---
title: "Gold IRA companies in the United States: Which are most popular?"
description: "Compare the companies Americans use to hold gold and silver in a retirement account. Share of Search among American Hartford Gold, Birch Gold Group, Goldco, Lear Capital, Augusta Precious Metals and Noble Gold, the gold IRA companies Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-gold-ira-companies"
publisher: "Brandwave"
---

# Gold IRA companies in the United States: Which are most popular?

Compare the companies Americans use to hold gold and silver in a retirement account. Share of Search among American Hartford Gold, Birch Gold Group, Goldco, Lear Capital, Augusta Precious Metals and Noble Gold, the gold IRA companies Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Gold IRA companies
- **Market**: United States
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: American Hartford Gold, 32.9%

## Which brand is most popular in search among gold IRA companies in the United States?

- In September 2026, American Hartford Gold was the most searched among gold IRA companies in the United States, with an estimated 5.4K branded searches, 32.9% of all searches for the six we track.
- Birch Gold Group is in 2nd place, 15.2 percentage points behind at 17.7%.
- Across the 11 months ending September 2026, American Hartford Gold’s share of searches among gold IRA companies in the United States increased from 26.8% to 32.9%.
- Across the 11 months ending September 2026, Birch Gold Group’s share of searches among gold IRA companies in the United States decreased from 26.8% to 17.7%.
- Across the 11 months ending September 2026, Augusta Precious Metals’ share of searches among gold IRA companies in the United States increased from 5.3% to 7.9%.
- Across the 11 months ending September 2026, Noble Gold’s share of searches among gold IRA companies in the United States increased from 5.3% to 6.1%.
- Across the 11 months ending September 2026, American Hartford Gold’s share of searches among gold IRA companies in the United States peaked at 32.9% in September 2026 and was lowest at 24.5% in January 2026.
- Across the 11 months ending September 2026, Birch Gold Group’s share of searches among gold IRA companies in the United States peaked at 26.8% in November 2025 and was lowest at 17.4% in July 2026.
- Across the 11 months ending September 2026, Goldco’s share of searches among gold IRA companies in the United States peaked at 20.5% in December 2025 and was lowest at 17% in April 2026.
- Across the 11 months ending September 2026, Lear Capital’s share of searches among gold IRA companies in the United States peaked at 18.6% in March 2026 and was lowest at 15.8% in June 2026.
- Across the 11 months ending September 2026, Augusta Precious Metals’ share of searches among gold IRA companies in the United States peaked at 9.6% in July 2026 and was lowest at 5% in December 2025.
- Across the 11 months ending September 2026, Noble Gold’s share of searches among gold IRA companies in the United States peaked at 7.5% in December 2025 and was lowest at 5.3% in November 2025.
- Across the 11 months ending September 2026, Goldco and Lear Capital held steady: their share of searches among gold IRA companies in the United States each moved less than 0.5 percentage points.

## Top gold IRA companies in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Augusta Precious Metals was mentioned most often, in four of the five answers. Augusta Precious Metals was recommended most often, coming first in three out of four answers that gave a list. Birch Gold Group was second, and Goldco was third. Lear Capital, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Augusta Precious Metals | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Birch Gold Group | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Goldco | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| American Hartford Gold | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Noble Gold | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Lear Capital | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about gold IRA companies

- Asked ChatGPT "What are the best gold IRA companies?": 1. Augusta Precious Metals, 2. American Hartford Gold, 3. Birch Gold Group, 4. Noble Gold, 5. Goldco
- Asked ChatGPT "Who should I use to roll my 401(k) into gold?": 1. Augusta Precious Metals, 2. Goldco, 3. Birch Gold Group
- Asked ChatGPT "Which precious metals IRA company has the lowest fees?": 1. Birch Gold Group, 2. Augusta Precious Metals
- Searched Google, AI Overview "gold ira": named none of the brands we track
- Searched Google, AI Overview "gold ira companies": 1. Augusta Precious Metals, 2. Goldco, 3. American Hartford Gold, 4. Noble Gold

Not named in any answer: Lear Capital.

Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026.

