---
title: "Hearing aid centers in the United States: Which are searched most?"
description: "Compare the hearing aid center chains people in the US visit for hearing tests and hearing aids. Share of Search among Costco, HearUSA, Miracle-Ear, Beltone, HearingLife and AudioNova, the hearing aid centers Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-hearing-aid-centers"
publisher: "Brandwave"
---

# Hearing aid centers in the United States: Which are searched most?

Compare the hearing aid center chains people in the US visit for hearing tests and hearing aids. Share of Search among Costco, HearUSA, Miracle-Ear, Beltone, HearingLife and AudioNova, the hearing aid centers Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hearing aid centers
- **Market**: United States
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Costco, 63%

## Which brand is most popular in search among hearing aid centers in the United States?

- In September 2026, Costco was the most searched among hearing aid centers in the United States, with an estimated 135K branded searches, 63% of all searches for the six we track.
- HearUSA is in 2nd place, 44.1 percentage points behind at 18.9%.
- Across the 12 months ending September 2026, HearUSA’s share of searches among hearing aid centers in the United States increased from 15.5% to 18.9%.
- Across the 12 months ending September 2026, Miracle-Ear’s share of searches among hearing aid centers in the United States decreased from 15.5% to 12.6%.
- Across the 12 months ending September 2026, Beltone’s share of searches among hearing aid centers in the United States decreased from 4.6% to 3.8%.
- Across the 12 months ending September 2026, Costco’s share of searches among hearing aid centers in the United States peaked at 65.6% in May 2026 and was lowest at 59.9% in February 2026.
- Across the 12 months ending September 2026, HearUSA’s share of searches among hearing aid centers in the United States peaked at 19% in June 2026 and was lowest at 15.4% in January 2026.
- Across the 12 months ending September 2026, Miracle-Ear’s share of searches among hearing aid centers in the United States peaked at 15.6% in April 2026 and was lowest at 12.6% in September 2026.
- Across the 12 months ending September 2026, Beltone’s share of searches among hearing aid centers in the United States peaked at 5.4% in February 2026 and was lowest at 3.7% in July 2026.
- Across the 12 months ending September 2026, Costco, HearingLife and AudioNova held steady: their share of searches among hearing aid centers in the United States each moved less than 0.5 percentage points.

## Top hearing aid centers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, AudioNova was mentioned most often, in two of the four answers. AudioNova was recommended most often, coming first in one out of two answers that gave a list. Costco was second, and HearingLife was third. HearUSA, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| AudioNova | 1st | 2 of 3 | 0 of 1 | 2 of 4 |
| Costco | 2nd | 1 of 3 | 0 of 1 | 1 of 4 |
| HearingLife | 3rd | 1 of 3 | 0 of 1 | 1 of 4 |
| HearUSA | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Miracle-Ear | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 |
| Beltone | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about hearing aid centers

- Asked ChatGPT "Where is the best place to buy hearing aids?": 1. Costco, 2. AudioNova
- Asked ChatGPT "Which hearing aid center is best?": 1. AudioNova, 2. HearingLife
- Asked ChatGPT "Where should I go for a hearing test and hearing aids?": 1. Miracle-Ear
- Searched Google, AI Overview "hearing aid center": named none of the brands we track

Not named in any answer: HearUSA and Beltone.

Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026.

## Compare search popularity between leading brands

- [Costco vs HearUSA: compare search popularity](/demand/us/compare/costco-vs-hearusa): 63% against 18.9% Share of Search.
- [Costco vs Miracle-Ear: compare search popularity](/demand/us/compare/costco-vs-miracle-ear): 63% against 12.6% Share of Search.
- [Costco vs Beltone: compare search popularity](/demand/us/compare/beltone-vs-costco): 63% against 3.8% Share of Search.
- [HearUSA vs Miracle-Ear: compare search popularity](/demand/us/compare/hearusa-vs-miracle-ear): 18.9% against 12.6% Share of Search.
- [HearUSA vs Beltone: compare search popularity](/demand/us/compare/beltone-vs-hearusa): 18.9% against 3.8% Share of Search.
- [Miracle-Ear vs Beltone: compare search popularity](/demand/us/compare/beltone-vs-miracle-ear): 12.6% against 3.8% Share of Search.

