---
title: "Cookware brands in the United States: Which are searched most?"
description: "Compare the pots, pans and cookware brands people in the US buy. Share of Search among Le Creuset, HexClad, All-Clad, Lodge, Made In, Caraway, Staub, ZWILLING, Calphalon, GreenPan, Our Place, Tefal, Cuisinart, Scanpan and de Buyer, the cookware brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-cookware-brands"
publisher: "Brandwave"
---

# Cookware brands in the United States: Which are searched most?

Compare the pots, pans and cookware brands people in the US buy. Share of Search among Le Creuset, HexClad, All-Clad, Lodge, Made In, Caraway, Staub, ZWILLING, Calphalon, GreenPan, Our Place, Tefal, Cuisinart, Scanpan and de Buyer, the cookware brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cookware brands
- **Market**: United States
- **Brands compared**: 15
- **Month measured**: Sep 2026
- **Highest Share of Search**: Le Creuset, 39.4%

## Which brand is most popular in search among cookware brands in the United States?

- In September 2026, Le Creuset was the most searched among cookware brands in the United States, with an estimated 368K branded searches, 39.4% of all searches for the 15 we track.
- HexClad is in 2nd place, 21.8 percentage points behind at 17.7%.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among cookware brands in the United States increased from 33.5% to 39.4%.
- Across the 12 months ending September 2026, HexClad’s share of searches among cookware brands in the United States decreased from 22.4% to 17.7%.
- Across the 12 months ending September 2026, Made In’s share of searches among cookware brands in the United States increased from 5.5% to 6.5%.
- Across the 12 months ending September 2026, Staub’s share of searches among cookware brands in the United States decreased from 4.5% to 3.5%.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among cookware brands in the United States peaked at 39.4% in September 2026 and was lowest at 28.2% in May 2026.
- Across the 12 months ending September 2026, HexClad’s share of searches among cookware brands in the United States peaked at 28.8% in November 2025 and was lowest at 17.7% in September 2026.
- Across the 12 months ending September 2026, All-Clad’s share of searches among cookware brands in the United States peaked at 9.1% in April 2026 and was lowest at 7.1% in December 2025.
- Across the 12 months ending September 2026, Lodge’s share of searches among cookware brands in the United States peaked at 9.1% in April 2026 and was lowest at 4.7% in November 2025.
- Across the 12 months ending September 2026, Made In’s share of searches among cookware brands in the United States peaked at 7.1% in December 2025 and was lowest at 5% in April 2026.
- Across the 12 months ending September 2026, Caraway’s share of searches among cookware brands in the United States peaked at 7.1% in December 2025 and was lowest at 5.3% in September 2026.
- Across the 12 months ending September 2026, Staub’s share of searches among cookware brands in the United States peaked at 4.6% in January 2026 and was lowest at 3.5% in September 2026.
- Across the 12 months ending September 2026, ZWILLING’s share of searches among cookware brands in the United States peaked at 4.6% in August 2026 and was lowest at 3.2% in November 2025.
- Across the 12 months ending September 2026, Calphalon’s share of searches among cookware brands in the United States peaked at 3.3% in April 2026 and was lowest at 2.1% in November 2025.
- Across the 12 months ending September 2026, Made In rose from 6th to 5th among cookware brands in the United States.
- Across the 12 months ending September 2026, Caraway fell from 5th to 6th among cookware brands in the United States.
- Across the 12 months ending September 2026, Tefal rose from 13th to 12th among cookware brands in the United States.
- Across the 12 months ending September 2026, Cuisinart fell from 12th to 13th among cookware brands in the United States.
- Across the 12 months ending September 2026, All-Clad, Lodge, ZWILLING, Calphalon, GreenPan, Our Place, Scanpan and de Buyer held steady: their share of searches among cookware brands in the United States each moved less than 0.5 percentage points.

