--- title: "Hardware store brands in United States: Which are searched most?" description: "Compare the hardware store brands people buy from. Share of Search among Home Depot, Lowe's and Ace Hardware, the hardware store brands Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-hardware-store-brands" publisher: "Brandwave" --- # Hardware store brands in United States: Which are searched most? Compare the hardware store brands people buy from. Share of Search among Home Depot, Lowe's and Ace Hardware, the hardware store brands Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Hardware store brands - **Market**: United States - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Home Depot, 64.2% ## Which brand is most popular in search among hardware store brands in United States? - In September 2026, Home Depot was the most searched among hardware store brands in United States, with an estimated 30.4M branded searches and 64.2% estimated Share of Search within this set. - Lowe's is in 2nd place, 35.5 percentage points behind at 28.7% Share of Search. - Across the 12 months ending September 2026, Home Depot’s estimated Share of Search among hardware store brands in United States increased from 63.2% to 64.2%. - Across the 12 months ending September 2026, Ace Hardware’s estimated Share of Search among hardware store brands in United States decreased from 8.5% to 7.1%. - Across the 12 months ending September 2026, Home Depot’s estimated Share of Search among hardware store brands in United States peaked at 66.7% in December 2025 and was lowest at 62% in June 2026. - Across the 12 months ending September 2026, Lowe's’ estimated Share of Search among hardware store brands in United States peaked at 28.7% in September 2026 and was lowest at 24.4% in December 2025. - Across the 12 months ending September 2026, Ace Hardware’s estimated Share of Search among hardware store brands in United States peaked at 10.2% in June 2026 and was lowest at 7.1% in March 2026. - Across the 12 months ending September 2026, Lowe's held steady: its estimated Share of Search among hardware store brands in United States moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Home Depot vs Lowe's: compare search popularity](/demand/us/compare/home-depot-vs-lowe-s): 64.2% against 28.7% Share of Search. - [Home Depot vs Ace Hardware: compare search popularity](/demand/us/compare/ace-hardware-vs-home-depot): 64.2% against 7.1% Share of Search. - [Lowe's vs Ace Hardware: compare search popularity](/demand/us/compare/ace-hardware-vs-lowe-s): 28.7% against 7.1% Share of Search. ## How did search popularity change for United States hardware store brands in September 2026? - In September 2026, Home Depot gained estimated Share of Search among hardware store brands in United States, from 63.2% to 64.2%. - In September 2026, Ace Hardware lost estimated Share of Search among hardware store brands in United States, from 8.5% to 7.1%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Home Depot | 64.2% | 30.4M | 0.0% | Home Depot | | 2 | Lowe's | 28.7% | 13.6M | 0.0% | Lowe's | | 3 | Ace Hardware | 7.1% | 3.4M | -18.1% | Ace Hardware | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Home Depot | 30.4M | 63.2% | 1 | | Oct 2025 | Lowe's | 13.6M | 28.3% | 2 | | Oct 2025 | Ace Hardware | 4.1M | 8.5% | 3 | | Nov 2025 | Home Depot | 37.2M | 63.3% | 1 | | Nov 2025 | Lowe's | 16.6M | 28.2% | 2 | | Nov 2025 | Ace Hardware | 5M | 8.5% | 3 | | Dec 2025 | Home Depot | 37.2M | 66.7% | 1 | | Dec 2025 | Lowe's | 13.6M | 24.4% | 2 | | Dec 2025 | Ace Hardware | 5M | 9% | 3 | | Jan 2026 | Home Depot | 30.4M | 63.2% | 1 | | Jan 2026 | Lowe's | 13.6M | 28.3% | 2 | | Jan 2026 | Ace Hardware | 4.1M | 8.5% | 3 | | Feb 2026 | Home Depot | 24.9M | 63.3% | 1 | | Feb 2026 | Lowe's | 11.1M | 28.2% | 2 | | Feb 2026 | Ace Hardware | 3.4M | 8.5% | 3 | | Mar 2026 | Home Depot | 37.2M | 64.3% | 1 | | Mar 2026 | Lowe's | 16.6M | 28.7% | 2 | | Mar 2026 | Ace Hardware | 4.1M | 7.1% | 3 | | Apr 2026 | Home Depot | 37.2M | 64.3% | 1 | | Apr 2026 | Lowe's | 16.6M | 28.7% | 2 | | Apr 2026 | Ace Hardware | 4.1M | 7.1% | 3 | | May 2026 | Home Depot | 37.2M | 63.3% | 1 | | May 2026 | Lowe's | 16.6M | 28.2% | 2 | | May 2026 | Ace Hardware | 5M | 8.5% | 3 | | Jun 2026 | Home Depot | 30.4M | 62% | 1 | | Jun 2026 | Lowe's | 13.6M | 27.8% | 2 | | Jun 2026 | Ace Hardware | 5M | 10.2% | 3 | | Jul 2026 | Home Depot | 30.4M | 63.2% | 1 | | Jul 2026 | Lowe's | 13.6M | 28.3% | 2 | | Jul 2026 | Ace Hardware | 4.1M | 8.5% | 3 | | Aug 2026 | Home Depot | 30.4M | 63.2% | 1 | | Aug 2026 | Lowe's | 13.6M | 28.3% | 2 | | Aug 2026 | Ace Hardware | 4.1M | 8.5% | 3 | | Sep 2026 | Home Depot | 30.4M | 64.2% | 1 | | Sep 2026 | Lowe's | 13.6M | 28.7% | 2 | | Sep 2026 | Ace Hardware | 3.4M | 7.1% | 3 | ## What is being compared - **Ace Hardware**: Measured on the search term “ace hardware”. - **Home Depot**: Measured on the search term “home depot”. - **Lowe's**: Measured on the search term “lowes”. - [Ace Hardware](/demand/us/brands/ace-hardware) - [Home Depot](/demand/us/brands/home-depot) - [Lowe's](/demand/us/brands/lowe-s) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among hardware store brands in United States? In September 2026, Home Depot was the most searched among hardware store brands in United States, with an estimated 30.4M branded searches and 64.2% estimated Share of Search within this set. ## Cite this page Brandwave. "Hardware store brands in United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-hardware-store-brands This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-hardware-store-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.