--- title: "Dental chains in the United States: Which are most popular?" description: "Compare the dental office chains people in the US go to for checkups and treatment. Share of Search among Aspen Dental, Affordable Dentures & Implants, Western Dental, Bright Now! Dental, Coast Dental, Monarch Dental and Castle Dental, the dental chains Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-dental-chains" publisher: "Brandwave" --- # Dental chains in the United States: Which are most popular? Compare the dental office chains people in the US go to for checkups and treatment. Share of Search among Aspen Dental, Affordable Dentures & Implants, Western Dental, Bright Now! Dental, Coast Dental, Monarch Dental and Castle Dental, the dental chains Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Dental chains - **Market**: United States - **Brands compared**: 7 - **Month measured**: Oct 2026 - **Highest Share of Search**: Aspen Dental, 63.1% ## Which brand is most popular in search among dental chains in the United States? - In October 2026, Aspen Dental was the most searched among dental chains in the United States, with an estimated 368K branded searches, 63.1% of all searches for the seven tracked by the Brandwave Brand Demand Index. - Affordable Dentures & Implants is in 2nd place, 52.8 percentage points behind at 10.4%. - Across the 12 months ending October 2026, Affordable Dentures & Implants’ share of searches among dental chains in the United States increased from 5.7% to 10.4%. - Across the 12 months ending October 2026, Western Dental’s share of searches among dental chains in the United States decreased from 12.8% to 10.4%. - Across the 12 months ending October 2026, Bright Now! Dental’s share of searches among dental chains in the United States decreased from 8.6% to 6.9%. - Across the 12 months ending October 2026, Coast Dental’s share of searches among dental chains in the United States increased from 4.7% to 5.7%. - Across the 12 months ending October 2026, Castle Dental’s share of searches among dental chains in the United States decreased from 2.1% to 1.4%. - Across the 12 months ending October 2026, Aspen Dental’s share of searches among dental chains in the United States peaked at 65.9% in February 2026 and was lowest at 62.9% in December 2025. - Across the 12 months ending October 2026, Affordable Dentures & Implants’ share of searches among dental chains in the United States peaked at 10.7% in April 2026 and was lowest at 5.7% in December 2025. - Across the 12 months ending October 2026, Western Dental’s share of searches among dental chains in the United States peaked at 12.8% in November 2025 and was lowest at 10.3% in June 2026. - Across the 12 months ending October 2026, Bright Now! Dental’s share of searches among dental chains in the United States peaked at 8.6% in November 2025 and was lowest at 5.8% in April 2026. - Across the 12 months ending October 2026, Coast Dental’s share of searches among dental chains in the United States peaked at 5.7% in September 2026 and was lowest at 4.7% in March 2026. - Across the 12 months ending October 2026, Affordable Dentures & Implants rose from 4th to 2nd among dental chains in the United States. - Across the 12 months ending October 2026, Western Dental fell from 2nd to 3rd among dental chains in the United States. - Across the 12 months ending October 2026, Bright Now! Dental fell from 3rd to 4th among dental chains in the United States. - Across the 12 months ending October 2026, Aspen Dental