---
title: "Frozen yoghurt brands in United States: Which are searched most?"
description: "Compare the frozen yoghurt brands shoppers choose between. Share of Search among Menchie's, Yasso, Halo Top and Ben & Jerry's, the frozen yoghurt brands Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-frozen-yoghurt-brands"
publisher: "Brandwave"
---

# Frozen yoghurt brands in United States: Which are searched most?

Compare the frozen yoghurt brands shoppers choose between. Share of Search among Menchie's, Yasso, Halo Top and Ben & Jerry's, the frozen yoghurt brands Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Frozen yoghurt brands
- **Market**: United States
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Menchie's, 73.1%

## Which brand is most popular in search among frozen yoghurt brands in United States?

- In September 2026, Menchie's was the most searched among frozen yoghurt brands in United States, with an estimated 165K branded searches and 73.1% estimated Share of Search within this set.
- Yasso is in 2nd place, 58.4 percentage points behind at 14.7% Share of Search.
- Across the 12 months ending September 2026, Menchie's’ estimated Share of Search among frozen yoghurt brands in United States decreased from 76.3% to 73.1%.
- Across the 12 months ending September 2026, Yasso’s estimated Share of Search among frozen yoghurt brands in United States increased from 10.3% to 14.7%.
- Across the 12 months ending September 2026, Halo Top’s estimated Share of Search among frozen yoghurt brands in United States decreased from 12.5% to 12%.
- Across the 12 months ending September 2026, Ben & Jerry's’ estimated Share of Search among frozen yoghurt brands in United States decreased from 0.88% to 0.22%.
- Across the 12 months ending September 2026, Menchie's’ estimated Share of Search among frozen yoghurt brands in United States peaked at 83% in February 2026 and was lowest at 65.8% in April 2026.
- Across the 12 months ending September 2026, Yasso’s estimated Share of Search among frozen yoghurt brands in United States peaked at 19.8% in April 2026 and was lowest at 7.5% in February 2026.
- Across the 12 months ending September 2026, Halo Top’s estimated Share of Search among frozen yoghurt brands in United States peaked at 14.6% in January 2026 and was lowest at 8.9% in December 2025.
- Across the 12 months ending September 2026, Ben & Jerry's’ estimated Share of Search among frozen yoghurt brands in United States peaked at 1.2% in April 2026 and was lowest at 0.18% in July 2026.
- Across the 12 months ending September 2026, Yasso rose from 3rd to 2nd among frozen yoghurt brands in United States.
- Across the 12 months ending September 2026, Halo Top fell from 2nd to 3rd among frozen yoghurt brands in United States.

## Compare search popularity between leading brands

- [Menchie's vs Yasso: compare search popularity](/demand/us/compare/menchie-s-vs-yasso): 73.1% against 14.7% Share of Search.
- [Menchie's vs Halo Top: compare search popularity](/demand/us/compare/halo-top-vs-menchie-s): 73.1% against 12% Share of Search.
- [Yasso vs Halo Top: compare search popularity](/demand/us/compare/halo-top-vs-yasso): 14.7% against 12% Share of Search.

