--- title: "Bosch vs Miele: Which is searched more in the United States?" description: "Is Bosch or Miele more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dishwasher brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-dishwasher-brands/compare/bosch-vs-miele" publisher: "Brandwave" --- # Bosch vs Miele: Which is searched more in the United States? Is Bosch or Miele more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Dishwasher brands set in the United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bosch and Miele - **Competitive set**: Dishwasher brands - **Market**: United States - **Month measured**: Sep 2026 - **Bosch Share of Search**: 22.7% - **Miele Share of Search**: 8.3% ## Is Bosch or Miele more popular in search? - In September 2026, Bosch had more branded searches than Miele among dishwasher brands in the United States. Bosch had about 90,500 branded searches, while Miele had 33,100. Bosch made up 22.7% of all dishwasher brand searches we track, and Miele accounted for 8.3%. - Bosch was ahead of Miele in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bosch’s share of searches among dishwasher brands in the United States moved from 28.2% to 22.7%, and its estimated monthly branded searches moved from 135K to 90.5K. - Across the 12 months ending September 2026, Miele’s share of searches among dishwasher brands in the United States moved from 8.4% to 8.3%, and its estimated monthly branded searches moved from 40.5K to 33.1K. ## Top dishwasher brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Bosch appeared in all five answers. Miele was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bosch was listed before Miele in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Miele | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | KitchenAid | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Whirlpool | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | GE Appliances | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Samsung | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | LG | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Midea | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Frigidaire | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Maytag | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cove | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ASKO | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Café | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Thermador | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Fisher & Paykel | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about dishwasher brands - Asked ChatGPT "Which dishwasher should I buy?": 1. Bosch, 2. KitchenAid, 3. Miele - Asked ChatGPT "What are the most reliable dishwasher brands?": 1. Miele, 2. Bosch, 3. KitchenAid, 4. Whirlpool, 5. GE Appliances, 6. LG - Asked ChatGPT "What is the quietest dishwasher?": 1. Samsung, 2. Bosch, 3. GE Appliances, 4. Miele, 5. KitchenAid - Searched Google, AI Overview "dishwasher": 1. Bosch, 2. Whirlpool, 3. GE Appliances, 4. LG, 5. KitchenAid, 6. Samsung - Searched Google, AI Overview "best dishwasher": 1. Bosch, 2. Miele, 3. Whirlpool, 4. Midea Not named in any answer: Frigidaire, Maytag, Cove, ASKO, Café, Thermador and Fisher & Paykel. Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026. ## How did search popularity change for United States dishwasher brands in September 2026? - In September 2026, GE Appliances overtook Miele to rank 5th among dishwasher brands in the United States, with 8.3% of the searches. - In September 2026, Bosch lost share of searches among dishwasher brands in the United States, from 25.1% to 22.7%. - In September 2026, Miele lost share of searches among dishwasher brands in the United States, from 9.2% to 8.3%. ## Month by month | Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | Miele estimated searches | Miele Share of Search | Miele rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 28.2% | 1 | 40.5K | 8.4% | 6 | | Nov 2025 | 165K | 30% | 1 | 49.5K | 9% | 5 | | Dec 2025 | 201K | 35.3% | 1 | 49.5K | 8.7% | 5 | | Jan 2026 | 201K | 35.1% | 1 | 49.5K | 8.7% | 5 | | Feb 2026 | 135K | 30.4% | 1 | 40.5K | 9.1% | 5 | | Mar 2026 | 165K | 33.2% | 1 | 40.5K | 8.1% | 6 | | Apr 2026 | 135K | 30.5% | 1 | 40.5K | 9.2% | 5 | | May 2026 | 135K | 29.8% | 1 | 40.5K | 8.9% | 5 | | Jun 2026 | 110K | 27% | 1 | 33.1K | 8.1% | 6 | | Jul 2026 | 110K | 26.8% | 1 | 33.1K | 8.1% | 6 | | Aug 2026 | 110K | 25.1% | 1 | 40.5K | 9.2% | 5 | | Sep 2026 | 90.5K | 22.7% | 1 | 33.1K | 8.3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Bosch’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bosch**: Measured on the search term “bosch dishwasher”. - **Miele**: Measured on the search term “miele dishwasher”. - [Bosch profile](/demand/us/brands/bosch) - [Miele profile](/demand/us/brands/miele) - [All dishwasher brands in the United States](/demand/us/categories/us-dishwasher-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bosch or Miele more popular in search? In September 2026, Bosch had more branded searches than Miele among dishwasher brands in the United States. Bosch had about 90,500 branded searches, while Miele had 33,100. Bosch made up 22.7% of all dishwasher brand searches we track, and Miele accounted for 8.3%. ## Cite this page Brandwave. "Bosch vs Miele: Which is searched more in the United States?". https://gobrandwave.com/demand/us/categories/us-dishwasher-brands/compare/bosch-vs-miele This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-dishwasher-brands/compare/bosch-vs-miele. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.