---
title: "High yield savings brands in United States: Which are searched most?"
description: "Compare the high yield savings brands people buy. Share of Search among Capital One, American Express, Discover, Marcus and Betterment, the high yield savings brands Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-high-yield-savings-brands"
publisher: "Brandwave"
---

# High yield savings brands in United States: Which are searched most?

Compare the high yield savings brands people buy. Share of Search among Capital One, American Express, Discover, Marcus and Betterment, the high yield savings brands Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: High yield savings brands
- **Market**: United States
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Capital One, 68.3%

## Which brand is most popular in search among high yield savings brands in United States?

- In September 2026, Capital One was the most searched among high yield savings brands in United States, with an estimated 9.1M branded searches and 68.3% estimated Share of Search within this set.
- American Express is in 2nd place, 43.2 percentage points behind at 25% Share of Search.
- Across the 12 months ending September 2026, Capital One’s estimated Share of Search among high yield savings brands in United States increased from 66.4% to 68.3%.
- Across the 12 months ending September 2026, American Express’ estimated Share of Search among high yield savings brands in United States increased from 24.3% to 25%.
- Across the 12 months ending September 2026, Discover’s estimated Share of Search among high yield savings brands in United States decreased from 7.3% to 5%.
- Across the 12 months ending September 2026, Capital One’s estimated Share of Search among high yield savings brands in United States peaked at 68.3% in September 2026 and was lowest at 65.5% in March 2026.
- Across the 12 months ending September 2026, American Express’ estimated Share of Search among high yield savings brands in United States peaked at 25% in September 2026 and was lowest at 24% in March 2026.
- Across the 12 months ending September 2026, Discover’s estimated Share of Search among high yield savings brands in United States peaked at 8.1% in May 2026 and was lowest at 5% in September 2026.
- Across the 12 months ending September 2026, Marcus and Betterment held steady: their estimated Share of Search among high yield savings brands in United States each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Capital One vs American Express: compare search popularity](/demand/us/compare/american-express-vs-capital-one): 68.3% against 25% Share of Search.
- [Capital One vs Discover: compare search popularity](/demand/us/compare/capital-one-vs-discover): 68.3% against 5% Share of Search.
- [American Express vs Discover: compare search popularity](/demand/us/compare/american-express-vs-discover): 25% against 5% Share of Search.

