--- title: "Allstate vs USAA: Which is searched more in the United States?" description: "Is Allstate or USAA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home insurance brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-home-insurance-brands/compare/allstate-vs-usaa" publisher: "Brandwave" --- # Allstate vs USAA: Which is searched more in the United States? Is Allstate or USAA more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Home insurance brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Allstate and USAA - **Competitive set**: Home insurance brands - **Market**: United States - **Month measured**: Sep 2026 - **Allstate Share of Search**: 7.4% - **USAA Share of Search**: 4.4% ## Is Allstate or USAA more popular in search? - In September 2026, Allstate had more branded searches than USAA among home insurance brands in the United States. Allstate had about 246,000 branded searches, while USAA had 145,000. Allstate made up 7.4% of all home insurance brand searches we track, and USAA accounted for 4.4%. - Allstate was ahead of USAA in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Allstate’s share of searches among home insurance brands in the United States moved from 7.8% to 7.4%, and its estimated monthly branded searches held steady at 246K. - Across the 12 months ending September 2026, USAA’s share of searches among home insurance brands in the United States moved from 4.7% to 4.4%, and its estimated monthly branded searches moved from 147K to 145K. ## Top home insurance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, USAA was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Allstate was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. USAA was listed before Allstate in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Amica | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | State Farm | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | USAA | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Travelers | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Allstate | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Chubb | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Liberty Mutual | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lemonade | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about home insurance brands - Asked ChatGPT "Which home insurance brand should I switch to in the US?": 1. Amica, 2. Travelers, 3. State Farm, 4. USAA, 5. Allstate - Asked ChatGPT "What are the best home insurance brands in the US?": 1. Amica, 2. State Farm, 3. USAA, 4. Travelers, 5. Chubb, 6. Allstate - Asked ChatGPT "What's the best home insurance brand in the US for a house?": 1. Amica, 2. State Farm, 3. USAA, 4. Travelers, 5. Chubb - Searched Google, AI Overview "home insurance quotes": named none of the brands we track - Searched Google, AI Overview "cheaper home insurance": 1. Allstate, 2. State Farm, 3. USAA Not named in any answer: Liberty Mutual and Lemonade. Brands are listed in the order each answer named them. The answers were collected in United States on October 19, 2026. ## How did search popularity change for United States home insurance brands in September 2026? - In September 2026, Allstate gained share of searches among home insurance brands in the United States, from 6.7% to 7.4%. ## Month by month | Month | Allstate estimated searches | Allstate Share of Search | Allstate rank | USAA estimated searches | USAA Share of Search | USAA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 7.8% | 4 | 147K | 4.7% | 5 | | Nov 2025 | 246K | 8.2% | 4 | 147K | 4.9% | 5 | | Dec 2025 | 246K | 8.2% | 4 | 150K | 5% | 5 | | Jan 2026 | 246K | 7.5% | 4 | 153K | 4.6% | 5 | | Feb 2026 | 450K | 13.4% | 3 | 157K | 4.7% | 5 | | Mar 2026 | 246K | 6.8% | 4 | 176K | 4.8% | 5 | | Apr 2026 | 246K | 7.5% | 4 | 157K | 4.8% | 5 | | May 2026 | 246K | 7.7% | 4 | 132K | 4.2% | 5 | | Jun 2026 | 246K | 7.8% | 4 | 122K | 3.9% | 5 | | Jul 2026 | 246K | 7.7% | 4 | 122K | 3.8% | 6 | | Aug 2026 | 246K | 6.7% | 4 | 145K | 3.9% | 5 | | Sep 2026 | 246K | 7.4% | 4 | 145K | 4.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Allstate’s and USAA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Allstate**: Measured on the search term “allstate insurance”. - **USAA**: Measured on the search terms “usaa home insurance” and “usaa insurance”, summed into one figure. - [Allstate profile](/demand/us/brands/allstate) - [USAA profile](/demand/us/brands/usaa) - [All home insurance brands in the United States](/demand/us/categories/us-home-insurance-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Allstate or USAA more popular in search? In September 2026, Allstate had more branded searches than USAA among home insurance brands in the United States. Allstate had about 246,000 branded searches, while USAA had 145,000. Allstate made up 7.4% of all home insurance brand searches we track, and USAA accounted for 4.4%. ## Cite this page Brandwave. "Allstate vs USAA: Which is searched more in the United States?". https://gobrandwave.com/demand/us/categories/us-home-insurance-brands/compare/allstate-vs-usaa This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-home-insurance-brands/compare/allstate-vs-usaa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.