---
title: "Hard seltzer brands in the United States: Which are searched most?"
description: "Compare the hard seltzer brands people buy. Share of Search among NÜTRL, White Claw, High Noon, Truly, Vizzy, Bud Light Seltzer, Michelob Ultra Seltzer, Smirnoff and Corona, the hard seltzer brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-hard-seltzer-brands"
publisher: "Brandwave"
---

# Hard seltzer brands in the United States: Which are searched most?

Compare the hard seltzer brands people buy. Share of Search among NÜTRL, White Claw, High Noon, Truly, Vizzy, Bud Light Seltzer, Michelob Ultra Seltzer, Smirnoff and Corona, the hard seltzer brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Hard seltzer brands
- **Market**: United States
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: NÜTRL, 47.3%

## Which brand is most popular in search among hard seltzer brands in the United States?

- In September 2026, NÜTRL was the most searched among hard seltzer brands in the United States, with an estimated 135K branded searches, 47.3% of all searches for the nine we track.
- White Claw is in 2nd place, 8.8 percentage points behind at 38.5%.
- Across the 12 months ending September 2026, NÜTRL’s share of searches among hard seltzer brands in the United States increased from 39.4% to 47.3%.
- Across the 12 months ending September 2026, White Claw’s share of searches among hard seltzer brands in the United States decreased from 39.4% to 38.5%.
- Across the 12 months ending September 2026, High Noon’s share of searches among hard seltzer brands in the United States decreased from 5.9% to 4.2%.
- Across the 12 months ending September 2026, Truly’s share of searches among hard seltzer brands in the United States decreased from 7.2% to 3.1%.
- Across the 12 months ending September 2026, Vizzy’s share of searches among hard seltzer brands in the United States decreased from 2.9% to 2.3%.
- Across the 12 months ending September 2026, NÜTRL’s share of searches among hard seltzer brands in the United States peaked at 47.3% in September 2026 and was lowest at 32.3% in July 2026.
- Across the 12 months ending September 2026, White Claw’s share of searches among hard seltzer brands in the United States peaked at 44.4% in May 2026 and was lowest at 35% in August 2026.
- Across the 12 months ending September 2026, High Noon’s share of searches among hard seltzer brands in the United States peaked at 14.3% in July 2026 and was lowest at 4.1% in April 2026.
- Across the 12 months ending September 2026, Vizzy’s share of searches among hard seltzer brands in the United States peaked at 4.4% in December 2025 and was lowest at 2.1% in August 2026.
- Across the 12 months ending September 2026, Bud Light Seltzer’s share of searches among hard seltzer brands in the United States peaked at 3.1% in April 2026 and was lowest at 1.7% in August 2026.
- Across the 12 months ending September 2026, Michelob Ultra Seltzer’s share of searches among hard seltzer brands in the United States peaked at 1.9% in July 2026 and was lowest at 0.77% in January 2026.
- Across the 12 months ending September 2026, High Noon rose from 4th to 3rd among hard seltzer brands in the United States.
- Across the 12 months ending September 2026, Truly fell from 3rd to 4th among hard seltzer brands in the United States.
- Across the 12 months ending September 2026, Michelob Ultra Seltzer rose from 8th to 7th among hard seltzer brands in the United States.
- Across the 12 months ending September 2026, Smirnoff fell from 7th to 8th among hard seltzer brands in the United States.
- Across the 12 months ending September 2026, Bud Light Seltzer and Corona held steady: their share of searches among hard seltzer brands in the United States each moved less than 0.5 percentage points.

## Top hard seltzer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, White Claw and High Noon appeared every time. High Noon was recommended most often, coming first in three out of five answers. White Claw was second, and Truly was third. Bud Light Seltzer, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| High Noon | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| White Claw | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Truly | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| NÜTRL | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Vizzy | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Bud Light Seltzer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Michelob Ultra Seltzer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Smirnoff | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Corona | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about hard seltzer brands

- Asked ChatGPT "Which hard seltzer brand should I buy in the US?": 1. White Claw, 2. Truly, 3. High Noon
- Asked ChatGPT "What are the best hard seltzer brands in the US?": 1. High Noon, 2. White Claw, 3. Truly, 4. NÜTRL, 5. Vizzy
- Asked ChatGPT "What's the best hard seltzer brand in the US for a summer party?": 1. High Noon, 2. White Claw, 3. Truly
- Searched Google, AI Overview "hard seltzer": 1. White Claw, 2. Truly, 3. High Noon, 4. NÜTRL, 5. Vizzy
- Searched Google, AI Overview "best hard seltzer": 1. High Noon, 2. NÜTRL, 3. White Claw

Not named in any answer: Bud Light Seltzer, Michelob Ultra Seltzer, Smirnoff and Corona.

Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026.

## Compare search popularity between leading brands

- [NÜTRL vs White Claw: compare search popularity](/demand/us/compare/nutrl-vs-white-claw): 47.3% against 38.5% Share of Search.
- [NÜTRL vs High Noon: compare search popularity](/demand/us/compare/high-noon-vs-nutrl): 47.3% against 4.2% Share of Search.
- [NÜTRL vs Truly: compare search popularity](/demand/us/compare/nutrl-vs-truly-hard-seltzer): 47.3% against 3.1% Share of Search.
- [NÜTRL vs Vizzy: compare search popularity](/demand/us/compare/nutrl-vs-vizzy): 47.3% against 2.3% Share of Search.
- [White Claw vs High Noon: compare search popularity](/demand/us/compare/high-noon-vs-white-claw): 38.5% against 4.2% Share of Search.
- [White Claw vs Truly: compare search popularity](/demand/us/compare/truly-hard-seltzer-vs-white-claw): 38.5% against 3.1% Share of Search.
- [White Claw vs Vizzy: compare search popularity](/demand/us/compare/vizzy-vs-white-claw): 38.5% against 2.3% Share of Search.
- [High Noon vs Truly: compare search popularity](/demand/us/compare/high-noon-vs-truly-hard-seltzer): 4.2% against 3.1% Share of Search.
- [High Noon vs Vizzy: compare search popularity](/demand/us/compare/high-noon-vs-vizzy): 4.2% against 2.3% Share of Search.
- [Truly vs Vizzy: compare search popularity](/demand/us/compare/truly-hard-seltzer-vs-vizzy): 3.1% against 2.3% Share of Search.

