---
title: "Cookie brands in the United States: Which are searched most?"
description: "Compare the packaged cookie brands people in the US buy. Share of Search among Oreo, Nutter Butter, Chips Ahoy, Pepperidge Farm, Tate's Bake Shop and Lenny & Larry's, the cookie brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-cookie-brands"
publisher: "Brandwave"
---

# Cookie brands in the United States: Which are searched most?

Compare the packaged cookie brands people in the US buy. Share of Search among Oreo, Nutter Butter, Chips Ahoy, Pepperidge Farm, Tate's Bake Shop and Lenny & Larry's, the cookie brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cookie brands
- **Market**: United States
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Oreo, 51.4%

## Which brand is most popular in search among cookie brands in the United States?

- In September 2026, Oreo was the most searched among cookie brands in the United States, with an estimated 246K branded searches, 51.4% of all searches for the six we track.
- Nutter Butter is in 2nd place, 28.4 percentage points behind at 23%.
- Across the 12 months ending September 2026, Oreo’s share of searches among cookie brands in the United States decreased from 52% to 51.4%.
- Across the 12 months ending September 2026, Nutter Butter’s share of searches among cookie brands in the United States increased from 19.1% to 23%.
- Across the 12 months ending September 2026, Chips Ahoy’s share of searches among cookie brands in the United States decreased from 15.7% to 12.6%.
- Across the 12 months ending September 2026, Oreo’s share of searches among cookie brands in the United States peaked at 56.2% in April 2026 and was lowest at 46.2% in July 2026.
- Across the 12 months ending September 2026, Nutter Butter’s share of searches among cookie brands in the United States peaked at 23% in September 2026 and was lowest at 14.6% in November 2025.
- Across the 12 months ending September 2026, Chips Ahoy’s share of searches among cookie brands in the United States peaked at 20.7% in July 2026 and was lowest at 12.6% in September 2026.
- Across the 12 months ending September 2026, Pepperidge Farm’s share of searches among cookie brands in the United States peaked at 12% in December 2025 and was lowest at 5% in March 2026.
- Across the 12 months ending September 2026, Tate's Bake Shop’s share of searches among cookie brands in the United States peaked at 9.7% in November 2025 and was lowest at 5.7% in September 2026.
- Across the 12 months ending September 2026, Pepperidge Farm, Tate's Bake Shop and Lenny & Larry's held steady: their share of searches among cookie brands in the United States each moved less than 0.5 percentage points.

## Top cookie brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Pepperidge Farm and Tate's Bake Shop were mentioned most often, in three of the four answers. Pepperidge Farm was recommended most often, coming first in two out of three answers that gave a list. Tate's Bake Shop was second, and Chips Ahoy was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Pepperidge Farm | 1st | 2 of 3 | 1 of 1 | 3 of 4 |
| Tate's Bake Shop | 2nd | 2 of 3 | 1 of 1 | 3 of 4 |
| Chips Ahoy | 3rd | 1 of 3 | 1 of 1 | 2 of 4 |
| Oreo | 4th | 1 of 3 | 1 of 1 | 2 of 4 |
| Nutter Butter | 5th | 0 of 3 | 1 of 1 | 1 of 4 |
| Lenny & Larry's | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 |

## Every AI answer about cookie brands

- Asked ChatGPT "What are the best store-bought cookies?": 1. Pepperidge Farm, 2. Chips Ahoy, 3. Tate's Bake Shop, 4. Oreo
- Asked ChatGPT "Which cookie brand tastes most homemade?": 1. Pepperidge Farm, 2. Tate's Bake Shop
- Asked ChatGPT "What's the best protein cookie?": 1. Lenny & Larry's
- Searched Google, AI Overview "cookie brands": 1. Oreo, 2. Chips Ahoy, 3. Tate's Bake Shop, 4. Nutter Butter, 5. Pepperidge Farm

Brands are listed in the order each answer named them. The answers were collected in United States on October 27, 2026.

