---
title: "Home decor retailers in the United States: Which are searched most?"
description: "Compare the stores people in the US buy home decor and accessories from. Share of Search among IKEA, HomeGoods, World Market, Pottery Barn, Crate & Barrel, West Elm, Kirkland's, CB2, At Home and Anthropologie, the home decor retailers Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-home-decor-retailers"
publisher: "Brandwave"
---

# Home decor retailers in the United States: Which are searched most?

Compare the stores people in the US buy home decor and accessories from. Share of Search among IKEA, HomeGoods, World Market, Pottery Barn, Crate & Barrel, West Elm, Kirkland's, CB2, At Home and Anthropologie, the home decor retailers Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Home decor retailers
- **Market**: United States
- **Brands compared**: 10
- **Month measured**: Sep 2026
- **Highest Share of Search**: IKEA, 41.5%

## Which brand is most popular in search among home decor retailers in the United States?

- In September 2026, IKEA was the most searched among home decor retailers in the United States, with an estimated 7.5M branded searches, 41.5% of all searches for the ten we track.
- HomeGoods is in 2nd place, 22.9 percentage points behind at 18.6%.
- Across the 12 months ending September 2026, IKEA’s share of searches among home decor retailers in the United States increased from 37.8% to 41.5%.
- Across the 12 months ending September 2026, HomeGoods’ share of searches among home decor retailers in the United States increased from 16.9% to 18.6%.
- Across the 12 months ending September 2026, World Market’s share of searches among home decor retailers in the United States decreased from 11.7% to 10.5%.
- Across the 12 months ending September 2026, Pottery Barn’s share of searches among home decor retailers in the United States decreased from 11.3% to 10.1%.
- Across the 12 months ending September 2026, Crate & Barrel’s share of searches among home decor retailers in the United States decreased from 7.5% to 6.8%.
- Across the 12 months ending September 2026, West Elm’s share of searches among home decor retailers in the United States decreased from 6.2% to 5.5%.
- Across the 12 months ending September 2026, Kirkland's’ share of searches among home decor retailers in the United States decreased from 5.1% to 3.7%.
- Across the 12 months ending September 2026, IKEA’s share of searches among home decor retailers in the United States peaked at 46.3% in June 2026 and was lowest at 33.8% in November 2025.
- Across the 12 months ending September 2026, HomeGoods’ share of searches among home decor retailers in the United States peaked at 19.5% in August 2026 and was lowest at 15% in January 2026.
- Across the 12 months ending September 2026, World Market’s share of searches among home decor retailers in the United States peaked at 16.3% in December 2025 and was lowest at 9% in August 2026.
- Across the 12 months ending September 2026, Pottery Barn’s share of searches among home decor retailers in the United States peaked at 12.8% in December 2025 and was lowest at 9.3% in June 2026.
- Across the 12 months ending September 2026, Crate & Barrel’s share of searches among home decor retailers in the United States peaked at 10.1% in November 2025 and was lowest at 5.8% in August 2026.
- Across the 12 months ending September 2026, West Elm’s share of searches among home decor retailers in the United States peaked at 6.2% in October 2025 and was lowest at 4.7% in December 2025.
- Across the 12 months ending September 2026, Kirkland's’ share of searches among home decor retailers in the United States peaked at 6.8% in November 2025 and was lowest at 3.2% in May 2026.
- Across the 12 months ending September 2026, CB2, At Home and Anthropologie held steady: their share of searches among home decor retailers in the United States each moved less than 0.5 percentage points.

## Top home decor retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, World Market was mentioned most often, in four of the five answers. HomeGoods was recommended most often, coming first in two out of three answers that gave a list. IKEA was second, and West Elm was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| HomeGoods | 1st | 2 of 3 | 0 of 2 | 2 of 5 |
| IKEA | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| West Elm | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Anthropologie | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Pottery Barn | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| CB2 | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Crate & Barrel | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| World Market | 8th | 3 of 3 | 1 of 2 | 4 of 5 |
| At Home | 9th | 1 of 3 | 1 of 2 | 2 of 5 |
| Kirkland's | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about home decor retailers

- Asked ChatGPT "Where should I buy home decor in the US?": 1. HomeGoods, 2. IKEA, 3. West Elm, 4. Pottery Barn, 5. Anthropologie, 6. Crate & Barrel, 7. World Market, 8. CB2
- Asked ChatGPT "What are the best home decor stores in the US?": 1. West Elm, 2. Anthropologie, 3. CB2, 4. Pottery Barn, 5. Crate & Barrel, 6. IKEA, 7. World Market
- Asked ChatGPT "Which home decor store in the US has the best affordable finds?": 1. HomeGoods, 2. IKEA, 3. At Home, 4. World Market
- Searched Google, AI Overview "home decor stores": 1. World Market, 2. Kirkland's
- Searched Google, AI Overview "home decor": 1. At Home, 2. Anthropologie

Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026.

