--- title: "Greeting cards in United States: Which are searched most?" description: "Compare the greeting cards shoppers choose between. Share of Search among American Greetings, Hallmark and Papyrus, the greeting cards Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-greeting-cards" publisher: "Brandwave" --- # Greeting cards in United States: Which are searched most? Compare the greeting cards shoppers choose between. Share of Search among American Greetings, Hallmark and Papyrus, the greeting cards Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Greeting cards - **Market**: United States - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: American Greetings, 78.6% ## Which brand is most popular in search among greeting cards in United States? - In September 2026, American Greetings was the most searched among greeting cards in United States, with an estimated 49.5K branded searches and 78.6% estimated Share of Search within this set. - Hallmark is in 2nd place, 62.9 percentage points behind at 15.7% Share of Search. - Across the 12 months ending September 2026, American Greetings’ estimated Share of Search among greeting cards in United States increased from 75.9% to 78.6%. - Across the 12 months ending September 2026, Hallmark’s estimated Share of Search among greeting cards in United States decreased from 18.6% to 15.7%. - Across the 12 months ending September 2026, American Greetings’ estimated Share of Search among greeting cards in United States peaked at 80.1% in March 2026 and was lowest at 75.9% in December 2025. - Across the 12 months ending September 2026, Hallmark’s estimated Share of Search among greeting cards in United States peaked at 18.8% in January 2026 and was lowest at 15.7% in August 2026. - Across the 12 months ending September 2026, Papyrus’ estimated Share of Search among greeting cards in United States peaked at 5.7% in August 2026 and was lowest at 3.8% in March 2026. - Across the 12 months ending September 2026, Papyrus held steady: its estimated Share of Search among greeting cards in United States moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [American Greetings vs Hallmark: compare search popularity](/demand/us/compare/american-greetings-vs-hallmark): 78.6% against 15.7% Share of Search. - [American Greetings vs Papyrus: compare search popularity](/demand/us/compare/american-greetings-vs-papyrus): 78.6% against 5.7% Share of Search. - [Hallmark vs Papyrus: compare search popularity](/demand/us/compare/hallmark-vs-papyrus): 15.7% against 5.7% Share of Search. ## How did search popularity change for United States greeting cards in September 2026? - Estimated monthly branded searches for Hallmark in United States fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026. - Estimated monthly branded searches for American Greetings in United States fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026. - Estimated monthly branded searches for Papyrus in United States fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | American Greetings | 78.6% | 49.5K | 0.0% | American Greetings | | 2 | Hallmark | 15.7% | 9.9K | 0.0% | Hallmark | | 3 | Papyrus | 5.7% | 3.6K | 0.0% | Papyrus | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | American Greetings | 60.5K | 75.9% | 1 | | Oct 2025 | Hallmark | 14.8K | 18.6% | 2 | | Oct 2025 | Papyrus | 4.4K | 5.5% | 3 | | Nov 2025 | American Greetings | 74K | 75.9% | 1 | | Nov 2025 | Hallmark | 18.1K | 18.6% | 2 | | Nov 2025 | Papyrus | 5.4K | 5.5% | 3 | | Dec 2025 | American Greetings | 90.5K | 75.9% | 1 | | Dec 2025 | Hallmark | 22.2K | 18.6% | 2 | | Dec 2025 | Papyrus | 6.6K | 5.5% | 3 | | Jan 2026 | American Greetings | 60.5K | 76.7% | 1 | | Jan 2026 | Hallmark | 14.8K | 18.8% | 2 | | Jan 2026 | Papyrus | 3.6K | 4.6% | 3 | | Feb 2026 | American Greetings | 60.5K | 76.7% | 1 | | Feb 2026 | Hallmark | 14.8K | 18.8% | 2 | | Feb 2026 | Papyrus | 3.6K | 4.6% | 3 | | Mar 2026 | American Greetings | 60.5K | 80.1% | 1 | | Mar 2026 | Hallmark | 12.1K | 16% | 2 | | Mar 2026 | Papyrus | 2.9K | 3.8% | 3 | | Apr 2026 | American Greetings | 60.5K | 76.7% | 1 | | Apr 2026 | Hallmark | 14.8K | 18.8% | 2 | | Apr 2026 | Papyrus | 3.6K | 4.6% | 3 | | May 2026 | American Greetings | 74K | 79.4% | 1 | | May 2026 | Hallmark | 14.8K | 15.9% | 2 | | May 2026 | Papyrus | 4.4K | 4.7% | 3 | | Jun 2026 | American Greetings | 60.5K | 79.4% | 1 | | Jun 2026 | Hallmark | 12.1K | 15.9% | 2 | | Jun 2026 | Papyrus | 3.6K | 4.7% | 3 | | Jul 2026 | American Greetings | 49.5K | 79.5% | 1 | | Jul 2026 | Hallmark | 9.9K | 15.9% | 2 | | Jul 2026 | Papyrus | 2.9K | 4.7% | 3 | | Aug 2026 | American Greetings | 49.5K | 78.6% | 1 | | Aug 2026 | Hallmark | 9.9K | 15.7% | 2 | | Aug 2026 | Papyrus | 3.6K | 5.7% | 3 | | Sep 2026 | American Greetings | 49.5K | 78.6% | 1 | | Sep 2026 | Hallmark | 9.9K | 15.7% | 2 | | Sep 2026 | Papyrus | 3.6K | 5.7% | 3 | ## What is being compared - **American Greetings**: Measured on the search term “american greetings”. - **Hallmark**: Measured on the search term “hallmark cards”. - **Papyrus**: Measured on the search term “papyrus cards”. - [American Greetings](/demand/us/brands/american-greetings) - [Hallmark](/demand/us/brands/hallmark) - [Papyrus](/demand/us/brands/papyrus) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among greeting cards in United States? In September 2026, American Greetings was the most searched among greeting cards in United States, with an estimated 49.5K branded searches and 78.6% estimated Share of Search within this set. ## Cite this page Brandwave. "Greeting cards in United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-greeting-cards This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-greeting-cards. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.