--- title: "Furniture retailers in the United States: Which are searched most?" description: "Compare the stores people in the US buy furniture from. Share of Search among IKEA, Wayfair, Ashley, Pottery Barn, Bob's Discount Furniture, Crate & Barrel, Rooms To Go, Living Spaces, Raymour & Flanigan and Article, the furniture retailers Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-furniture-retailers" publisher: "Brandwave" --- # Furniture retailers in the United States: Which are searched most? Compare the stores people in the US buy furniture from. Share of Search among IKEA, Wayfair, Ashley, Pottery Barn, Bob's Discount Furniture, Crate & Barrel, Rooms To Go, Living Spaces, Raymour & Flanigan and Article, the furniture retailers Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Furniture retailers - **Market**: United States - **Brands compared**: 10 - **Month measured**: Sep 2026 - **Highest Share of Search**: IKEA, 33.2% ## Which brand is most popular in search among furniture retailers in the United States? - In September 2026, IKEA was the most searched among furniture retailers in the United States, with an estimated 7.5M branded searches, 33.2% of all searches for the ten we track. - Wayfair is in 2nd place, 6 percentage points behind at 27.2%. - Across the 12 months ending September 2026, IKEA’s share of searches among furniture retailers in the United States increased from 30.7% to 33.2%. - Across the 12 months ending September 2026, Wayfair’s share of searches among furniture retailers in the United States increased from 25.1% to 27.2%. - Across the 12 months ending September 2026, Ashley’s share of searches among furniture retailers in the United States decreased from 11.7% to 10.2%. - Across the 12 months ending September 2026, Pottery Barn’s share of searches among furniture retailers in the United States decreased from 9.2% to 8.1%. - Across the 12 months ending September 2026, Crate & Barrel’s share of searches among furniture retailers in the United States decreased from 6.1% to 5.4%. - Across the 12 months ending September 2026, Rooms To Go’s share of searches among furniture retailers in the United States decreased from 5% to 4.4%. - Across the 12 months ending September 2026, Raymour & Flanigan’s share of searches among furniture retailers in the United States decreased from 2.3% to 1.6%. - Across the 12 months ending September 2026, IKEA’s share of searches among furniture retailers in the United States peaked at 37.2% in June 2026 and was lowest at 28.9% in November 2025. - Across the 12 months ending September 2026, Wayfair’s share of searches among furniture retailers in the United States peaked at 30.6% in April 2026 and was lowest at 21.9% in December 2025. - Across the 12 months ending September 2026, Ashley’s share of searches among furniture retailers in the United States peaked at 11.9% in February 2026 and was lowest at 9% in July 2026. - Across the 12 months ending September 2026, Pottery Barn’s share of searches among furniture retailers in the United States peaked at 12% in December 2025 and was lowest at 7.5% in June 2026. - Across the 12 months ending September 2026, Bob's Discount Furniture’s share of searches among furniture