## Compare search popularity between leading brands

- [Oreo vs Nutter Butter: compare search popularity](/demand/us/compare/nutter-butter-vs-oreo): 51.4% against 23% Share of Search.
- [Oreo vs Chips Ahoy: compare search popularity](/demand/us/compare/chips-ahoy-vs-oreo): 51.4% against 12.6% Share of Search.
- [Oreo vs Pepperidge Farm: compare search popularity](/demand/us/compare/oreo-vs-pepperidge-farm): 51.4% against 5.7% Share of Search.
- [Oreo vs Tate's Bake Shop: compare search popularity](/demand/us/compare/oreo-vs-tates-bake-shop): 51.4% against 5.7% Share of Search.
- [Nutter Butter vs Chips Ahoy: compare search popularity](/demand/us/compare/chips-ahoy-vs-nutter-butter): 23% against 12.6% Share of Search.
- [Nutter Butter vs Pepperidge Farm: compare search popularity](/demand/us/compare/nutter-butter-vs-pepperidge-farm): 23% against 5.7% Share of Search.
- [Nutter Butter vs Tate's Bake Shop: compare search popularity](/demand/us/compare/nutter-butter-vs-tates-bake-shop): 23% against 5.7% Share of Search.
- [Chips Ahoy vs Pepperidge Farm: compare search popularity](/demand/us/compare/chips-ahoy-vs-pepperidge-farm): 12.6% against 5.7% Share of Search.
- [Chips Ahoy vs Tate's Bake Shop: compare search popularity](/demand/us/compare/chips-ahoy-vs-tates-bake-shop): 12.6% against 5.7% Share of Search.
- [Pepperidge Farm vs Tate's Bake Shop: compare search popularity](/demand/us/compare/pepperidge-farm-vs-tates-bake-shop): 5.7% Share of Search each.

## How did search popularity change for United States cookie brands in September 2026?

- In September 2026, Nutter Butter gained share of searches among cookie brands in the United States, from 16.4% to 23%.
- In September 2026, Oreo lost share of searches among cookie brands in the United States, from 54.6% to 51.4%.
- In September 2026, Tate's Bake Shop lost share of searches among cookie brands in the United States, from 7.3% to 5.7%.
- In September 2026, Chips Ahoy lost share of searches among cookie brands in the United States, from 13.4% to 12.6%.
- In September 2026, Lenny & Larry's lost share of searches among cookie brands in the United States, from 2.2% to 1.7%.
- In September 2026, Pepperidge Farm rose from 5th to 4th among cookie brands in the United States.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Oreo | 51.4% | 246K | 0.0% | Mondelez International |
| 2 | Nutter Butter | 23% | 110K | +48.6% | Mondelez International |
| 3 | Chips Ahoy | 12.6% | 60.5K | 0.0% | Chips Ahoy |
| 4 | Pepperidge Farm | 5.7% | 27.1K | 0.0% | Pepperidge Farm |
| 5 | Tate's Bake Shop | 5.7% | 27.1K | -18.1% | Tate's Bake Shop |
| 6 | Lenny & Larry's | 1.7% | 8.1K | -18.2% | Lenny & Larry's |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Oreo | 246K | 52% | 1 |
| Oct 2025 | Nutter Butter | 90.5K | 19.1% | 2 |
| Oct 2025 | Chips Ahoy | 74K | 15.7% | 3 |
| Oct 2025 | Pepperidge Farm | 27.1K | 5.7% | 4 |
| Oct 2025 | Tate's Bake Shop | 27.1K | 5.7% | 5 |
| Oct 2025 | Lenny & Larry's | 8.1K | 1.7% | 6 |
| Nov 2025 | Oreo | 201K | 48.4% | 1 |
| Nov 2025 | Chips Ahoy | 74K | 17.8% | 2 |
| Nov 2025 | Nutter Butter | 60.5K | 14.6% | 3 |
| Nov 2025 | Tate's Bake Shop | 40.5K | 9.7% | 4 |
| Nov 2025 | Pepperidge Farm | 33.1K | 8% | 5 |
| Nov 2025 | Lenny & Larry's | 6.6K | 1.6% | 6 |
| Dec 2025 | Oreo | 201K | 48.7% | 1 |
| Dec 2025 | Chips Ahoy | 60.5K | 14.7% | 2 |
| Dec 2025 | Nutter Butter | 60.5K | 14.7% | 3 |
| Dec 2025 | Pepperidge Farm | 49.5K | 12% | 4 |
| Dec 2025 | Tate's Bake Shop | 33.1K | 8% | 5 |
| Dec 2025 | Lenny & Larry's | 8.1K | 2% | 6 |
| Jan 2026 | Oreo | 246K | 54.6% | 1 |
| Jan 2026 | Nutter Butter | 74K | 16.4% | 2 |