and Monarch Dental held steady: their share of searches among dental chains in the United States each moved less than 0.5 percentage points. ## Top dental chains in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions, Aspen Dental and Western Dental appeared every time. Aspen Dental was recommended most often, coming first in one out of three answers. Bright Now! Dental was second, and Affordable Dentures & Implants was third. Coast Dental, which ranked fifth in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Aspen Dental | 1st | 3 of 3 | 3 of 3 | | Bright Now! Dental | 2nd | 2 of 3 | 2 of 3 | | Affordable Dentures & Implants | 3rd | 2 of 3 | 2 of 3 | | Western Dental | 4th | 3 of 3 | 3 of 3 | | Coast Dental | Not ranked | 0 of 3 | 0 of 3 | | Monarch Dental | Not ranked | 0 of 3 | 0 of 3 | | Castle Dental | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about dental chains - Asked ChatGPT "Which dental chain should I go to in the US?": 1. Bright Now! Dental, 2. Western Dental, 3. Aspen Dental - Asked ChatGPT "What are the best dental office chains in the US?": 1. Aspen Dental, 2. Bright Now! Dental, 3. Affordable Dentures & Implants, 4. Western Dental - Asked ChatGPT "Which dental chain in the US is good for affordable dentures or implants?": 1. Affordable Dentures & Implants, 2. Aspen Dental, 3. Western Dental Not named in any answer: Coast Dental, Monarch Dental and Castle Dental. Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026. ## Compare search popularity between leading brands - [Aspen Dental vs Affordable Dentures & Implants: compare search popularity](/demand/us/compare/affordable-dentures-vs-aspen-dental): 63.1% against 10.4% Share of Search. - [Aspen Dental vs Western Dental: compare search popularity](/demand/us/compare/aspen-dental-vs-western-dental): 63.1% against 10.4% Share of Search. - [Aspen Dental vs Bright Now! Dental: compare search popularity](/demand/us/compare/aspen-dental-vs-bright-now-dental): 63.1% against 6.9% Share of Search. - [Aspen Dental vs Coast Dental: compare search popularity](/demand/us/compare/aspen-dental-vs-coast-dental): 63.1% against 5.7% Share of Search. - [Affordable Dentures & Implants vs Western Dental: compare search popularity](/demand/us/compare/affordable-dentures-vs-western-dental): 10.4% Share of Search each. - [Affordable Dentures & Implants vs Bright Now! Dental: compare search popularity](/demand/us/compare/affordable-dentures-vs-bright-now-dental): 10.4% against 6.9% Share of Search. - [Affordable Dentures & Implants vs Coast Dental: compare search popularity](/demand/us/compare/affordable-dentures-vs-coast-dental): 10.4% against 5.7% Share of Search. - [Western Dental vs Bright Now! Dental: compare search popularity](/demand/us/compare/bright-now-dental-vs-western-dental): 10.4% against 6.9% Share of Search. - [Western Dental vs Coast Dental: compare search popularity](/demand/us/compare/coast-dental-vs-western-dental): 10.4% against 5.7% Share of Search. - [Bright Now! Dental vs Coast Dental: compare search popularity](/demand/us/compare/bright-now-dental-vs-coast-dental): 6.9% against 5.7% Share of Search. ## How did search popularity change for United States dental chains in October 2026? - Estimated monthly branded searches for Affordable Dentures & Implants in the United States rose 82.8% over 12 measured months, from 33.1K to 60.5K in October 2026. - Estimated monthly branded searches for Coast Dental in the United States rose 22.1% over 12 measured months, from 27.1K to 33.1K