---
title: "Grill brands in the United States: Which are searched most?"
description: "Compare the grill and smoker brands people in the US buy. Share of Search among Traeger, Weber, Blackstone, Big Green Egg, Recteq, Napoleon, Kamado Joe, Nexgrill, Z Grills, Char-Broil, Pit Boss, Char-Griller, Oklahoma Joe's, Masterbuilt and Camp Chef, the grill brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-grill-brands"
publisher: "Brandwave"
---

# Grill brands in the United States: Which are searched most?

Compare the grill and smoker brands people in the US buy. Share of Search among Traeger, Weber, Blackstone, Big Green Egg, Recteq, Napoleon, Kamado Joe, Nexgrill, Z Grills, Char-Broil, Pit Boss, Char-Griller, Oklahoma Joe's, Masterbuilt and Camp Chef, the grill brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Grill brands
- **Market**: United States
- **Brands compared**: 15
- **Month measured**: Sep 2026
- **Highest Share of Search**: Traeger, 24.2%

## Which brand is most popular in search among grill brands in the United States?

- In September 2026, Traeger was the most searched among grill brands in the United States, with an estimated 171K branded searches, 24.2% of all searches for the 15 we track.
- Weber is in 2nd place, 0.8 percentage points behind at 23.4%.
- Across the 12 months ending September 2026, Traeger’s share of searches among grill brands in the United States increased from 22.2% to 24.2%.
- Across the 12 months ending September 2026, Weber’s share of searches among grill brands in the United States increased from 19.8% to 23.4%.
- Across the 12 months ending September 2026, Blackstone’s share of searches among grill brands in the United States decreased from 24.3% to 19.1%.
- Across the 12 months ending September 2026, Napoleon’s share of searches among grill brands in the United States increased from 3.3% to 3.8%.
- Across the 12 months ending September 2026, Z Grills’ share of searches among grill brands in the United States decreased from 4% to 2.6%.
- Across the 12 months ending September 2026, Pit Boss’ share of searches among grill brands in the United States decreased from 2.7% to 2.1%.
- Across the 12 months ending September 2026, Traeger’s share of searches among grill brands in the United States peaked at 28.7% in November 2025 and was lowest at 17.7% in May 2026.
- Across the 12 months ending September 2026, Weber’s share of searches among grill brands in the United States peaked at 29.5% in May 2026 and was lowest at 17.6% in November 2025.
- Across the 12 months ending September 2026, Blackstone’s share of searches among grill brands in the United States peaked at 25.8% in June 2026 and was lowest at 17.6% in November 2025.
- Across the 12 months ending September 2026, Big Green Egg’s share of searches among grill brands in the United States peaked at 7.9% in November 2025 and was lowest at 4.8% in May 2026.
- Across the 12 months ending September 2026, Recteq’s share of searches among grill brands in the United States peaked at 7.9% in November 2025 and was lowest at 4.2% in June 2026.
- Across the 12 months ending September 2026, Napoleon’s share of searches among grill brands in the United States peaked at 5.4% in April 2026 and was lowest at 2.6% in December 2025.
- Across the 12 months ending September 2026, Nexgrill’s share of searches among grill brands in the United States peaked at 3% in April 2026 and was lowest at 1.6% in November 2025.
- Across the 12 months ending September 2026, Z Grills’ share of searches among grill brands in the United States peaked at 5.3% in November 2025 and was lowest at 1.9% in June 2026.
- Across the 12 months ending September 2026, Char-Broil’s share of searches among grill brands in the United States peaked at 2.4% in March 2026 and was lowest at 1.1% in December 2025.
- Across the 12 months ending September 2026, Traeger rose from 2nd to 1st among grill brands in the United States.
- Across the 12 months ending September 2026, Weber rose from 3rd to 2nd among grill brands in the United States.
- Across the 12 months ending September 2026, Blackstone fell from 1st to 3rd among grill brands in the United States.
- Across the 12 months ending September 2026, Napoleon rose from 7th to 6th among grill brands in the United States.
- Across the 12 months ending September 2026, Kamado Joe rose from 8th to 7th among grill brands in the United States.
- Across the 12 months ending September 2026, Nexgrill rose from 10th to 8th among grill brands in the United States.
- Across the 12 months ending September 2026, Z Grills fell from 6th to 9th among grill brands in the United States.
- Across the 12 months ending September 2026, Char-Broil rose from 11th to 10th among grill brands in the United States.
- Across the 12 months ending September 2026, Pit Boss fell from 9th to 11th among grill brands in the United States.
- Across the 12 months ending September 2026, Oklahoma Joe's rose from 14th to 13th among grill brands in the United States.
- Across the 12 months ending September 2026, Masterbuilt fell from 13th to 14th among grill brands in the United States.
- Across the 12 months ending September 2026, Big Green Egg, Recteq, Char-Griller and Camp Chef held steady: their share of searches among grill brands in the United States each moved less than 0.5 percentage points.

