--- title: "Frozen pizza brands in United States: Which are searched most?" description: "Compare the frozen pizza brands shoppers choose between. Share of Search among DiGiorno, Totino's, Red Baron and Tombstone, the frozen pizza brands Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-frozen-pizza-brands" publisher: "Brandwave" --- # Frozen pizza brands in United States: Which are searched most? Compare the frozen pizza brands shoppers choose between. Share of Search among DiGiorno, Totino's, Red Baron and Tombstone, the frozen pizza brands Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Frozen pizza brands - **Market**: United States - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: DiGiorno, 31.7% ## Which brand is most popular in search among frozen pizza brands in United States? - In September 2026, DiGiorno was the most searched among frozen pizza brands in United States, with an estimated 49.5K branded searches and 31.7% estimated Share of Search within this set. - Totino's is in 2nd place, 1 percentage point behind at 30.7% Share of Search. - Across the 12 months ending September 2026, DiGiorno’s estimated Share of Search among frozen pizza brands in United States decreased from 39.6% to 31.7%. - Across the 12 months ending September 2026, Totino's’ estimated Share of Search among frozen pizza brands in United States increased from 24.2% to 30.7%. - Across the 12 months ending September 2026, Red Baron’s estimated Share of Search among frozen pizza brands in United States decreased from 26.5% to 26%. - Across the 12 months ending September 2026, Tombstone’s estimated Share of Search among frozen pizza brands in United States increased from 9.7% to 11.6%. - Across the 12 months ending September 2026, DiGiorno’s estimated Share of Search among frozen pizza brands in United States peaked at 39.6% in October 2025 and was lowest at 30.6% in July 2026. - Across the 12 months ending September 2026, Totino's’ estimated Share of Search among frozen pizza brands in United States peaked at 34.5% in August 2026 and was lowest at 24.2% in October 2025. - Across the 12 months ending September 2026, Red Baron’s estimated Share of Search among frozen pizza brands in United States peaked at 32.3% in December 2025 and was lowest at 25.3% in August 2026. - Across the 12 months ending September 2026, Tombstone’s estimated Share of Search among frozen pizza brands in United States peaked at 11.6% in September 2026 and was lowest at 7.9% in December 2025. - Across the 12 months ending September 2026, Totino's rose from 3rd to 2nd among frozen pizza brands in United States. - Across the 12 months ending September 2026, Red Baron fell from 2nd to 3rd among frozen pizza brands in United States. ## Compare search popularity between leading brands - [DiGiorno vs Totino's: compare search popularity](/demand/us/compare/digiorno-vs-totinos): 31.7% against 30.7% Share of Search. - [DiGiorno vs Red Baron: compare search popularity](/demand/us/compare/digiorno-vs-red-baron): 31.7% against 26% Share of Search. - [DiGiorno vs Tombstone: compare search popularity](/demand/us/compare/digiorno-vs-tombstone-pizza): 31.7% against 11.6% Share of Search. - [Totino's vs Red Baron: compare search popularity](/demand/us/compare/red-baron-vs-totinos): 30.7% against 26% Share of Search. - [Totino's vs Tombstone: compare search popularity](/demand/us/compare/tombstone-pizza-vs-totinos): 30.7% against 11.6% Share of Search. - [Red Baron vs Tombstone: compare search popularity](/demand/us/compare/red-baron-vs-tombstone-pizza): 26% against 11.6% Share of Search. ## How did search popularity change for United States frozen pizza brands in September 2026? - In September 2026, DiGiorno overtook Totino's to become the leader among frozen pizza brands in United States, with 31.7% estimated Share of