## How did search popularity change for United States high yield savings brands in September 2026?

- In September 2026, Capital One gained estimated Share of Search among high yield savings brands in United States, from 67.4% to 68.3%.
- In September 2026, Discover lost estimated Share of Search among high yield savings brands in United States, from 6% to 5%.
- Estimated monthly branded searches for Marcus in United States fell 18.2% over 12 measured months, from 172K to 140K in September 2026.
- Estimated monthly branded searches for Betterment in United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Capital One | 68.3% | 9.1M | 0.0% | Capital One |
| 2 | American Express | 25% | 3.4M | 0.0% | American Express |
| 3 | Discover | 5% | 669K | -18.2% | Discover |
| 4 | Marcus | 1% | 140K | -17.6% | Marcus |
| 5 | Betterment | 0.68% | 90.5K | 0.0% | Betterment |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Capital One | 9.1M | 66.4% | 1 |
| Oct 2025 | American Express | 3.4M | 24.3% | 2 |
| Oct 2025 | Discover | 1M | 7.3% | 3 |
| Oct 2025 | Marcus | 172K | 1.2% | 4 |
| Oct 2025 | Betterment | 110K | 0.8% | 5 |
| Nov 2025 | Capital One | 9.1M | 66.5% | 1 |
| Nov 2025 | American Express | 3.4M | 24.4% | 2 |
| Nov 2025 | Discover | 1M | 7.3% | 3 |
| Nov 2025 | Marcus | 170K | 1.2% | 4 |
| Nov 2025 | Betterment | 90.5K | 0.66% | 5 |
| Dec 2025 | Capital One | 9.1M | 66.3% | 1 |
| Dec 2025 | American Express | 3.4M | 24.3% | 2 |
| Dec 2025 | Discover | 1M | 7.3% | 3 |
| Dec 2025 | Marcus | 206K | 1.5% | 4 |
| Dec 2025 | Betterment | 90.5K | 0.66% | 5 |
| Jan 2026 | Capital One | 9.1M | 65.9% | 1 |
| Jan 2026 | American Express | 3.4M | 24.2% | 2 |
| Jan 2026 | Discover | 1M | 7.2% | 3 |
| Jan 2026 | Marcus | 209K | 1.5% | 4 |
| Jan 2026 | Betterment | 165K | 1.2% | 5 |
| Feb 2026 | Capital One | 9.1M | 66.2% | 1 |
| Feb 2026 | American Express | 3.4M | 24.3% | 2 |
| Feb 2026 | Discover | 1M | 7.2% | 3 |
| Feb 2026 | Marcus | 173K | 1.3% | 4 |
| Feb 2026 | Betterment | 135K | 0.98% | 5 |
| Mar 2026 | Capital One | 9.1M | 65.5% | 1 |
| Mar 2026 | American Express | 3.4M | 24% | 2 |
| Mar 2026 | Discover | 1.1M | 8% | 3 |
| Mar 2026 | Marcus | 209K | 1.5% | 4 |
| Mar 2026 | Betterment | 135K | 0.97% | 5 |
| Apr 2026 | Capital One | 9.1M | 65.7% | 1 |
| Apr 2026 | American Express | 3.4M | 24.1% | 2 |
| Apr 2026 | Discover | 1.1M | 8.1% | 3 |
| Apr 2026 | Marcus | 172K | 1.2% | 4 |
| Apr 2026 | Betterment | 135K | 0.97% | 5 |
| May 2026 | Capital One | 9.1M | 65.9% | 1 |
| May 2026 | American Express | 3.4M | 24.1% | 2 |
| May 2026 | Discover | 1.1M | 8.1% | 3 |
| May 2026 | Marcus | 170K | 1.2% | 4 |
| May 2026 | Betterment | 90.5K | 0.65% | 5 |
| Jun 2026 | Capital One | 9.1M | 66.5% | 1 |
| Jun 2026 | American Express | 3.4M | 24.4% | 2 |
| Jun 2026 | Discover | 1M | 7.3% | 3 |
| Jun 2026 | Marcus | 170K | 1.2% | 4 |
| Jun 2026 | Betterment | 90.5K | 0.66% | 5 |
| Jul 2026 | Capital One | 9.1M | 66.5% | 1 |
| Jul 2026 | American Express | 3.4M | 24.4% | 2 |
| Jul 2026 | Discover | 1M | 7.3% | 3 |
| Jul 2026 | Marcus | 170K | 1.2% | 4 |
| Jul 2026 | Betterment | 90.5K | 0.66% | 5 |
| Aug 2026 | Capital One | 9.1M | 67.4% | 1 |
| Aug 2026 | American Express | 3.4M | 24.7% | 2 |
| Aug 2026 | Discover | 818K | 6% | 3 |
| Aug 2026 | Marcus | 170K | 1.3% | 4 |
| Aug 2026 | Betterment | 90.5K | 0.67% | 5 |
| Sep 2026 | Capital One | 9.1M | 68.3% | 1 |
| Sep 2026 | American Express | 3.4M | 25% | 2 |
| Sep 2026 | Discover | 669K | 5% | 3 |
| Sep 2026 | Marcus | 140K | 1% | 4 |
| Sep 2026 | Betterment | 90.5K | 0.68% | 5 |

## What is being compared

- **American Express**: Measured on the search term “american express”.
- **Betterment**: Measured on the search term “betterment”.
- **Capital One**: Measured on the search term “capital one”.
- **Discover**: Measured on the search terms “discover card” and “discover credit card”, summed into one figure.
- **Marcus**: Measured on the search terms “marcus” and “marcus savings”, summed into one figure.

- [American Express](/demand/us/brands/american-express)
- [Betterment](/demand/us/brands/betterment)
- [Capital One](/demand/us/brands/capital-one)
- [Discover](/demand/us/brands/discover)
- [Marcus](/demand/us/brands/marcus)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among high yield savings brands in United States?

In September 2026, Capital One was the most searched among high yield savings brands in United States, with an estimated 9.1M branded searches and 68.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "High yield savings brands in United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-high-yield-savings-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-high-yield-savings-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.