## Top cookware brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Cuisinart was mentioned most often, in four of the five answers. Cuisinart was recommended most often, coming first in two out of four answers that gave a list. Le Creuset was second, and All-Clad was third. HexClad, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Cuisinart | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Le Creuset | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| All-Clad | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| Made In | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| GreenPan | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Caraway | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Lodge | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Our Place | 8th | 0 of 3 | 1 of 2 | 1 of 5 |
| Tefal | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Staub | 10th | 1 of 3 | 0 of 2 | 1 of 5 |
| HexClad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| ZWILLING | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Calphalon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Scanpan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| de Buyer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about cookware brands

- Asked ChatGPT "Which cookware should I buy?": 1. Cuisinart
- Asked ChatGPT "What are the best cookware brands?": 1. All-Clad, 2. Made In, 3. Le Creuset, 4. Lodge, 5. Cuisinart, 6. GreenPan, 7. Staub
- Asked ChatGPT "What is the best nonstick pan?": 1. Le Creuset, 2. GreenPan
- Searched Google, AI Overview "pots and pans": 1. Cuisinart, 2. Our Place
- Searched Google, AI Overview "cookware set": 1. Cuisinart, 2. Caraway, 3. Tefal

Not named in any answer: HexClad, ZWILLING, Calphalon, Scanpan and de Buyer.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## Compare search popularity between leading brands

- [Le Creuset vs HexClad: compare search popularity](/demand/us/compare/hexclad-vs-le-creuset): 39.4% against 17.7% Share of Search.
- [Le Creuset vs All-Clad: compare search popularity](/demand/us/compare/all-clad-vs-le-creuset): 39.4% against 7.9% Share of Search.
- [Le Creuset vs Lodge: compare search popularity](/demand/us/compare/le-creuset-vs-lodge-cast-iron): 39.4% against 6.5% Share of Search.
- [Le Creuset vs Made In: compare search popularity](/demand/us/compare/le-creuset-vs-made-in-cookware): 39.4% against 6.5% Share of Search.
- [HexClad vs All-Clad: compare search popularity](/demand/us/compare/all-clad-vs-hexclad): 17.7% against 7.9% Share of Search.
- [HexClad vs Lodge: compare search popularity](/demand/us/compare/hexclad-vs-lodge-cast-iron): 17.7% against 6.5% Share of Search.
- [HexClad vs Made In: compare search popularity](/demand/us/compare/hexclad-vs-made-in-cookware): 17.7% against 6.5% Share of Search.
- [All-Clad vs Lodge: compare search popularity](/demand/us/compare/all-clad-vs-lodge-cast-iron): 7.9% against 6.5% Share of Search.
- [All-Clad vs Made In: compare search popularity](/demand/us/compare/all-clad-vs-made-in-cookware): 7.9% against 6.5% Share of Search.
- [Lodge vs Made In: compare search popularity](/demand/us/compare/lodge-cast-iron-vs-made-in-cookware): 6.5% Share of Search each.

