---
title: "Cooler brands in the United States: Which are searched most?"
description: "Compare the cooler brands people in the US buy. Share of Search among YETI, Igloo, RTIC, Engel, Coleman, Stanley, Grizzly, Pelican, Orca and Dometic, the cooler brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-cooler-brands"
publisher: "Brandwave"
---

# Cooler brands in the United States: Which are searched most?

Compare the cooler brands people in the US buy. Share of Search among YETI, Igloo, RTIC, Engel, Coleman, Stanley, Grizzly, Pelican, Orca and Dometic, the cooler brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cooler brands
- **Market**: United States
- **Brands compared**: 10
- **Month measured**: Sep 2026
- **Highest Share of Search**: YETI, 42.5%

## Which brand is most popular in search among cooler brands in the United States?

- In September 2026, YETI was the most searched among cooler brands in the United States, with an estimated 246K branded searches, 42.5% of all searches for the ten we track.
- Igloo is in 2nd place, 23.5 percentage points behind at 19%.
- Across the 12 months ending September 2026, YETI’s share of searches among cooler brands in the United States decreased from 46% to 42.5%.
- Across the 12 months ending September 2026, Igloo’s share of searches among cooler brands in the United States increased from 16.9% to 19%.
- Across the 12 months ending September 2026, RTIC’s share of searches among cooler brands in the United States increased from 16.9% to 19%.
- Across the 12 months ending September 2026, Engel’s share of searches among cooler brands in the United States increased from 4.1% to 4.7%.
- Across the 12 months ending September 2026, Orca’s share of searches among cooler brands in the United States decreased from 2.8% to 1.7%.
- Across the 12 months ending September 2026, YETI’s share of searches among cooler brands in the United States peaked at 52% in December 2025 and was lowest at 39.5% in April 2026.
- Across the 12 months ending September 2026, Igloo’s share of searches among cooler brands in the United States peaked at 19.2% in March 2026 and was lowest at 11.9% in November 2025.
- Across the 12 months ending September 2026, RTIC’s share of searches among cooler brands in the United States peaked at 23.3% in May 2026 and was lowest at 16.9% in October 2025.
- Across the 12 months ending September 2026, Engel’s share of searches among cooler brands in the United States peaked at 5.5% in February 2026 and was lowest at 3.1% in May 2026.
- Across the 12 months ending September 2026, Coleman’s share of searches among cooler brands in the United States peaked at 4.4% in August 2026 and was lowest at 2.1% in December 2025.
- Across the 12 months ending September 2026, Stanley’s share of searches among cooler brands in the United States peaked at 6.5% in April 2026 and was lowest at 2.8% in October 2025.
- Across the 12 months ending September 2026, Grizzly’s share of searches among cooler brands in the United States peaked at 2.9% in July 2026 and was lowest at 1.7% in December 2025.
- Across the 12 months ending September 2026, Pelican’s share of searches among cooler brands in the United States peaked at 2.9% in July 2026 and was lowest at 1.7% in December 2025.
- Across the 12 months ending September 2026, Orca’s share of searches among cooler brands in the United States peaked at 2.8% in October 2025 and was lowest at 1.7% in December 2025.
- Across the 12 months ending September 2026, Engel rose from 5th to 4th among cooler brands in the United States.
- Across the 12 months ending September 2026, Coleman fell from 4th to 5th among cooler brands in the United States.
- Across the 12 months ending September 2026, Stanley rose from 9th to 6th among cooler brands in the United States.
- Across the 12 months ending September 2026, Grizzly fell from 6th to 7th among cooler brands in the United States.
- Across the 12 months ending September 2026, Orca fell from 7th to 9th among cooler brands in the United States.
- Across the 12 months ending September 2026, Pelican and Dometic held steady: their share of searches among cooler brands in the United States each moved less than 0.5 percentage points.

## Top cooler brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, YETI appeared every time. YETI was recommended most often, coming first in three out of four answers that gave a list. RTIC was second, and Coleman was third. Stanley, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| YETI | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| RTIC | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Coleman | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Igloo | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Pelican | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Engel | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Dometic | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Orca | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Stanley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Grizzly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about cooler brands

- Asked ChatGPT "Which cooler should I buy?": 1. YETI
- Asked ChatGPT "What are the best cooler brands?": 1. YETI, 2. RTIC, 3. Pelican, 4. Coleman, 5. Igloo, 6. Engel, 7. Orca
- Asked ChatGPT "What cooler keeps ice the longest?": 1. YETI, 2. RTIC, 3. Igloo
- Searched Google, AI Overview "cooler": 1. Coleman, 2. YETI, 3. RTIC, 4. Igloo
- Searched Google, AI Overview "best cooler": 1. YETI, 2. Coleman, 3. RTIC, 4. Dometic

