--- title: "Equipment rental companies in United States: Which are searched most?" description: "Compare the equipment rental companies builders and contractors use. Share of Search among Sunbelt Rentals, United Rentals and Herc Rentals, the equipment rental companies Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-equipment-rental-companies" publisher: "Brandwave" --- # Equipment rental companies in United States: Which are searched most? Compare the equipment rental companies builders and contractors use. Share of Search among Sunbelt Rentals, United Rentals and Herc Rentals, the equipment rental companies Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Equipment rental companies - **Market**: United States - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Sunbelt Rentals, 43.5% ## Which brand is most popular in search among equipment rental companies in United States? - Sunbelt Rentals and United Rentals share the highest estimated Share of Search among equipment rental companies in United States, at 43.5% in September 2026. - Across the 12 months ending September 2026, Sunbelt Rentals’ estimated Share of Search among equipment rental companies in United States decreased from 47.2% to 43.5%. - Across the 12 months ending September 2026, United Rentals’ estimated Share of Search among equipment rental companies in United States increased from 38.6% to 43.5%. - Across the 12 months ending September 2026, Herc Rentals’ estimated Share of Search among equipment rental companies in United States decreased from 14.2% to 13%. - Across the 12 months ending September 2026, Sunbelt Rentals’ estimated Share of Search among equipment rental companies in United States peaked at 47.2% in November 2025 and was lowest at 42.3% in January 2026. - Across the 12 months ending September 2026, Herc Rentals’ estimated Share of Search among equipment rental companies in United States peaked at 15.5% in January 2026 and was lowest at 13% in September 2026. ## Compare search popularity between leading brands - [Sunbelt Rentals vs United Rentals: compare search popularity](/demand/us/compare/sunbelt-rentals-vs-united-rentals): 43.5% Share of Search each. - [Sunbelt Rentals vs Herc Rentals: compare search popularity](/demand/us/compare/herc-rentals-vs-sunbelt-rentals): 43.5% against 13% Share of Search. - [United Rentals vs Herc Rentals: compare search popularity](/demand/us/compare/herc-rentals-vs-united-rentals): 43.5% against 13% Share of Search. ## How did search popularity change for United States equipment rental companies in September 2026? - In September 2026, United Rentals gained estimated Share of Search among equipment rental companies in United States, from 38.6% to 43.5%. - In September 2026, Sunbelt Rentals lost estimated Share of Search among equipment rental companies in United States, from 47.2% to 43.5%. - In September 2026, Herc Rentals lost estimated Share of Search among equipment rental companies in United States, from 14.2% to 13%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Sunbelt Rentals | 43.5% | 450K | 0.0% | Sunbelt Rentals | | 2 | United Rentals | 43.5% | 450K | +22.3% | United Rentals | | 3 | Herc Rentals | 13% | 135K | 0.0% | Herc Rentals | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sunbelt Rentals | 450K | 47.2% | 1 | | Oct 2025 | United Rentals | 368K | 38.6% | 2 | | Oct 2025 | Herc Rentals | 135K | 14.2% | 3 | | Nov 2025 | Sunbelt Rentals | 368K | 47.2% | 1 | | Nov 2025 | United Rentals | 301K | 38.6% | 2 | | Nov 2025 | Herc Rentals | 110K | 14.1% | 3 | | Dec 2025 | Sunbelt Rentals | 368K | 47.2% | 1 | | Dec 2025 | United Rentals | 301K | 38.6% | 2 | | Dec 2025 | Herc Rentals | 110K | 14.1% | 3 | | Jan 2026 | Sunbelt Rentals | 368K | 42.3% | 1 | | Jan 2026 | United Rentals | 368K | 42.3% | 2 | | Jan 2026 | Herc Rentals | 135K | 15.5% | 3 | | Feb 2026 | Sunbelt Rentals | 368K | 47.2% | 1 | | Feb 2026 | United Rentals | 301K | 38.6% | 2 | | Feb 2026 | Herc Rentals | 110K | 14.1% | 3 | | Mar 2026 | Sunbelt Rentals | 450K | 47.2% | 1 | | Mar 2026 | United Rentals | 368K | 38.6% | 2 | | Mar 2026 | Herc Rentals | 135K | 14.2% | 3 | | Apr 2026 | Sunbelt Rentals | 450K | 47.2% | 1 | | Apr 2026 | United Rentals | 368K | 38.6% | 2 | | Apr 2026 | Herc Rentals | 135K | 14.2% | 3 | | May 2026 | Sunbelt Rentals | 450K | 47.2% | 1 | | May 2026 | United Rentals | 368K | 38.6% | 2 | | May 2026 | Herc Rentals | 135K | 14.2% | 3 | | Jun 2026 | Sunbelt Rentals | 450K | 47.2% | 1 | | Jun 2026 | United Rentals | 368K | 38.6% | 2 | | Jun 2026 | Herc Rentals | 135K | 14.2% | 3 | | Jul 2026 | Sunbelt Rentals | 450K | 47.2% | 1 | | Jul 2026 | United Rentals | 368K | 38.6% | 2 | | Jul 2026 | Herc Rentals | 135K | 14.2% | 3 | | Aug 2026 | Sunbelt Rentals | 450K | 47.2% | 1 | | Aug 2026 | United Rentals | 368K | 38.6% | 2 | | Aug 2026 | Herc Rentals | 135K | 14.2% | 3 | | Sep 2026 | Sunbelt Rentals | 450K | 43.5% | 1 | | Sep 2026 | United Rentals | 450K | 43.5% | 2 | | Sep 2026 | Herc Rentals | 135K | 13% | 3 | ## What is being compared - **Herc Rentals**: Measured on the search term “herc rentals”. - **Sunbelt Rentals**: Measured on the search term “sunbelt rentals”. - **United Rentals**: Measured on the search term “united rentals”. - [Herc Rentals](/demand/us/brands/herc-rentals) - [Sunbelt Rentals](/demand/us/brands/sunbelt-rentals) - [United Rentals](/demand/us/brands/united-rentals) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among equipment rental companies in United States? Sunbelt Rentals and United Rentals share the highest estimated Share of Search among equipment rental companies in United States, at 43.5% in September 2026. ## Cite this page Brandwave. "Equipment rental companies in United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-equipment-rental-companies This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-equipment-rental-companies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.