## Top grill brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Weber appeared every time. Weber was recommended most often, coming first in two out of three answers that gave a list. Traeger was second, and Pit Boss was third. Nexgrill, which ranked eighth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Weber | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Traeger | 2nd | 2 of 3 | 1 of 1 | 3 of 4 |
| Pit Boss | 3rd | 1 of 3 | 1 of 1 | 2 of 4 |
| Z Grills | 4th | 0 of 3 | 1 of 1 | 1 of 4 |
| Napoleon | 5th | 1 of 3 | 0 of 1 | 1 of 4 |
| Recteq | 6th | 1 of 3 | 0 of 1 | 1 of 4 |
| Kamado Joe | 7th | 1 of 3 | 0 of 1 | 1 of 4 |
| Blackstone | 8th | 1 of 3 | 0 of 1 | 1 of 4 |
| Camp Chef | 9th | 1 of 3 | 0 of 1 | 1 of 4 |
| Big Green Egg | 10th | 1 of 3 | 0 of 1 | 1 of 4 |
| Nexgrill | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Char-Broil | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Char-Griller | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Oklahoma Joe's | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Masterbuilt | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about grill brands

- Asked ChatGPT "Which grill should I buy?": 1. Weber
- Asked ChatGPT "What are the best grill brands?": 1. Weber, 2. Napoleon, 3. Traeger, 4. Kamado Joe, 5. Blackstone, 6. Big Green Egg
- Asked ChatGPT "What is the best pellet grill?": 1. Weber, 2. Traeger, 3. Recteq, 4. Pit Boss, 5. Camp Chef
- Searched Google, AI Overview "pellet grill": 1. Z Grills, 2. Pit Boss, 3. Weber, 4. Traeger

Not named in any answer: Nexgrill, Char-Broil, Char-Griller, Oklahoma Joe's and Masterbuilt.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## Compare search popularity between leading brands

- [Traeger vs Weber: compare search popularity](/demand/us/compare/traeger-vs-weber): 24.2% against 23.4% Share of Search.
- [Traeger vs Blackstone: compare search popularity](/demand/us/compare/blackstone-griddles-vs-traeger): 24.2% against 19.1% Share of Search.
- [Traeger vs Big Green Egg: compare search popularity](/demand/us/compare/big-green-egg-vs-traeger): 24.2% against 7% Share of Search.
- [Traeger vs Recteq: compare search popularity](/demand/us/compare/recteq-vs-traeger): 24.2% against 5.7% Share of Search.
- [Weber vs Blackstone: compare search popularity](/demand/us/compare/blackstone-griddles-vs-weber): 23.4% against 19.1% Share of Search.
- [Weber vs Big Green Egg: compare search popularity](/demand/us/compare/big-green-egg-vs-weber): 23.4% against 7% Share of Search.
- [Weber vs Recteq: compare search popularity](/demand/us/compare/recteq-vs-weber): 23.4% against 5.7% Share of Search.
- [Blackstone vs Big Green Egg: compare search popularity](/demand/us/compare/big-green-egg-vs-blackstone-griddles): 19.1% against 7% Share of Search.
- [Blackstone vs Recteq: compare search popularity](/demand/us/compare/blackstone-griddles-vs-recteq): 19.1% against 5.7% Share of Search.
- [Big Green Egg vs Recteq: compare search popularity](/demand/us/compare/big-green-egg-vs-recteq): 7% against 5.7% Share of Search.

