---
title: "Energy drink brands in the United States: Which are searched most?"
description: "Compare the energy drink brands people in the US buy. Share of Search among Red Bull, Celsius, Monster Energy, Alani Nu, Ghost, C4, Rockstar, Bang, NOS, Bucked Up, Reign and ZOA, the energy drink brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-energy-drink-brands"
publisher: "Brandwave"
---

# Energy drink brands in the United States: Which are searched most?

Compare the energy drink brands people in the US buy. Share of Search among Red Bull, Celsius, Monster Energy, Alani Nu, Ghost, C4, Rockstar, Bang, NOS, Bucked Up, Reign and ZOA, the energy drink brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Energy drink brands
- **Market**: United States
- **Brands compared**: 12
- **Month measured**: Sep 2026
- **Highest Share of Search**: Red Bull, 48.6%

## Which brand is most popular in search among energy drink brands in the United States?

- In September 2026, Red Bull was the most searched among energy drink brands in the United States, with an estimated 450K branded searches, 48.6% of all searches for the 12 we track.
- Celsius is in 2nd place, 28.7 percentage points behind at 19.9%.
- Across the 12 months ending September 2026, Red Bull’s share of searches among energy drink brands in the United States increased from 41.1% to 48.6%.
- Across the 12 months ending September 2026, Celsius’ share of searches among energy drink brands in the United States decreased from 28.5% to 19.9%.
- Across the 12 months ending September 2026, Monster Energy’s share of searches among energy drink brands in the United States decreased from 15.1% to 11.9%.
- Across the 12 months ending September 2026, Alani Nu’s share of searches among energy drink brands in the United States increased from 6.8% to 8%.
- Across the 12 months ending September 2026, Ghost’s share of searches among energy drink brands in the United States increased from 3% to 5.3%.
- Across the 12 months ending September 2026, Red Bull’s share of searches among energy drink brands in the United States peaked at 48.8% in May 2026 and was lowest at 36.7% in July 2026.
- Across the 12 months ending September 2026, Celsius’ share of searches among energy drink brands in the United States peaked at 31.2% in July 2026 and was lowest at 19.9% in September 2026.
- Across the 12 months ending September 2026, Monster Energy’s share of searches among energy drink brands in the United States peaked at 16.8% in December 2025 and was lowest at 11.7% in August 2026.
- Across the 12 months ending September 2026, Alani Nu’s share of searches among energy drink brands in the United States peaked at 14.4% in August 2026 and was lowest at 5.4% in May 2026.
- Across the 12 months ending September 2026, Ghost’s share of searches among energy drink brands in the United States peaked at 6.4% in August 2026 and was lowest at 2.9% in February 2026.
- Across the 12 months ending September 2026, ZOA’s share of searches among energy drink brands in the United States peaked at 1.8% in January 2026 and was lowest at 0.36% in March 2026.
- Across the 12 months ending September 2026, Rockstar rose from 8th to 7th among energy drink brands in the United States.
- Across the 12 months ending September 2026, Bang fell from 7th to 8th among energy drink brands in the United States.
- Across the 12 months ending September 2026, NOS rose from 10th to 9th among energy drink brands in the United States.
- Across the 12 months ending September 2026, Bucked Up rose from 11th to 10th among energy drink brands in the United States.
- Across the 12 months ending September 2026, Reign fell from 9th to 11th among energy drink brands in the United States.
- Across the 12 months ending September 2026, C4 and ZOA held steady: their share of searches among energy drink brands in the United States each moved less than 0.5 percentage points.

## Top energy drink brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Red Bull and Celsius appeared every time. Red Bull was recommended most often, coming first in four out of five answers. Celsius was second, and Monster Energy was third. Rockstar, which ranked seventh in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Red Bull | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Celsius | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Monster Energy | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Ghost | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| C4 | 5th | 1 of 3 | 2 of 2 | 3 of 5 |
| Alani Nu | 6th | 1 of 3 | 2 of 2 | 3 of 5 |
| NOS | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Reign | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Rockstar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bang | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bucked Up | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| ZOA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about energy drink brands