## Compare search popularity between leading brands

- [IKEA vs HomeGoods: compare search popularity](/demand/us/compare/homegoods-vs-ikea): 41.5% against 18.6% Share of Search.
- [IKEA vs World Market: compare search popularity](/demand/us/compare/ikea-vs-world-market): 41.5% against 10.5% Share of Search.
- [IKEA vs Pottery Barn: compare search popularity](/demand/us/compare/ikea-vs-pottery-barn): 41.5% against 10.1% Share of Search.
- [IKEA vs Crate & Barrel: compare search popularity](/demand/us/compare/crate-and-barrel-vs-ikea): 41.5% against 6.8% Share of Search.
- [HomeGoods vs World Market: compare search popularity](/demand/us/compare/homegoods-vs-world-market): 18.6% against 10.5% Share of Search.
- [HomeGoods vs Pottery Barn: compare search popularity](/demand/us/compare/homegoods-vs-pottery-barn): 18.6% against 10.1% Share of Search.
- [HomeGoods vs Crate & Barrel: compare search popularity](/demand/us/compare/crate-and-barrel-vs-homegoods): 18.6% against 6.8% Share of Search.
- [World Market vs Pottery Barn: compare search popularity](/demand/us/compare/pottery-barn-vs-world-market): 10.5% against 10.1% Share of Search.
- [World Market vs Crate & Barrel: compare search popularity](/demand/us/compare/crate-and-barrel-vs-world-market): 10.5% against 6.8% Share of Search.
- [Pottery Barn vs Crate & Barrel: compare search popularity](/demand/us/compare/crate-and-barrel-vs-pottery-barn): 10.1% against 6.8% Share of Search.