## How did search popularity change for United States grill brands in September 2026?

- In September 2026, Recteq overtook Napoleon to rank 5th among grill brands in the United States, with 5.7% of the searches.
- In September 2026, Weber gained share of searches among grill brands in the United States, from 22.6% to 23.4%.
- In September 2026, Blackstone gained share of searches among grill brands in the United States, from 18.6% to 19.1%.
- In September 2026, Traeger lost share of searches among grill brands in the United States, from 26.9% to 24.2%.
- In September 2026, Napoleon lost share of searches among grill brands in the United States, from 4.6% to 3.8%.
- Big Green Egg’s share of searches among grill brands in the United States has gained ground for 3 months in a row, from 5.2% to 7% in September 2026.
- Kamado Joe’s share of searches among grill brands in the United States has gained ground for 3 months in a row, from 2.3% to 3.1% in September 2026.
- Z Grills’ share of searches among grill brands in the United States has gained ground for 3 months in a row, from 1.9% to 2.6% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Traeger | 24.2% | 171K | -28.7% | Traeger |
| 2 | Weber | 23.4% | 165K | -17.9% | Weber |
| 3 | Blackstone | 19.1% | 135K | -18.2% | Blackstone |
| 4 | Big Green Egg | 7% | 49.5K | -18.2% | Big Green Egg |
| 5 | Recteq | 5.7% | 40.5K | 0.0% | Recteq |
| 6 | Napoleon | 3.8% | 27.1K | -33.1% | Napoleon |
| 7 | Kamado Joe | 3.1% | 22.2K | -18.1% | Kamado Joe |
| 8 | Nexgrill | 2.6% | 18.1K | -18.5% | Nexgrill |
| 9 | Z Grills | 2.6% | 18.1K | -18.5% | Z Grills |
| 10 | Char-Broil | 2.1% | 14.8K | -18.2% | Char-Broil |
| 11 | Pit Boss | 2.1% | 14.8K | -18.2% | Pit Boss |
| 12 | Char-Griller | 1.7% | 12.1K | -18.2% | Char-Griller |
| 13 | Oklahoma Joe's | 1.4% | 9.9K | 0.0% | Oklahoma Joe's |
| 14 | Masterbuilt | 0.94% | 6.6K | -18.5% | Masterbuilt |
| 15 | Camp Chef | 0.23% | 1.6K | -33.3% | Camp Chef |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Blackstone | 165K | 24.3% | 1 |
| Oct 2025 | Traeger | 151K | 22.2% | 2 |
| Oct 2025 | Weber | 135K | 19.8% | 3 |
| Oct 2025 | Big Green Egg | 49.5K | 7.3% | 4 |
| Oct 2025 | Recteq | 40.5K | 6% | 5 |
| Oct 2025 | Z Grills | 27.1K | 4% | 6 |
| Oct 2025 | Napoleon | 22.2K | 3.3% | 7 |
| Oct 2025 | Kamado Joe | 18.1K | 2.7% | 8 |
| Oct 2025 | Pit Boss | 18.1K | 2.7% | 9 |
| Oct 2025 | Nexgrill | 14.8K | 2.2% | 10 |
| Oct 2025 | Char-Broil | 12.1K | 1.8% | 11 |