Search. - In September 2026, Tombstone gained estimated Share of Search among frozen pizza brands in United States, from 9.2% to 11.6%. - In September 2026, Red Baron gained estimated Share of Search among frozen pizza brands in United States, from 25.3% to 26%. - In September 2026, Totino's lost estimated Share of Search among frozen pizza brands in United States, from 34.5% to 30.7%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | DiGiorno | 31.7% | 49.5K | -18.2% | DiGiorno | | 2 | Totino's | 30.7% | 47.9K | -29.1% | Totino's | | 3 | Red Baron | 26% | 40.5K | -18.2% | Red Baron | | 4 | Tombstone | 11.6% | 18.1K | 0.0% | Tombstone | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | DiGiorno | 60.5K | 39.6% | 1 | | Oct 2025 | Red Baron | 40.5K | 26.5% | 2 | | Oct 2025 | Totino's | 37K | 24.2% | 3 | | Oct 2025 | Tombstone | 14.8K | 9.7% | 4 | | Nov 2025 | DiGiorno | 49.5K | 34.9% | 1 | | Nov 2025 | Red Baron | 40.5K | 28.6% | 2 | | Nov 2025 | Totino's | 37K | 26.1% | 3 | | Nov 2025 | Tombstone | 14.8K | 10.4% | 4 | | Dec 2025 | DiGiorno | 49.5K | 32.3% | 1 | | Dec 2025 | Red Baron | 49.5K | 32.3% | 2 | | Dec 2025 | Totino's | 41.9K | 27.4% | 3 | | Dec 2025 | Tombstone | 12.1K | 7.9% | 4 | | Jan 2026 | DiGiorno | 74K | 38.4% | 1 | | Jan 2026 | Totino's | 51.2K | 26.6% | 2 | | Jan 2026 | Red Baron | 49.5K | 25.7% | 3 | | Jan 2026 | Tombstone | 18.1K | 9.4% | 4 | | Feb 2026 | DiGiorno | 60.5K | 36.3% | 1 | | Feb 2026 | Red Baron | 49.5K | 29.7% | 2 | | Feb 2026 | Totino's | 41.9K | 25.1% | 3 | | Feb 2026 | Tombstone | 14.8K | 8.9% | 4 | | Mar 2026 | DiGiorno | 49.5K | 35% | 1 | | Mar 2026 | Red Baron | 40.5K | 28.7% | 2 | | Mar 2026 | Totino's | 39.2K | 27.7% | 3 | | Mar 2026 | Tombstone | 12.1K | 8.6% | 4 | | Apr 2026 | DiGiorno | 49.5K | 35% | 1 | | Apr 2026 | Red Baron | 40.5K | 28.7% | 2 | | Apr 2026 | Totino's | 39.2K | 27.8% | 3 | | Apr 2026 | Tombstone | 12.1K | 8.6% | 4 | | May 2026 | DiGiorno | 49.5K | 35% | 1 | | May 2026 | Red Baron | 40.5K | 28.7% | 2 | | May 2026 | Totino's | 39.2K | 27.7% | 3 | | May 2026 | Tombstone | 12.1K | 8.6% | 4 | | Jun 2026 | DiGiorno | 49.5K | 35% | 1 | | Jun 2026 | Red Baron | 40.5K | 28.7% | 2 | | Jun 2026 | Totino's | 39.2K | 27.7% | 3 | | Jun 2026 | Tombstone | 12.1K | 8.6% | 4 | | Jul 2026 | DiGiorno | 49.5K | 30.6% | 1 | | Jul 2026 | Red Baron | 49.5K | 30.6% | 2 | | Jul 2026 | Totino's | 47.9K | 29.6% | 3 | | Jul 2026 | Tombstone | 14.8K | 9.2% | 4 | | Aug 2026 | Totino's | 67.6K | 34.5% | 1 | | Aug 2026 | DiGiorno | 60.5K | 30.9% | 2 | | Aug 2026 | Red Baron | 49.5K | 25.3% | 3 | | Aug 2026 | Tombstone | 18.1K | 9.2% | 4 | | Sep 2026 | DiGiorno | 49.5K | 31.7% | 1 | | Sep 2026 | Totino's | 47.9K | 30.7% | 2 | | Sep 2026 | Red Baron | 40.5K | 26% | 3 | | Sep 2026 | Tombstone | 18.1K | 11.6% | 4 | ## What is being compared - **DiGiorno**: Measured on the search term “digiorno pizza”. - **Red Baron**: Measured on the search term “red baron pizza”. - **Tombstone**: Measured on the search term “tombstone pizza”. - **Totino's**: Measured on the search terms “totino s”, “totinos” and “totinos pizza”, summed into one figure. - [DiGiorno](/demand/us/brands/digiorno) - [Red Baron](/demand/us/brands/red-baron) - [Tombstone](/demand/us/brands/tombstone-pizza) - [Totino's](/demand/us/brands/totinos) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among frozen pizza brands in United States? In September 2026, DiGiorno was the most searched among frozen pizza brands in United States, with an estimated 49.5K branded searches and 31.7% estimated Share of Search within this set. ## Cite this page Brandwave. "Frozen pizza brands in United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-frozen-pizza-brands This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-frozen-pizza-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.