---
title: "Fragrance brands in the United States: Which are searched most?"
description: "Compare the perfume and fragrance brands people in the US buy. Share of Search among Le Labo, Valentino, Yves Saint Laurent, Victoria's Secret, Chanel, Jo Malone, Prada, Marc Jacobs, Versace, Burberry, Dior Beauty, KAYALI, Lancôme, Maison Francis Kurkdjian and Tom Ford, the fragrance brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-fragrance-brands"
publisher: "Brandwave"
---

# Fragrance brands in the United States: Which are searched most?

Compare the perfume and fragrance brands people in the US buy. Share of Search among Le Labo, Valentino, Yves Saint Laurent, Victoria's Secret, Chanel, Jo Malone, Prada, Marc Jacobs, Versace, Burberry, Dior Beauty, KAYALI, Lancôme, Maison Francis Kurkdjian and Tom Ford, the fragrance brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Fragrance brands
- **Market**: United States
- **Brands compared**: 15
- **Month measured**: Sep 2026
- **Highest Share of Search**: Le Labo, 22.4%

## Which brand is most popular in search among fragrance brands in the United States?

- In September 2026, Le Labo was the most searched among fragrance brands in the United States, with an estimated 368K branded searches, 22.4% of all searches for the 15 we track.
- Valentino is in 2nd place, 7.4 percentage points behind at 15%.
- Across the 12 months ending September 2026, Le Labo’s share of searches among fragrance brands in the United States increased from 15.1% to 22.4%.
- Across the 12 months ending September 2026, Valentino’s share of searches among fragrance brands in the United States decreased from 18.5% to 15%.
- Across the 12 months ending September 2026, Yves Saint Laurent’s share of searches among fragrance brands in the United States increased from 6.8% to 8.2%.
- Across the 12 months ending September 2026, Victoria's Secret’s share of searches among fragrance brands in the United States decreased from 8.3% to 6.7%.
- Across the 12 months ending September 2026, Chanel’s share of searches among fragrance brands in the United States decreased from 6.8% to 5.5%.
- Across the 12 months ending September 2026, Jo Malone’s share of searches among fragrance brands in the United States decreased from 6.8% to 5.5%.
- Across the 12 months ending September 2026, Prada’s share of searches among fragrance brands in the United States increased from 4.6% to 5.5%.
- Across the 12 months ending September 2026, Marc Jacobs’ share of searches among fragrance brands in the United States increased from 3.7% to 4.5%.
- Across the 12 months ending September 2026, Burberry’s share of searches among fragrance brands in the United States decreased from 4.6% to 3.7%.
- Across the 12 months ending September 2026, Dior Beauty’s share of searches among fragrance brands in the United States decreased from 4.6% to 3.7%.
- Across the 12 months ending September 2026, Lancôme’s share of searches among fragrance brands in the United States decreased from 4.6% to 3.7%.
- Across the 12 months ending September 2026, Le Labo’s share of searches among fragrance brands in the United States peaked at 22.4% in September 2026 and was lowest at 11.5% in November 2025.
- Across the 12 months ending September 2026, Valentino’s share of searches among fragrance brands in the United States peaked at 18.6% in February 2026 and was lowest at 15% in September 2026.
- Across the 12 months ending September 2026, Yves Saint Laurent’s share of searches among fragrance brands in the United States peaked at 8.4% in February 2026 and was lowest at 6.8% in July 2026.
- Across the 12 months ending September 2026, Victoria's Secret’s share of searches among fragrance brands in the United States peaked at 9.4% in November 2025 and was lowest at 6.7% in September 2026.
- Across the 12 months ending September 2026, Chanel’s share of searches among fragrance brands in the United States peaked at 8.2% in December 2025 and was lowest at 5.5% in September 2026.
- Across the 12 months ending September 2026, Jo Malone’s share of searches among fragrance brands in the United States peaked at 7.7% in November 2025 and was lowest at 5.5% in December 2025.
- Across the 12 months ending September 2026, Prada’s share of searches among fragrance brands in the United States peaked at 5.6% in May 2026 and was lowest at 3.8% in March 2026.
- Across the 12 months ending September 2026, Marc Jacobs’ share of searches among fragrance brands in the United States peaked at 6.7% in December 2025 and was lowest at 3.7% in October 2025.
- Across the 12 months ending September 2026, KAYALI’s share of searches among fragrance brands in the United States peaked at 6.3% in November 2025 and was lowest at 3% in December 2025.
- Across the 12 months ending September 2026, Lancôme’s share of searches among fragrance brands in the United States peaked at 6.3% in November 2025 and was lowest at 3.2% in June 2026.
- Across the 12 months ending September 2026, Maison Francis Kurkdjian’s share of searches among fragrance brands in the United States peaked at 4.7% in March 2026 and was lowest at 3.4% in November 2025.
- Across the 12 months ending September 2026, Tom Ford’s share of searches among fragrance brands in the United States peaked at 4.8% in August 2026 and was lowest at 3.3% in April 2026.
- Across the 12 months ending September 2026, Le Labo rose from 2nd to 1st among fragrance brands in the United States.
- Across the 12 months ending September 2026, Valentino fell from 1st to 2nd among fragrance brands in the United States.
- Across the 12 months ending September 2026, Yves Saint Laurent rose from 6th to 3rd among fragrance brands in the United States.
- Across the 12 months ending September 2026, Victoria's Secret fell from 3rd to 4th among fragrance brands in the United States.
- Across the 12 months ending September 2026, Chanel fell from 4th to 5th among fragrance brands in the United States.
- Across the 12 months ending September 2026, Jo Malone fell from 5th to 6th among fragrance brands in the United States.
- Across the 12 months ending September 2026, Prada rose from 10th to 7th among fragrance brands in the United States.
- Across the 12 months ending September 2026, Marc Jacobs rose from 14th to 8th among fragrance brands in the United States.
- Across the 12 months ending September 2026, Versace rose from 11th to 9th among fragrance brands in the United States.
- Across the 12 months ending September 2026, Burberry fell from 7th to 10th among fragrance brands in the United States.
- Across the 12 months ending September 2026, Dior Beauty fell from 8th to 11th among fragrance brands in the United States.
- Across the 12 months ending September 2026, Lancôme fell from 9th to 13th among fragrance brands in the United States.
- Across the 12 months ending September 2026, Maison Francis Kurkdjian fell from 13th to 14th among fragrance brands in the United States.
- Across the 12 months ending September 2026, KAYALI and Tom Ford held steady: their share of searches among fragrance brands in the United States each moved less than 0.5 percentage points.