| Oct 2025 | Char-Griller | 12.1K | 1.8% | 12 |
| Oct 2025 | Masterbuilt | 6.6K | 0.97% | 13 |
| Oct 2025 | Oklahoma Joe's | 6.6K | 0.97% | 14 |
| Oct 2025 | Camp Chef | 1.6K | 0.24% | 15 |
| Nov 2025 | Traeger | 270K | 28.7% | 1 |
| Nov 2025 | Blackstone | 165K | 17.6% | 2 |
| Nov 2025 | Weber | 165K | 17.6% | 3 |
| Nov 2025 | Big Green Egg | 74K | 7.9% | 4 |
| Nov 2025 | Recteq | 74K | 7.9% | 5 |
| Nov 2025 | Z Grills | 49.5K | 5.3% | 6 |
| Nov 2025 | Kamado Joe | 27.1K | 2.9% | 7 |
| Nov 2025 | Napoleon | 27.1K | 2.9% | 8 |
| Nov 2025 | Pit Boss | 22.2K | 2.4% | 9 |
| Nov 2025 | Masterbuilt | 14.8K | 1.6% | 10 |
| Nov 2025 | Nexgrill | 14.8K | 1.6% | 11 |
| Nov 2025 | Char-Broil | 12.1K | 1.3% | 12 |
| Nov 2025 | Char-Griller | 12.1K | 1.3% | 13 |
| Nov 2025 | Oklahoma Joe's | 9.9K | 1.1% | 14 |
| Nov 2025 | Camp Chef | 1.9K | 0.2% | 15 |
| Dec 2025 | Traeger | 220K | 25.3% | 1 |
| Dec 2025 | Blackstone | 201K | 23.2% | 2 |
| Dec 2025 | Weber | 165K | 19% | 3 |
| Dec 2025 | Big Green Egg | 60.5K | 7% | 4 |
| Dec 2025 | Recteq | 60.5K | 7% | 5 |
| Dec 2025 | Z Grills | 33.1K | 3.8% | 6 |
| Dec 2025 | Kamado Joe | 27.1K | 3.1% | 7 |
| Dec 2025 | Napoleon | 22.2K | 2.6% | 8 |
| Dec 2025 | Pit Boss | 22.2K | 2.6% | 9 |
| Dec 2025 | Nexgrill | 14.8K | 1.7% | 10 |
| Dec 2025 | Char-Griller | 12.1K | 1.4% | 11 |
| Dec 2025 | Char-Broil | 9.9K | 1.1% | 12 |
| Dec 2025 | Masterbuilt | 9.9K | 1.1% | 13 |
| Dec 2025 | Oklahoma Joe's | 8.1K | 0.93% | 14 |
| Dec 2025 | Camp Chef | 1.6K | 0.18% | 15 |
| Jan 2026 | Blackstone | 135K | 22.5% | 1 |
| Jan 2026 | Weber | 135K | 22.5% | 2 |
| Jan 2026 | Traeger | 135K | 22.4% | 3 |
| Jan 2026 | Big Green Egg | 40.5K | 6.7% | 4 |
| Jan 2026 | Recteq | 40.5K | 6.7% | 5 |
| Jan 2026 | Z Grills | 22.2K | 3.7% | 6 |
| Jan 2026 | Kamado Joe | 18.1K | 3% | 7 |
| Jan 2026 | Napoleon | 18.1K | 3% | 8 |
| Jan 2026 | Nexgrill | 12.1K | 2% | 9 |
| Jan 2026 | Pit Boss | 12.1K | 2% | 10 |
| Jan 2026 | Char-Griller | 9.9K | 1.6% | 11 |
| Jan 2026 | Char-Broil | 8.1K | 1.3% | 12 |
| Jan 2026 | Masterbuilt | 6.6K | 1.1% | 13 |
| Jan 2026 | Oklahoma Joe's | 6.6K | 1.1% | 14 |
| Jan 2026 | Camp Chef | 1K | 0.17% | 15 |
| Feb 2026 | Blackstone | 135K | 22.5% | 1 |
| Feb 2026 | Weber | 135K | 22.5% | 2 |
| Feb 2026 | Traeger | 135K | 22.4% | 3 |
| Feb 2026 | Big Green Egg | 40.5K | 6.8% | 4 |
| Feb 2026 | Recteq | 33.1K | 5.5% | 5 |
| Feb 2026 | Napoleon | 22.2K | 3.7% | 6 |
| Feb 2026 | Z Grills | 22.2K | 3.7% | 7 |
| Feb 2026 | Kamado Joe | 14.8K | 2.5% | 8 |
