--- title: "Home builders in the United States: Which are searched most?" description: "Compare the builders people in the US buy new construction homes from. Share of Search among Lennar, D.R. Horton, Pulte Homes, Toll Brothers, KB Home, Ryan Homes, Taylor Morrison and Meritage Homes, the home builders Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-home-builders" publisher: "Brandwave" --- # Home builders in the United States: Which are searched most? Compare the builders people in the US buy new construction homes from. Share of Search among Lennar, D.R. Horton, Pulte Homes, Toll Brothers, KB Home, Ryan Homes, Taylor Morrison and Meritage Homes, the home builders Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Home builders - **Market**: United States - **Brands compared**: 8 - **Month measured**: Sep 2026 - **Highest Share of Search**: Lennar, 33.5% ## Which brand is most popular in search among home builders in the United States? - In September 2026, Lennar was the most searched among home builders in the United States, with an estimated 184K branded searches, 33.5% of all searches for the eight we track. - D.R. Horton is in 2nd place, 13.5 percentage points behind at 20%. - Across the 12 months ending September 2026, Lennar’s share of searches among home builders in the United States increased from 31.3% to 33.5%. - Across the 12 months ending September 2026, D.R. Horton’s share of searches among home builders in the United States decreased from 21.1% to 20%. - Across the 12 months ending September 2026, Pulte Homes’ share of searches among home builders in the United States decreased from 11.6% to 11%. - Across the 12 months ending September 2026, Toll Brothers’ share of searches among home builders in the United States decreased from 11.6% to 11%. - Across the 12 months ending September 2026, Taylor Morrison’s share of searches among home builders in the United States increased from 5.2% to 6%. - Across the 12 months ending September 2026, Lennar’s share of searches among home builders in the United States peaked at 33.5% in September 2026 and was lowest at 26.4% in June 2026. - Across the 12 months ending September 2026, D.R. Horton’s share of searches among home builders in the United States peaked at 24.1% in March 2026 and was lowest at 19.4% in June 2026. - Across the 12 months ending September 2026, Pulte Homes’ share of searches among home builders in the United States peaked at 19.4% in June 2026 and was lowest at 9.7% in May 2026. - Across the 12 months ending September 2026, Toll Brothers’ share of searches among home builders in the United States peaked at 12.9% in December 2025 and was lowest at 8.7% in June 2026. - Across the 12 months ending September 2026, KB Home’s share of searches among home builders in the United States peaked at 7.9% in May 2026 and was lowest at 5.8% in June 2026. - Across the 12 months ending September 2026, Ryan Homes’ share of searches among home builders in the United States peaked at 7.1% in August 2026 and was lowest at 5.5% in January 2026. - Across the 12 months ending September 2026, Taylor Morrison’s share of searches among home builders in the United States peaked at 10.6% in June 2026 and was lowest at 5.2% in October 2025. - Across the 12 months ending September 2026, Meritage Homes’ share of searches among home builders in the United States peaked at 5.9% in March 2026 and was lowest at 3.9% in June 2026. - Across the 12 months ending September 2026, Taylor Morrison rose from 8th to 7th among home builders in the United States. - Across the 12 months