## Top fragrance brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Yves Saint Laurent appeared every time. Chanel was recommended most often, coming first in two out of three answers that gave a list. Yves Saint Laurent was second, and Dior Beauty was third. Le Labo, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Chanel | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Yves Saint Laurent | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Dior Beauty | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| Valentino | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Marc Jacobs | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Maison Francis Kurkdjian | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Tom Ford | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Jo Malone | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Versace | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Le Labo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Victoria's Secret | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Prada | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Burberry | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 |
| KAYALI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Lancôme | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about fragrance brands

- Asked ChatGPT "Which perfume should I buy?": 1. Yves Saint Laurent, 2. Burberry, 3. Chanel, 4. Maison Francis Kurkdjian
- Asked ChatGPT "What are the best perfume brands?": 1. Chanel, 2. Dior Beauty, 3. Yves Saint Laurent, 4. Maison Francis Kurkdjian, 5. Tom Ford, 6. Jo Malone, 7. Versace
- Asked ChatGPT "What is the best perfume for women?": 1. Yves Saint Laurent, 2. Valentino, 3. Chanel
- Searched Google, AI Overview "perfume": 1. Yves Saint Laurent
- Searched Google, AI Overview "perfume for women": 1. Chanel, 2. Marc Jacobs, 3. Yves Saint Laurent

Not named in any answer: Le Labo, Victoria's Secret, Prada, KAYALI and Lancôme.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## Compare search popularity between leading brands