retailers in the United States peaked at 7% in February 2026 and was lowest at 5% in June 2026. - Across the 12 months ending September 2026, Crate & Barrel’s share of searches among furniture retailers in the United States peaked at 8.6% in November 2025 and was lowest at 4.9% in August 2026. - Across the 12 months ending September 2026, Rooms To Go’s share of searches among furniture retailers in the United States peaked at 5.4% in January 2026 and was lowest at 4% in August 2026. - Across the 12 months ending September 2026, Living Spaces’ share of searches among furniture retailers in the United States peaked at 4.1% in June 2026 and was lowest at 2.9% in December 2025. - Across the 12 months ending September 2026, Bob's Discount Furniture rose from 6th to 5th among furniture retailers in the United States. - Across the 12 months ending September 2026, Crate & Barrel fell from 5th to 6th among furniture retailers in the United States. - Across the 12 months ending September 2026, Living Spaces and Article held steady: their share of searches among furniture retailers in the United States each moved less than 0.5 percentage points. ## Top furniture retailers in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions, IKEA, Wayfair and Ashley appeared every time. IKEA was recommended most often, coming first in two out of three answers. Ashley was second, and Wayfair was third. Bob's Discount Furniture, which ranked fifth in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | IKEA | 1st | 3 of 3 | 3 of 3 | | Ashley | 2nd | 3 of 3 | 3 of 3 | | Wayfair | 3rd | 3 of 3 | 3 of 3 | | Pottery Barn | 4th | 2 of 3 | 2 of 3 | | Crate & Barrel | 4th | 2 of 3 | 2 of 3 | | Living Spaces | 6th | 2 of 3 | 2 of 3 | | Article | 7th | 2 of 3 | 2 of 3 | | Bob's Discount Furniture | Not ranked | 0 of 3 | 0 of 3 | | Rooms To Go | Not ranked | 0 of 3 | 0 of 3 | | Raymour & Flanigan | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about furniture retailers - Asked ChatGPT "Where should I buy furniture in the US?": 1. IKEA, 2. Ashley, 3. Wayfair, 4. Living Spaces, 5. Pottery Barn, 6. Crate & Barrel, 7. Article - Asked ChatGPT "What are the best furniture stores in the US?": 1. Crate & Barrel, 2. Pottery Barn, 3. IKEA, 4. Ashley, 5. Living Spaces, 6. Article, 7. Wayfair - Asked ChatGPT "What's the best place to buy an affordable sofa in the US?": 1. IKEA, 2. Wayfair, 3. Ashley Not named in any answer: Bob's Discount Furniture, Rooms To Go and Raymour & Flanigan. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## Compare search popularity between leading brands - [IKEA vs Wayfair: compare search popularity](/demand/us/compare/ikea-vs-wayfair): 33.2% against 27.2% Share of Search. - [IKEA vs Ashley: compare search popularity](/demand/us/compare/ashley-furniture-vs-ikea): 33.2% against 10.2% Share of Search. - [IKEA vs Pottery Barn: compare search popularity](/demand/us/compare/ikea-vs-pottery-barn): 33.2% against 8.1% Share of Search. - [IKEA vs Bob's Discount Furniture: compare search popularity](/demand/us/compare/bobs-discount-furniture-vs-ikea): 33.2% against 5.7% Share of Search. - [Wayfair vs Ashley: compare search popularity](/demand/us/compare/ashley-furniture-vs-wayfair): 