--- title: "Fitness chains in United States: Which are searched most?" description: "Compare the fitness chains people search for. Share of Search among Planet Fitness, Anytime Fitness, Gold's Gym and Les Mills, the fitness chains Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-fitness-chains" publisher: "Brandwave" --- # Fitness chains in United States: Which are searched most? Compare the fitness chains people search for. Share of Search among Planet Fitness, Anytime Fitness, Gold's Gym and Les Mills, the fitness chains Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Fitness chains - **Market**: United States - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Planet Fitness, 85.5% ## Which brand is most popular in search among fitness chains in United States? - In September 2026, Planet Fitness was the most searched among fitness chains in United States, with an estimated 9.1M branded searches and 85.5% estimated Share of Search within this set. - Anytime Fitness is in 2nd place, 74.1 percentage points behind at 11.4% Share of Search. - Across the 12 months ending September 2026, Planet Fitness’ estimated Share of Search among fitness chains in United States increased from 84.3% to 85.5%. - Across the 12 months ending September 2026, Gold's Gym’s estimated Share of Search among fitness chains in United States decreased from 4.3% to 3%. - Across the 12 months ending September 2026, Planet Fitness’ estimated Share of Search among fitness chains in United States peaked at 89.7% in June 2026 and was lowest at 83.5% in November 2025. - Across the 12 months ending September 2026, Anytime Fitness’ estimated Share of Search among fitness chains in United States peaked at 11.6% in August 2026 and was lowest at 8% in June 2026. - Across the 12 months ending September 2026, Gold's Gym’s estimated Share of Search among fitness chains in United States peaked at 5.2% in November 2025 and was lowest at 2.1% in June 2026. - Across the 12 months ending September 2026, Anytime Fitness and Les Mills held steady: their estimated Share of Search among fitness chains in United States each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Planet Fitness vs Anytime Fitness: compare search popularity](/demand/us/compare/anytime-fitness-vs-planet-fitness): 85.5% against 11.4% Share of Search. - [Planet Fitness vs Gold's Gym: compare search popularity](/demand/us/compare/gold-s-gym-vs-planet-fitness): 85.5% against 3% Share of Search. - [Anytime Fitness vs Gold's Gym: compare search popularity](/demand/us/compare/anytime-fitness-vs-gold-s-gym): 11.4% against 3% Share of Search. ## How did search popularity change for United States fitness chains in September 2026? - In September 2026, Gold's Gym gained estimated Share of Search among fitness chains in United States, from 2.4% to 3%. - Planet Fitness’ estimated Share of Search among fitness chains in United States has lost ground for 3 months in a row, from 89.7% to 85.5% in September 2026. - Estimated monthly branded searches for Les Mills in United States fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Planet Fitness | 85.5% | 9.1M | -17.7% | Planet Fitness | | 2 | Anytime Fitness | 11.4% | 1.2M | -18.7% | Anytime Fitness | | 3 | Gold's Gym | 3% | 316K | 0.0% | Gold's Gym | | 4 | Les Mills | 0.17% | 18.1K | -18.5% | Les Mills | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Planet Fitness | 9.1M | 84.3% | 1 | | Oct 2025 | Anytime Fitness | 1.2M | 11.2% | 2 | | Oct 2025 | Gold's Gym | 465K | 4.3% | 3 | | Oct 2025 | Les Mills | 22.2K | 0.2% | 4 | | Nov 2025 | Planet Fitness | 9.1M | 83.5% | 1 | | Nov 2025 | Anytime Fitness | 1.2M | 11.1% | 2 | | Nov 2025 | Gold's Gym | 565K | 5.2% | 3 | | Nov 2025 | Les Mills | 22.2K | 0.2% | 4 | | Dec 2025 | Planet Fitness | 11.1M | 86.7% | 1 | | Dec 2025 | Anytime Fitness | 1.2M | 9.5% | 2 | | Dec 2025 | Gold's Gym | 465K | 3.6% | 3 | | Dec 2025 | Les Mills | 22.2K | 0.17% | 4 | | Jan 2026 | Planet Fitness | 13.6M | 86.7% | 1 | | Jan 2026 | Anytime Fitness | 1.5M | 9.6% | 2 | | Jan 2026 | Gold's Gym | 568K | 3.6% | 3 | | Jan 2026 | Les Mills | 27.1K | 0.17% | 4 | | Feb 2026 | Planet Fitness | 11.1M | 87.3% | 1 | | Feb 2026 | Anytime Fitness | 1.2M | 9.6% | 2 | | Feb 2026 | Gold's Gym | 383K | 3% | 3 | | Feb 2026 | Les Mills | 18.1K | 0.14% | 4 | | Mar 2026 | Planet Fitness | 11.1M | 85.4% | 1 | | Mar 2026 | Anytime Fitness | 1.5M | 11.5% | 2 | | Mar 2026 | Gold's Gym | 383K | 2.9% | 3 | | Mar 2026 | Les Mills | 22.2K | 0.17% | 4 | | Apr 2026 | Planet Fitness | 11.1M | 87.7% | 1 | | Apr 2026 | Anytime Fitness | 1.2M | 9.6% | 2 | | Apr 2026 | Gold's Gym | 316K | 2.5% | 3 | | Apr 2026 | Les Mills | 22.2K | 0.18% | 4 | | May 2026 | Planet Fitness | 11.1M | 87.7% | 1 | | May 2026 | Anytime Fitness | 1.2M | 9.6% | 2 | | May 2026 | Gold's Gym | 319K | 2.5% | 3 | | May 2026 | Les Mills | 22.2K | 0.18% | 4 | | Jun 2026 | Planet Fitness | 13.6M | 89.7% | 1 | | Jun 2026 | Anytime Fitness | 1.2M | 8% | 2 | | Jun 2026 | Gold's Gym | 316K | 2.1% | 3 | | Jun 2026 | Les Mills | 22.2K | 0.15% | 4 | | Jul 2026 | Planet Fitness | 11.1M | 87.7% | 1 | | Jul 2026 | Anytime Fitness | 1.2M | 9.6% | 2 | | Jul 2026 | Gold's Gym | 316K | 2.5% | 3 | | Jul 2026 | Les Mills | 22.2K | 0.18% | 4 | | Aug 2026 | Planet Fitness | 11.1M | 85.8% | 1 | | Aug 2026 | Anytime Fitness | 1.5M | 11.6% | 2 | | Aug 2026 | Gold's Gym | 316K | 2.4% | 3 | | Aug 2026 | Les Mills | 22.2K | 0.17% | 4 | | Sep 2026 | Planet Fitness | 9.1M | 85.5% | 1 | | Sep 2026 | Anytime Fitness | 1.2M | 11.4% | 2 | | Sep 2026 | Gold's Gym | 316K | 3% | 3 | | Sep 2026 | Les Mills | 18.1K | 0.17% | 4 | ## What is being compared - **Anytime Fitness**: Measured on the search term “anytime fitness”. - **Gold's Gym**: Measured on the search terms “gold s gym” and “gold's gym”, summed into one figure. - **Les Mills**: Measured on the search term “les mills”. - **Planet Fitness**: Measured on the search term “planet fitness”. - [Anytime Fitness](/demand/us/brands/anytime-fitness) - [Gold's Gym](/demand/us/brands/gold-s-gym) - [Les Mills](/demand/us/brands/les-mills) - [Planet Fitness](/demand/us/brands/planet-fitness) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among fitness chains in United States? In September 2026, Planet Fitness was the most searched among fitness chains in United States, with an estimated 9.1M branded searches and 85.5% estimated Share of Search within this set. ## Cite this page Brandwave. "Fitness chains in United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-fitness-chains This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-fitness-chains. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.