- [Le Labo vs Valentino: compare search popularity](/demand/us/compare/le-labo-vs-valentino): 22.4% against 15% Share of Search.
- [Le Labo vs Yves Saint Laurent: compare search popularity](/demand/us/compare/le-labo-vs-yves-saint-laurent): 22.4% against 8.2% Share of Search.
- [Le Labo vs Victoria's Secret: compare search popularity](/demand/us/compare/le-labo-vs-victorias-secret): 22.4% against 6.7% Share of Search.
- [Le Labo vs Chanel: compare search popularity](/demand/us/compare/chanel-vs-le-labo): 22.4% against 5.5% Share of Search.
- [Valentino vs Yves Saint Laurent: compare search popularity](/demand/us/compare/valentino-vs-yves-saint-laurent): 15% against 8.2% Share of Search.
- [Valentino vs Victoria's Secret: compare search popularity](/demand/us/compare/valentino-vs-victorias-secret): 15% against 6.7% Share of Search.
- [Valentino vs Chanel: compare search popularity](/demand/us/compare/chanel-vs-valentino): 15% against 5.5% Share of Search.
- [Yves Saint Laurent vs Victoria's Secret: compare search popularity](/demand/us/compare/victorias-secret-vs-yves-saint-laurent): 8.2% against 6.7% Share of Search.
- [Yves Saint Laurent vs Chanel: compare search popularity](/demand/us/compare/chanel-vs-yves-saint-laurent): 8.2% against 5.5% Share of Search.
- [Victoria's Secret vs Chanel: compare search popularity](/demand/us/compare/chanel-vs-victorias-secret): 6.7% against 5.5% Share of Search.