## How did search popularity change for United States cookware brands in September 2026?

- In September 2026, Made In overtook Caraway to rank 5th among cookware brands in the United States, with 6.5% of the searches.
- In September 2026, Le Creuset gained share of searches among cookware brands in the United States, from 34.2% to 39.4%.
- In September 2026, Lodge lost share of searches among cookware brands in the United States, from 8.4% to 6.5%.
- In September 2026, HexClad lost share of searches among cookware brands in the United States, from 18.7% to 17.7%.
- In September 2026, ZWILLING lost share of searches among cookware brands in the United States, from 4.6% to 3.5%.
- Calphalon’s share of searches among cookware brands in the United States has lost ground for 3 months in a row, from 3% to 2.4% in September 2026.
- GreenPan’s share of searches among cookware brands in the United States has lost ground for 3 months in a row, from 3% to 2.4% in September 2026.
- In September 2026, Cuisinart rose from 14th to 13th among cookware brands in the United States.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Le Creuset | 39.4% | 368K | +22.3% | Le Creuset |
| 2 | HexClad | 17.7% | 165K | 0.0% | HexClad |
| 3 | All-Clad | 7.9% | 74K | 0.0% | All-Clad |
| 4 | Lodge | 6.5% | 60.5K | -18.2% | Lodge |
| 5 | Made In | 6.5% | 60.5K | +22.2% | Made In |
| 6 | Caraway | 5.3% | 49.5K | 0.0% | Caraway |
| 7 | Staub | 3.5% | 33.1K | 0.0% | Staub |
| 8 | ZWILLING | 3.5% | 33.1K | -18.3% | ZWILLING |
| 9 | Calphalon | 2.4% | 22.2K | 0.0% | Calphalon |
| 10 | GreenPan | 2.4% | 22.2K | 0.0% | The Cookware Company |
| 11 | Our Place | 1.6% | 14.8K | 0.0% | Our Place |
| 12 | Tefal | 1.3% | 12.1K | 0.0% | Tefal |
| 13 | Cuisinart | 0.86% | 8K | -11.1% | Cuisinart |
| 14 | Scanpan | 0.71% | 6.6K | -33.3% | Scanpan |
| 15 | de Buyer | 0.39% | 3.6K | 0.0% | de Buyer |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Le Creuset | 368K | 33.5% | 1 |
| Oct 2025 | HexClad | 246K | 22.4% | 2 |
| Oct 2025 | All-Clad | 90.5K | 8.2% | 3 |
| Oct 2025 | Lodge | 74K | 6.7% | 4 |
| Oct 2025 | Caraway | 60.5K | 5.5% | 5 |
| Oct 2025 | Made In | 60.5K | 5.5% | 6 |
| Oct 2025 | Staub | 49.5K | 4.5% | 7 |
| Oct 2025 | ZWILLING | 40.5K | 3.7% | 8 |
| Oct 2025 | Calphalon | 27.1K | 2.5% | 9 |
| Oct 2025 | GreenPan | 27.1K | 2.5% | 10 |
| Oct 2025 | Our Place | 22.2K | 2% | 11 |
| Oct 2025 | Cuisinart | 10.2K | 0.93% | 12 |
| Oct 2025 | Tefal | 9.9K | 0.9% | 13 |
| Oct 2025 | Scanpan | 6.6K | 0.6% | 14 |
| Oct 2025 | de Buyer | 4.4K | 0.4% | 15 |
| Nov 2025 | HexClad | 673K | 28.8% | 1 |
| Nov 2025 | Le Creuset | 673K | 28.8% | 2 |
| Nov 2025 | All-Clad | 201K | 8.6% | 3 |
| Nov 2025 | Caraway | 165K | 7.1% | 4 |
| Nov 2025 | Made In | 165K | 7.1% | 5 |
| Nov 2025 | Lodge | 110K | 4.7% | 6 |
| Nov 2025 | Staub | 90.5K | 3.9% | 7 |
| Nov 2025 | ZWILLING | 74K | 3.2% | 8 |
| Nov 2025 | Calphalon | 49.5K | 2.1% | 9 |
| Nov 2025 | GreenPan | 49.5K | 2.1% | 10 |
| Nov 2025 | Our Place | 33.1K | 1.4% | 11 |
| Nov 2025 | Cuisinart | 15.3K | 0.66% | 12 |
| Nov 2025 | Tefal | 14.8K | 0.63% | 13 |
| Nov 2025 | Scanpan | 12.1K | 0.52% | 14 |
| Nov 2025 | de Buyer | 8.1K | 0.35% | 15 |
