--- title: "American Express vs Discover: Which is searched more in United States?" description: "Which is more popular in search, American Express or Discover? Compare estimated monthly branded-search demand and Share of Search inside the Credit cards set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-credit-cards/compare/american-express-vs-discover" publisher: "Brandwave" --- # American Express vs Discover: Which is searched more in United States? Which is more popular in search, American Express or Discover? Compare estimated monthly branded-search demand and Share of Search inside the Credit cards set in United States. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: American Express and Discover - **Competitive set**: Credit cards - **Market**: United States - **Month measured**: Sep 2026 - **American Express Share of Search**: 25.3% - **Discover Share of Search**: 5% ## Which is more popular in search, American Express or Discover? - In September 2026, American Express had more branded searches than Discover among credit cards in United States. American Express was estimated to have 3.4M branded searches compared to Discover’s 669K, and held a 25.3% Share of Search versus Discover’s 5%. - American Express was ahead of Discover in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, American Express’ estimated Share of Search among credit cards in United States moved from 24.6% to 25.3%, and its estimated monthly branded searches held steady at 3.4M. - Across the 12 months ending September 2026, Discover’s estimated Share of Search among credit cards in United States moved from 7.3% to 5%, and its estimated monthly branded searches moved from 1M to 669K. ## How did search popularity change for United States credit cards in September 2026? - In September 2026, Discover lost estimated Share of Search among credit cards in United States, from 6.1% to 5%. - American Express’ estimated Share of Search among credit cards in United States has gained ground for 3 months in a row, from 24.6% to 25.3% in September 2026. ## Month by month | Month | American Express estimated searches | American Express Share of Search | American Express rank | Discover estimated searches | Discover Share of Search | Discover rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.4M | 24.6% | 2 | 1M | 7.3% | 3 | | Nov 2025 | 3.4M | 24.6% | 2 | 1M | 7.3% | 3 | | Dec 2025 | 3.4M | 24.6% | 2 | 1M | 7.3% | 3 | | Jan 2026 | 3.4M | 24.6% | 2 | 1M | 7.3% | 3 | | Feb 2026 | 3.4M | 24.6% | 2 | 1M | 7.4% | 3 | | Mar 2026 | 3.4M | 24.4% | 2 | 1.1M | 8.2% | 3 | | Apr 2026 | 3.4M | 24.4% | 2 | 1.1M | 8.2% | 3 | | May 2026 | 3.4M | 24.4% | 2 | 1.1M | 8.2% | 3 | | Jun 2026 | 3.4M | 24.6% | 2 | 1M | 7.3% | 3 | | Jul 2026 | 3.4M | 24.6% | 2 | 1M | 7.4% | 3 | | Aug 2026 | 3.4M | 25% | 2 | 818K | 6.1% | 3 | | Sep 2026 | 3.4M | 25.3% | 2 | 669K | 5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using American Express’ and Discover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **American Express**: Measured on the search term “american express”. - **Discover**: Measured on the search terms “discover card” and “discover credit card”, summed into one figure. - [American Express profile](/demand/us/brands/american-express) - [Discover profile](/demand/us/brands/discover) - [All credit cards in United States](/demand/us/categories/us-credit-cards): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, American Express or Discover? In September 2026, American Express had more branded searches than Discover among credit cards in United States. American Express was estimated to have 3.4M branded searches compared to Discover’s 669K, and held a 25.3% Share of Search versus Discover’s 5%. ## Cite this page Brandwave. "American Express vs Discover: Which is searched more in United States?". https://gobrandwave.com/demand/us/categories/us-credit-cards/compare/american-express-vs-discover This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-credit-cards/compare/american-express-vs-discover. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.