## How did search popularity change for United States fragrance brands in September 2026?

- In September 2026, Yves Saint Laurent overtook Victoria's Secret to rank 3rd among fragrance brands in the United States, with 8.2% of the searches.
- In September 2026, Prada overtook Marc Jacobs to rank 7th among fragrance brands in the United States, with 5.5% of the searches.
- In September 2026, Le Labo gained share of searches among fragrance brands in the United States, from 19.5% to 22.4%.
- In September 2026, Tom Ford lost share of searches among fragrance brands in the United States, from 4.8% to 3.7%.
- In September 2026, Valentino lost share of searches among fragrance brands in the United States, from 15.9% to 15%.
- Jo Malone’s share of searches among fragrance brands in the United States has lost ground for 3 months in a row, from 7.2% to 5.5% in September 2026.
- In September 2026, Burberry rose from 11th to 10th among fragrance brands in the United States.
- In September 2026, Dior Beauty rose from 12th to 11th among fragrance brands in the United States.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Le Labo | 22.4% | 368K | +22.3% | Estée Lauder |
| 2 | Valentino | 15% | 246K | 0.0% | Valentino |
| 3 | Yves Saint Laurent | 8.2% | 135K | +22.7% | Kering |
| 4 | Victoria's Secret | 6.7% | 110K | 0.0% | Victoria's Secret |
| 5 | Chanel | 5.5% | 90.5K | 0.0% | Chanel |
| 6 | Jo Malone | 5.5% | 90.5K | 0.0% | Jo Malone |
| 7 | Prada | 5.5% | 90.5K | +22.3% | Prada |
| 8 | Marc Jacobs | 4.5% | 74K | 0.0% | Marc Jacobs |
| 9 | Versace | 4.5% | 74K | 0.0% | Versace |
| 10 | Burberry | 3.7% | 60.5K | 0.0% | Burberry |
| 11 | Dior Beauty | 3.7% | 60.5K | 0.0% | Dior Beauty |
| 12 | KAYALI | 3.7% | 60.5K | 0.0% | KAYALI |
| 13 | Lancôme | 3.7% | 60.5K | 0.0% | Lancôme |
| 14 | Maison Francis Kurkdjian | 3.7% | 60.5K | 0.0% | LVMH |
| 15 | Tom Ford | 3.7% | 60.5K | -18.2% | Tom Ford |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Valentino | 301K | 18.5% | 1 |
| Oct 2025 | Le Labo | 246K | 15.1% | 2 |
| Oct 2025 | Victoria's Secret | 135K | 8.3% | 3 |
| Oct 2025 | Chanel | 110K | 6.8% | 4 |
| Oct 2025 | Jo Malone | 110K | 6.8% | 5 |
| Oct 2025 | Yves Saint Laurent | 110K | 6.8% | 6 |
| Oct 2025 | Burberry | 74K | 4.6% | 7 |
| Oct 2025 | Dior Beauty | 74K | 4.6% | 8 |
| Oct 2025 | Lancôme | 74K | 4.6% | 9 |
| Oct 2025 | Prada | 74K | 4.6% | 10 |
| Oct 2025 | Versace | 74K | 4.6% | 11 |
| Oct 2025 | KAYALI | 60.5K | 3.7% | 12 |
| Oct 2025 | Maison Francis Kurkdjian | 60.5K | 3.7% | 13 |
| Oct 2025 | Marc Jacobs | 60.5K | 3.7% | 14 |
| Oct 2025 | Tom Ford | 60.5K | 3.7% | 15 |
| Nov 2025 | Valentino | 450K | 17.1% | 1 |
| Nov 2025 | Le Labo | 301K | 11.5% | 2 |
| Nov 2025 | Victoria's Secret | 246K | 9.4% | 3 |
| Nov 2025 | Jo Malone | 201K | 7.7% | 4 |
| Nov 2025 | Yves Saint Laurent | 201K | 7.7% | 5 |
| Nov 2025 | Chanel | 165K | 6.3% | 6 |
| Nov 2025 | KAYALI | 165K | 6.3% | 7 |
| Nov 2025 | Lancôme | 165K | 6.3% | 8 |
| Nov 2025 | Burberry | 110K | 4.2% | 9 |
| Nov 2025 | Dior Beauty | 110K | 4.2% | 10 |
| Nov 2025 | Marc Jacobs | 110K | 4.2% | 11 |
| Nov 2025 | Prada | 110K | 4.2% | 12 |
| Nov 2025 | Versace | 110K | 4.2% | 13 |
| Nov 2025 | Maison Francis Kurkdjian | 90.5K | 3.4% | 14 |
| Nov 2025 | Tom Ford | 90.5K | 3.4% | 15 |
| Dec 2025 | Valentino | 673K | 18.3% | 1 |