| Dec 2025 | Le Creuset | 823K | 35.4% | 1 |
| Dec 2025 | HexClad | 550K | 23.6% | 2 |
| Dec 2025 | All-Clad | 165K | 7.1% | 3 |
| Dec 2025 | Caraway | 165K | 7.1% | 4 |
| Dec 2025 | Made In | 165K | 7.1% | 5 |
| Dec 2025 | Lodge | 110K | 4.7% | 6 |
| Dec 2025 | Staub | 90.5K | 3.9% | 7 |
| Dec 2025 | ZWILLING | 74K | 3.2% | 8 |
| Dec 2025 | Calphalon | 49.5K | 2.1% | 9 |
| Dec 2025 | GreenPan | 49.5K | 2.1% | 10 |
| Dec 2025 | Our Place | 33.1K | 1.4% | 11 |
| Dec 2025 | Cuisinart | 17.5K | 0.75% | 12 |
| Dec 2025 | Tefal | 14.8K | 0.64% | 13 |
| Dec 2025 | Scanpan | 12.1K | 0.52% | 14 |
| Dec 2025 | de Buyer | 8.1K | 0.35% | 15 |
| Jan 2026 | Le Creuset | 450K | 34.1% | 1 |
| Jan 2026 | HexClad | 246K | 18.6% | 2 |
| Jan 2026 | All-Clad | 110K | 8.3% | 3 |
| Jan 2026 | Caraway | 90.5K | 6.8% | 4 |
| Jan 2026 | Lodge | 90.5K | 6.8% | 5 |
| Jan 2026 | Made In | 90.5K | 6.8% | 6 |
| Jan 2026 | Staub | 60.5K | 4.6% | 7 |
| Jan 2026 | ZWILLING | 49.5K | 3.7% | 8 |
| Jan 2026 | GreenPan | 40.5K | 3.1% | 9 |
| Jan 2026 | Calphalon | 33.1K | 2.5% | 10 |
| Jan 2026 | Our Place | 22.2K | 1.7% | 11 |
| Jan 2026 | Cuisinart | 12.5K | 0.95% | 12 |
| Jan 2026 | Tefal | 12.1K | 0.92% | 13 |
| Jan 2026 | Scanpan | 8.1K | 0.61% | 14 |
| Jan 2026 | de Buyer | 5.4K | 0.41% | 15 |
| Feb 2026 | Le Creuset | 368K | 36.9% | 1 |
| Feb 2026 | HexClad | 201K | 20.2% | 2 |
| Feb 2026 | All-Clad | 74K | 7.4% | 3 |
| Feb 2026 | Caraway | 60.5K | 6.1% | 4 |
| Feb 2026 | Lodge | 60.5K | 6.1% | 5 |
| Feb 2026 | Made In | 60.5K | 6.1% | 6 |
| Feb 2026 | Staub | 40.5K | 4.1% | 7 |
| Feb 2026 | ZWILLING | 33.1K | 3.3% | 8 |
| Feb 2026 | Calphalon | 27.1K | 2.7% | 9 |
| Feb 2026 | GreenPan | 27.1K | 2.7% | 10 |
| Feb 2026 | Our Place | 14.8K | 1.5% | 11 |
| Feb 2026 | Tefal | 9.9K | 0.99% | 12 |
| Feb 2026 | Cuisinart | 9K | 0.9% | 13 |
| Feb 2026 | Scanpan | 6.6K | 0.66% | 14 |
| Feb 2026 | de Buyer | 3.6K | 0.36% | 15 |
| Mar 2026 | Le Creuset | 301K | 35% | 1 |
| Mar 2026 | HexClad | 165K | 19.2% | 2 |
| Mar 2026 | All-Clad | 74K | 8.6% | 3 |
| Mar 2026 | Lodge | 60.5K | 7% | 4 |
| Mar 2026 | Caraway | 49.5K | 5.8% | 5 |
| Mar 2026 | Made In | 49.5K | 5.8% | 6 |
| Mar 2026 | Staub | 33.1K | 3.9% | 7 |
| Mar 2026 | ZWILLING | 33.1K | 3.9% | 8 |
| Mar 2026 | Calphalon | 27.1K | 3.2% | 9 |
| Mar 2026 | GreenPan | 22.2K | 2.6% | 10 |
| Mar 2026 | Our Place | 14.8K | 1.7% | 11 |
| Mar 2026 | Tefal | 9.9K | 1.2% | 12 |
| Mar 2026 | Cuisinart | 9K | 1% | 13 |
| Mar 2026 | Scanpan | 6.6K | 0.77% | 14 |
| Mar 2026 | de Buyer | 3.6K | 0.42% | 15 |
| Apr 2026 | Le Creuset | 246K | 30.4% | 1 |
| Apr 2026 | HexClad | 165K | 20.4% | 2 |
| Apr 2026 | All-Clad | 74K | 9.1% | 3 |
| Apr 2026 | Lodge | 74K | 9.1% | 4 |
| Apr 2026 | Caraway | 49.5K | 6.1% | 5 |
| Apr 2026 | Made In | 40.5K | 5% | 6 |
| Apr 2026 | Staub | 33.1K | 4.1% | 7 |
| Apr 2026 | ZWILLING | 33.1K | 4.1% | 8 |
| Apr 2026 | Calphalon | 27.1K | 3.3% | 9 |
| Apr 2026 | GreenPan | 22.2K | 2.7% | 10 |
| Apr 2026 | Our Place | 18.1K | 2.2% | 11 |
| Apr 2026 | Tefal | 9.9K | 1.2% | 12 |
| Apr 2026 | Cuisinart | 7.3K | 0.9% | 13 |
| Apr 2026 | Scanpan | 6.6K | 0.81% | 14 |
| Apr 2026 | de Buyer | 3.6K | 0.44% | 15 |