27.2% against 10.2% Share of Search. - [Wayfair vs Pottery Barn: compare search popularity](/demand/us/compare/pottery-barn-vs-wayfair): 27.2% against 8.1% Share of Search. - [Wayfair vs Bob's Discount Furniture: compare search popularity](/demand/us/compare/bobs-discount-furniture-vs-wayfair): 27.2% against 5.7% Share of Search. - [Ashley vs Pottery Barn: compare search popularity](/demand/us/compare/ashley-furniture-vs-pottery-barn): 10.2% against 8.1% Share of Search. - [Ashley vs Bob's Discount Furniture: compare search popularity](/demand/us/compare/ashley-furniture-vs-bobs-discount-furniture): 10.2% against 5.7% Share of Search. - [Pottery Barn vs Bob's Discount Furniture: compare search popularity](/demand/us/compare/bobs-discount-furniture-vs-pottery-barn): 8.1% against 5.7% Share of Search. ## How did search popularity change for United States furniture retailers in September 2026? - In September 2026, Wayfair gained share of searches among furniture retailers in the United States, from 24.7% to 27.2%. - In September 2026, Ashley gained share of searches among furniture retailers in the United States, from 9.3% to 10.2%. - In September 2026, IKEA lost share of searches among furniture retailers in the United States, from 36.9% to 33.2%. - In September 2026, Pottery Barn lost share of searches among furniture retailers in the United States, from 9% to 8.1%. - Estimated monthly branded searches for Living Spaces in the United States rose 22.3% over 12 measured months, from 673K to 823K in September 2026. - Estimated monthly branded searches for Raymour & Flanigan in the United States fell 18.2% over 12 measured months, from 450K to 368K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | IKEA | 33.2% | 7.5M | -18.2% | IKEA New Zealand Limited | | 2 | Wayfair | 27.2% | 6.1M | 0.0% | Wayfair | | 3 | Ashley | 10.2% | 2.3M | 0.0% | Ashley | | 4 | Pottery Barn | 8.1% | 1.8M | -18.3% | Williams-Sonoma | | 5 | Bob's Discount Furniture | 5.7% | 1.3M | -7.3% | Bob's Discount Furniture | | 6 | Crate & Barrel | 5.4% | 1.2M | 0.0% | Crate & Barrel | | 7 | Rooms To Go | 4.4% | 1M | 0.0% | Rooms To Go | | 8 | Living Spaces | 3.7% | 823K | 0.0% | Living Spaces | | 9 | Raymour & Flanigan | 1.6% | 368K | -18.2% | Raymour & Flanigan | | 10 | Article | 0.4% | 90.5K | -17.7% | Article | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | IKEA | 6.1M | 30.7% | 1 | | Oct 2025 | Wayfair | 5M | 25.1% | 2 | | Oct 2025 | Ashley | 2.3M | 11.7% | 3 | | Oct 2025 | Pottery Barn | 1.8M | 9.2% | 4 | | Oct 2025 | Crate & Barrel | 1.2M | 6.1% | 5 | | Oct 2025 | Bob's Discount Furniture | 1.2M | 6% | 6 | | Oct 2025 | Rooms To Go | 1M | 5% | 7 | | Oct 2025 | Living Spaces | 673K | 3.4% | 8 | | Oct 2025 | Raymour & Flanigan | 450K | 2.3% | 9 | | Oct 2025 | Article | 90.5K | 0.45% | 10 | | Nov 2025 | IKEA | 7.5M | 28.9% | 1 | | Nov 2025 | Wayfair | 6.1M | 23.6% | 2 | | Nov 2025 | Ashley | 2.9M | 11.1% | 3 | | Nov 2025 | Pottery Barn | 2.7M | 10.6% | 4 | | Nov 2025 | Crate & Barrel | 2.2M | 8.6% | 5 | | Nov 2025 | Bob's Discount Furniture | 1.6M | 6.1% | 6 | | Nov 2025 | Rooms To Go | 1.2M | 4.7% | 7 | | Nov 2025 | Living Spaces | 1M | 3.9% | 8 | | Nov 2025 | Raymour & Flanigan | 550K | 2.1% | 9 | | Nov 2025 | Article | 110K | 0.42% | 10 | | Dec 2025 | IKEA | 7.5M | 32.7% | 1 | | Dec 2025 | Wayfair | 5M | 21.9% | 2 | | Dec 2025 | Pottery Barn | 2.7M | 12% | 3 | | Dec 2025 | Ashley | 2.3M | 10.2% | 4 | | Dec 2025 | Crate & Barrel | 1.8M | 8% | 5 | | Dec 2025 | Bob's Discount Furniture | 1.3M | 5.7% | 6 | | Dec 2025 | Rooms To Go | 1M | 4.4% | 7 | | Dec 2025 | Living Spaces | 673K | 2.9% | 8 | | Dec 2025 | Raymour & Flanigan | 450K | 2% | 9 | | Dec 2025 | Article | 74K | 0.32% | 10 | | Jan 2026 | IKEA | 7.5M | 33.2% | 1 | | Jan 2026 | Wayfair | 5M | 22.2% | 2 | | Jan 2026 | Ashley | 2.4M | 10.4% | 3 | | Jan 2026 | Pottery Barn | 2.2M | 9.9% | 4 | | Jan 2026 | Crate & Barrel | 1.5M | 6.7% | 5 | | Jan 2026 | Bob's Discount Furniture | 1.4M | 6.1% | 6 | | Jan 2026 | Rooms To Go | 1.2M | 5.4% | 7 | | Jan 2026 | Living Spaces | 823K | 3.7% | 8 | | Jan 2026 | Raymour & Flanigan | 450K | 2% | 9 | | Jan 2026 | Article | 90.5K | 0.4% | 10 | | Feb 2026 | IKEA | 6.1M | 31.1% | 1 | | Feb 2026 | Wayfair | 5M | 25.4% | 2 | | Feb 2026 | Ashley | 2.3M | 11.9% | 3 | | Feb 2026 | Pottery Barn | 1.5M | 7.6% | 4 | | Feb 2026 | Bob's Discount Furniture | 1.4M | 7% | 5 | | Feb 2026 | Crate & Barrel | 1.2M | 6.2% | 6 | | Feb 2026 | Rooms To Go | 1M | 5.1% | 7 | | Feb 2026 | Living Spaces | 673K | 3.4% | 8 | | Feb 2026 | Raymour & Flanigan | 368K | 1.9% | 9 | | Feb 2026 | Article | 74K | 0.38% | 10 | | Mar 2026 | IKEA | 7.5M | 35% | 1 | | Mar 2026 | Wayfair | 5M | 23.4% | 2 | | Mar 2026 | Ashley | 2.3M | 10.8% | 3 | | Mar 2026 | Pottery Barn | 1.8M | 8.6% | 4 | | Mar 2026 | Bob's Discount Furniture | 1.4M | 6.4% | 5 | | Mar 2026 | Crate & Barrel | 1.2M | 5.7% | 6 | | Mar 2026 | Rooms To Go | 1M | 4.7% | 7 | | Mar 2026 | Living Spaces | 673K | 3.2% | 8 | | Mar 2026 | Raymour & Flanigan | 368K | 1.7% | 9 | | Mar 2026 | Article | 90.5K | 0.42% | 10 | | Apr 2026 | IKEA | 6.1M | 30.6% | 1 | | Apr 2026 | Wayfair | 6.1M | 30.6% | 2 | | Apr 2026 | Ashley | 1.9M | 9.4% | 3 | | Apr 2026 | Pottery Barn | 1.5M | 7.5% | 4 | | Apr 2026 | Bob's Discount Furniture | 1.3M | 6.4% | 5 | | Apr 2026 | Crate & Barrel | 1M | 5% | 6 | | Apr 2026 | Rooms To Go | 1M | 5% | 7 | | Apr 2026 | Living Spaces | 673K | 3.4% | 8 | | Apr 2026 | Raymour & Flanigan | 368K | 1.8% | 9 | | Apr 2026 | Article | 74K | 0.37% | 10 | | May 2026 | IKEA | 7.5M | 32.7% | 1 | | May 2026 | Wayfair | 6.1M | 26.7% | 2 | | May 2026 | Ashley | 2.3M | 10% | 3 | | May 2026 | Pottery Barn | 1.8M | 8% | 4 | | May 2026 | Bob's Discount Furniture | 1.4M | 6% | 5 | | May 2026 | Crate & Barrel | 1.2M | 5.3% | 6 | | May 2026 | Rooms To Go | 1.2M | 5.3% | 7 | | May 2026 | Living Spaces | 823K | 3.6% | 8 | | May 2026 | Raymour & Flanigan | 450K | 2% | 9 | | May 2026 | Article | 90.5K | 0.4% | 10 | | Jun 2026 | IKEA | 7.5M | 37.2% | 1 | | Jun 2026 | Wayfair | 5M | 24.8% | 2 | | Jun 2026 | Ashley | 1.9M | 9.3% | 3 | | Jun 2026 | Pottery Barn | 1.5M | 7.5% | 4 | | Jun 2026 | Bob's Discount Furniture | 1M | 5% | 5 | | Jun 2026 | Crate & Barrel | 1M | 5% | 6 | | Jun 2026 | Rooms To Go | 1M | 5% | 7 | | Jun 2026 | Living Spaces | 823K | 4.1% | 8 | | Jun 2026 | Raymour & Flanigan | 368K | 1.8% | 9 | | Jun 2026 | Article | 74K | 0.37% | 10 | | Jul 2026 | IKEA | 7.5M | 35.7% | 1 | | Jul 2026 | Wayfair | 5M | 23.9% | 2 | | Jul 2026 | Ashley | 1.9M | 9% | 3 | | Jul 2026 | Pottery Barn | 1.8M | 8.7% | 4 | | Jul 2026 | Bob's Discount Furniture | 1.2M | 5.8% | 5 | | Jul 2026 | Crate & Barrel | 1.2M | 5.8% | 6 | | Jul 2026 | Rooms To Go | 1M | 4.8% | 7 | | Jul 2026 | Living Spaces | 823K | 3.9% | 8 | | Jul 2026 | Raymour & Flanigan | 368K | 1.8% | 9 | | Jul 2026 | Article | 90.5K | 0.43% | 10 | | Aug 2026 | IKEA | 9.1M | 36.9% | 1 | | Aug 2026 | Wayfair | 6.1M | 24.7% | 2 | | Aug 2026 | Ashley | 2.3M | 9.3% | 3 | | Aug 2026 | Pottery Barn | 2.2M | 9% | 4 | | Aug 2026 | Bob's Discount Furniture | 1.4M | 5.5% | 5 | | Aug 2026 | Crate & Barrel | 1.2M | 4.9% | 6 | | Aug 2026 | Rooms To Go | 1M | 4% | 7 | | Aug 2026 | Living Spaces | 823K | 3.3% | 8 | | Aug 2026 | Raymour & Flanigan | 450K | 1.8% | 9 | | Aug 2026 | Article | 110K | 0.44% | 10 | | Sep 2026 | IKEA | 7.5M | 33.2% | 1 | | Sep 2026 | Wayfair | 6.1M | 27.2% | 2 | | Sep 2026 | Ashley | 2.3M | 10.2% | 3 | | Sep 2026 | Pottery Barn | 1.8M | 8.1% | 4 | | Sep 2026 | Bob's Discount Furniture | 1.3M | 5.7% | 5 | | Sep 2026 | Crate & Barrel | 1.2M | 5.4% | 6 | | Sep 2026 | Rooms To Go | 1M | 4.4% | 7 | | Sep 2026 | Living Spaces | 823K | 3.7% | 8 | | Sep 2026 | Raymour & Flanigan | 368K | 1.6% | 9 | | Sep 2026 | Article | 90.5K | 0.4% | 10 | ## What is being compared - **Article**: Measured on the search term “article furniture”. - **Ashley**: Measured on the search terms “ashley furniture” and “ashley homestore”, summed into one figure. - **Bob's Discount Furniture**: Measured on the search terms “bobs discount furniture” and “bobs furniture”, summed into one figure. - **Crate & Barrel**: Measured on the search term “crate and barrel”. - **IKEA**: Measured on the search term “ikea”. - **Living Spaces**: Measured on the search term “living spaces”. - **Pottery Barn**: Measured on the search term “pottery barn”. - **Raymour & Flanigan**: Measured on the search terms “raymour & flanigan” and “raymour and flanigan”, summed into one figure. - **Rooms To Go**: Measured on the search term “rooms to go”. - **Wayfair**: Measured on the search term “wayfair”. - [Article](/demand/us/brands/article-furniture) - [Ashley](/demand/us/brands/ashley-furniture) - [Bob's Discount Furniture](/demand/us/brands/bobs-discount-furniture) - [Crate & Barrel](/demand/us/brands/crate-and-barrel) - [IKEA](/demand/us/brands/ikea) - [Living Spaces](/demand/us/brands/living-spaces) - [Pottery Barn](/demand/us/brands/pottery-barn) - [Raymour & Flanigan](/demand/us/brands/raymour-and-flanigan) - [Rooms To Go](/demand/us/brands/rooms-to-go) - [Wayfair](/demand/us/brands/wayfair) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among furniture retailers in the United States? In September 2026, IKEA was the most searched among furniture retailers in the United States, with an estimated 7.5M branded searches, 33.2% of all searches for the ten we track. ## Cite this page Brandwave. "Furniture retailers in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-furniture-retailers This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-furniture-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.