## How did search popularity change for United States hearing aid centers in September 2026?

- In September 2026, Costco gained share of searches among hearing aid centers in the United States, from 61% to 63%.
- In September 2026, HearUSA gained share of searches among hearing aid centers in the United States, from 18.3% to 18.9%.
- In September 2026, Miracle-Ear lost share of searches among hearing aid centers in the United States, from 15% to 12.6%.
- In September 2026, Beltone lost share of searches among hearing aid centers in the United States, from 4.5% to 3.8%.
- Estimated monthly branded searches for HearingLife in the United States rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Costco | 63% | 135K | 0.0% | Costco Wholesale New Zealand |
| 2 | HearUSA | 18.9% | 40.5K | 0.0% | HearUSA |
| 3 | Miracle-Ear | 12.6% | 27.1K | -18.1% | Amplifon |
| 4 | Beltone | 3.8% | 8.1K | -18.2% | Beltone |
| 5 | HearingLife | 1.7% | 3.6K | +24.1% | HearingLife |
| — | AudioNova | — | — | — | Sonova |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Costco | 135K | 63.1% | 1 |
| Oct 2025 | HearUSA | 33.1K | 15.5% | 2 |
| Oct 2025 | Miracle-Ear | 33.1K | 15.5% | 3 |
| Oct 2025 | Beltone | 9.9K | 4.6% | 4 |
| Oct 2025 | HearingLife | 2.9K | 1.4% | 5 |
| Oct 2025 | AudioNova | — | — | — |
| Nov 2025 | Costco | 135K | 63.1% | 1 |
| Nov 2025 | HearUSA | 33.1K | 15.5% | 2 |
| Nov 2025 | Miracle-Ear | 33.1K | 15.5% | 3 |
| Nov 2025 | Beltone | 9.9K | 4.6% | 4 |
| Nov 2025 | HearingLife | 2.9K | 1.4% | 5 |
| Nov 2025 | AudioNova | — | — | — |
| Dec 2025 | Costco | 135K | 65.5% | 1 |
| Dec 2025 | HearUSA | 33.1K | 16.1% | 2 |
| Dec 2025 | Miracle-Ear | 27.1K | 13.1% | 3 |
| Dec 2025 | Beltone | 8.1K | 3.9% | 4 |
| Dec 2025 | HearingLife | 2.9K | 1.4% | 5 |
| Dec 2025 | AudioNova | — | — | — |
| Jan 2026 | Costco | 135K | 62.9% | 1 |
| Jan 2026 | HearUSA | 33.1K | 15.4% | 2 |
| Jan 2026 | Miracle-Ear | 33.1K | 15.4% | 3 |
| Jan 2026 | Beltone | 9.9K | 4.6% | 4 |
| Jan 2026 | HearingLife | 3.6K | 1.7% | 5 |
| Jan 2026 | AudioNova | — | — | — |
| Feb 2026 | Costco | 110K | 59.9% | 1 |
| Feb 2026 | HearUSA | 33.1K | 18% | 2 |
| Feb 2026 | Miracle-Ear | 27.1K | 14.8% | 3 |
| Feb 2026 | Beltone | 9.9K | 5.4% | 4 |
| Feb 2026 | HearingLife | 3.6K | 2% | 5 |
| Feb 2026 | AudioNova | — | — | — |
| Mar 2026 | Costco | 135K | 60.6% | 1 |
| Mar 2026 | HearUSA | 40.5K | 18.2% | 2 |
| Mar 2026 | Miracle-Ear | 33.1K | 14.8% | 3 |
| Mar 2026 | Beltone | 9.9K | 4.4% | 4 |
| Mar 2026 | HearingLife | 4.4K | 2% | 5 |
| Mar 2026 | AudioNova | — | — | — |
| Apr 2026 | Costco | 135K | 63.6% | 1 |