- Asked ChatGPT "Which energy drink should I buy?": 1. Red Bull, 2. Celsius
- Asked ChatGPT "What are the best energy drink brands?": 1. Red Bull, 2. Celsius, 3. Monster Energy, 4. Ghost, 5. Alani Nu, 6. C4, 7. Reign
- Asked ChatGPT "What is the healthiest energy drink?": 1. Red Bull, 2. Celsius
- Searched Google, AI Overview "energy drinks": 1. Red Bull, 2. Monster Energy, 3. Celsius, 4. Ghost, 5. Alani Nu, 6. C4
- Searched Google, AI Overview "best energy drink": 1. Celsius, 2. C4, 3. Red Bull, 4. Alani Nu, 5. Ghost, 6. NOS

Not named in any answer: Rockstar, Bang, Bucked Up and ZOA.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## Compare search popularity between leading brands

- [Red Bull vs Celsius: compare search popularity](/demand/us/compare/celsius-vs-red-bull): 48.6% against 19.9% Share of Search.
- [Red Bull vs Monster Energy: compare search popularity](/demand/us/compare/monster-energy-vs-red-bull): 48.6% against 11.9% Share of Search.
- [Red Bull vs Alani Nu: compare search popularity](/demand/us/compare/alani-nu-vs-red-bull): 48.6% against 8% Share of Search.
- [Red Bull vs Ghost: compare search popularity](/demand/us/compare/ghost-lifestyle-vs-red-bull): 48.6% against 5.3% Share of Search.
- [Celsius vs Monster Energy: compare search popularity](/demand/us/compare/celsius-vs-monster-energy): 19.9% against 11.9% Share of Search.
- [Celsius vs Alani Nu: compare search popularity](/demand/us/compare/alani-nu-vs-celsius): 19.9% against 8% Share of Search.
- [Celsius vs Ghost: compare search popularity](/demand/us/compare/celsius-vs-ghost-lifestyle): 19.9% against 5.3% Share of Search.
- [Monster Energy vs Alani Nu: compare search popularity](/demand/us/compare/alani-nu-vs-monster-energy): 11.9% against 8% Share of Search.
- [Monster Energy vs Ghost: compare search popularity](/demand/us/compare/ghost-lifestyle-vs-monster-energy): 11.9% against 5.3% Share of Search.
- [Alani Nu vs Ghost: compare search popularity](/demand/us/compare/alani-nu-vs-ghost-lifestyle): 8% against 5.3% Share of Search.