| May 2026 | Le Creuset | 246K | 28.2% | 1 |
| May 2026 | HexClad | 201K | 23.1% | 2 |
| May 2026 | All-Clad | 74K | 8.5% | 3 |
| May 2026 | Lodge | 74K | 8.5% | 4 |
| May 2026 | Made In | 60.5K | 6.9% | 5 |
| May 2026 | Caraway | 49.5K | 5.7% | 6 |
| May 2026 | Staub | 33.1K | 3.8% | 7 |
| May 2026 | ZWILLING | 33.1K | 3.8% | 8 |
| May 2026 | Calphalon | 27.1K | 3.1% | 9 |
| May 2026 | GreenPan | 27.1K | 3.1% | 10 |
| May 2026 | Our Place | 18.1K | 2.1% | 11 |
| May 2026 | Tefal | 9.9K | 1.1% | 12 |
| May 2026 | Cuisinart | 7.3K | 0.84% | 13 |
| May 2026 | Scanpan | 6.6K | 0.76% | 14 |
| May 2026 | de Buyer | 4.4K | 0.5% | 15 |
| Jun 2026 | Le Creuset | 246K | 33.8% | 1 |
| Jun 2026 | HexClad | 135K | 18.5% | 2 |
| Jun 2026 | All-Clad | 60.5K | 8.3% | 3 |
| Jun 2026 | Lodge | 60.5K | 8.3% | 4 |
| Jun 2026 | Caraway | 40.5K | 5.6% | 5 |
| Jun 2026 | Made In | 40.5K | 5.6% | 6 |
| Jun 2026 | ZWILLING | 33.1K | 4.5% | 7 |
| Jun 2026 | Staub | 27.1K | 3.7% | 8 |
| Jun 2026 | Calphalon | 22.2K | 3% | 9 |
| Jun 2026 | GreenPan | 22.2K | 3% | 10 |
| Jun 2026 | Our Place | 14.8K | 2% | 11 |
| Jun 2026 | Tefal | 9.9K | 1.4% | 12 |
| Jun 2026 | Cuisinart | 7.3K | 1% | 13 |
| Jun 2026 | Scanpan | 5.4K | 0.74% | 14 |
| Jun 2026 | de Buyer | 3.6K | 0.49% | 15 |
| Jul 2026 | Le Creuset | 246K | 33.4% | 1 |
| Jul 2026 | HexClad | 135K | 18.3% | 2 |
| Jul 2026 | All-Clad | 60.5K | 8.2% | 3 |
| Jul 2026 | Lodge | 60.5K | 8.2% | 4 |
| Jul 2026 | Caraway | 49.5K | 6.7% | 5 |
| Jul 2026 | Made In | 40.5K | 5.5% | 6 |
| Jul 2026 | ZWILLING | 33.1K | 4.5% | 7 |
| Jul 2026 | Staub | 27.1K | 3.7% | 8 |
| Jul 2026 | Calphalon | 22.2K | 3% | 9 |
| Jul 2026 | GreenPan | 22.2K | 3% | 10 |
| Jul 2026 | Our Place | 14.8K | 2% | 11 |
| Jul 2026 | Tefal | 9.9K | 1.3% | 12 |
| Jul 2026 | Cuisinart | 7.3K | 0.99% | 13 |
| Jul 2026 | Scanpan | 5.4K | 0.73% | 14 |
| Jul 2026 | de Buyer | 3.6K | 0.49% | 15 |
| Aug 2026 | Le Creuset | 301K | 34.2% | 1 |
| Aug 2026 | HexClad | 165K | 18.7% | 2 |
| Aug 2026 | All-Clad | 74K | 8.4% | 3 |
| Aug 2026 | Lodge | 74K | 8.4% | 4 |
| Aug 2026 | Caraway | 49.5K | 5.6% | 5 |
| Aug 2026 | Made In | 49.5K | 5.6% | 6 |
| Aug 2026 | ZWILLING | 40.5K | 4.6% | 7 |
| Aug 2026 | Staub | 33.1K | 3.8% | 8 |
| Aug 2026 | Calphalon | 22.2K | 2.5% | 9 |
| Aug 2026 | GreenPan | 22.2K | 2.5% | 10 |
| Aug 2026 | Our Place | 14.8K | 1.7% | 11 |
| Aug 2026 | Tefal | 12.1K | 1.4% | 12 |
| Aug 2026 | Scanpan | 9.9K | 1.1% | 13 |
| Aug 2026 | Cuisinart | 9K | 1% | 14 |
| Aug 2026 | de Buyer | 3.6K | 0.41% | 15 |
| Sep 2026 | Le Creuset | 368K | 39.4% | 1 |
| Sep 2026 | HexClad | 165K | 17.7% | 2 |
| Sep 2026 | All-Clad | 74K | 7.9% | 3 |
| Sep 2026 | Lodge | 60.5K | 6.5% | 4 |
| Sep 2026 | Made In | 60.5K | 6.5% | 5 |
| Sep 2026 | Caraway | 49.5K | 5.3% | 6 |
| Sep 2026 | Staub | 33.1K | 3.5% | 7 |
| Sep 2026 | ZWILLING | 33.1K | 3.5% | 8 |
| Sep 2026 | Calphalon | 22.2K | 2.4% | 9 |
| Sep 2026 | GreenPan | 22.2K | 2.4% | 10 |
| Sep 2026 | Our Place | 14.8K | 1.6% | 11 |
| Sep 2026 | Tefal | 12.1K | 1.3% | 12 |
| Sep 2026 | Cuisinart | 8K | 0.86% | 13 |
| Sep 2026 | Scanpan | 6.6K | 0.71% | 14 |
| Sep 2026 | de Buyer | 3.6K | 0.39% | 15 |