## Compare search popularity between leading brands

- [American Hartford Gold vs Birch Gold Group: compare search popularity](/demand/us/compare/american-hartford-gold-vs-birch-gold): 32.9% against 17.7% Share of Search.
- [American Hartford Gold vs Goldco: compare search popularity](/demand/us/compare/american-hartford-gold-vs-goldco): 32.9% against 17.7% Share of Search.
- [American Hartford Gold vs Lear Capital: compare search popularity](/demand/us/compare/american-hartford-gold-vs-lear-capital): 32.9% against 17.7% Share of Search.
- [American Hartford Gold vs Augusta Precious Metals: compare search popularity](/demand/us/compare/american-hartford-gold-vs-augusta-precious-metals): 32.9% against 7.9% Share of Search.
- [Birch Gold Group vs Goldco: compare search popularity](/demand/us/compare/birch-gold-vs-goldco): 17.7% Share of Search each.
- [Birch Gold Group vs Lear Capital: compare search popularity](/demand/us/compare/birch-gold-vs-lear-capital): 17.7% Share of Search each.
- [Birch Gold Group vs Augusta Precious Metals: compare search popularity](/demand/us/compare/augusta-precious-metals-vs-birch-gold): 17.7% against 7.9% Share of Search.
- [Goldco vs Lear Capital: compare search popularity](/demand/us/compare/goldco-vs-lear-capital): 17.7% Share of Search each.
- [Goldco vs Augusta Precious Metals: compare search popularity](/demand/us/compare/augusta-precious-metals-vs-goldco): 17.7% against 7.9% Share of Search.
- [Lear Capital vs Augusta Precious Metals: compare search popularity](/demand/us/compare/augusta-precious-metals-vs-lear-capital): 17.7% against 7.9% Share of Search.

## How did search popularity change for United States gold IRA companies in September 2026?

- In September 2026, American Hartford Gold gained share of searches among gold IRA companies in the United States, from 29.8% to 32.9%.
- In September 2026, Lear Capital gained share of searches among gold IRA companies in the United States, from 16% to 17.7%.
- In September 2026, Noble Gold gained share of searches among gold IRA companies in the United States, from 5.5% to 6.1%.
- In September 2026, Birch Gold Group lost share of searches among gold IRA companies in the United States, from 19.9% to 17.7%.
- In September 2026, Goldco lost share of searches among gold IRA companies in the United States, from 19.9% to 17.7%.
- In September 2026, Augusta Precious Metals lost share of searches among gold IRA companies in the United States, from 8.8% to 7.9%.

