--- title: "Grocery delivery apps in United States: Which are searched most?" description: "Compare the apps people order groceries in. Share of Search among Instacart, Amazon Fresh and Walmart Grocery, the grocery delivery apps Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-grocery-delivery-apps" publisher: "Brandwave" --- # Grocery delivery apps in United States: Which are searched most? Compare the apps people order groceries in. Share of Search among Instacart, Amazon Fresh and Walmart Grocery, the grocery delivery apps Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Grocery delivery apps - **Market**: United States - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Instacart, 87.7% ## Which brand is most popular in search among grocery delivery apps in United States? - In September 2026, Instacart was the most searched among grocery delivery apps in United States, with an estimated 1.8M branded searches and 87.7% estimated Share of Search within this set. - Amazon Fresh is in 2nd place, 79.8 percentage points behind at 7.9% Share of Search. - Across the 12 months ending September 2026, Instacart’s estimated Share of Search among grocery delivery apps in United States increased from 66.2% to 87.7%. - Across the 12 months ending September 2026, Amazon Fresh’s estimated Share of Search among grocery delivery apps in United States decreased from 29.8% to 7.9%. - Across the 12 months ending September 2026, Instacart’s estimated Share of Search among grocery delivery apps in United States peaked at 89% in July 2026 and was lowest at 62.7% in January 2026. - Across the 12 months ending September 2026, Amazon Fresh’s estimated Share of Search among grocery delivery apps in United States peaked at 34.2% in January 2026 and was lowest at 6.6% in July 2026. - Across the 12 months ending September 2026, Walmart Grocery’s estimated Share of Search among grocery delivery apps in United States peaked at 5.1% in April 2026 and was lowest at 3.1% in January 2026. - Across the 12 months ending September 2026, Walmart Grocery held steady: its estimated Share of Search among grocery delivery apps in United States moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Instacart vs Amazon Fresh: compare search popularity](/demand/us/compare/amazon-fresh-vs-instacart): 87.7% against 7.9% Share of Search. - [Instacart vs Walmart Grocery: compare search popularity](/demand/us/compare/instacart-vs-walmart-grocery): 87.7% against 4.3% Share of Search. - [Amazon Fresh vs Walmart Grocery: compare search popularity](/demand/us/compare/amazon-fresh-vs-walmart-grocery): 7.9% against 4.3% Share of Search. ## How did search popularity change for United States grocery delivery apps in September 2026? - Estimated monthly branded searches for Amazon Fresh in United States fell 80% over 12 measured months, from 823K to 165K in September 2026. - Estimated monthly branded searches for Walmart Grocery in United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Instacart | 87.7% | 1.8M | 0.0% | Instacart | | 2 | Amazon Fresh | 7.9% | 165K | 0.0% | Amazon | | 3 | Walmart Grocery | 4.3% | 90.5K | 0.0% | Walmart Grocery | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Instacart | 1.8M | 66.2% | 1 | | Oct 2025 | Amazon Fresh | 823K | 29.8% | 2 | | Oct 2025 | Walmart Grocery | 110K | 4% | 3 | | Nov 2025 | Instacart | 1.8M | 66.2% | 1 | | Nov 2025 | Amazon Fresh | 823K | 29.8% | 2 | | Nov 2025 | Walmart Grocery | 110K | 4% | 3 | | Dec 2025 | Instacart | 2.2M | 70% | 1 | | Dec 2025 | Amazon Fresh | 823K | 25.7% | 2 | | Dec 2025 | Walmart Grocery | 135K | 4.2% | 3 | | Jan 2026 | Instacart | 2.2M | 62.7% | 1 | | Jan 2026 | Amazon Fresh | 1.2M | 34.2% | 2 | | Jan 2026 | Walmart Grocery | 110K | 3.1% | 3 | | Feb 2026 | Instacart | 1.8M | 77.2% | 1 | | Feb 2026 | Amazon Fresh | 450K | 19% | 2 | | Feb 2026 | Walmart Grocery | 90.5K | 3.8% | 3 | | Mar 2026 | Instacart | 1.8M | 81.7% | 1 | | Mar 2026 | Amazon Fresh | 301K | 13.4% | 2 | | Mar 2026 | Walmart Grocery | 110K | 4.9% | 3 | | Apr 2026 | Instacart | 1.8M | 85.5% | 1 | | Apr 2026 | Amazon Fresh | 201K | 9.4% | 2 | | Apr 2026 | Walmart Grocery | 110K | 5.1% | 3 | | May 2026 | Instacart | 1.8M | 87.7% | 1 | | May 2026 | Amazon Fresh | 165K | 7.9% | 2 | | May 2026 | Walmart Grocery | 90.5K | 4.3% | 3 | | Jun 2026 | Instacart | 1.8M | 87.7% | 1 | | Jun 2026 | Amazon Fresh | 165K | 7.9% | 2 | | Jun 2026 | Walmart Grocery | 90.5K | 4.3% | 3 | | Jul 2026 | Instacart | 1.8M | 89% | 1 | | Jul 2026 | Amazon Fresh | 135K | 6.6% | 2 | | Jul 2026 | Walmart Grocery | 90.5K | 4.4% | 3 | | Aug 2026 | Instacart | 1.8M | 87.7% | 1 | | Aug 2026 | Amazon Fresh | 165K | 7.9% | 2 | | Aug 2026 | Walmart Grocery | 90.5K | 4.3% | 3 | | Sep 2026 | Instacart | 1.8M | 87.7% | 1 | | Sep 2026 | Amazon Fresh | 165K | 7.9% | 2 | | Sep 2026 | Walmart Grocery | 90.5K | 4.3% | 3 | ## What is being compared - **Amazon Fresh**: Measured on the search term “amazon fresh”. - **Instacart**: Measured on the search term “instacart”. - **Walmart Grocery**: Measured on the search term “walmart grocery”. - [Amazon Fresh](/demand/us/brands/amazon-fresh) - [Instacart](/demand/us/brands/instacart) - [Walmart Grocery](/demand/us/brands/walmart-grocery) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among grocery delivery apps in United States? In September 2026, Instacart was the most searched among grocery delivery apps in United States, with an estimated 1.8M branded searches and 87.7% estimated Share of Search within this set. ## Cite this page Brandwave. "Grocery delivery apps in United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-grocery-delivery-apps This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-grocery-delivery-apps. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.