Not named in any answer: Stanley and Grizzly.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## Compare search popularity between leading brands

- [YETI vs Igloo: compare search popularity](/demand/us/compare/igloo-vs-yeti): 42.5% against 19% Share of Search.
- [YETI vs RTIC: compare search popularity](/demand/us/compare/rtic-vs-yeti): 42.5% against 19% Share of Search.
- [YETI vs Engel: compare search popularity](/demand/us/compare/engel-vs-yeti): 42.5% against 4.7% Share of Search.
- [YETI vs Coleman: compare search popularity](/demand/us/compare/coleman-vs-yeti): 42.5% against 3.8% Share of Search.
- [Igloo vs RTIC: compare search popularity](/demand/us/compare/igloo-vs-rtic): 19% Share of Search each.
- [Igloo vs Engel: compare search popularity](/demand/us/compare/engel-vs-igloo): 19% against 4.7% Share of Search.
- [Igloo vs Coleman: compare search popularity](/demand/us/compare/coleman-vs-igloo): 19% against 3.8% Share of Search.
- [RTIC vs Engel: compare search popularity](/demand/us/compare/engel-vs-rtic): 19% against 4.7% Share of Search.
- [RTIC vs Coleman: compare search popularity](/demand/us/compare/coleman-vs-rtic): 19% against 3.8% Share of Search.
- [Engel vs Coleman: compare search popularity](/demand/us/compare/coleman-vs-engel): 4.7% against 3.8% Share of Search.