in October 2026. - Estimated monthly branded searches for Castle Dental in the United States fell 33.1% over 12 measured months, from 12.1K to 8.1K in October 2026. - Estimated monthly branded searches for Monarch Dental in the United States fell 18.2% over 12 measured months, from 14.8K to 12.1K in October 2026. - Estimated monthly branded searches for Western Dental in the United States fell 18.2% over 12 measured months, from 74K to 60.5K in October 2026. - Estimated monthly branded searches for Bright Now! Dental in the United States fell 18.2% over 12 measured months, from 49.5K to 40.5K in October 2026. ## Which dental chains do people search for most? | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Aspen Dental | 63.1% | 368K | 0.0% | Aspen Dental | | 2 | Affordable Dentures & Implants | 10.4% | 60.5K | 0.0% | Affordable Dentures & Implants | | 3 | Western Dental | 10.4% | 60.5K | 0.0% | Western Dental | | 4 | Bright Now! Dental | 6.9% | 40.5K | 0.0% | Bright Now! Dental | | 5 | Coast Dental | 5.7% | 33.1K | 0.0% | Coast Dental | | 6 | Monarch Dental | 2.1% | 12.1K | 0.0% | Monarch Dental | | 7 | Castle Dental | 1.4% | 8.1K | 0.0% | Castle Dental | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Aspen Dental | 368K | 63.6% | 1 | | Nov 2025 | Western Dental | 74K | 12.8% | 2 | | Nov 2025 | Bright Now! Dental | 49.5K | 8.6% | 3 | | Nov 2025 | Affordable Dentures & Implants | 33.1K | 5.7% | 4 | | Nov 2025 | Coast Dental | 27.1K | 4.7% | 5 | | Nov 2025 | Monarch Dental | 14.8K | 2.6% | 6 | | Nov 2025 | Castle Dental | 12.1K | 2.1% | 7 | | Dec 2025 | Aspen Dental | 368K | 62.9% | 1 | | Dec 2025 | Western Dental | 74K | 12.7% | 2 | | Dec 2025 | Bright Now! Dental | 49.5K | 8.5% | 3 | | Dec 2025 | Affordable Dentures & Implants | 33.1K | 5.7% | 4 | | Dec 2025 | Coast Dental | 33.1K | 5.7% | 5 | | Dec 2025 | Monarch Dental | 14.8K | 2.5% | 6 | | Dec 2025 | Castle Dental | 12.1K | 2.1% | 7 | | Jan 2026 | Aspen Dental | 450K | 64.8% | 1 | | Jan 2026 | Western Dental | 74K | 10.7% | 2 | | Jan 2026 | Affordable Dentures & Implants | 60.5K | 8.7% | 3 | | Jan 2026 | Bright Now! Dental | 49.5K | 7.1% | 4 | | Jan 2026 | Coast Dental | 33.1K | 4.8% | 5 | | Jan 2026 | Monarch Dental | 14.8K | 2.1% | 6 | | Jan 2026 | Castle Dental | 12.1K | 1.7% | 7 | | Feb 2026 | Aspen Dental | 450K | 65.9% | 1 | | Feb 2026 | Western Dental | 74K | 10.8% | 2 | | Feb 2026 | Affordable Dentures & Implants | 60.5K | 8.9% | 3 | | Feb 2026 | Bright Now! Dental | 40.5K | 5.9% | 4 | | Feb 2026 | Coast Dental | 33.1K | 4.8% | 5 | | Feb 2026 | Monarch Dental | 14.8K | 2.2% | 6 | | Feb 2026 | Castle Dental | 9.9K | 1.4% | 7 | | Mar 2026 | Aspen Dental | 450K | 63.6% | 1 | | Mar 2026 | Affordable Dentures & Implants | 74K | 10.5% | 2 | | Mar 2026 | Western Dental | 74K | 10.5% | 3 | | Mar 2026 | Bright Now! Dental | 49.5K | 7% | 4 | | Mar 2026 | Coast Dental | 33.1K | 4.7% | 5 | | Mar 2026 | Monarch Dental | 14.8K | 2.1% | 6 | | Mar 2026 | Castle Dental | 12.1K | 1.7% | 7 | | Apr 2026 | Aspen Dental | 450K | 64.9% | 1 | | Apr 2026 | Affordable Dentures & Implants | 74K | 10.7% | 2 | | Apr 2026 | Western Dental | 74K | 10.7% | 3 | | Apr 2026 | Bright Now! Dental | 40.5K | 5.8% | 4 | | Apr 2026 | Coast Dental | 33.1K | 4.8% | 5 | | Apr 2026 | Monarch Dental | 12.1K | 1.7% | 6 | | Apr 2026 | Castle Dental | 9.9K | 1.4% | 7 | | May 2026 | Aspen Dental | 368K | 63.8% | 1 | | May 2026 | Affordable Dentures & Implants | 60.5K | 10.5% | 2 | | May 2026 | Western Dental | 60.5K | 10.5% | 3 | | May 