18.2% | ADT |
| 2 | SimpliSafe | 24% | 165K | -17.9% | SimpliSafe |
| 3 | Vivint | 24% | 165K | -17.9% | Vivint |
| 4 | Brinks Home | 4.9% | 33.7K | 0.0% | Brinks Home |
| 5 | Cove | 1.2% | 8.1K | -18.2% | Cove |
| 6 | Ring | 0.96% | 6.6K | 0.0% | Amazon |
| 7 | Frontpoint | 0.77% | 5.3K | -18.5% | Frontpoint |
| 8 | abode | 0.42% | 2.9K | -19.4% | abode |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | ADT | 368K | 46.1% | 1 |
| Oct 2025 | SimpliSafe | 201K | 25.2% | 2 |
| Oct 2025 | Vivint | 165K | 20.6% | 3 |
| Oct 2025 | Brinks Home | 33.7K | 4.2% | 4 |
| Oct 2025 | Cove | 9.9K | 1.2% | 5 |
| Oct 2025 | Ring | 9.9K | 1.2% | 6 |
| Oct 2025 | Frontpoint | 7.2K | 0.9% | 7 |
| Oct 2025 | abode | 4.4K | 0.55% | 8 |
| Nov 2025 | ADT | 301K | 39% | 1 |
| Nov 2025 | SimpliSafe | 246K | 31.8% | 2 |
| Nov 2025 | Vivint | 165K | 21.4% | 3 |
| Nov 2025 | Brinks Home | 27.6K | 3.6% | 4 |
| Nov 2025 | Cove | 12.1K | 1.6% | 5 |
| Nov 2025 | Ring | 9.9K | 1.3% | 6 |
| Nov 2025 | Frontpoint | 6.5K | 0.84% | 7 |
| Nov 2025 | abode | 4.4K | 0.57% | 8 |
| Dec 2025 | ADT | 301K | 41.5% | 1 |
| Dec 2025 | SimpliSafe | 201K | 27.7% | 2 |
| Dec 2025 | Vivint | 165K | 22.8% | 3 |
| Dec 2025 | Brinks Home | 27.6K | 3.8% | 4 |
| Dec 2025 | Cove | 9.9K | 1.4% | 5 |
| Dec 2025 | Ring | 9.9K | 1.4% | 6 |
| Dec 2025 | Frontpoint | 6.5K | 0.9% | 7 |
| Dec 2025 | abode | 3.6K | 0.5% | 8 |
| Jan 2026 | ADT | 368K | 46.2% | 1 |
| Jan 2026 | SimpliSafe | 201K | 25.2% | 2 |
| Jan 2026 | Vivint | 165K | 20.7% | 3 |
| Jan 2026 | Brinks Home | 33.7K | 4.2% | 4 |
| Jan 2026 | Cove | 9.9K | 1.2% | 5 |
| Jan 2026 | Ring | 8.1K | 1% | 6 |
| Jan 2026 | Frontpoint | 6.5K | 0.82% | 7 |
| Jan 2026 | abode | 4.4K | 0.55% | 8 |
| Feb 2026 | ADT | 301K | 43.9% | 1 |
| Feb 2026 | SimpliSafe | 165K | 24.1% | 2 |
| Feb 2026 | Vivint | 165K | 24.1% | 3 |
| Feb 2026 | Brinks Home | 27.6K | 4% | 4 |
| Feb 2026 | Cove | 9.9K | 1.4% | 5 |
| Feb 2026 | Ring | 6.6K | 0.96% | 6 |
| Feb 2026 | Frontpoint | 5.8K | 0.85% | 7 |
| Feb 2026 | abode | 4.4K | 0.64% | 8 |
| Mar 2026 | ADT | 301K | 41.3% | 1 |
| Mar 2026 | SimpliSafe | 201K | 27.6% | 2 |
| Mar 2026 | Vivint | 165K | 22.6% | 3 |
| Mar 2026 | Brinks Home | 33.7K | 4.6% | 4 |
| Mar 2026 | Cove | 12.1K | 1.7% | 5 |
| Mar 2026 | Ring | 6.6K | 0.91% | 6 |
| Mar 2026 | Frontpoint | 5.8K | 0.8% | 7 |
| Mar 2026 | abode | 3.6K | 0.49% | 8 |
| Apr 2026 | ADT | 246K | 38.7% | 1 |
| Apr 2026 | SimpliSafe | 165K | 26% | 2 |
| Apr 2026 | Vivint | 165K | 26% | 3 |
| Apr 2026 | Brinks Home | 33.7K | 5.3% | 4 |
| Apr 2026 | Cove | 9.9K | 1.6% | 5 |
| Apr 2026 | Ring | 6.6K | 1% | 6 |
| Apr 2026 | Frontpoint | 5.8K | 0.91% | 7 |
| Apr 2026 | abode | 3.6K | 0.57% | 8 |
| May 2026 | ADT | 301K | 41.7% | 1 |
| May 2026 | Vivint | 201K | 27.9% | 2 |
| May 2026 | SimpliSafe | 165K | 22.9% | 3 |
| May 2026 | Brinks Home | 27.6K | 3.8% | 4 |
| May 2026 | Cove | 9.9K | 1.4% | 5 |