## How did search popularity change for United States cooler brands in September 2026?

- In September 2026, Igloo overtook RTIC to rank 2nd among cooler brands in the United States, with 19% of the searches.
- In September 2026, YETI gained share of searches among cooler brands in the United States, from 40.2% to 42.5%.
- In September 2026, RTIC lost share of searches among cooler brands in the United States, from 22% to 19%.
- In September 2026, Coleman lost share of searches among cooler brands in the United States, from 4.4% to 3.8%.
- Engel’s share of searches among cooler brands in the United States has gained ground for 3 months in a row, from 3.3% to 4.7% in September 2026.
- Estimated monthly branded searches for Dometic in the United States rose 50% over 12 measured months, from 3.6K to 5.4K in September 2026.
- Estimated monthly branded searches for Stanley in the United States rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.
- Estimated monthly branded searches for Grizzly in the United States rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | YETI | 42.5% | 246K | -18.3% | YETI |
| 2 | Igloo | 19% | 110K | -18.5% | Igloo |
| 3 | RTIC | 19% | 110K | -33.3% | RTIC Outdoors |
| 4 | Engel | 4.7% | 27.1K | -18.1% | Engel |
| 5 | Coleman | 3.8% | 22.2K | -32.9% | Coleman |
| 6 | Stanley | 3.1% | 18.1K | -18.5% | Stanley |
| 7 | Grizzly | 2.6% | 14.8K | -18.2% | Grizzly |
| 8 | Pelican | 2.6% | 14.8K | -18.2% | Pelican |
| 9 | Orca | 1.7% | 9.9K | -33.1% | Orca |
| 10 | Dometic | 0.93% | 5.4K | -33.3% | Dometic |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | YETI | 201K | 46% | 1 |
| Oct 2025 | Igloo | 74K | 16.9% | 2 |
| Oct 2025 | RTIC | 74K | 16.9% | 3 |
| Oct 2025 | Coleman | 18.1K | 4.1% | 4 |
| Oct 2025 | Engel | 18.1K | 4.1% | 5 |
| Oct 2025 | Grizzly | 12.1K | 2.8% | 6 |
| Oct 2025 | Orca | 12.1K | 2.8% | 7 |
| Oct 2025 | Pelican | 12.1K | 2.8% | 8 |
| Oct 2025 | Stanley | 12.1K | 2.8% | 9 |
| Oct 2025 | Dometic | 3.6K | 0.82% | 10 |
| Nov 2025 | YETI | 246K | 48.5% | 1 |
| Nov 2025 | RTIC | 110K | 21.7% | 2 |
| Nov 2025 | Igloo | 60.5K | 11.9% | 3 |
| Nov 2025 | Engel | 18.1K | 3.6% | 4 |
| Nov 2025 | Stanley | 18.1K | 3.6% | 5 |
| Nov 2025 | Coleman | 14.8K | 2.9% | 6 |
| Nov 2025 | Grizzly | 12.1K | 2.4% | 7 |
| Nov 2025 | Orca | 12.1K | 2.4% | 8 |
| Nov 2025 | Pelican | 12.1K | 2.4% | 9 |
| Nov 2025 | Dometic | 3.6K | 0.71% | 10 |
| Dec 2025 | YETI | 301K | 52% | 1 |
| Dec 2025 | RTIC | 110K | 19% | 2 |
| Dec 2025 | Igloo | 74K | 12.8% | 3 |
| Dec 2025 | Stanley | 27.1K | 4.7% | 4 |
| Dec 2025 | Engel | 22.2K | 3.8% | 5 |
| Dec 2025 | Coleman | 12.1K | 2.1% | 6 |
| Dec 2025 | Grizzly | 9.9K | 1.7% | 7 |
| Dec 2025 | Orca | 9.9K | 1.7% | 8 |
| Dec 2025 | Pelican | 9.9K | 1.7% | 9 |
| Dec 2025 | Dometic | 2.9K | 0.5% | 10 |
| Jan 2026 | YETI | 165K | 45.7% | 1 |
| Jan 2026 | RTIC | 74K | 20.5% | 2 |
| Jan 2026 | Igloo | 49.5K | 13.7% | 3 |
| Jan 2026 | Stanley | 18.1K | 5% | 4 |
| Jan 2026 | Engel | 14.8K | 4.1% | 5 |
| Jan 2026 | Coleman | 12.1K | 3.4% | 6 |
| Jan 2026 | Grizzly | 9.9K | 2.7% | 7 |
| Jan 2026 | Pelican | 8.1K | 2.2% | 8 |
| Jan 2026 | Orca | 6.6K | 1.8% | 9 |
| Jan 2026 | Dometic | 2.9K | 0.8% | 10 |
| Feb 2026 | YETI | 135K | 41.3% | 1 |
| Feb 2026 | RTIC | 74K | 22.6% | 2 |
| Feb 2026 | Igloo | 49.5K | 15.1% | 3 |
| Feb 2026 | Engel | 18.1K | 5.5% | 4 |
| Feb 2026 | Stanley | 14.8K | 4.5% | 5 |
| Feb 2026 | Coleman | 9.9K | 3% | 6 |
| Feb 2026 | Grizzly | 8.1K | 2.5% | 7 |
| Feb 2026 | Pelican | 8.1K | 2.5% | 8 |
| Feb 2026 | Orca | 6.6K | 2% | 9 |
| Feb 2026 | Dometic | 2.9K | 0.89% | 10 |
| Mar 2026 | YETI | 246K | 42.9% | 1 |
| Mar 2026 | Igloo | 110K | 19.2% | 2 |
| Mar 2026 | RTIC | 110K | 19.2% | 3 |
| Mar 2026 | Stanley | 27.1K | 4.7% | 4 |
| Mar 2026 | Engel | 22.2K | 3.9% | 5 |
| Mar 2026 | Coleman | 18.1K | 3.2% | 6 |
| Mar 2026 | Grizzly | 12.1K | 2.1% | 7 |
| Mar 2026 | Pelican | 12.1K | 2.1% | 8 |
| Mar 2026 | Orca | 9.9K | 1.7% | 9 |
| Mar 2026 | Dometic | 5.4K | 0.94% | 10 |
| Apr 2026 | YETI | 246K | 39.5% | 1 |
| Apr 2026 | RTIC | 135K | 21.7% | 2 |
| Apr 2026 | Igloo | 110K | 17.7% | 3 |
| Apr 2026 | Stanley | 40.5K | 6.5% | 4 |
| Apr 2026 | Coleman | 22.2K | 3.6% | 5 |
| Apr 2026 | Engel | 22.2K | 3.6% | 6 |
| Apr 2026 | Grizzly | 14.8K | 2.4% | 7 |
| Apr 2026 | Pelican | 14.8K | 2.4% | 8 |
| Apr 2026 | Orca | 12.1K | 1.9% | 9 |
| Apr 2026 | Dometic | 5.4K | 0.87% | 10 |
| May 2026 | YETI | 368K | 42.6% | 1 |
| May 2026 | RTIC | 201K | 23.3% | 2 |
| May 2026 | Igloo | 135K | 15.6% | 3 |
| May 2026 | Stanley | 49.5K | 5.7% | 4 |
| May 2026 | Coleman | 27.1K | 3.1% | 5 |
| May 2026 | Engel | 27.1K | 3.1% | 6 |
| May 2026 | Pelican | 18.1K | 2.1% | 7 |
| May 2026 | Grizzly | 14.8K | 1.7% | 8 |
| May 2026 | Orca | 14.8K | 1.7% | 9 |
| May 2026 | Dometic | 8.1K | 0.94% | 10 |
| Jun 2026 | YETI | 450K | 44.5% | 1 |
| Jun 2026 | RTIC | 201K | 19.9% | 2 |
| Jun 2026 | Igloo | 165K | 16.3% | 3 |
| Jun 2026 | Coleman | 40.5K | 4% | 4 |
| Jun 2026 | Stanley | 40.5K | 4% | 5 |
| Jun 2026 | Engel | 33.1K | 3.3% | 6 |
| Jun 2026 | Grizzly | 27.1K | 2.7% | 7 |
| Jun 2026 | Pelican | 27.1K | 2.7% | 8 |
| Jun 2026 | Orca | 18.1K | 1.8% | 9 |
| Jun 2026 | Dometic | 8.1K | 0.8% | 10 |
| Jul 2026 | YETI | 368K | 39.6% | 1 |
| Jul 2026 | RTIC | 201K | 21.6% | 2 |
| Jul 2026 | Igloo | 165K | 17.8% | 3 |
| Jul 2026 | Coleman | 40.5K | 4.4% | 4 |
| Jul 2026 | Engel | 40.5K | 4.4% | 5 |
| Jul 2026 | Stanley | 33.1K | 3.6% | 6 |
| Jul 2026 | Grizzly | 27.1K | 2.9% | 7 |
| Jul 2026 | Pelican | 27.1K | 2.9% | 8 |
| Jul 2026 | Orca | 18.1K | 1.9% | 9 |
| Jul 2026 | Dometic | 8.1K | 0.87% | 10 |
| Aug 2026 | YETI | 301K | 40.2% | 1 |
| Aug 2026 | RTIC | 165K | 22% | 2 |
| Aug 2026 | Igloo | 135K | 18% | 3 |
| Aug 2026 | Coleman | 33.1K | 4.4% | 4 |
| Aug 2026 | Engel | 33.1K | 4.4% | 5 |
| Aug 2026 | Stanley | 22.2K | 3% | 6 |
| Aug 2026 | Grizzly | 18.1K | 2.4% | 7 |
| Aug 2026 | Pelican | 18.1K | 2.4% | 8 |
| Aug 2026 | Orca | 14.8K | 2% | 9 |
| Aug 2026 | Dometic | 8.1K | 1.1% | 10 |
| Sep 2026 | YETI | 246K | 42.5% | 1 |
| Sep 2026 | Igloo | 110K | 19% | 2 |
| Sep 2026 | RTIC | 110K | 19% | 3 |
| Sep 2026 | Engel | 27.1K | 4.7% | 4 |
| Sep 2026 | Coleman | 22.2K | 3.8% | 5 |
| Sep 2026 | Stanley | 18.1K | 3.1% | 6 |
| Sep 2026 | Grizzly | 14.8K | 2.6% | 7 |
| Sep 2026 | Pelican | 14.8K | 2.6% | 8 |
| Sep 2026 | Orca | 9.9K | 1.7% | 9 |
| Sep 2026 | Dometic | 5.4K | 0.93% | 10 |