ending September 2026, Meritage Homes fell from 7th to 8th among home builders in the United States. - Across the 12 months ending September 2026, KB Home and Ryan Homes held steady: their share of searches among home builders in the United States each moved less than 0.5 percentage points. ## Top home builders in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Toll Brothers and Taylor Morrison were mentioned most often, in three of the five answers. Taylor Morrison was recommended most often, coming first in all three answers that gave a list. Toll Brothers was second, and Pulte Homes was third. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Taylor Morrison | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Toll Brothers | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Pulte Homes | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Meritage Homes | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Lennar | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Ryan Homes | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | KB Home | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | D.R. Horton | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about home builders - Asked ChatGPT "Which home builder should I buy a new construction home from in the US?": 1. Taylor Morrison, 2. Toll Brothers, 3. Pulte Homes, 4. Lennar, 5. KB Home - Asked ChatGPT "What are the best home builders in the US?": 1. Taylor Morrison, 2. Toll Brothers, 3. Meritage Homes, 4. Pulte Homes, 5. Ryan Homes, 6. D.R. Horton - Asked ChatGPT "What's the best quality national home builder in the US?": 1. Taylor Morrison, 2. Toll Brothers, 3. Meritage Homes - Searched Google, AI Overview "new homes": named none of the brands we track - Searched Google, AI Overview "new construction homes": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## Compare search popularity between leading brands - [Lennar vs D.R. Horton: compare search popularity](/demand/us/compare/dr-horton-vs-lennar): 33.5% against 20% Share of Search. - [Lennar vs Pulte Homes: compare search popularity](/demand/us/compare/lennar-vs-pulte-homes): 33.5% against 11% Share of Search. - [Lennar vs Toll Brothers: compare search popularity](/demand/us/compare/lennar-vs-toll-brothers): 33.5% against 11% Share of Search. - [Lennar vs KB Home: compare search popularity](/demand/us/compare/kb-home-vs-lennar): 33.5% against 7.4% Share of Search. - [D.R. Horton vs Pulte Homes: compare search popularity](/demand/us/compare/dr-horton-vs-pulte-homes): 20% against 11% Share of Search. - [D.R. Horton vs Toll Brothers: compare search popularity](/demand/us/compare/dr-horton-vs-toll-brothers): 20% against 11% Share of Search. - [D.R. Horton vs KB Home: compare search popularity](/demand/us/compare/dr-horton-vs-kb-home): 20% against 7.4% Share of Search. - [Pulte Homes vs Toll Brothers: compare search popularity](/demand/us/compare/pulte-homes-vs-toll-brothers): 11% Share of Search each. - [Pulte Homes vs KB Home: compare search popularity](/demand/us/compare/kb-home-vs-pulte-homes): 11% against 7.4% Share of Search. - [Toll Brothers vs KB Home: compare search popularity](/demand/us/compare/kb-home-vs-toll-brothers): 11% against 7.4% Share of Search. ## How did search popularity change for United States home builders in September 2026? - In September 2026, Lennar gained share of searches among home builders in the United States, from 29% to 33.5%. - In September 2026, D.R. Horton lost share of searches among home builders in the United States, from 23.8% to 20%. - In September 