## How did search popularity change for United States home decor retailers in September 2026?

- In September 2026, World Market overtook Pottery Barn to rank 3rd among home decor retailers in the United States, with 10.5% of the searches.
- In September 2026, Crate & Barrel gained share of searches among home decor retailers in the United States, from 5.8% to 6.8%.
- In September 2026, West Elm gained share of searches among home decor retailers in the United States, from 4.8% to 5.5%.
- In September 2026, IKEA lost share of searches among home decor retailers in the United States, from 43.5% to 41.5%.
- In September 2026, HomeGoods lost share of searches among home decor retailers in the United States, from 19.5% to 18.6%.
- In September 2026, Pottery Barn lost share of searches among home decor retailers in the United States, from 10.7% to 10.1%.
- Estimated monthly branded searches for At Home in the United States rose 21.8% over 12 measured months, from 165K to 201K in September 2026.
- Estimated monthly branded searches for Kirkland's in the United States fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | IKEA | 41.5% | 7.5M | -18.2% | IKEA New Zealand Limited |
| 2 | HomeGoods | 18.6% | 3.4M | -18.1% | HomeGoods |
| 3 | World Market | 10.5% | 1.9M | 0.0% | World Market |
| 4 | Pottery Barn | 10.1% | 1.8M | -18.3% | Williams-Sonoma |
| 5 | Crate & Barrel | 6.8% | 1.2M | 0.0% | Crate & Barrel |
| 6 | West Elm | 5.5% | 1M | 0.0% | West Elm |
| 7 | Kirkland's | 3.7% | 673K | -18.2% | Kirkland's |
| 8 | CB2 | 2% | 368K | 0.0% | CB2 |
| 9 | At Home | 1.1% | 201K | 0.0% | At Home |
| 10 | Anthropologie | 0.15% | 27.1K | -18.1% | URBN |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | IKEA | 6.1M | 37.8% | 1 |
| Oct 2025 | HomeGoods | 2.7M | 16.9% | 2 |
| Oct 2025 | World Market | 1.9M | 11.7% | 3 |
| Oct 2025 | Pottery Barn | 1.8M | 11.3% | 4 |
| Oct 2025 | Crate & Barrel | 1.2M | 7.5% | 5 |
| Oct 2025 | West Elm | 1M | 6.2% | 6 |
| Oct 2025 | Kirkland's | 823K | 5.1% | 7 |
| Oct 2025 | CB2 | 368K | 2.3% | 8 |
| Oct 2025 | At Home | 165K | 1% | 9 |
| Oct 2025 | Anthropologie | 27.1K | 0.17% | 10 |
| Nov 2025 | IKEA | 7.5M | 33.8% | 1 |
| Nov 2025 | HomeGoods | 3.4M | 15.2% | 2 |
| Nov 2025 | World Market | 2.9M | 12.9% | 3 |
| Nov 2025 | Pottery Barn | 2.7M | 12.4% | 4 |
| Nov 2025 | Crate & Barrel | 2.2M | 10.1% | 5 |
| Nov 2025 | Kirkland's | 1.5M | 6.8% | 6 |
| Nov 2025 | West Elm | 1.2M | 5.5% | 7 |
| Nov 2025 | CB2 | 450K | 2% | 8 |
| Nov 2025 | At Home | 246K | 1.1% | 9 |
| Nov 2025 | Anthropologie | 33.1K | 0.15% | 10 |
| Dec 2025 | IKEA | 7.5M | 34.9% | 1 |
| Dec 2025 | World Market | 3.5M | 16.3% | 2 |
| Dec 2025 | HomeGoods | 3.4M | 15.6% | 3 |
| Dec 2025 | Pottery Barn | 2.7M | 12.8% | 4 |
| Dec 2025 | Crate & Barrel | 1.8M | 8.5% | 5 |
| Dec 2025 | Kirkland's | 1M | 4.7% | 6 |
| Dec 2025 | West Elm | 1M | 4.7% | 7 |
| Dec 2025 | CB2 | 368K | 1.7% | 8 |
| Dec 2025 | At Home | 165K | 0.77% | 9 |
| Dec 2025 | Anthropologie | 27.1K | 0.13% | 10 |
| Jan 2026 | IKEA | 7.5M | 41.1% | 1 |
| Jan 2026 | HomeGoods | 2.7M | 15% | 2 |
| Jan 2026 | Pottery Barn | 2.2M | 12.3% | 3 |
| Jan 2026 | World Market | 1.9M | 10.5% | 4 |
| Jan 2026 | Crate & Barrel | 1.5M | 8.2% | 5 |
| Jan 2026 | West Elm | 1M | 5.5% | 6 |
| Jan 2026 | Kirkland's | 823K | 4.5% | 7 |
| Jan 2026 | CB2 | 368K | 2% | 8 |
| Jan 2026 | At Home | 135K | 0.74% | 9 |
| Jan 2026 | Anthropologie | 27.1K | 0.15% | 10 |
| Feb 2026 | IKEA | 6.1M | 42% | 1 |
| Feb 2026 | HomeGoods | 2.2M | 15.4% | 2 |
| Feb 2026 | World Market | 1.5M | 10.6% | 3 |
| Feb 2026 | Pottery Barn | 1.5M | 10.3% | 4 |
| Feb 2026 | Crate & Barrel | 1.2M | 8.4% | 5 |
| Feb 2026 | West Elm | 823K | 5.7% | 6 |
| Feb 2026 | Kirkland's | 673K | 4.6% | 7 |
| Feb 2026 | CB2 | 301K | 2.1% | 8 |
| Feb 2026 | At Home | 110K | 0.76% | 9 |
| Feb 2026 | Anthropologie | 22.2K | 0.15% | 10 |
| Mar 2026 | IKEA | 7.5M | 43.2% | 1 |
| Mar 2026 | HomeGoods | 2.7M | 15.8% | 2 |
| Mar 2026 | World Market | 1.9M | 10.9% | 3 |
| Mar 2026 | Pottery Barn | 1.8M | 10.6% | 4 |
| Mar 2026 | Crate & Barrel | 1.2M | 7% | 5 |
| Mar 2026 | West Elm | 1M | 5.8% | 6 |
| Mar 2026 | Kirkland's | 673K | 3.9% | 7 |
| Mar 2026 | CB2 | 301K | 1.7% | 8 |
| Mar 2026 | At Home | 165K | 0.95% | 9 |
| Mar 2026 | Anthropologie | 27.1K | 0.16% | 10 |
| Apr 2026 | IKEA | 6.1M | 42.9% | 1 |
| Apr 2026 | HomeGoods | 2.2M | 15.7% | 2 |
| Apr 2026 | World Market | 1.5M | 10.9% | 3 |
| Apr 2026 | Pottery Barn | 1.5M | 10.5% | 4 |
| Apr 2026 | Crate & Barrel | 1M | 7% | 5 |
| Apr 2026 | West Elm | 823K | 5.8% | 6 |
| Apr 2026 | Kirkland's | 550K | 3.9% | 7 |
| Apr 2026 | CB2 | 301K | 2.1% | 8 |
| Apr 2026 | At Home | 165K | 1.2% | 9 |
| Apr 2026 | Anthropologie | 22.2K | 0.16% | 10 |
| May 2026 | IKEA | 7.5M | 44.2% | 1 |
| May 2026 | HomeGoods | 2.7M | 16.2% | 2 |
| May 2026 | Pottery Barn | 1.8M | 10.8% | 3 |
| May 2026 | World Market | 1.6M | 9.2% | 4 |
| May 2026 | Crate & Barrel | 1.2M | 7.2% | 5 |
| May 2026 | West Elm | 1M | 5.9% | 6 |
| May 2026 | Kirkland's | 550K | 3.2% | 7 |
| May 2026 | CB2 | 368K | 2.2% | 8 |
| May 2026 | At Home | 165K | 0.97% | 9 |
| May 2026 | Anthropologie | 27.1K | 0.16% | 10 |
| Jun 2026 | IKEA | 7.5M | 46.3% | 1 |
| Jun 2026 | HomeGoods | 2.7M | 17% | 2 |
| Jun 2026 | World Market | 1.6M | 9.7% | 3 |
| Jun 2026 | Pottery Barn | 1.5M | 9.3% | 4 |
| Jun 2026 | Crate & Barrel | 1M | 6.2% | 5 |
| Jun 2026 | West Elm | 823K | 5.1% | 6 |
| Jun 2026 | Kirkland's | 550K | 3.4% | 7 |
| Jun 2026 | CB2 | 301K | 1.9% | 8 |
| Jun 2026 | At Home | 165K | 1% | 9 |
| Jun 2026 | Anthropologie | 27.1K | 0.17% | 10 |
| Jul 2026 | IKEA | 7.5M | 43.9% | 1 |
| Jul 2026 | HomeGoods | 2.7M | 16.1% | 2 |
| Jul 2026 | Pottery Barn | 1.8M | 10.7% | 3 |
| Jul 2026 | World Market | 1.6M | 9.2% | 4 |
| Jul 2026 | Crate & Barrel | 1.2M | 7.2% | 5 |
| Jul 2026 | West Elm | 1M | 5.9% | 6 |
| Jul 2026 | Kirkland's | 673K | 4% | 7 |
| Jul 2026 | CB2 | 301K | 1.8% | 8 |
| Jul 2026 | At Home | 201K | 1.2% | 9 |
| Jul 2026 | Anthropologie | 27.1K | 0.16% | 10 |
| Aug 2026 | IKEA | 9.1M | 43.5% | 1 |
| Aug 2026 | HomeGoods | 4.1M | 19.5% | 2 |
| Aug 2026 | Pottery Barn | 2.2M | 10.7% | 3 |
| Aug 2026 | World Market | 1.9M | 9% | 4 |
| Aug 2026 | Crate & Barrel | 1.2M | 5.8% | 5 |
| Aug 2026 | West Elm | 1M | 4.8% | 6 |
| Aug 2026 | Kirkland's | 823K | 3.9% | 7 |
| Aug 2026 | CB2 | 368K | 1.8% | 8 |
| Aug 2026 | At Home | 201K | 0.96% | 9 |
| Aug 2026 | Anthropologie | 33.1K | 0.16% | 10 |
| Sep 2026 | IKEA | 7.5M | 41.5% | 1 |
| Sep 2026 | HomeGoods | 3.4M | 18.6% | 2 |
| Sep 2026 | World Market | 1.9M | 10.5% | 3 |
| Sep 2026 | Pottery Barn | 1.8M | 10.1% | 4 |
| Sep 2026 | Crate & Barrel | 1.2M | 6.8% | 5 |
| Sep 2026 | West Elm | 1M | 5.5% | 6 |
| Sep 2026 | Kirkland's | 673K | 3.7% | 7 |
| Sep 2026 | CB2 | 368K | 2% | 8 |
| Sep 2026 | At Home | 201K | 1.1% | 9 |
| Sep 2026 | Anthropologie | 27.1K | 0.15% | 10 |