## How did search popularity change for United States hard seltzer brands in September 2026?

- In September 2026, NÜTRL gained share of searches among hard seltzer brands in the United States, from 43% to 47.3%.
- In September 2026, White Claw gained share of searches among hard seltzer brands in the United States, from 35% to 38.5%.
- In September 2026, High Noon lost share of searches among hard seltzer brands in the United States, from 11.2% to 4.2%.
- In September 2026, Truly lost share of searches among hard seltzer brands in the United States, from 4.3% to 3.1%.
- Estimated monthly branded searches for Michelob Ultra Seltzer in the United States rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
- Estimated monthly branded searches for Corona in the United States rose 21.9% over 12 measured months, from 320 to 390 in September 2026.
- Estimated monthly branded searches for Vizzy in the United States fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.
- Estimated monthly branded searches for Bud Light Seltzer in the United States fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | NÜTRL | 47.3% | 135K | 0.0% | NÜTRL |
| 2 | White Claw | 38.5% | 110K | 0.0% | White Claw |
| 3 | High Noon | 4.2% | 12K | -65.9% | High Noon |
| 4 | Truly | 3.1% | 8.8K | -34.8% | Boston Beer Company |
| 5 | Vizzy | 2.3% | 6.6K | 0.0% | Vizzy |
| 6 | Bud Light Seltzer | 1.9% | 5.4K | 0.0% | AB InBev |
| 7 | Michelob Ultra Seltzer | 1.3% | 3.6K | -18.2% | AB InBev |
| 8 | Smirnoff | 1.3% | 3.6K | 0.0% | Diageo |
| 9 | Corona | 0.14% | 390 | -18.8% | Corona |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | NÜTRL | 110K | 39.4% | 1 |
| Oct 2025 | White Claw | 110K | 39.4% | 2 |
| Oct 2025 | Truly | 20.2K | 7.2% | 3 |
| Oct 2025 | High Noon | 16.5K | 5.9% | 4 |
| Oct 2025 | Vizzy | 8.1K | 2.9% | 5 |
| Oct 2025 | Bud Light Seltzer | 6.6K | 2.4% | 6 |
| Oct 2025 | Smirnoff | 4.4K | 1.6% | 7 |
| Oct 2025 | Michelob Ultra Seltzer | 2.9K | 1% | 8 |
| Oct 2025 | Corona | 320 | 0.11% | 9 |
| Nov 2025 | NÜTRL | 90.5K | 40.3% | 1 |
| Nov 2025 | White Claw | 90.5K | 40.3% | 2 |
| Nov 2025 | High Noon | 13.5K | 6% | 3 |
| Nov 2025 | Truly | 11K | 4.9% | 4 |
| Nov 2025 | Vizzy | 8.1K | 3.6% | 5 |
| Nov 2025 | Bud Light Seltzer | 5.4K | 2.4% | 6 |
| Nov 2025 | Smirnoff | 2.9K | 1.3% | 7 |
| Nov 2025 | Michelob Ultra Seltzer | 2.4K | 1.1% | 8 |
| Nov 2025 | Corona | 260 | 0.12% | 9 |
| Dec 2025 | NÜTRL | 90.5K | 39.8% | 1 |
| Dec 2025 | White Claw | 90.5K | 39.8% | 2 |
| Dec 2025 | High Noon | 12.8K | 5.6% | 3 |
| Dec 2025 | Truly | 12.5K | 5.5% | 4 |
| Dec 2025 | Vizzy | 9.9K | 4.4% | 5 |
| Dec 2025 | Bud Light Seltzer | 5.4K | 2.4% | 6 |
| Dec 2025 | Smirnoff | 3.6K | 1.6% | 7 |
| Dec 2025 | Michelob Ultra Seltzer | 1.9K | 0.83% | 8 |
| Dec 2025 | Corona | 480 | 0.21% | 9 |
| Jan 2026 | NÜTRL | 110K | 44.4% | 1 |
| Jan 2026 | White Claw | 90.5K | 36.5% | 2 |
| Jan 2026 | High Noon | 14.7K | 5.9% | 3 |
| Jan 2026 | Truly | 12.5K | 5% | 4 |
| Jan 2026 | Vizzy | 9.9K | 4% | 5 |
| Jan 2026 | Bud Light Seltzer | 5.4K | 2.2% | 6 |
| Jan 2026 | Smirnoff | 2.4K | 0.97% | 7 |
| Jan 2026 | Michelob Ultra Seltzer | 1.9K | 0.77% | 8 |
| Jan 2026 | Corona | 390 | 0.16% | 9 |
| Feb 2026 | NÜTRL | 90.5K | 45.3% | 1 |
| Feb 2026 | White Claw | 74K | 37.1% | 2 |
| Feb 2026 | High Noon | 9K | 4.5% | 3 |
| Feb 2026 | Vizzy | 8.1K | 4.1% | 4 |
| Feb 2026 | Truly | 8K | 4% | 5 |
| Feb 2026 | Bud Light Seltzer | 4.4K | 2.2% | 6 |
| Feb 2026 | Smirnoff | 2.9K | 1.5% | 7 |
| Feb 2026 | Michelob Ultra Seltzer | 2.4K | 1.2% | 8 |
| Feb 2026 | Corona | 260 | 0.13% | 9 |
| Mar 2026 | NÜTRL | 110K | 45.3% | 1 |
| Mar 2026 | White Claw | 90.5K | 37.3% | 2 |
| Mar 2026 | High Noon | 11K | 4.5% | 3 |
| Mar 2026 | Truly | 10.8K | 4.5% | 4 |
| Mar 2026 | Vizzy | 8.1K | 3.3% | 5 |
| Mar 2026 | Bud Light Seltzer | 5.4K | 2.2% | 6 |
| Mar 2026 | Smirnoff | 3.6K | 1.5% | 7 |
| Mar 2026 | Michelob Ultra Seltzer | 2.9K | 1.2% | 8 |
| Mar 2026 | Corona | 390 | 0.16% | 9 |
| Apr 2026 | NÜTRL | 110K | 41.7% | 1 |
| Apr 2026 | White Claw | 110K | 41.7% | 2 |
| Apr 2026 | High Noon | 10.8K | 4.1% | 3 |
| Apr 2026 | Truly | 9.8K | 3.7% | 4 |
| Apr 2026 | Bud Light Seltzer | 8.1K | 3.1% | 5 |
| Apr 2026 | Vizzy | 8.1K | 3.1% | 6 |
| Apr 2026 | Smirnoff | 3.6K | 1.4% | 7 |
| Apr 2026 | Michelob Ultra Seltzer | 2.9K | 1.1% | 8 |
| Apr 2026 | Corona | 480 | 0.18% | 9 |
| May 2026 | White Claw | 135K | 44.4% | 1 |
| May 2026 | NÜTRL | 110K | 36.2% | 2 |
| May 2026 | High Noon | 20.2K | 6.6% | 3 |
| May 2026 | Truly | 14.7K | 4.8% | 4 |
| May 2026 | Vizzy | 8.1K | 2.7% | 5 |
| May 2026 | Bud Light Seltzer | 6.6K | 2.2% | 6 |
| May 2026 | Michelob Ultra Seltzer | 4.4K | 1.4% | 7 |
| May 2026 | Smirnoff | 4.4K | 1.4% | 8 |
| May 2026 | Corona | 480 | 0.16% | 9 |
| Jun 2026 | White Claw | 135K | 40.7% | 1 |
| Jun 2026 | NÜTRL | 110K | 33.2% | 2 |
| Jun 2026 | High Noon | 41.2K | 12.4% | 3 |
| Jun 2026 | Truly | 20.2K | 6.1% | 4 |
| Jun 2026 | Vizzy | 8.1K | 2.4% | 5 |
| Jun 2026 | Bud Light Seltzer | 6.6K | 2% | 6 |
| Jun 2026 | Michelob Ultra Seltzer | 5.4K | 1.6% | 7 |
| Jun 2026 | Smirnoff | 4.4K | 1.3% | 8 |
| Jun 2026 | Corona | 480 | 0.14% | 9 |
| Jul 2026 | White Claw | 135K | 39.7% | 1 |
| Jul 2026 | NÜTRL | 110K | 32.3% | 2 |
| Jul 2026 | High Noon | 48.6K | 14.3% | 3 |
| Jul 2026 | Truly | 20.2K | 5.9% | 4 |
| Jul 2026 | Vizzy | 8.1K | 2.4% | 5 |
| Jul 2026 | Bud Light Seltzer | 6.6K | 1.9% | 6 |
| Jul 2026 | Michelob Ultra Seltzer | 6.6K | 1.9% | 7 |
| Jul 2026 | Smirnoff | 4.4K | 1.3% | 8 |
| Jul 2026 | Corona | 590 | 0.17% | 9 |
| Aug 2026 | NÜTRL | 135K | 43% | 1 |
| Aug 2026 | White Claw | 110K | 35% | 2 |
| Aug 2026 | High Noon | 35.2K | 11.2% | 3 |
| Aug 2026 | Truly | 13.5K | 4.3% | 4 |
| Aug 2026 | Vizzy | 6.6K | 2.1% | 5 |
| Aug 2026 | Bud Light Seltzer | 5.4K | 1.7% | 6 |
| Aug 2026 | Michelob Ultra Seltzer | 4.4K | 1.4% | 7 |
| Aug 2026 | Smirnoff | 3.6K | 1.1% | 8 |
| Aug 2026 | Corona | 480 | 0.15% | 9 |
| Sep 2026 | NÜTRL | 135K | 47.3% | 1 |
| Sep 2026 | White Claw | 110K | 38.5% | 2 |
| Sep 2026 | High Noon | 12K | 4.2% | 3 |
| Sep 2026 | Truly | 8.8K | 3.1% | 4 |
| Sep 2026 | Vizzy | 6.6K | 2.3% | 5 |
| Sep 2026 | Bud Light Seltzer | 5.4K | 1.9% | 6 |
| Sep 2026 | Michelob Ultra Seltzer | 3.6K | 1.3% | 7 |
| Sep 2026 | Smirnoff | 3.6K | 1.3% | 8 |
| Sep 2026 | Corona | 390 | 0.14% | 9 |