## How did search popularity change for United States energy drink brands in September 2026?

- In September 2026, Red Bull gained share of searches among energy drink brands in the United States, from 39.2% to 48.6%.
- In September 2026, Alani Nu lost share of searches among energy drink brands in the United States, from 14.4% to 8%.
- In September 2026, Celsius lost share of searches among energy drink brands in the United States, from 22.3% to 19.9%.
- In September 2026, Ghost lost share of searches among energy drink brands in the United States, from 6.4% to 5.3%.
- In September 2026, Bucked Up rose from 12th to 10th among energy drink brands in the United States.
- In September 2026, Monster Energy rose from 4th to 3rd among energy drink brands in the United States.
- In September 2026, NOS rose from 10th to 9th among energy drink brands in the United States.
- In September 2026, ZOA fell from 9th to 12th among energy drink brands in the United States.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Red Bull | 48.6% | 450K | +22.3% | Red Bull |
| 2 | Celsius | 19.9% | 185K | -11.7% | Celsius Holdings |
| 3 | Monster Energy | 11.9% | 110K | 0.0% | Monster Energy |
| 4 | Alani Nu | 8% | 74K | -45.2% | Alani Nu |
| 5 | Ghost | 5.3% | 49.5K | -18.2% | Ghost |
| 6 | C4 | 1.6% | 14.8K | +22.3% | C4 |
| 7 | Rockstar | 1.3% | 12.1K | 0.0% | Rockstar |
| 8 | Bang | 0.87% | 8.1K | 0.0% | Bang |
| 9 | NOS | 0.71% | 6.6K | 0.0% | NOS |
| 10 | Bucked Up | 0.58% | 5.4K | +50.0% | Bucked Up |
| 11 | Reign | 0.58% | 5.4K | 0.0% | Reign |
| 12 | ZOA | 0.58% | 5.4K | -33.3% | ZOA |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Red Bull | 368K | 41.1% | 1 |
| Oct 2025 | Celsius | 256K | 28.5% | 2 |
| Oct 2025 | Monster Energy | 135K | 15.1% | 3 |
| Oct 2025 | Alani Nu | 60.5K | 6.8% | 4 |
| Oct 2025 | Ghost | 27.1K | 3% | 5 |
| Oct 2025 | C4 | 12.1K | 1.4% | 6 |
| Oct 2025 | Bang | 9.9K | 1.1% | 7 |
| Oct 2025 | Rockstar | 9.9K | 1.1% | 8 |
| Oct 2025 | Reign | 6.6K | 0.74% | 9 |
| Oct 2025 | NOS | 4.4K | 0.49% | 10 |
| Oct 2025 | Bucked Up | 3.6K | 0.4% | 11 |
| Oct 2025 | ZOA | 3.6K | 0.4% | 12 |
| Nov 2025 | Red Bull | 368K | 42.7% | 1 |
| Nov 2025 | Celsius | 226K | 26.1% | 2 |
| Nov 2025 | Monster Energy | 135K | 15.7% | 3 |
| Nov 2025 | Alani Nu | 60.5K | 7% | 4 |
| Nov 2025 | Ghost | 27.1K | 3.1% | 5 |
| Nov 2025 | Bang | 9.9K | 1.1% | 6 |
| Nov 2025 | C4 | 9.9K | 1.1% | 7 |
| Nov 2025 | Rockstar | 9.9K | 1.1% | 8 |
| Nov 2025 | Reign | 5.4K | 0.63% | 9 |
| Nov 2025 | NOS | 4.4K | 0.51% | 10 |
| Nov 2025 | ZOA | 4.4K | 0.51% | 11 |
| Nov 2025 | Bucked Up | 2.4K | 0.28% | 12 |
| Dec 2025 | Red Bull | 301K | 37.5% | 1 |
| Dec 2025 | Celsius | 209K | 26% | 2 |
| Dec 2025 | Monster Energy | 135K | 16.8% | 3 |
| Dec 2025 | Alani Nu | 74K | 9.2% | 4 |
| Dec 2025 | Ghost | 33.1K | 4.1% | 5 |
| Dec 2025 | C4 | 9.9K | 1.2% | 6 |
| Dec 2025 | Rockstar | 9.9K | 1.2% | 7 |
| Dec 2025 | ZOA | 9.9K | 1.2% | 8 |
| Dec 2025 | Bang | 8.1K | 1% | 9 |
| Dec 2025 | Reign | 5.4K | 0.67% | 10 |
| Dec 2025 | Bucked Up | 3.6K | 0.45% | 11 |
| Dec 2025 | NOS | 3.6K | 0.45% | 12 |
| Jan 2026 | Red Bull | 450K | 43.7% | 1 |
| Jan 2026 | Celsius | 226K | 21.9% | 2 |
| Jan 2026 | Monster Energy | 165K | 16% | 3 |
| Jan 2026 | Alani Nu | 90.5K | 8.8% | 4 |
| Jan 2026 | Ghost | 33.1K | 3.2% | 5 |
| Jan 2026 | ZOA | 18.1K | 1.8% | 6 |
| Jan 2026 | C4 | 12.1K | 1.2% | 7 |
| Jan 2026 | Rockstar | 12.1K | 1.2% | 8 |
| Jan 2026 | Bang | 9.9K | 0.96% | 9 |
| Jan 2026 | Reign | 5.4K | 0.52% | 10 |
| Jan 2026 | NOS | 4.4K | 0.43% | 11 |
| Jan 2026 | Bucked Up | 2.9K | 0.28% | 12 |
| Feb 2026 | Red Bull | 450K | 47.4% | 1 |
| Feb 2026 | Celsius | 226K | 23.8% | 2 |
| Feb 2026 | Monster Energy | 135K | 14.2% | 3 |
| Feb 2026 | Alani Nu | 60.5K | 6.4% | 4 |