## What is being compared

- **Coleman**: Measured on the search term “coleman cooler”.
- **Dometic**: Measured on the search term “dometic cooler”.
- **Engel**: Measured on the search term “engel cooler”.
- **Grizzly**: Measured on the search term “grizzly cooler”.
- **Igloo**: Measured on the search term “igloo cooler”.
- **Orca**: Measured on the search term “orca cooler”.
- **Pelican**: Measured on the search term “pelican cooler”.
- **RTIC**: Measured on the search term “rtic cooler”.
- **Stanley**: Measured on the search term “stanley cooler”.
- **YETI**: Measured on the search term “yeti cooler”.

- [Coleman](/demand/us/brands/coleman)
- [Dometic](/demand/us/brands/dometic)
- [Engel](/demand/us/brands/engel)
- [Grizzly](/demand/us/brands/grizzly-coolers)
- [Igloo](/demand/us/brands/igloo)
- [Orca](/demand/us/brands/orca-coolers)
- [Pelican](/demand/us/brands/pelican)
- [RTIC](/demand/us/brands/rtic)
- [Stanley](/demand/us/brands/stanley)
- [YETI](/demand/us/brands/yeti)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cooler brands in the United States?

In September 2026, YETI was the most searched among cooler brands in the United States, with an estimated 246K branded searches, 42.5% of all searches for the ten we track.

## Cite this page

Brandwave. "Cooler brands in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-cooler-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-cooler-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.