| Feb 2026 | Nexgrill | 14.8K | 2.5% | 9 |
| Feb 2026 | Pit Boss | 12.1K | 2% | 10 |
| Feb 2026 | Char-Broil | 9.9K | 1.7% | 11 |
| Feb 2026 | Char-Griller | 9.9K | 1.7% | 12 |
| Feb 2026 | Oklahoma Joe's | 8.1K | 1.4% | 13 |
| Feb 2026 | Masterbuilt | 6.6K | 1.1% | 14 |
| Feb 2026 | Camp Chef | 1K | 0.17% | 15 |
| Mar 2026 | Weber | 246K | 27% | 1 |
| Mar 2026 | Blackstone | 201K | 22% | 2 |
| Mar 2026 | Traeger | 165K | 18% | 3 |
| Mar 2026 | Big Green Egg | 49.5K | 5.4% | 4 |
| Mar 2026 | Recteq | 49.5K | 5.4% | 5 |
| Mar 2026 | Napoleon | 40.5K | 4.4% | 6 |
| Mar 2026 | Nexgrill | 27.1K | 3% | 7 |
| Mar 2026 | Z Grills | 27.1K | 3% | 8 |
| Mar 2026 | Char-Broil | 22.2K | 2.4% | 9 |
| Mar 2026 | Kamado Joe | 22.2K | 2.4% | 10 |
| Mar 2026 | Pit Boss | 22.2K | 2.4% | 11 |
| Mar 2026 | Char-Griller | 18.1K | 2% | 12 |
| Mar 2026 | Oklahoma Joe's | 12.1K | 1.3% | 13 |
| Mar 2026 | Masterbuilt | 8.1K | 0.89% | 14 |
| Mar 2026 | Camp Chef | 1.9K | 0.21% | 15 |
| Apr 2026 | Weber | 301K | 27.1% | 1 |
| Apr 2026 | Blackstone | 246K | 22.1% | 2 |
| Apr 2026 | Traeger | 201K | 18% | 3 |
| Apr 2026 | Big Green Egg | 60.5K | 5.4% | 4 |
| Apr 2026 | Napoleon | 60.5K | 5.4% | 5 |
| Apr 2026 | Recteq | 60.5K | 5.4% | 6 |
| Apr 2026 | Nexgrill | 33.1K | 3% | 7 |
| Apr 2026 | Kamado Joe | 27.1K | 2.4% | 8 |
| Apr 2026 | Pit Boss | 27.1K | 2.4% | 9 |
| Apr 2026 | Z Grills | 27.1K | 2.4% | 10 |
| Apr 2026 | Char-Broil | 22.2K | 2% | 11 |
| Apr 2026 | Char-Griller | 22.2K | 2% | 12 |
| Apr 2026 | Oklahoma Joe's | 12.1K | 1.1% | 13 |
| Apr 2026 | Masterbuilt | 9.9K | 0.89% | 14 |
| Apr 2026 | Camp Chef | 2.4K | 0.22% | 15 |
| May 2026 | Weber | 450K | 29.5% | 1 |
| May 2026 | Blackstone | 368K | 24.1% | 2 |
| May 2026 | Traeger | 270K | 17.7% | 3 |
| May 2026 | Big Green Egg | 74K | 4.8% | 4 |
| May 2026 | Recteq | 74K | 4.8% | 5 |
| May 2026 | Napoleon | 60.5K | 4% | 6 |
| May 2026 | Nexgrill | 40.5K | 2.7% | 7 |
| May 2026 | Char-Broil | 33.1K | 2.2% | 8 |
| May 2026 | Kamado Joe | 33.1K | 2.2% | 9 |
| May 2026 | Pit Boss | 33.1K | 2.2% | 10 |
| May 2026 | Z Grills | 33.1K | 2.2% | 11 |
| May 2026 | Char-Griller | 27.1K | 1.8% | 12 |
| May 2026 | Oklahoma Joe's | 14.8K | 0.97% | 13 |
| May 2026 | Masterbuilt | 12.1K | 0.79% | 14 |
| May 2026 | Camp Chef | 2.9K | 0.19% | 15 |
| Jun 2026 | Blackstone | 368K | 25.8% | 1 |
| Jun 2026 | Weber | 368K | 25.8% | 2 |
| Jun 2026 | Traeger | 275K | 19.3% | 3 |
| Jun 2026 | Big Green Egg | 74K | 5.2% | 4 |