## Which gold IRA companies do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | American Hartford Gold | 32.9% | 5.4K | 0.0% | American Hartford Gold |
| 2 | Birch Gold Group | 17.7% | 2.9K | -19.4% | Birch Gold Group |
| 3 | Goldco | 17.7% | 2.9K | -19.4% | Goldco |
| 4 | Lear Capital | 17.7% | 2.9K | 0.0% | Lear Capital |
| 5 | Augusta Precious Metals | 7.9% | 1.3K | -18.8% | Augusta Precious Metals |
| 6 | Noble Gold | 6.1% | 1K | 0.0% | Noble Gold |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Nov 2025 | American Hartford Gold | 6.6K | 26.8% | 1 |
| Nov 2025 | Birch Gold Group | 6.6K | 26.8% | 2 |
| Nov 2025 | Goldco | 4.4K | 17.9% | 3 |
| Nov 2025 | Lear Capital | 4.4K | 17.9% | 4 |
| Nov 2025 | Augusta Precious Metals | 1.3K | 5.3% | 5 |
| Nov 2025 | Noble Gold | 1.3K | 5.3% | 6 |
| Dec 2025 | American Hartford Gold | 8.1K | 25.2% | 1 |
| Dec 2025 | Birch Gold Group | 8.1K | 25.2% | 2 |
| Dec 2025 | Goldco | 6.6K | 20.5% | 3 |
| Dec 2025 | Lear Capital | 5.4K | 16.8% | 4 |
| Dec 2025 | Noble Gold | 2.4K | 7.5% | 5 |
| Dec 2025 | Augusta Precious Metals | 1.6K | 5% | 6 |
| Jan 2026 | American Hartford Gold | 12.1K | 24.5% | 1 |
| Jan 2026 | Birch Gold Group | 12.1K | 24.5% | 2 |
| Jan 2026 | Goldco | 9.9K | 20% | 3 |
| Jan 2026 | Lear Capital | 8.1K | 16.4% | 4 |
| Jan 2026 | Augusta Precious Metals | 3.6K | 7.3% | 5 |
| Jan 2026 | Noble Gold | 3.6K | 7.3% | 6 |
| Feb 2026 | American Hartford Gold | 9.9K | 27.9% | 1 |
| Feb 2026 | Birch Gold Group | 8.1K | 22.8% | 2 |
| Feb 2026 | Goldco | 6.6K | 18.6% | 3 |
| Feb 2026 | Lear Capital | 6.6K | 18.6% | 4 |
| Feb 2026 | Augusta Precious Metals | 2.4K | 6.8% | 5 |
| Feb 2026 | Noble Gold | 1.9K | 5.4% | 6 |
| Mar 2026 | American Hartford Gold | 8.1K | 27.9% | 1 |
| Mar 2026 | Birch Gold Group | 6.6K | 22.8% | 2 |
| Mar 2026 | Goldco | 5.4K | 18.6% | 3 |
| Mar 2026 | Lear Capital | 5.4K | 18.6% | 4 |
| Mar 2026 | Augusta Precious Metals | 1.9K | 6.6% | 5 |
| Mar 2026 | Noble Gold | 1.6K | 5.5% | 6 |
| Apr 2026 | American Hartford Gold | 5.4K | 25.5% | 1 |
| Apr 2026 | Birch Gold Group | 5.4K | 25.5% | 2 |
| Apr 2026 | Goldco | 3.6K | 17% | 3 |
| Apr 2026 | Lear Capital | 3.6K | 17% | 4 |
| Apr 2026 | Augusta Precious Metals | 1.9K | 9% | 5 |
| Apr 2026 | Noble Gold | 1.3K | 6.1% | 6 |
| May 2026 | American Hartford Gold | 6.6K | 31.3% | 1 |
| May 2026 | Birch Gold Group | 4.4K | 20.9% | 2 |
| May 2026 | Goldco | 3.6K | 17.1% | 3 |
| May 2026 | Lear Capital | 3.6K | 17.1% | 4 |
| May 2026 | Augusta Precious Metals | 1.6K | 7.6% | 5 |
| May 2026 | Noble Gold | 1.3K | 6.2% | 6 |
| Jun 2026 | American Hartford Gold | 5.4K | 29.3% | 1 |
| Jun 2026 | Birch Gold Group | 3.6K | 19.6% | 2 |
| Jun 2026 | Goldco | 3.6K | 19.6% | 3 |
| Jun 2026 | Lear Capital | 2.9K | 15.8% | 4 |
| Jun 2026 | Augusta Precious Metals | 1.6K | 8.7% | 5 |
| Jun 2026 | Noble Gold | 1.3K | 7.1% | 6 |
| Jul 2026 | American Hartford Gold | 5.4K | 32.3% | 1 |
| Jul 2026 | Birch Gold Group | 2.9K | 17.4% | 2 |
| Jul 2026 | Goldco | 2.9K | 17.4% | 3 |
| Jul 2026 | Lear Capital | 2.9K | 17.4% | 4 |
| Jul 2026 | Augusta Precious Metals | 1.6K | 9.6% | 5 |
| Jul 2026 | Noble Gold | 1K | 6% | 6 |
| Aug 2026 | American Hartford Gold | 5.4K | 29.8% | 1 |
| Aug 2026 | Birch Gold Group | 3.6K | 19.9% | 2 |
| Aug 2026 | Goldco | 3.6K | 19.9% | 3 |
| Aug 2026 | Lear Capital | 2.9K | 16% | 4 |
| Aug 2026 | Augusta Precious Metals | 1.6K | 8.8% | 5 |
| Aug 2026 | Noble Gold | 1K | 5.5% | 6 |
| Sep 2026 | American Hartford Gold | 5.4K | 32.9% | 1 |
| Sep 2026 | Birch Gold Group | 2.9K | 17.7% | 2 |
| Sep 2026 | Goldco | 2.9K | 17.7% | 3 |
| Sep 2026 | Lear Capital | 2.9K | 17.7% | 4 |
| Sep 2026 | Augusta Precious Metals | 1.3K | 7.9% | 5 |
| Sep 2026 | Noble Gold | 1K | 6.1% | 6 |
| Oct 2026 | American Hartford Gold | — | — | — |
| Oct 2026 | Augusta Precious Metals | — | — | — |
| Oct 2026 | Birch Gold Group | — | — | — |
| Oct 2026 | Goldco | — | — | — |
| Oct 2026 | Lear Capital | — | — | — |
| Oct 2026 | Noble Gold | — | — | — |

## How are branded searches counted for gold IRA companies?

- **American Hartford Gold**: Measured on the search term “american hartford gold”.
- **Augusta Precious Metals**: Measured on the search term “augusta precious metals”.
- **Birch Gold Group**: Measured on the search term “birch gold”.
- **Goldco**: Measured on the search term “goldco”.
- **Lear Capital**: Measured on the search term “lear capital”.
- **Noble Gold**: Measured on the search term “noble gold”.

- [American Hartford Gold](/demand/us/brands/american-hartford-gold)
- [Augusta Precious Metals](/demand/us/brands/augusta-precious-metals)
- [Birch Gold Group](/demand/us/brands/birch-gold)
- [Goldco](/demand/us/brands/goldco)
- [Lear Capital](/demand/us/brands/lear-capital)
- [Noble Gold](/demand/us/brands/noble-gold)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among gold IRA companies in the United States?

In September 2026, American Hartford Gold was the most searched among gold IRA companies in the United States, with an estimated 5.4K branded searches, 32.9% of all searches for the six we track.

## Cite this page

Brandwave. "Gold IRA companies in the United States: Which are most popular?". https://gobrandwave.com/demand/us/categories/us-gold-ira-companies

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-gold-ira-companies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.