| Jan 2026 | Chips Ahoy | 60.5K | 13.4% | 3 |
| Jan 2026 | Tate's Bake Shop | 33.1K | 7.3% | 4 |
| Jan 2026 | Pepperidge Farm | 27.1K | 6% | 5 |
| Jan 2026 | Lenny & Larry's | 9.9K | 2.2% | 6 |
| Feb 2026 | Oreo | 201K | 51.2% | 1 |
| Feb 2026 | Nutter Butter | 74K | 18.8% | 2 |
| Feb 2026 | Chips Ahoy | 60.5K | 15.4% | 3 |
| Feb 2026 | Tate's Bake Shop | 27.1K | 6.9% | 4 |
| Feb 2026 | Pepperidge Farm | 22.2K | 5.7% | 5 |
| Feb 2026 | Lenny & Larry's | 8.1K | 2.1% | 6 |
| Mar 2026 | Oreo | 246K | 55.2% | 1 |
| Mar 2026 | Nutter Butter | 74K | 16.6% | 2 |
| Mar 2026 | Chips Ahoy | 60.5K | 13.6% | 3 |
| Mar 2026 | Tate's Bake Shop | 33.1K | 7.4% | 4 |
| Mar 2026 | Pepperidge Farm | 22.2K | 5% | 5 |
| Mar 2026 | Lenny & Larry's | 9.9K | 2.2% | 6 |
| Apr 2026 | Oreo | 246K | 56.2% | 1 |
| Apr 2026 | Nutter Butter | 74K | 16.9% | 2 |
| Apr 2026 | Chips Ahoy | 60.5K | 13.8% | 3 |
| Apr 2026 | Tate's Bake Shop | 27.1K | 6.2% | 4 |
| Apr 2026 | Pepperidge Farm | 22.2K | 5.1% | 5 |
| Apr 2026 | Lenny & Larry's | 8.1K | 1.8% | 6 |
| May 2026 | Oreo | 246K | 56.2% | 1 |
| May 2026 | Nutter Butter | 74K | 16.9% | 2 |
| May 2026 | Chips Ahoy | 60.5K | 13.8% | 3 |
| May 2026 | Tate's Bake Shop | 27.1K | 6.2% | 4 |
| May 2026 | Pepperidge Farm | 22.2K | 5.1% | 5 |
| May 2026 | Lenny & Larry's | 8.1K | 1.8% | 6 |
| Jun 2026 | Oreo | 201K | 53% | 1 |
| Jun 2026 | Chips Ahoy | 60.5K | 15.9% | 2 |
| Jun 2026 | Nutter Butter | 60.5K | 15.9% | 3 |
| Jun 2026 | Tate's Bake Shop | 27.1K | 7.1% | 4 |
| Jun 2026 | Pepperidge Farm | 22.2K | 5.9% | 5 |
| Jun 2026 | Lenny & Larry's | 8.1K | 2.1% | 6 |
| Jul 2026 | Oreo | 165K | 46.2% | 1 |
| Jul 2026 | Chips Ahoy | 74K | 20.7% | 2 |
| Jul 2026 | Nutter Butter | 60.5K | 17% | 3 |
| Jul 2026 | Tate's Bake Shop | 27.1K | 7.6% | 4 |
| Jul 2026 | Pepperidge Farm | 22.2K | 6.2% | 5 |
| Jul 2026 | Lenny & Larry's | 8.1K | 2.3% | 6 |
| Aug 2026 | Oreo | 246K | 54.6% | 1 |
| Aug 2026 | Nutter Butter | 74K | 16.4% | 2 |
| Aug 2026 | Chips Ahoy | 60.5K | 13.4% | 3 |
| Aug 2026 | Tate's Bake Shop | 33.1K | 7.3% | 4 |
| Aug 2026 | Pepperidge Farm | 27.1K | 6% | 5 |
| Aug 2026 | Lenny & Larry's | 9.9K | 2.2% | 6 |
| Sep 2026 | Oreo | 246K | 51.4% | 1 |
| Sep 2026 | Nutter Butter | 110K | 23% | 2 |
| Sep 2026 | Chips Ahoy | 60.5K | 12.6% | 3 |
| Sep 2026 | Pepperidge Farm | 27.1K | 5.7% | 4 |
| Sep 2026 | Tate's Bake Shop | 27.1K | 5.7% | 5 |
| Sep 2026 | Lenny & Larry's | 8.1K | 1.7% | 6 |

## What is being compared

- **Chips Ahoy**: Measured on the search term “chips ahoy”.
- **Lenny & Larry's**: Measured on the search term “lenny and larry's”.
- **Nutter Butter**: Measured on the search term “nutter butter”.
- **Oreo**: Measured on the search term “oreo”.
- **Pepperidge Farm**: Measured on the search term “pepperidge farm cookies”.
- **Tate's Bake Shop**: Measured on the search term “tate's cookies”.

- [Chips Ahoy](/demand/us/brands/chips-ahoy)
- [Lenny & Larry's](/demand/us/brands/lenny-and-larrys)
- [Nutter Butter](/demand/us/brands/nutter-butter)
- [Oreo](/demand/us/brands/oreo)
- [Pepperidge Farm](/demand/us/brands/pepperidge-farm)
- [Tate's Bake Shop](/demand/us/brands/tates-bake-shop)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cookie brands in the United States?

In September 2026, Oreo was the most searched among cookie brands in the United States, with an estimated 246K branded searches, 51.4% of all searches for the six we track.

## Cite this page

Brandwave. "Cookie brands in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-cookie-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-cookie-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.