| Jun 2026 | Napoleon | 60.5K | 4.2% | 5 |
| Jun 2026 | Recteq | 60.5K | 4.2% | 6 |
| Jun 2026 | Nexgrill | 40.5K | 2.8% | 7 |
| Jun 2026 | Kamado Joe | 33.1K | 2.3% | 8 |
| Jun 2026 | Pit Boss | 33.1K | 2.3% | 9 |
| Jun 2026 | Char-Broil | 27.1K | 1.9% | 10 |
| Jun 2026 | Char-Griller | 27.1K | 1.9% | 11 |
| Jun 2026 | Z Grills | 27.1K | 1.9% | 12 |
| Jun 2026 | Oklahoma Joe's | 14.8K | 1% | 13 |
| Jun 2026 | Masterbuilt | 12.1K | 0.85% | 14 |
| Jun 2026 | Camp Chef | 2.9K | 0.2% | 15 |
| Jul 2026 | Weber | 301K | 26.7% | 1 |
| Jul 2026 | Blackstone | 246K | 21.8% | 2 |
| Jul 2026 | Traeger | 239K | 21.2% | 3 |
| Jul 2026 | Big Green Egg | 74K | 6.6% | 4 |
| Jul 2026 | Recteq | 49.5K | 4.4% | 5 |
| Jul 2026 | Napoleon | 40.5K | 3.6% | 6 |
| Jul 2026 | Nexgrill | 33.1K | 2.9% | 7 |
| Jul 2026 | Kamado Joe | 27.1K | 2.4% | 8 |
| Jul 2026 | Pit Boss | 27.1K | 2.4% | 9 |
| Jul 2026 | Z Grills | 27.1K | 2.4% | 10 |
| Jul 2026 | Char-Broil | 22.2K | 2% | 11 |
| Jul 2026 | Char-Griller | 18.1K | 1.6% | 12 |
| Jul 2026 | Oklahoma Joe's | 12.1K | 1.1% | 13 |
| Jul 2026 | Masterbuilt | 9.9K | 0.88% | 14 |
| Jul 2026 | Camp Chef | 2.4K | 0.21% | 15 |
| Aug 2026 | Traeger | 239K | 26.9% | 1 |
| Aug 2026 | Weber | 201K | 22.6% | 2 |
| Aug 2026 | Blackstone | 165K | 18.6% | 3 |
| Aug 2026 | Big Green Egg | 60.5K | 6.8% | 4 |
| Aug 2026 | Napoleon | 40.5K | 4.6% | 5 |
| Aug 2026 | Recteq | 40.5K | 4.6% | 6 |
| Aug 2026 | Kamado Joe | 27.1K | 3% | 7 |
| Aug 2026 | Nexgrill | 22.2K | 2.5% | 8 |
| Aug 2026 | Z Grills | 22.2K | 2.5% | 9 |
| Aug 2026 | Char-Broil | 18.1K | 2% | 10 |
| Aug 2026 | Pit Boss | 18.1K | 2% | 11 |
| Aug 2026 | Char-Griller | 14.8K | 1.7% | 12 |
| Aug 2026 | Oklahoma Joe's | 9.9K | 1.1% | 13 |
| Aug 2026 | Masterbuilt | 8.1K | 0.91% | 14 |
| Aug 2026 | Camp Chef | 2.4K | 0.27% | 15 |
| Sep 2026 | Traeger | 171K | 24.2% | 1 |
| Sep 2026 | Weber | 165K | 23.4% | 2 |
| Sep 2026 | Blackstone | 135K | 19.1% | 3 |
| Sep 2026 | Big Green Egg | 49.5K | 7% | 4 |
| Sep 2026 | Recteq | 40.5K | 5.7% | 5 |
| Sep 2026 | Napoleon | 27.1K | 3.8% | 6 |
| Sep 2026 | Kamado Joe | 22.2K | 3.1% | 7 |
| Sep 2026 | Nexgrill | 18.1K | 2.6% | 8 |
| Sep 2026 | Z Grills | 18.1K | 2.6% | 9 |
| Sep 2026 | Char-Broil | 14.8K | 2.1% | 10 |
| Sep 2026 | Pit Boss | 14.8K | 2.1% | 11 |
| Sep 2026 | Char-Griller | 12.1K | 1.7% | 12 |
| Sep 2026 | Oklahoma Joe's | 9.9K | 1.4% | 13 |
| Sep 2026 | Masterbuilt | 6.6K | 0.94% | 14 |
| Sep 2026 | Camp Chef | 1.6K | 0.23% | 15 |

