--- title: "Dunkin' vs Tim Hortons: Which is searched more in the United States?" description: "Is Dunkin' or Tim Hortons more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Donut chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-donut-chains/compare/dunkin-vs-tim-hortons" publisher: "Brandwave" --- # Dunkin' vs Tim Hortons: Which is searched more in the United States? Is Dunkin' or Tim Hortons more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Donut chains set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Dunkin' and Tim Hortons - **Competitive set**: Donut chains - **Market**: United States - **Month measured**: Sep 2026 - **Dunkin' Share of Search**: 73.8% - **Tim Hortons Share of Search**: 6.8% ## Is Dunkin' or Tim Hortons more popular in search? - In September 2026, Dunkin' had more branded searches than Tim Hortons among donut chains in the United States. Dunkin' had about 10.8 million branded searches, while Tim Hortons had 1 million. Dunkin' made up 73.8% of all donut chain searches we track, and Tim Hortons accounted for 6.8%. - Dunkin' was ahead of Tim Hortons in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Dunkin'’s share of searches among donut chains in the United States moved from 75.8% to 73.8%, and its estimated monthly branded searches moved from 12.5M to 10.8M. - Across the 12 months ending September 2026, Tim Hortons’ share of searches among donut chains in the United States moved from 6.1% to 6.8%, and its estimated monthly branded searches held steady at 1M. ## Top donut chains in ChatGPT and Google AI Overviews In three ChatGPT questions, Dunkin' appeared in all three answers. Tim Hortons did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Krispy Kreme | 1st | 3 of 3 | 3 of 3 | | Duck Donuts | 2nd | 3 of 3 | 3 of 3 | | Shipley Do-Nuts | 3rd | 3 of 3 | 3 of 3 | | Dunkin' | 4th | 3 of 3 | 3 of 3 | | Tim Hortons | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about donut chains - Asked ChatGPT "Which donut chain has the best donuts in the US?": 1. Krispy Kreme, 2. Duck Donuts, 3. Shipley Do-Nuts, 4. Dunkin' - Asked ChatGPT "What are the best donut chains in the US?": 1. Krispy Kreme, 2. Duck Donuts, 3. Shipley Do-Nuts, 4. Dunkin' - Asked ChatGPT "Where can I get the best glazed donut from a chain in the US?": 1. Krispy Kreme, 2. Shipley Do-Nuts, 3. Duck Donuts, 4. Dunkin' Not named in any answer: Tim Hortons. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## How did search popularity change for United States donut chains in September 2026? - Estimated monthly branded searches for Dunkin' in the United States fell 13.2% over 12 measured months, from 12.5M to 10.8M in September 2026. ## Month by month | Month | Dunkin' estimated searches | Dunkin' Share of Search | Dunkin' rank | Tim Hortons estimated searches | Tim Hortons Share of Search | Tim Hortons rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.5M | 75.8% | 1 | 1M | 6.1% | 3 | | Nov 2025 | 12.5M | 73.6% | 1 | 1M | 5.9% | 3 | | Dec 2025 | 12.5M | 73.6% | 1 | 1M | 5.9% | 3 | | Jan 2026 | 10.2M | 72% | 1 | 1M | 7% | 3 | | Feb 2026 | 10.2M | 73.2% | 1 | 823K | 5.9% | 3 | | Mar 2026 | 11.6M | 72.1% | 1 | 1M | 6.2% | 3 | | Apr 2026 | 10.8M | 73.1% | 1 | 1M | 6.8% | 3 | | May 2026 | 12.5M | 75.9% | 1 | 1M | 6.1% | 3 | | Jun 2026 | 12.5M | 75.5% | 1 | 1M | 6% | 3 | | Jul 2026 | 12.5M | 75.5% | 1 | 1M | 6% | 3 | | Aug 2026 | 13.2M | 73.8% | 1 | 1.2M | 6.8% | 3 | | Sep 2026 | 10.8M | 73.8% | 1 | 1M | 6.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Dunkin'’s and Tim Hortons’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Dunkin'**: Measured on the search terms “dunkin” and “dunkin donuts”, summed into one figure. - **Tim Hortons**: Measured on the search term “tim hortons”. - [Dunkin' profile](/demand/us/brands/dunkin) - [Tim Hortons profile](/demand/us/brands/tim-hortons) - [All donut chains in the United States](/demand/us/categories/us-donut-chains): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Dunkin' or Tim Hortons more popular in search? In September 2026, Dunkin' had more branded searches than Tim Hortons among donut chains in the United States. Dunkin' had about 10.8 million branded searches, while Tim Hortons had 1 million. Dunkin' made up 73.8% of all donut chain searches we track, and Tim Hortons accounted for 6.8%. ## Cite this page Brandwave. "Dunkin' vs Tim Hortons: Which is searched more in the United States?". https://gobrandwave.com/demand/us/categories/us-donut-chains/compare/dunkin-vs-tim-hortons This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-donut-chains/compare/dunkin-vs-tim-hortons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.