| Dec 2025 | Le Labo | 450K | 12.2% | 2 |
| Dec 2025 | Chanel | 301K | 8.2% | 3 |
| Dec 2025 | Victoria's Secret | 301K | 8.2% | 4 |
| Dec 2025 | Yves Saint Laurent | 301K | 8.2% | 5 |
| Dec 2025 | Marc Jacobs | 246K | 6.7% | 6 |
| Dec 2025 | Jo Malone | 201K | 5.5% | 7 |
| Dec 2025 | Prada | 201K | 5.5% | 8 |
| Dec 2025 | Burberry | 165K | 4.5% | 9 |
| Dec 2025 | Dior Beauty | 165K | 4.5% | 10 |
| Dec 2025 | Versace | 165K | 4.5% | 11 |
| Dec 2025 | Lancôme | 135K | 3.7% | 12 |
| Dec 2025 | Maison Francis Kurkdjian | 135K | 3.7% | 13 |
| Dec 2025 | Tom Ford | 135K | 3.7% | 14 |
| Dec 2025 | KAYALI | 110K | 3% | 15 |
| Jan 2026 | Valentino | 301K | 18% | 1 |
| Jan 2026 | Le Labo | 246K | 14.7% | 2 |
| Jan 2026 | Victoria's Secret | 135K | 8.1% | 3 |
| Jan 2026 | Yves Saint Laurent | 135K | 8.1% | 4 |
| Jan 2026 | Chanel | 110K | 6.6% | 5 |
| Jan 2026 | Jo Malone | 110K | 6.6% | 6 |
| Jan 2026 | Burberry | 74K | 4.4% | 7 |
| Jan 2026 | Dior Beauty | 74K | 4.4% | 8 |
| Jan 2026 | Maison Francis Kurkdjian | 74K | 4.4% | 9 |
| Jan 2026 | Marc Jacobs | 74K | 4.4% | 10 |
| Jan 2026 | Prada | 74K | 4.4% | 11 |
| Jan 2026 | Tom Ford | 74K | 4.4% | 12 |
| Jan 2026 | Versace | 74K | 4.4% | 13 |
| Jan 2026 | KAYALI | 60.5K | 3.6% | 14 |
| Jan 2026 | Lancôme | 60.5K | 3.6% | 15 |
| Feb 2026 | Valentino | 301K | 18.6% | 1 |
| Feb 2026 | Le Labo | 246K | 15.2% | 2 |
| Feb 2026 | Victoria's Secret | 135K | 8.4% | 3 |
| Feb 2026 | Yves Saint Laurent | 135K | 8.4% | 4 |
| Feb 2026 | Chanel | 110K | 6.8% | 5 |
| Feb 2026 | Jo Malone | 90.5K | 5.6% | 6 |
| Feb 2026 | Dior Beauty | 74K | 4.6% | 7 |
| Feb 2026 | Marc Jacobs | 74K | 4.6% | 8 |
| Feb 2026 | Prada | 74K | 4.6% | 9 |
| Feb 2026 | Versace | 74K | 4.6% | 10 |
| Feb 2026 | Burberry | 60.5K | 3.7% | 11 |
| Feb 2026 | KAYALI | 60.5K | 3.7% | 12 |
| Feb 2026 | Lancôme | 60.5K | 3.7% | 13 |
| Feb 2026 | Maison Francis Kurkdjian | 60.5K | 3.7% | 14 |
| Feb 2026 | Tom Ford | 60.5K | 3.7% | 15 |
| Mar 2026 | Le Labo | 301K | 19.2% | 1 |
| Mar 2026 | Valentino | 246K | 15.7% | 2 |
| Mar 2026 | Victoria's Secret | 135K | 8.6% | 3 |
| Mar 2026 | Yves Saint Laurent | 110K | 7% | 4 |
| Mar 2026 | Chanel | 90.5K | 5.8% | 5 |
| Mar 2026 | Jo Malone | 90.5K | 5.8% | 6 |
| Mar 2026 | Lancôme | 74K | 4.7% | 7 |
| Mar 2026 | Maison Francis Kurkdjian | 74K | 4.7% | 8 |
| Mar 2026 | Tom Ford | 74K | 4.7% | 9 |
| Mar 2026 | Versace | 74K | 4.7% | 10 |
| Mar 2026 | Burberry | 60.5K | 3.8% | 11 |
| Mar 2026 | Dior Beauty | 60.5K | 3.8% | 12 |
| Mar 2026 | KAYALI | 60.5K | 3.8% | 13 |
| Mar 2026 | Marc Jacobs | 60.5K | 3.8% | 14 |
| Mar 2026 | Prada | 60.5K | 3.8% | 15 |
| Apr 2026 | Le Labo | 246K | 16.6% | 1 |
| Apr 2026 | Valentino | 246K | 16.6% | 2 |
| Apr 2026 | Victoria's Secret | 110K | 7.4% | 3 |
| Apr 2026 | Yves Saint Laurent | 110K | 7.4% | 4 |
| Apr 2026 | Chanel | 90.5K | 6.1% | 5 |
| Apr 2026 | Jo Malone | 90.5K | 6.1% | 6 |
| Apr 2026 | Lancôme | 74K | 5% | 7 |
| Apr 2026 | Marc Jacobs | 74K | 5% | 8 |
| Apr 2026 | Prada | 74K | 5% | 9 |
| Apr 2026 | Versace | 74K | 5% | 10 |
| Apr 2026 | Burberry | 60.5K | 4.1% | 11 |
| Apr 2026 | Dior Beauty | 60.5K | 4.1% | 12 |
| Apr 2026 | KAYALI | 60.5K | 4.1% | 13 |
| Apr 2026 | Maison Francis Kurkdjian | 60.5K | 4.1% | 14 |
| Apr 2026 | Tom Ford | 49.5K | 3.3% | 15 |
| May 2026 | Le Labo | 301K | 18.6% | 1 |