| Feb 2026 | Ghost | 27.1K | 2.9% | 5 |
| Feb 2026 | C4 | 12.1K | 1.3% | 6 |
| Feb 2026 | Bang | 9.9K | 1% | 7 |
| Feb 2026 | Rockstar | 9.9K | 1% | 8 |
| Feb 2026 | ZOA | 6.6K | 0.7% | 9 |
| Feb 2026 | Reign | 5.4K | 0.57% | 10 |
| Feb 2026 | NOS | 4.4K | 0.46% | 11 |
| Feb 2026 | Bucked Up | 2.4K | 0.25% | 12 |
| Mar 2026 | Red Bull | 450K | 44.9% | 1 |
| Mar 2026 | Celsius | 256K | 25.5% | 2 |
| Mar 2026 | Monster Energy | 135K | 13.5% | 3 |
| Mar 2026 | Alani Nu | 74K | 7.4% | 4 |
| Mar 2026 | Ghost | 33.1K | 3.3% | 5 |
| Mar 2026 | Bang | 12.1K | 1.2% | 6 |
| Mar 2026 | C4 | 12.1K | 1.2% | 7 |
| Mar 2026 | Rockstar | 12.1K | 1.2% | 8 |
| Mar 2026 | Reign | 6.6K | 0.66% | 9 |
| Mar 2026 | NOS | 5.4K | 0.54% | 10 |
| Mar 2026 | ZOA | 3.6K | 0.36% | 11 |
| Mar 2026 | Bucked Up | 2.9K | 0.29% | 12 |
| Apr 2026 | Red Bull | 450K | 44.9% | 1 |
| Apr 2026 | Celsius | 209K | 20.9% | 2 |
| Apr 2026 | Monster Energy | 135K | 13.5% | 3 |
| Apr 2026 | Alani Nu | 110K | 11% | 4 |
| Apr 2026 | Ghost | 40.5K | 4% | 5 |
| Apr 2026 | Bang | 12.1K | 1.2% | 6 |
| Apr 2026 | C4 | 12.1K | 1.2% | 7 |
| Apr 2026 | Rockstar | 12.1K | 1.2% | 8 |
| Apr 2026 | Reign | 6.6K | 0.66% | 9 |
| Apr 2026 | NOS | 5.4K | 0.54% | 10 |
| Apr 2026 | ZOA | 5.4K | 0.54% | 11 |
| Apr 2026 | Bucked Up | 3.6K | 0.36% | 12 |
| May 2026 | Red Bull | 450K | 48.8% | 1 |
| May 2026 | Celsius | 196K | 21.2% | 2 |
| May 2026 | Monster Energy | 135K | 14.6% | 3 |
| May 2026 | Alani Nu | 49.5K | 5.4% | 4 |
| May 2026 | Ghost | 40.5K | 4.4% | 5 |
| May 2026 | C4 | 12.1K | 1.3% | 6 |
| May 2026 | Bang | 9.9K | 1.1% | 7 |
| May 2026 | Rockstar | 9.9K | 1.1% | 8 |
| May 2026 | Reign | 6.6K | 0.72% | 9 |
| May 2026 | NOS | 5.4K | 0.59% | 10 |
| May 2026 | Bucked Up | 3.6K | 0.39% | 11 |
| May 2026 | ZOA | 3.6K | 0.39% | 12 |
| Jun 2026 | Red Bull | 301K | 41.3% | 1 |
| Jun 2026 | Celsius | 209K | 28.7% | 2 |
| Jun 2026 | Monster Energy | 90.5K | 12.4% | 3 |
| Jun 2026 | Alani Nu | 49.5K | 6.8% | 4 |
| Jun 2026 | Ghost | 33.1K | 4.5% | 5 |
| Jun 2026 | C4 | 9.9K | 1.4% | 6 |
| Jun 2026 | Rockstar | 9.9K | 1.4% | 7 |
| Jun 2026 | Bang | 8.1K | 1.1% | 8 |
| Jun 2026 | NOS | 5.4K | 0.74% | 9 |
| Jun 2026 | Reign | 5.4K | 0.74% | 10 |
| Jun 2026 | ZOA | 3.6K | 0.49% | 11 |
| Jun 2026 | Bucked Up | 2.9K | 0.4% | 12 |
| Jul 2026 | Red Bull | 246K | 36.7% | 1 |
| Jul 2026 | Celsius | 209K | 31.2% | 2 |
| Jul 2026 | Monster Energy | 90.5K | 13.5% | 3 |
| Jul 2026 | Alani Nu | 40.5K | 6% | 4 |
| Jul 2026 | Ghost | 33.1K | 4.9% | 5 |
| Jul 2026 | C4 | 9.9K | 1.5% | 6 |
| Jul 2026 | Rockstar | 9.9K | 1.5% | 7 |
| Jul 2026 | ZOA | 9.9K | 1.5% | 8 |
| Jul 2026 | Bang | 8.1K | 1.2% | 9 |
| Jul 2026 | NOS | 5.4K | 0.81% | 10 |
| Jul 2026 | Reign | 5.4K | 0.81% | 11 |
| Jul 2026 | Bucked Up | 2.9K | 0.43% | 12 |
| Aug 2026 | Red Bull | 368K | 39.2% | 1 |
| Aug 2026 | Celsius | 209K | 22.3% | 2 |
| Aug 2026 | Alani Nu | 135K | 14.4% | 3 |
| Aug 2026 | Monster Energy | 110K | 11.7% | 4 |
| Aug 2026 | Ghost | 60.5K | 6.4% | 5 |
| Aug 2026 | C4 | 12.1K | 1.3% | 6 |
| Aug 2026 | Rockstar | 12.1K | 1.3% | 7 |
| Aug 2026 | Bang | 8.1K | 0.86% | 8 |
| Aug 2026 | ZOA | 8.1K | 0.86% | 9 |
| Aug 2026 | NOS | 6.6K | 0.7% | 10 |
| Aug 2026 | Reign | 5.4K | 0.58% | 11 |
| Aug 2026 | Bucked Up | 3.6K | 0.38% | 12 |
| Sep 2026 | Red Bull | 450K | 48.6% | 1 |
| Sep 2026 | Celsius | 185K | 19.9% | 2 |
| Sep 2026 | Monster Energy | 110K | 11.9% | 3 |
| Sep 2026 | Alani Nu | 74K | 8% | 4 |
| Sep 2026 | Ghost | 49.5K | 5.3% | 5 |
| Sep 2026 | C4 | 14.8K | 1.6% | 6 |
| Sep 2026 | Rockstar | 12.1K | 1.3% | 7 |
| Sep 2026 | Bang | 8.1K | 0.87% | 8 |
| Sep 2026 | NOS | 6.6K | 0.71% | 9 |
| Sep 2026 | Bucked Up | 5.4K | 0.58% | 10 |
| Sep 2026 | Reign | 5.4K | 0.58% | 11 |
| Sep 2026 | ZOA | 5.4K | 0.58% | 12 |