## What is being compared

- **All-Clad**: Measured on the search term “all clad”.
- **Calphalon**: Measured on the search term “calphalon”.
- **Caraway**: Measured on the search term “caraway cookware”.
- **Cuisinart**: Measured on the search terms “cuisinart cookware” and “cuisinart pans”, summed into one figure.
- **de Buyer**: Measured on the search term “de buyer”.
- **GreenPan**: Measured on the search term “greenpan”.
- **HexClad**: Measured on the search term “hexclad”.
- **Le Creuset**: Measured on the search term “le creuset”.
- **Lodge**: Measured on the search term “lodge cast iron”.
- **Made In**: Measured on the search term “made in cookware”.
- **Our Place**: Measured on the search term “our place pan”.
- **Scanpan**: Measured on the search term “scanpan”.
- **Staub**: Measured on the search term “staub”.
- **Tefal**: Measured on the search term “t fal pans”.
- **ZWILLING**: Measured on the search term “zwilling”.

- [All-Clad](/demand/us/brands/all-clad)
- [Calphalon](/demand/us/brands/calphalon)
- [Caraway](/demand/us/brands/caraway-cookware)
- [Cuisinart](/demand/us/brands/cuisinart)
- [de Buyer](/demand/us/brands/de-buyer)
- [GreenPan](/demand/us/brands/greenpan)
- [HexClad](/demand/us/brands/hexclad)
- [Le Creuset](/demand/us/brands/le-creuset)
- [Lodge](/demand/us/brands/lodge-cast-iron)
- [Made In](/demand/us/brands/made-in-cookware)
- [Our Place](/demand/us/brands/our-place)
- [Scanpan](/demand/us/brands/scanpan)
- [Staub](/demand/us/brands/staub)
- [Tefal](/demand/us/brands/tefal)
- [ZWILLING](/demand/us/brands/zwilling)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cookware brands in the United States?

In September 2026, Le Creuset was the most searched among cookware brands in the United States, with an estimated 368K branded searches, 39.4% of all searches for the 15 we track.

## Cite this page

Brandwave. "Cookware brands in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-cookware-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-cookware-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.