## What is being compared

- **Anthropologie**: Measured on the search term “anthropologie home”.
- **At Home**: Measured on the search term “at home store”.
- **CB2**: Measured on the search term “cb2”.
- **Crate & Barrel**: Measured on the search term “crate and barrel”.
- **HomeGoods**: Measured on the search term “homegoods”.
- **IKEA**: Measured on the search term “ikea”.
- **Kirkland's**: Measured on the search term “kirkland's”.
- **Pottery Barn**: Measured on the search term “pottery barn”.
- **West Elm**: Measured on the search term “west elm”.
- **World Market**: Measured on the search terms “cost plus world market” and “world market”, summed into one figure.

- [Anthropologie](/demand/us/brands/anthropologie)
- [At Home](/demand/us/brands/at-home)
- [CB2](/demand/us/brands/cb2)
- [Crate & Barrel](/demand/us/brands/crate-and-barrel)
- [HomeGoods](/demand/us/brands/homegoods)
- [IKEA](/demand/us/brands/ikea)
- [Kirkland's](/demand/us/brands/kirklands)
- [Pottery Barn](/demand/us/brands/pottery-barn)
- [West Elm](/demand/us/brands/west-elm)
- [World Market](/demand/us/brands/world-market)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among home decor retailers in the United States?

In September 2026, IKEA was the most searched among home decor retailers in the United States, with an estimated 7.5M branded searches, 41.5% of all searches for the ten we track.

## Cite this page

Brandwave. "Home decor retailers in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-home-decor-retailers

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-home-decor-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.