## What is being compared

- **Alani Nu**: Measured on the search term “alani nu”.
- **Bang**: Measured on the search term “bang energy”.
- **Bucked Up**: Measured on the search term “bucked up energy”.
- **C4**: Measured on the search term “c4 energy”.
- **Celsius**: Measured on the search terms “celsius drink” and “celsius energy drink”, summed into one figure.
- **Ghost**: Measured on the search term “ghost energy”.
- **Monster Energy**: Measured on the search term “monster energy”.
- **NOS**: Measured on the search term “nos energy”.
- **Red Bull**: Measured on the search term “red bull”.
- **Reign**: Measured on the search term “reign energy”.
- **Rockstar**: Measured on the search term “rockstar energy”.
- **ZOA**: Measured on the search term “zoa energy”.

- [Alani Nu](/demand/us/brands/alani-nu)
- [Bang](/demand/us/brands/bang-energy)
- [Bucked Up](/demand/us/brands/bucked-up)
- [C4](/demand/us/brands/c4)
- [Celsius](/demand/us/brands/celsius)
- [Ghost](/demand/us/brands/ghost-lifestyle)
- [Monster Energy](/demand/us/brands/monster-energy)
- [NOS](/demand/us/brands/nos-energy)
- [Red Bull](/demand/us/brands/red-bull)
- [Reign](/demand/us/brands/reign)
- [Rockstar](/demand/us/brands/rockstar)
- [ZOA](/demand/us/brands/zoa-energy)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among energy drink brands in the United States?

In September 2026, Red Bull was the most searched among energy drink brands in the United States, with an estimated 450K branded searches, 48.6% of all searches for the 12 we track.

## Cite this page

Brandwave. "Energy drink brands in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-energy-drink-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-energy-drink-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.