| May 2026 | Valentino | 246K | 15.2% | 2 |
| May 2026 | Chanel | 110K | 6.8% | 3 |
| May 2026 | Jo Malone | 110K | 6.8% | 4 |
| May 2026 | Victoria's Secret | 110K | 6.8% | 5 |
| May 2026 | Yves Saint Laurent | 110K | 6.8% | 6 |
| May 2026 | Prada | 90.5K | 5.6% | 7 |
| May 2026 | Dior Beauty | 74K | 4.6% | 8 |
| May 2026 | Lancôme | 74K | 4.6% | 9 |
| May 2026 | Marc Jacobs | 74K | 4.6% | 10 |
| May 2026 | Versace | 74K | 4.6% | 11 |
| May 2026 | Burberry | 60.5K | 3.7% | 12 |
| May 2026 | KAYALI | 60.5K | 3.7% | 13 |
| May 2026 | Maison Francis Kurkdjian | 60.5K | 3.7% | 14 |
| May 2026 | Tom Ford | 60.5K | 3.7% | 15 |
| Jun 2026 | Le Labo | 246K | 19.7% | 1 |
| Jun 2026 | Valentino | 201K | 16.1% | 2 |
| Jun 2026 | Jo Malone | 90.5K | 7.2% | 3 |
| Jun 2026 | Victoria's Secret | 90.5K | 7.2% | 4 |
| Jun 2026 | Yves Saint Laurent | 90.5K | 7.2% | 5 |
| Jun 2026 | Chanel | 74K | 5.9% | 6 |
| Jun 2026 | Prada | 60.5K | 4.8% | 7 |
| Jun 2026 | Versace | 60.5K | 4.8% | 8 |
| Jun 2026 | Burberry | 49.5K | 4% | 9 |
| Jun 2026 | Dior Beauty | 49.5K | 4% | 10 |
| Jun 2026 | KAYALI | 49.5K | 4% | 11 |
| Jun 2026 | Maison Francis Kurkdjian | 49.5K | 4% | 12 |
| Jun 2026 | Marc Jacobs | 49.5K | 4% | 13 |
| Jun 2026 | Tom Ford | 49.5K | 4% | 14 |
| Jun 2026 | Lancôme | 40.5K | 3.2% | 15 |
| Jul 2026 | Le Labo | 246K | 18.4% | 1 |
| Jul 2026 | Valentino | 201K | 15% | 2 |
| Jul 2026 | Victoria's Secret | 110K | 8.2% | 3 |
| Jul 2026 | Chanel | 90.5K | 6.8% | 4 |
| Jul 2026 | Jo Malone | 90.5K | 6.8% | 5 |
| Jul 2026 | Yves Saint Laurent | 90.5K | 6.8% | 6 |
| Jul 2026 | KAYALI | 60.5K | 4.5% | 7 |
| Jul 2026 | Lancôme | 60.5K | 4.5% | 8 |
| Jul 2026 | Marc Jacobs | 60.5K | 4.5% | 9 |
| Jul 2026 | Prada | 60.5K | 4.5% | 10 |
| Jul 2026 | Tom Ford | 60.5K | 4.5% | 11 |
| Jul 2026 | Versace | 60.5K | 4.5% | 12 |
| Jul 2026 | Burberry | 49.5K | 3.7% | 13 |
| Jul 2026 | Dior Beauty | 49.5K | 3.7% | 14 |
| Jul 2026 | Maison Francis Kurkdjian | 49.5K | 3.7% | 15 |
| Aug 2026 | Le Labo | 301K | 19.5% | 1 |
| Aug 2026 | Valentino | 246K | 15.9% | 2 |
| Aug 2026 | Victoria's Secret | 110K | 7.1% | 3 |
| Aug 2026 | Yves Saint Laurent | 110K | 7.1% | 4 |
| Aug 2026 | Chanel | 90.5K | 5.9% | 5 |
| Aug 2026 | Jo Malone | 90.5K | 5.9% | 6 |
| Aug 2026 | Marc Jacobs | 74K | 4.8% | 7 |
| Aug 2026 | Prada | 74K | 4.8% | 8 |
| Aug 2026 | Tom Ford | 74K | 4.8% | 9 |
| Aug 2026 | Versace | 74K | 4.8% | 10 |
| Aug 2026 | Burberry | 60.5K | 3.9% | 11 |
| Aug 2026 | Dior Beauty | 60.5K | 3.9% | 12 |
| Aug 2026 | KAYALI | 60.5K | 3.9% | 13 |
| Aug 2026 | Lancôme | 60.5K | 3.9% | 14 |
| Aug 2026 | Maison Francis Kurkdjian | 60.5K | 3.9% | 15 |
| Sep 2026 | Le Labo | 368K | 22.4% | 1 |
| Sep 2026 | Valentino | 246K | 15% | 2 |
| Sep 2026 | Yves Saint Laurent | 135K | 8.2% | 3 |
| Sep 2026 | Victoria's Secret | 110K | 6.7% | 4 |
| Sep 2026 | Chanel | 90.5K | 5.5% | 5 |
| Sep 2026 | Jo Malone | 90.5K | 5.5% | 6 |
| Sep 2026 | Prada | 90.5K | 5.5% | 7 |
| Sep 2026 | Marc Jacobs | 74K | 4.5% | 8 |
| Sep 2026 | Versace | 74K | 4.5% | 9 |
| Sep 2026 | Burberry | 60.5K | 3.7% | 10 |
| Sep 2026 | Dior Beauty | 60.5K | 3.7% | 11 |
| Sep 2026 | KAYALI | 60.5K | 3.7% | 12 |
| Sep 2026 | Lancôme | 60.5K | 3.7% | 13 |
| Sep 2026 | Maison Francis Kurkdjian | 60.5K | 3.7% | 14 |
| Sep 2026 | Tom Ford | 60.5K | 3.7% | 15 |