2026 | Bright Now! Dental | 40.5K | 7% | 4 | | May 2026 | Coast Dental | 27.1K | 4.7% | 5 | | May 2026 | Monarch Dental | 12.1K | 2.1% | 6 | | May 2026 | Castle Dental | 8.1K | 1.4% | 7 | | Jun 2026 | Aspen Dental | 368K | 62.9% | 1 | | Jun 2026 | Affordable Dentures & Implants | 60.5K | 10.3% | 2 | | Jun 2026 | Western Dental | 60.5K | 10.3% | 3 | | Jun 2026 | Bright Now! Dental | 40.5K | 6.9% | 4 | | Jun 2026 | Coast Dental | 33.1K | 5.7% | 5 | | Jun 2026 | Monarch Dental | 12.1K | 2.1% | 6 | | Jun 2026 | Castle Dental | 9.9K | 1.7% | 7 | | Jul 2026 | Aspen Dental | 368K | 62.9% | 1 | | Jul 2026 | Affordable Dentures & Implants | 60.5K | 10.3% | 2 | | Jul 2026 | Western Dental | 60.5K | 10.3% | 3 | | Jul 2026 | Bright Now! Dental | 40.5K | 6.9% | 4 | | Jul 2026 | Coast Dental | 33.1K | 5.7% | 5 | | Jul 2026 | Monarch Dental | 12.1K | 2.1% | 6 | | Jul 2026 | Castle Dental | 9.9K | 1.7% | 7 | | Aug 2026 | Aspen Dental | 368K | 62.9% | 1 | | Aug 2026 | Affordable Dentures & Implants | 60.5K | 10.3% | 2 | | Aug 2026 | Western Dental | 60.5K | 10.3% | 3 | | Aug 2026 | Bright Now! Dental | 40.5K | 6.9% | 4 | | Aug 2026 | Coast Dental | 33.1K | 5.7% | 5 | | Aug 2026 | Monarch Dental | 12.1K | 2.1% | 6 | | Aug 2026 | Castle Dental | 9.9K | 1.7% | 7 | | Sep 2026 | Aspen Dental | 368K | 63.1% | 1 | | Sep 2026 | Affordable Dentures & Implants | 60.5K | 10.4% | 2 | | Sep 2026 | Western Dental | 60.5K | 10.4% | 3 | | Sep 2026 | Bright Now! Dental | 40.5K | 6.9% | 4 | | Sep 2026 | Coast Dental | 33.1K | 5.7% | 5 | | Sep 2026 | Monarch Dental | 12.1K | 2.1% | 6 | | Sep 2026 | Castle Dental | 8.1K | 1.4% | 7 | | Oct 2026 | Aspen Dental | 368K | 63.1% | 1 | | Oct 2026 | Affordable Dentures & Implants | 60.5K | 10.4% | 2 | | Oct 2026 | Western Dental | 60.5K | 10.4% | 3 | | Oct 2026 | Bright Now! Dental | 40.5K | 6.9% | 4 | | Oct 2026 | Coast Dental | 33.1K | 5.7% | 5 | | Oct 2026 | Monarch Dental | 12.1K | 2.1% | 6 | | Oct 2026 | Castle Dental | 8.1K | 1.4% | 7 | ## How are branded searches counted for dental chains? - **Affordable Dentures & Implants**: Measured on the search term “affordable dentures and implants”. - **Aspen Dental**: Measured on the search term “aspendental”. - **Bright Now! Dental**: Measured on the search term “bright now dental”. - **Castle Dental**: Measured on the search term “castle dental”. - **Coast Dental**: Measured on the search term “coast dental”. - **Monarch Dental**: Measured on the search term “monarch dental”. - **Western Dental**: Measured on the search term “western dental”. - [Affordable Dentures & Implants](/demand/us/brands/affordable-dentures) - [Aspen Dental](/demand/us/brands/aspen-dental) - [Bright Now! Dental](/demand/us/brands/bright-now-dental) - [Castle Dental](/demand/us/brands/castle-dental) - [Coast Dental](/demand/us/brands/coast-dental) - [Monarch Dental](/demand/us/brands/monarch-dental) - [Western Dental](/demand/us/brands/western-dental) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among dental chains in the United States? In October 2026, Aspen Dental was the most searched among dental chains in the United States, with an estimated 368K branded searches, 63.1% of all searches for the seven tracked by the Brandwave Brand Demand Index. ## Cite this page Brandwave. "Dental chains in the United States: Which are most popular?". https://gobrandwave.com/demand/us/categories/us-dental-chains This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-dental-chains. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.