--- title: "Dish soap brands in United States: Which are searched most?" description: "Compare the dish soap brands people buy. Share of Search among Dawn, Blueland, Branch Basics, Ajax and Cleancult, the dish soap brands Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-dish-soap-brands" publisher: "Brandwave" --- # Dish soap brands in United States: Which are searched most? Compare the dish soap brands people buy. Share of Search among Dawn, Blueland, Branch Basics, Ajax and Cleancult, the dish soap brands Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Dish soap brands - **Market**: United States - **Brands compared**: 5 - **Month measured**: Sep 2026 - **Highest Share of Search**: Dawn, 47.5% ## Which brand is most popular in search among dish soap brands in United States? - In September 2026, Dawn was the most searched among dish soap brands in United States, with an estimated 79.8K branded searches and 47.5% estimated Share of Search within this set. - Blueland is in 2nd place, 23.4 percentage points behind at 24.1% Share of Search. - Across the 12 months ending September 2026, Dawn’s estimated Share of Search among dish soap brands in United States increased from 42.8% to 47.5%. - Across the 12 months ending September 2026, Blueland’s estimated Share of Search among dish soap brands in United States decreased from 26.5% to 24.1%. - Across the 12 months ending September 2026, Branch Basics’ estimated Share of Search among dish soap brands in United States decreased from 26.5% to 24.1%. - Across the 12 months ending September 2026, Dawn’s estimated Share of Search among dish soap brands in United States peaked at 47.5% in September 2026 and was lowest at 35.7% in November 2025. - Across the 12 months ending September 2026, Blueland’s estimated Share of Search among dish soap brands in United States peaked at 28.3% in February 2026 and was lowest at 24.1% in September 2026. - Across the 12 months ending September 2026, Branch Basics’ estimated Share of Search among dish soap brands in United States peaked at 33.5% in November 2025 and was lowest at 24.1% in September 2026. - Across the 12 months ending September 2026, Ajax rose from 5th to 4th among dish soap brands in United States. - Across the 12 months ending September 2026, Cleancult fell from 4th to 5th among dish soap brands in United States. ## Compare search popularity between leading brands - [Dawn vs Blueland: compare search popularity](/demand/us/compare/blueland-vs-dawn): 47.5% against 24.1% Share of Search. - [Dawn vs Branch Basics: compare search popularity](/demand/us/compare/branch-basics-vs-dawn): 47.5% against 24.1% Share of Search. - [Dawn vs Ajax: compare search popularity](/demand/us/compare/ajax-vs-dawn): 47.5% against 2.1% Share of Search. - [Dawn vs Cleancult: compare search popularity](/demand/us/compare/cleancult-vs-dawn): 47.5% against 2.1% Share of Search. - [Blueland vs Branch Basics: compare search popularity](/demand/us/compare/blueland-vs-branch-basics): 24.1% Share of Search each. - [Blueland vs Ajax: compare search popularity](/demand/us/compare/ajax-vs-blueland): 24.1% against 2.1% Share of Search. - [Blueland vs Cleancult: compare search popularity](/demand/us/compare/blueland-vs-cleancult): 24.1% against 2.1% Share of Search. - [Branch Basics vs Ajax: compare search popularity](/demand/us/compare/ajax-vs-branch-basics): 24.1% against 2.1% Share of Search. - [Branch Basics vs Cleancult: compare search popularity](/demand/us/compare/branch-basics-vs-cleancult): 24.1% against 2.1% Share of Search. - [Ajax vs Cleancult: compare search popularity](/demand/us/compare/ajax-vs-cleancult): 2.1% Share of Search each. ## How did search popularity change for United States dish soap brands in September 2026? - In September 2026, Dawn gained estimated Share of Search among dish soap brands in United States, from 43% to 47.5%. - In September 2026, Blueland lost estimated Share of Search among dish soap brands in United States, from 26.4% to 24.1%. - In September 2026, Branch Basics lost estimated Share of Search among dish soap brands in United States, from 26.4% to 24.1%. - In September 2026, Ajax rose from 5th to 4th among dish soap brands in United States. - In September 2026, Cleancult fell from 4th to 5th among dish soap brands in United States. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Dawn | 47.5% | 79.8K | -1.2% | Dawn | | 2 | Blueland | 24.1% | 40.5K | -18.2% | Blueland | | 3 | Branch Basics | 24.1% | 40.5K | -18.2% | Branch Basics | | 4 | Ajax | 2.1% | 3.6K | 0.0% | Colgate-Palmolive | | 5 | Cleancult | 2.1% | 3.6K | -18.2% | Cleancult | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dawn | 80.1K | 42.8% | 1 | | Oct 2025 | Blueland | 49.5K | 26.5% | 2 | | Oct 2025 | Branch Basics | 49.5K | 26.5% | 3 | | Oct 2025 | Cleancult | 4.4K | 2.4% | 4 | | Oct 2025 | Ajax | 3.6K | 1.9% | 5 | | Nov 2025 | Dawn | 78.9K | 35.7% | 1 | | Nov 2025 | Branch Basics | 74K | 33.5% | 2 | | Nov 2025 | Blueland | 60.5K | 27.4% | 3 | | Nov 2025 | Cleancult | 4.4K | 2% | 4 | | Nov 2025 | Ajax | 2.9K | 1.3% | 5 | | Dec 2025 | Dawn | 78.6K | 42.7% | 1 | | Dec 2025 | Blueland | 49.5K | 26.9% | 2 | | Dec 2025 | Branch Basics | 49.5K | 26.9% | 3 | | Dec 2025 | Cleancult | 3.6K | 2% | 4 | | Dec 2025 | Ajax | 2.9K | 1.6% | 5 | | Jan 2026 | Dawn | 93.4K | 42% | 1 | | Jan 2026 | Blueland | 60.5K | 27.2% | 2 | | Jan 2026 | Branch Basics | 60.5K | 27.2% | 3 | | Jan 2026 | Cleancult | 4.4K | 2% | 4 | | Jan 2026 | Ajax | 3.6K | 1.6% | 5 | | Feb 2026 | Dawn | 68.9K | 39.3% | 1 | | Feb 2026 | Blueland | 49.5K | 28.3% | 2 | | Feb 2026 | Branch Basics | 49.5K | 28.3% | 3 | | Feb 2026 | Cleancult | 4.4K | 2.5% | 4 | | Feb 2026 | Ajax | 2.9K | 1.7% | 5 | | Mar 2026 | Dawn | 79.9K | 40.3% | 1 | | Mar 2026 | Branch Basics | 60.5K | 30.5% | 2 | | Mar 2026 | Blueland | 49.5K | 25% | 3 | | Mar 2026 | Cleancult | 5.4K | 2.7% | 4 | | Mar 2026 | Ajax | 2.9K | 1.5% | 5 | | Apr 2026 | Dawn | 79.6K | 42.7% | 1 | | Apr 2026 | Blueland | 49.5K | 26.5% | 2 | | Apr 2026 | Branch Basics | 49.5K | 26.5% | 3 | | Apr 2026 | Cleancult | 4.4K | 2.4% | 4 | | Apr 2026 | Ajax | 3.6K | 1.9% | 5 | | May 2026 | Dawn | 66.8K | 36.1% | 1 | | May 2026 | Branch Basics | 60.5K | 32.7% | 2 | | May 2026 | Blueland | 49.5K | 26.8% | 3 | | May 2026 | Cleancult | 4.4K | 2.4% | 4 | | May 2026 | Ajax | 3.6K | 1.9% | 5 | | Jun 2026 | Dawn | 66.8K | 40.7% | 1 | | Jun 2026 | Branch Basics | 49.5K | 30.2% | 2 | | Jun 2026 | Blueland | 40.5K | 24.7% | 3 | | Jun 2026 | Ajax | 3.6K | 2.2% | 4 | | Jun 2026 | Cleancult | 3.6K | 2.2% | 5 | | Jul 2026 | Dawn | 66.8K | 40.5% | 1 | | Jul 2026 | Branch Basics | 49.5K | 30% | 2 | | Jul 2026 | Blueland | 40.5K | 24.6% | 3 | | Jul 2026 | Cleancult | 4.4K | 2.7% | 4 | | Jul 2026 | Ajax | 3.6K | 2.2% | 5 | | Aug 2026 | Dawn | 80.8K | 43% | 1 | | Aug 2026 | Blueland | 49.5K | 26.4% | 2 | | Aug 2026 | Branch Basics | 49.5K | 26.4% | 3 | | Aug 2026 | Cleancult | 4.4K | 2.3% | 4 | | Aug 2026 | Ajax | 3.6K | 1.9% | 5 | | Sep 2026 | Dawn | 79.8K | 47.5% | 1 | | Sep 2026 | Blueland | 40.5K | 24.1% | 2 | | Sep 2026 | Branch Basics | 40.5K | 24.1% | 3 | | Sep 2026 | Ajax | 3.6K | 2.1% | 4 | | Sep 2026 | Cleancult | 3.6K | 2.1% | 5 | ## What is being compared - **Ajax**: Measured on the search term “ajax dish soap”. - **Blueland**: Measured on the search term “blueland”. - **Branch Basics**: Measured on the search term “branch basics”. - **Cleancult**: Measured on the search term “cleancult”. - **Dawn**: Measured on the search terms “dawn detergent”, “dawn dish soap”, “dawn dishwashing liquid” and “dawn soap”, summed into one figure. - [Ajax](/demand/us/brands/ajax) - [Blueland](/demand/us/brands/blueland) - [Branch Basics](/demand/us/brands/branch-basics) - [Cleancult](/demand/us/brands/cleancult) - [Dawn](/demand/us/brands/dawn) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among dish soap brands in United States? In September 2026, Dawn was the most searched among dish soap brands in United States, with an estimated 79.8K branded searches and 47.5% estimated Share of Search within this set. ## Cite this page Brandwave. "Dish soap brands in United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-dish-soap-brands This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-dish-soap-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.