--- title: "Dips brands in United States: Which are searched most?" description: "Compare the dips brands shoppers choose between. Share of Search among Marzetti, Wholly Guacamole and TRIBE, the dips brands Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-dips-brands" publisher: "Brandwave" --- # Dips brands in United States: Which are searched most? Compare the dips brands shoppers choose between. Share of Search among Marzetti, Wholly Guacamole and TRIBE, the dips brands Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Dips brands - **Market**: United States - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Marzetti, 49% ## Which brand is most popular in search among dips brands in United States? - Marzetti and Wholly Guacamole share the highest estimated Share of Search among dips brands in United States, at 49% in September 2026. - Across the 12 months ending September 2026, Marzetti’s estimated Share of Search among dips brands in United States peaked at 54.5% in February 2026 and was lowest at 39.4% in August 2026. - Across the 12 months ending September 2026, Wholly Guacamole’s estimated Share of Search among dips brands in United States peaked at 59.1% in August 2026 and was lowest at 44.2% in November 2025. - Across the 12 months ending September 2026, TRIBE’s estimated Share of Search among dips brands in United States peaked at 2.4% in October 2025 and was lowest at 0.94% in February 2026. - Across the 12 months ending September 2026, Marzetti, Wholly Guacamole and TRIBE held steady: their estimated Share of Search among dips brands in United States each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Marzetti vs Wholly Guacamole: compare search popularity](/demand/us/compare/marzetti-vs-wholly-guacamole): 49% Share of Search each. ## How did search popularity change for United States dips brands in September 2026? - In September 2026, Marzetti overtook Wholly Guacamole to become the leader among dips brands in United States, with 49% estimated Share of Search. - In September 2026, Wholly Guacamole lost estimated Share of Search among dips brands in United States, from 59.1% to 49%. - Estimated monthly branded searches for TRIBE in United States fell 18.8% over 12 measured months, from 320 to 260 in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Marzetti | 49% | 6.6K | +22.2% | Marzetti | | 2 | Wholly Guacamole | 49% | 6.6K | -18.5% | Wholly Guacamole | | 3 | TRIBE | 1.9% | 260 | +23.8% | TRIBE | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Marzetti | 6.6K | 48.8% | 1 | | Oct 2025 | Wholly Guacamole | 6.6K | 48.8% | 2 | | Oct 2025 | TRIBE | 320 | 2.4% | 3 | | Nov 2025 | Marzetti | 6.6K | 54.1% | 1 | | Nov 2025 | Wholly Guacamole | 5.4K | 44.2% | 2 | | Nov 2025 | TRIBE | 210 | 1.7% | 3 | | Dec 2025 | Marzetti | 6.6K | 49.4% | 1 | | Dec 2025 | Wholly Guacamole | 6.6K | 49.4% | 2 | | Dec 2025 | TRIBE | 170 | 1.3% | 3 | | Jan 2026 | Marzetti | 8.1K | 49.5% | 1 | | Jan 2026 | Wholly Guacamole | 8.1K | 49.5% | 2 | | Jan 2026 | TRIBE | 170 | 1% | 3 | | Feb 2026 | Marzetti | 9.9K | 54.5% | 1 | | Feb 2026 | Wholly Guacamole | 8.1K | 44.6% | 2 | | Feb 2026 | TRIBE | 170 | 0.94% | 3 | | Mar 2026 | Wholly Guacamole | 8.1K | 54.5% | 1 | | Mar 2026 | Marzetti | 6.6K | 44.4% | 2 | | Mar 2026 | TRIBE | 170 | 1.1% | 3 | | Apr 2026 | Marzetti | 6.6K | 49.5% | 1 | | Apr 2026 | Wholly Guacamole | 6.6K | 49.5% | 2 | | Apr 2026 | TRIBE | 140 | 1% | 3 | | May 2026 | Wholly Guacamole | 8.1K | 54.3% | 1 | | May 2026 | Marzetti | 6.6K | 44.3% | 2 | | May 2026 | TRIBE | 210 | 1.4% | 3 | | Jun 2026 | Wholly Guacamole | 6.6K | 54.2% | 1 | | Jun 2026 | Marzetti | 5.4K | 44.4% | 2 | | Jun 2026 | TRIBE | 170 | 1.4% | 3 | | Jul 2026 | Wholly Guacamole | 6.6K | 54.2% | 1 | | Jul 2026 | Marzetti | 5.4K | 44.4% | 2 | | Jul 2026 | TRIBE | 170 | 1.4% | 3 | | Aug 2026 | Wholly Guacamole | 8.1K | 59.1% | 1 | | Aug 2026 | Marzetti | 5.4K | 39.4% | 2 | | Aug 2026 | TRIBE | 210 | 1.5% | 3 | | Sep 2026 | Marzetti | 6.6K | 49% | 1 | | Sep 2026 | Wholly Guacamole | 6.6K | 49% | 2 | | Sep 2026 | TRIBE | 260 | 1.9% | 3 | ## What is being compared - **Marzetti**: Measured on the search term “marzetti”. - **TRIBE**: Measured on the search term “tribe group”. - **Wholly Guacamole**: Measured on the search term “wholly guacamole”. - [Marzetti](/demand/us/brands/marzetti) - [TRIBE](/demand/us/brands/tribe) - [Wholly Guacamole](/demand/us/brands/wholly-guacamole) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among dips brands in United States? Marzetti and Wholly Guacamole share the highest estimated Share of Search among dips brands in United States, at 49% in September 2026. ## Cite this page Brandwave. "Dips brands in United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-dips-brands This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-dips-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.