## How did search popularity change for United States frozen yoghurt brands in September 2026?

- In September 2026, Menchie's gained estimated Share of Search among frozen yoghurt brands in United States, from 68.9% to 73.1%.
- In September 2026, Yasso lost estimated Share of Search among frozen yoghurt brands in United States, from 17% to 14.7%.
- In September 2026, Halo Top lost estimated Share of Search among frozen yoghurt brands in United States, from 13.9% to 12%.
- Estimated monthly branded searches for Ben & Jerry's in United States fell 74.3% over 12 measured months, from 1.9K to 490 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Menchie's | 73.1% | 165K | -17.9% | Menchie's |
| 2 | Yasso | 14.7% | 33.1K | -33.1% | Yasso |
| 3 | Halo Top | 12% | 27.1K | -33.1% | Halo Top |
| 4 | Ben & Jerry's | 0.22% | 490 | -18.3% | Unilever |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Menchie's | 165K | 76.3% | 1 |
| Oct 2025 | Halo Top | 27.1K | 12.5% | 2 |
| Oct 2025 | Yasso | 22.2K | 10.3% | 3 |
| Oct 2025 | Ben & Jerry's | 1.9K | 0.88% | 4 |
| Nov 2025 | Menchie's | 135K | 76.3% | 1 |
| Nov 2025 | Halo Top | 22.2K | 12.5% | 2 |
| Nov 2025 | Yasso | 18.1K | 10.2% | 3 |
| Nov 2025 | Ben & Jerry's | 1.6K | 0.91% | 4 |
| Dec 2025 | Menchie's | 165K | 81.4% | 1 |
| Dec 2025 | Halo Top | 18.1K | 8.9% | 2 |
| Dec 2025 | Yasso | 18.1K | 8.9% | 3 |
| Dec 2025 | Ben & Jerry's | 1.6K | 0.79% | 4 |
| Jan 2026 | Menchie's | 165K | 72.7% | 1 |
| Jan 2026 | Halo Top | 33.1K | 14.6% | 2 |
| Jan 2026 | Yasso | 27.1K | 11.9% | 3 |
| Jan 2026 | Ben & Jerry's | 1.6K | 0.71% | 4 |
| Feb 2026 | Menchie's | 301K | 83% | 1 |
| Feb 2026 | Halo Top | 33.1K | 9.1% | 2 |
| Feb 2026 | Yasso | 27.1K | 7.5% | 3 |
| Feb 2026 | Ben & Jerry's | 1.6K | 0.44% | 4 |
| Mar 2026 | Menchie's | 246K | 76.4% | 1 |
| Mar 2026 | Yasso | 40.5K | 12.6% | 2 |
| Mar 2026 | Halo Top | 33.1K | 10.3% | 3 |
| Mar 2026 | Ben & Jerry's | 2.4K | 0.75% | 4 |
| Apr 2026 | Menchie's | 201K | 65.8% | 1 |
| Apr 2026 | Yasso | 60.5K | 19.8% | 2 |
| Apr 2026 | Halo Top | 40.5K | 13.3% | 3 |
| Apr 2026 | Ben & Jerry's | 3.6K | 1.2% | 4 |
| May 2026 | Menchie's | 246K | 72% | 1 |
| May 2026 | Yasso | 60.5K | 17.7% | 2 |
| May 2026 | Halo Top | 33.1K | 9.7% | 3 |
| May 2026 | Ben & Jerry's | 1.9K | 0.56% | 4 |
| Jun 2026 | Menchie's | 246K | 70.6% | 1 |
| Jun 2026 | Yasso | 60.5K | 17.4% | 2 |
| Jun 2026 | Halo Top | 40.5K | 11.6% | 3 |
| Jun 2026 | Ben & Jerry's | 1.3K | 0.38% | 4 |
| Jul 2026 | Menchie's | 246K | 73.1% | 1 |
| Jul 2026 | Yasso | 49.5K | 14.7% | 2 |
| Jul 2026 | Halo Top | 40.5K | 12% | 3 |
| Jul 2026 | Ben & Jerry's | 600 | 0.18% | 4 |
| Aug 2026 | Menchie's | 201K | 68.9% | 1 |
| Aug 2026 | Yasso | 49.5K | 17% | 2 |
| Aug 2026 | Halo Top | 40.5K | 13.9% | 3 |
| Aug 2026 | Ben & Jerry's | 600 | 0.21% | 4 |
| Sep 2026 | Menchie's | 165K | 73.1% | 1 |
| Sep 2026 | Yasso | 33.1K | 14.7% | 2 |
| Sep 2026 | Halo Top | 27.1K | 12% | 3 |
| Sep 2026 | Ben & Jerry's | 490 | 0.22% | 4 |

## What is being compared

- **Ben & Jerry's**: Measured on the search terms “ben jerry s” and “benjerrys”, summed into one figure.
- **Halo Top**: Measured on the search term “halo top”.
- **Menchie's**: Measured on the search term “menchies”.
- **Yasso**: Measured on the search term “yasso”.

- [Ben & Jerry's](/demand/us/brands/ben-and-jerrys)
- [Halo Top](/demand/us/brands/halo-top)
- [Menchie's](/demand/us/brands/menchie-s)
- [Yasso](/demand/us/brands/yasso)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among frozen yoghurt brands in United States?

In September 2026, Menchie's was the most searched among frozen yoghurt brands in United States, with an estimated 165K branded searches and 73.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Frozen yoghurt brands in United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-frozen-yoghurt-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-frozen-yoghurt-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.