## What is being compared

- **Burberry**: Measured on the search term “burberry perfume”.
- **Chanel**: Measured on the search term “chanel perfume”.
- **Dior Beauty**: Measured on the search term “dior perfume”.
- **Jo Malone**: Measured on the search term “jo malone”.
- **KAYALI**: Measured on the search term “kayali”.
- **Lancôme**: Measured on the search term “lancome perfume”.
- **Le Labo**: Measured on the search term “le labo”.
- **Maison Francis Kurkdjian**: Measured on the search term “maison francis kurkdjian”.
- **Marc Jacobs**: Measured on the search term “marc jacobs perfume”.
- **Prada**: Measured on the search term “prada perfume”.
- **Tom Ford**: Measured on the search term “tom ford perfume”.
- **Valentino**: Measured on the search term “valentino perfume”.
- **Versace**: Measured on the search term “versace perfume”.
- **Victoria's Secret**: Measured on the search term “victoria secret perfume”.
- **Yves Saint Laurent**: Measured on the search term “ysl perfume”.

- [Burberry](/demand/us/brands/burberry)
- [Chanel](/demand/us/brands/chanel)
- [Dior Beauty](/demand/us/brands/dior-beauty)
- [Jo Malone](/demand/us/brands/jo-malone)
- [KAYALI](/demand/us/brands/kayali)
- [Lancôme](/demand/us/brands/lancome)
- [Le Labo](/demand/us/brands/le-labo)
- [Maison Francis Kurkdjian](/demand/us/brands/maison-francis-kurkdjian)
- [Marc Jacobs](/demand/us/brands/marc-jacobs)
- [Prada](/demand/us/brands/prada)
- [Tom Ford](/demand/us/brands/tom-ford)
- [Valentino](/demand/us/brands/valentino)
- [Versace](/demand/us/brands/versace)
- [Victoria's Secret](/demand/us/brands/victorias-secret)
- [Yves Saint Laurent](/demand/us/brands/yves-saint-laurent)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among fragrance brands in the United States?

In September 2026, Le Labo was the most searched among fragrance brands in the United States, with an estimated 368K branded searches, 22.4% of all searches for the 15 we track.

## Cite this page

Brandwave. "Fragrance brands in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-fragrance-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-fragrance-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.