2026, Ryan Homes lost share of searches among home builders in the United States, from 7.1% to 6%. - In September 2026, Meritage Homes lost share of searches among home builders in the United States, from 5.8% to 4.9%. - Toll Brothers’ share of searches among home builders in the United States has gained ground for 3 months in a row, from 8.7% to 11% in September 2026. - KB Home’s share of searches among home builders in the United States has gained ground for 3 months in a row, from 5.8% to 7.4% in September 2026. - In September 2026, Taylor Morrison rose from 8th to 7th among home builders in the United States. - Estimated monthly branded searches for Pulte Homes in the United States fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Lennar | 33.5% | 184K | +11.9% | Lennar | | 2 | D.R. Horton | 20% | 110K | -18.5% | D.R. Horton | | 3 | Pulte Homes | 11% | 60.5K | 0.0% | Pulte Homes | | 4 | Toll Brothers | 11% | 60.5K | 0.0% | Toll Brothers | | 5 | KB Home | 7.4% | 40.5K | 0.0% | KB Home | | 6 | Ryan Homes | 6% | 33.1K | -18.3% | Ryan Homes | | 7 | Taylor Morrison | 6% | 33.1K | 0.0% | Taylor Morrison | | 8 | Meritage Homes | 4.9% | 27.1K | -18.1% | Meritage Homes | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Lennar | 201K | 31.3% | 1 | | Oct 2025 | D.R. Horton | 135K | 21.1% | 2 | | Oct 2025 | Pulte Homes | 74K | 11.6% | 3 | | Oct 2025 | Toll Brothers | 74K | 11.6% | 4 | | Oct 2025 | KB Home | 49.5K | 7.7% | 5 | | Oct 2025 | Ryan Homes | 40.5K | 6.3% | 6 | | Oct 2025 | Meritage Homes | 33.1K | 5.2% | 7 | | Oct 2025 | Taylor Morrison | 33.1K | 5.2% | 8 | | Nov 2025 | Lennar | 181K | 29.5% | 1 | | Nov 2025 | D.R. Horton | 135K | 22% | 2 | | Nov 2025 | Pulte Homes | 90.5K | 14.7% | 3 | | Nov 2025 | Toll Brothers | 60.5K | 9.9% | 4 | | Nov 2025 | KB Home | 40.5K | 6.6% | 5 | | Nov 2025 | Ryan Homes | 40.5K | 6.6% | 6 | | Nov 2025 | Meritage Homes | 33.1K | 5.4% | 7 | | Nov 2025 | Taylor Morrison | 33.1K | 5.4% | 8 | | Dec 2025 | Lennar | 165K | 28.7% | 1 | | Dec 2025 | D.R. Horton | 135K | 23.5% | 2 | | Dec 2025 | Toll Brothers | 74K | 12.9% | 3 | | Dec 2025 | Pulte Homes | 60.5K | 10.5% | 4 | | Dec 2025 | KB Home | 40.5K | 7.1% | 5 | | Dec 2025 | Meritage Homes | 33.1K | 5.8% | 6 | | Dec 2025 | Ryan Homes | 33.1K | 5.8% | 7 | | Dec 2025 | Taylor Morrison | 33.1K | 5.8% | 8 | | Jan 2026 | Lennar | 245K | 33.2% | 1 | | Jan 2026 | D.R. Horton | 165K | 22.4% | 2 | | Jan 2026 | Toll Brothers | 90.5K | 12.3% | 3 | | Jan 2026 | Pulte Homes | 74K | 10% | 4 | | Jan 2026 | KB Home | 49.5K | 6.7% | 5 | | Jan 2026 | Ryan Homes | 40.5K | 5.5% | 6 | | Jan 2026 | Taylor Morrison | 40.5K | 5.5% | 7 | | Jan 2026 | Meritage Homes | 33.1K | 4.5% | 8 | | Feb 2026 | Lennar | 201K | 31.3% | 1 | | Feb 2026 | D.R. Horton | 135K | 21.1% | 2 | | Feb 2026 | Pulte Homes | 74K | 11.6% | 3 | | Feb 2026 | Toll Brothers | 74K | 11.6% | 4 | | Feb 2026 | KB Home | 49.5K | 7.7% | 5 | | Feb 2026 | Ryan Homes | 40.5K | 6.3% | 6 | | Feb 2026 | Meritage Homes | 33.1K | 5.2% | 7 | | Feb 2026 | Taylor Morrison | 33.1K | 5.2% | 8 | | Mar 2026 | Lennar | 201K | 29.3% | 1 | | Mar 2026 | D.R. Horton | 165K | 24.1% | 2 | | Mar 2026 | Pulte Homes | 74K | 10.8% | 3 | | Mar 2026 | Toll Brothers | 74K | 10.8% | 4 | | Mar 2026 | KB Home | 49.5K | 7.2% | 5 | | Mar 2026 | Meritage Homes | 40.5K | 5.9% | 6 | | Mar 2026 | Ryan Homes | 40.5K | 5.9% | 7 | | Mar 2026 | Taylor Morrison | 40.5K | 5.9% | 8 | | Apr 2026 | Lennar | 201K | 31% | 1 | | Apr 2026 | D.R. Horton | 135K | 20.9% | 2 | | Apr 2026 | Pulte Homes | 74K | 11.4% | 3 | | Apr 2026 | Toll Brothers | 74K | 