## What is being compared

- **Bud Light Seltzer**: Measured on the search term “bud light seltzer”.
- **Corona**: Measured on the search term “corona hard seltzer”.
- **High Noon**: Measured on the search terms “high noon hard seltzer” and “high noon seltzer”, summed into one figure.
- **Michelob Ultra Seltzer**: Measured on the search term “michelob ultra seltzer”.
- **NÜTRL**: Measured on the search term “nutrl”.
- **Smirnoff**: Measured on the search term “smirnoff seltzer”.
- **Truly**: Measured on the search terms “truly hard seltzer” and “truly seltzer”, summed into one figure.
- **Vizzy**: Measured on the search term “vizzy”.
- **White Claw**: Measured on the search term “white claw”.

- [Bud Light Seltzer](/demand/us/brands/bud-light-seltzer)
- [Corona](/demand/us/brands/corona)
- [High Noon](/demand/us/brands/high-noon)
- [Michelob Ultra Seltzer](/demand/us/brands/michelob-ultra-seltzer)
- [NÜTRL](/demand/us/brands/nutrl)
- [Smirnoff](/demand/us/brands/smirnoff)
- [Truly](/demand/us/brands/truly-hard-seltzer)
- [Vizzy](/demand/us/brands/vizzy)
- [White Claw](/demand/us/brands/white-claw)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among hard seltzer brands in the United States?

In September 2026, NÜTRL was the most searched among hard seltzer brands in the United States, with an estimated 135K branded searches, 47.3% of all searches for the nine we track.

## Cite this page

Brandwave. "Hard seltzer brands in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-hard-seltzer-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-hard-seltzer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.