## What is being compared

- **Big Green Egg**: Measured on the search term “big green egg”.
- **Blackstone**: Measured on the search term “blackstone griddle”.
- **Camp Chef**: Measured on the search term “camp chef grill”.
- **Char-Broil**: Measured on the search term “char-broil grill”.
- **Char-Griller**: Measured on the search term “char griller”.
- **Kamado Joe**: Measured on the search term “kamado joe”.
- **Masterbuilt**: Measured on the search term “masterbuilt”.
- **Napoleon**: Measured on the search term “napoleon grill”.
- **Nexgrill**: Measured on the search term “nexgrill”.
- **Oklahoma Joe's**: Measured on the search term “oklahoma joe”.
- **Pit Boss**: Measured on the search term “pit boss grill”.
- **Recteq**: Measured on the search term “recteq”.
- **Traeger**: Measured on the search terms “traeger” and “traeger grill”, summed into one figure.
- **Weber**: Measured on the search term “weber grill”.
- **Z Grills**: Measured on the search term “z grills”.

- [Big Green Egg](/demand/us/brands/big-green-egg)
- [Blackstone](/demand/us/brands/blackstone-griddles)
- [Camp Chef](/demand/us/brands/camp-chef)
- [Char-Broil](/demand/us/brands/char-broil)
- [Char-Griller](/demand/us/brands/char-griller)
- [Kamado Joe](/demand/us/brands/kamado-joe)
- [Masterbuilt](/demand/us/brands/masterbuilt)
- [Napoleon](/demand/us/brands/napoleon)
- [Nexgrill](/demand/us/brands/nexgrill)
- [Oklahoma Joe's](/demand/us/brands/oklahoma-joe-s)
- [Pit Boss](/demand/us/brands/pit-boss)
- [Recteq](/demand/us/brands/recteq)
- [Traeger](/demand/us/brands/traeger)
- [Weber](/demand/us/brands/weber)
- [Z Grills](/demand/us/brands/z-grills)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among grill brands in the United States?

In September 2026, Traeger was the most searched among grill brands in the United States, with an estimated 171K branded searches, 24.2% of all searches for the 15 we track.

## Cite this page

Brandwave. "Grill brands in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-grill-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-grill-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.