| Apr 2026 | HearUSA | 33.1K | 15.6% | 2 |
| Apr 2026 | Miracle-Ear | 33.1K | 15.6% | 3 |
| Apr 2026 | Beltone | 8.1K | 3.8% | 4 |
| Apr 2026 | HearingLife | 2.9K | 1.4% | 5 |
| Apr 2026 | AudioNova | — | — | — |
| May 2026 | Costco | 135K | 65.6% | 1 |
| May 2026 | HearUSA | 33.1K | 16.1% | 2 |
| May 2026 | Miracle-Ear | 27.1K | 13.2% | 3 |
| May 2026 | Beltone | 8.1K | 3.9% | 4 |
| May 2026 | HearingLife | 2.4K | 1.2% | 5 |
| May 2026 | AudioNova | — | — | — |
| Jun 2026 | Costco | 135K | 63.2% | 1 |
| Jun 2026 | HearUSA | 40.5K | 19% | 2 |
| Jun 2026 | Miracle-Ear | 27.1K | 12.7% | 3 |
| Jun 2026 | Beltone | 8.1K | 3.8% | 4 |
| Jun 2026 | HearingLife | 2.9K | 1.4% | 5 |
| Jun 2026 | AudioNova | — | — | — |
| Jul 2026 | Costco | 135K | 61.5% | 1 |
| Jul 2026 | HearUSA | 40.5K | 18.4% | 2 |
| Jul 2026 | Miracle-Ear | 33.1K | 15.1% | 3 |
| Jul 2026 | Beltone | 8.1K | 3.7% | 4 |
| Jul 2026 | HearingLife | 2.9K | 1.3% | 5 |
| Jul 2026 | AudioNova | — | — | — |
| Aug 2026 | Costco | 135K | 61% | 1 |
| Aug 2026 | HearUSA | 40.5K | 18.3% | 2 |
| Aug 2026 | Miracle-Ear | 33.1K | 15% | 3 |
| Aug 2026 | Beltone | 9.9K | 4.5% | 4 |
| Aug 2026 | HearingLife | 2.9K | 1.3% | 5 |
| Aug 2026 | AudioNova | — | — | — |
| Sep 2026 | Costco | 135K | 63% | 1 |
| Sep 2026 | HearUSA | 40.5K | 18.9% | 2 |
| Sep 2026 | Miracle-Ear | 27.1K | 12.6% | 3 |
| Sep 2026 | Beltone | 8.1K | 3.8% | 4 |
| Sep 2026 | HearingLife | 3.6K | 1.7% | 5 |
| Sep 2026 | AudioNova | — | — | — |

## What is being compared

- **AudioNova**: Measured on the search term “audionova”.
- **Beltone**: Measured on the search term “beltone”.
- **Costco**: Measured on the search term “costco hearing aid center”.
- **HearingLife**: Measured on the search term “hearinglife”.
- **HearUSA**: Measured on the search term “hearusa”.
- **Miracle-Ear**: Measured on the search term “miracle ear”.

- [AudioNova](/demand/us/brands/audionova)
- [Beltone](/demand/us/brands/beltone)
- [Costco](/demand/us/brands/costco)
- [HearingLife](/demand/us/brands/hearinglife)
- [HearUSA](/demand/us/brands/hearusa)
- [Miracle-Ear](/demand/us/brands/miracle-ear)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hearing aid centers in the United States?

In September 2026, Costco was the most searched among hearing aid centers in the United States, with an estimated 135K branded searches, 63% of all searches for the six we track.

## Cite this page

Brandwave. "Hearing aid centers in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-hearing-aid-centers

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-hearing-aid-centers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.