11.4% | 4 | | Apr 2026 | KB Home | 49.5K | 7.6% | 5 | | Apr 2026 | Ryan Homes | 40.5K | 6.3% | 6 | | Apr 2026 | Taylor Morrison | 40.5K | 6.3% | 7 | | Apr 2026 | Meritage Homes | 33.1K | 5.1% | 8 | | May 2026 | Lennar | 184K | 29.4% | 1 | | May 2026 | D.R. Horton | 135K | 21.6% | 2 | | May 2026 | Toll Brothers | 74K | 11.8% | 3 | | May 2026 | Pulte Homes | 60.5K | 9.7% | 4 | | May 2026 | KB Home | 49.5K | 7.9% | 5 | | May 2026 | Taylor Morrison | 49.5K | 7.9% | 6 | | May 2026 | Ryan Homes | 40.5K | 6.5% | 7 | | May 2026 | Meritage Homes | 33.1K | 5.3% | 8 | | Jun 2026 | Lennar | 184K | 26.4% | 1 | | Jun 2026 | D.R. Horton | 135K | 19.4% | 2 | | Jun 2026 | Pulte Homes | 135K | 19.4% | 3 | | Jun 2026 | Taylor Morrison | 74K | 10.6% | 4 | | Jun 2026 | Toll Brothers | 60.5K | 8.7% | 5 | | Jun 2026 | KB Home | 40.5K | 5.8% | 6 | | Jun 2026 | Ryan Homes | 40.5K | 5.8% | 7 | | Jun 2026 | Meritage Homes | 27.1K | 3.9% | 8 | | Jul 2026 | Lennar | 184K | 30.6% | 1 | | Jul 2026 | D.R. Horton | 135K | 22.4% | 2 | | Jul 2026 | Pulte Homes | 74K | 12.3% | 3 | | Jul 2026 | Toll Brothers | 60.5K | 10% | 4 | | Jul 2026 | KB Home | 40.5K | 6.7% | 5 | | Jul 2026 | Ryan Homes | 40.5K | 6.7% | 6 | | Jul 2026 | Taylor Morrison | 40.5K | 6.7% | 7 | | Jul 2026 | Meritage Homes | 27.1K | 4.5% | 8 | | Aug 2026 | Lennar | 165K | 29% | 1 | | Aug 2026 | D.R. Horton | 135K | 23.8% | 2 | | Aug 2026 | Pulte Homes | 60.5K | 10.7% | 3 | | Aug 2026 | Toll Brothers | 60.5K | 10.7% | 4 | | Aug 2026 | KB Home | 40.5K | 7.1% | 5 | | Aug 2026 | Ryan Homes | 40.5K | 7.1% | 6 | | Aug 2026 | Meritage Homes | 33.1K | 5.8% | 7 | | Aug 2026 | Taylor Morrison | 33.1K | 5.8% | 8 | | Sep 2026 | Lennar | 184K | 33.5% | 1 | | Sep 2026 | D.R. Horton | 110K | 20% | 2 | | Sep 2026 | Pulte Homes | 60.5K | 11% | 3 | | Sep 2026 | Toll Brothers | 60.5K | 11% | 4 | | Sep 2026 | KB Home | 40.5K | 7.4% | 5 | | Sep 2026 | Ryan Homes | 33.1K | 6% | 6 | | Sep 2026 | Taylor Morrison | 33.1K | 6% | 7 | | Sep 2026 | Meritage Homes | 27.1K | 4.9% | 8 | ## What is being compared - **D.R. Horton**: Measured on the search terms “d.r. horton” and “dr horton”, summed into one figure. - **KB Home**: Measured on the search terms “kb home” and “kb homes”, summed into one figure. - **Lennar**: Measured on the search terms “lennar” and “lennar homes”, summed into one figure. - **Meritage Homes**: Measured on the search term “meritage homes”. - **Pulte Homes**: Measured on the search terms “pulte” and “pulte homes”, summed into one figure. - **Ryan Homes**: Measured on the search term “ryan homes”. - **Taylor Morrison**: Measured on the search term “taylor morrison”. - **Toll Brothers**: Measured on the search term “toll brothers”. - [D.R. Horton](/demand/us/brands/dr-horton) - [KB Home](/demand/us/brands/kb-home) - [Lennar](/demand/us/brands/lennar) - [Meritage Homes](/demand/us/brands/meritage-homes) - [Pulte Homes](/demand/us/brands/pulte-homes) - [Ryan Homes](/demand/us/brands/ryan-homes) - [Taylor Morrison](/demand/us/brands/taylor-morrison) - [Toll Brothers](/demand/us/brands/toll-brothers) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among home builders in the United States? In September 2026, Lennar was the most searched among home builders in the United States, with an estimated 184K branded searches, 33.5% of all searches for the eight we track. ## Cite this page Brandwave. "Home builders in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-home-builders This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-home-builders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.