| May 2026 | Ring | 6.6K | 0.92% | 6 |
| May 2026 | Frontpoint | 5.8K | 0.8% | 7 |
| May 2026 | abode | 4.4K | 0.61% | 8 |
| Jun 2026 | ADT | 301K | 41.3% | 1 |
| Jun 2026 | Vivint | 201K | 27.6% | 2 |
| Jun 2026 | SimpliSafe | 165K | 22.6% | 3 |
| Jun 2026 | Brinks Home | 33.7K | 4.6% | 4 |
| Jun 2026 | Cove | 9.9K | 1.4% | 5 |
| Jun 2026 | Ring | 8.1K | 1.1% | 6 |
| Jun 2026 | Frontpoint | 5.8K | 0.8% | 7 |
| Jun 2026 | abode | 4.4K | 0.6% | 8 |
| Jul 2026 | ADT | 301K | 41.5% | 1 |
| Jul 2026 | Vivint | 201K | 27.7% | 2 |
| Jul 2026 | SimpliSafe | 165K | 22.7% | 3 |
| Jul 2026 | Brinks Home | 33.7K | 4.6% | 4 |
| Jul 2026 | Cove | 8.1K | 1.1% | 5 |
| Jul 2026 | Ring | 6.6K | 0.91% | 6 |
| Jul 2026 | Frontpoint | 6K | 0.83% | 7 |
| Jul 2026 | abode | 4.4K | 0.61% | 8 |
| Aug 2026 | ADT | 368K | 44.3% | 1 |
| Aug 2026 | SimpliSafe | 201K | 24.2% | 2 |
| Aug 2026 | Vivint | 201K | 24.2% | 3 |
| Aug 2026 | Brinks Home | 33.7K | 4.1% | 4 |
| Aug 2026 | Cove | 9.9K | 1.2% | 5 |
| Aug 2026 | Ring | 6.6K | 0.79% | 6 |
| Aug 2026 | Frontpoint | 6.5K | 0.78% | 7 |
| Aug 2026 | abode | 3.6K | 0.43% | 8 |
| Sep 2026 | ADT | 301K | 43.8% | 1 |
| Sep 2026 | SimpliSafe | 165K | 24% | 2 |
| Sep 2026 | Vivint | 165K | 24% | 3 |
| Sep 2026 | Brinks Home | 33.7K | 4.9% | 4 |
| Sep 2026 | Cove | 8.1K | 1.2% | 5 |
| Sep 2026 | Ring | 6.6K | 0.96% | 6 |
| Sep 2026 | Frontpoint | 5.3K | 0.77% | 7 |
| Sep 2026 | abode | 2.9K | 0.42% | 8 |

## What is being compared

- **abode**: Measured on the search term “abode security”.
- **ADT**: Measured on the search term “adt”.
- **Brinks Home**: Measured on the search terms “brinks home” and “brinks home security”, summed into one figure.
- **Cove**: Measured on the search term “cove security”.
- **Frontpoint**: Measured on the search terms “frontpoint” and “frontpoint security”, summed into one figure.
- **Ring**: Measured on the search term “ring alarm”.
- **SimpliSafe**: Measured on the search term “simplisafe”.
- **Vivint**: Measured on the search term “vivint”.

- [abode](/demand/us/brands/abode-security)
- [ADT](/demand/us/brands/adt)
- [Brinks Home](/demand/us/brands/brinks-home)
- [Cove](/demand/us/brands/cove-security)
- [Frontpoint](/demand/us/brands/frontpoint)
- [Ring](/demand/us/brands/ring-security)
- [SimpliSafe](/demand/us/brands/simplisafe)
- [Vivint](/demand/us/brands/vivint)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among home security companies in the United States?

In September 2026, ADT was the most searched among home security companies in the United States, with an estimated 301K branded searches, 43.8% of all searches for the eight we track.

## Cite this page

Brandwave. "Home security companies in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-home-security-companies

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-home-security-companies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.