--- title: "KitchenAid vs Whirlpool: Which is searched more in the United States?" description: "Is KitchenAid or Whirlpool more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dishwasher brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-dishwasher-brands/compare/kitchenaid-vs-whirlpool" publisher: "Brandwave" --- # KitchenAid vs Whirlpool: Which is searched more in the United States? Is KitchenAid or Whirlpool more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dishwasher brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KitchenAid and Whirlpool - **Competitive set**: Dishwasher brands - **Market**: United States - **Month measured**: Sep 2026 - **KitchenAid Share of Search**: 12.4% - **Whirlpool Share of Search**: 12.4% ## Is KitchenAid or Whirlpool more popular in search? - In September 2026, KitchenAid and Whirlpool were level in searches among dishwasher brands in the United States, with an estimated 49.5K branded searches each, at 12.4% of the total each. - KitchenAid was ahead of Whirlpool in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KitchenAid’s share of searches among dishwasher brands in the United States moved from 10.3% to 12.4%, and its estimated monthly branded searches held steady at 49.5K. - Across the 12 months ending September 2026, Whirlpool’s share of searches among dishwasher brands in the United States moved from 12.6% to 12.4%, and its estimated monthly branded searches moved from 60.5K to 49.5K. ## Top dishwasher brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, KitchenAid was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Whirlpool was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. KitchenAid was listed before Whirlpool in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Miele | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | KitchenAid | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Whirlpool | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | GE Appliances | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Samsung | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | LG | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Midea | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Frigidaire | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Maytag | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cove | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ASKO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Café | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thermador | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fisher & Paykel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dishwasher brands - Asked ChatGPT "Which dishwasher should I buy?": 1. Bosch, 2. KitchenAid, 3. Miele - Asked ChatGPT "What are the most reliable dishwasher brands?": 1. Miele, 2. Bosch, 3. KitchenAid, 4. Whirlpool, 5. GE Appliances, 6. LG - Asked ChatGPT "What is the quietest dishwasher?": 1. Samsung, 2. Bosch, 3. GE Appliances, 4. Miele, 5. KitchenAid - Searched Google, AI Overview "dishwasher": 1. Bosch, 2. Whirlpool, 3. GE Appliances, 4. LG, 5. KitchenAid, 6. Samsung - Searched Google, AI Overview "best dishwasher": 1. Bosch, 2. Miele, 3. Whirlpool, 4. Midea Not named in any answer: Frigidaire, Maytag, Cove, ASKO, Café, Thermador and Fisher & Paykel. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States dishwasher brands in September 2026? - In September 2026, KitchenAid gained share of searches among dishwasher brands in the United States, from 11.3% to 12.4%. - In September 2026, Whirlpool gained share of searches among dishwasher brands in the United States, from 11.3% to 12.4%. ## Month by month | Month | KitchenAid estimated searches | KitchenAid Share of Search | KitchenAid rank | Whirlpool estimated searches | Whirlpool Share of Search | Whirlpool rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 10.3% | 4 | 60.5K | 12.6% | 2 | | Nov 2025 | 60.5K | 11% | 2 | 60.5K | 11% | 3 | | Dec 2025 | 49.5K | 8.7% | 4 | 60.5K | 10.6% | 2 | | Jan 2026 | 49.5K | 8.7% | 4 | 60.5K | 10.6% | 2 | | Feb 2026 | 40.5K | 9.1% | 4 | 49.5K | 11.1% | 2 | | Mar 2026 | 49.5K | 10% | 2 | 49.5K | 10% | 3 | | Apr 2026 | 40.5K | 9.2% | 4 | 49.5K | 11.2% | 2 | | May 2026 | 49.5K | 10.9% | 2 | 49.5K | 10.9% | 3 | | Jun 2026 | 40.5K | 10% | 4 | 49.5K | 12.2% | 2 | | Jul 2026 | 40.5K | 9.9% | 4 | 49.5K | 12.1% | 2 | | Aug 2026 | 49.5K | 11.3% | 2 | 49.5K | 11.3% | 3 | | Sep 2026 | 49.5K | 12.4% | 2 | 49.5K | 12.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using KitchenAid’s and Whirlpool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KitchenAid**: Measured on the search term “kitchenaid dishwasher”. - **Whirlpool**: Measured on the search term “whirlpool dishwasher”. - [KitchenAid profile](/demand/us/brands/kitchenaid) - [Whirlpool profile](/demand/us/brands/whirlpool) - [All dishwasher brands in the United States](/demand/us/categories/us-dishwasher-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KitchenAid or Whirlpool more popular in search? In September 2026, KitchenAid and Whirlpool were level in searches among dishwasher brands in the United States, with an estimated 49.5K branded searches each, at 12.4% of the total each. ## Cite this page Brandwave. "KitchenAid vs Whirlpool: Which is searched more in the United States?". https://gobrandwave.com/demand/us/categories/us-dishwasher-brands/compare/kitchenaid-vs-whirlpool This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-dishwasher-brands/compare/kitchenaid-vs-whirlpool. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.