---
title: "Contact lens retailers in the United States: Which are searched most?"
description: "Compare the stores people in the US order contact lenses from. Share of Search among 1-800 Contacts, Costco, Contacts Direct, Hubble, LensDirect and Contact Lens King, the contact lens retailers Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-contact-lens-retailers"
publisher: "Brandwave"
---

# Contact lens retailers in the United States: Which are searched most?

Compare the stores people in the US order contact lenses from. Share of Search among 1-800 Contacts, Costco, Contacts Direct, Hubble, LensDirect and Contact Lens King, the contact lens retailers Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Contact lens retailers
- **Market**: United States
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: 1-800 Contacts, 67.8%

## Which brand is most popular in search among contact lens retailers in the United States?

- In September 2026, 1-800 Contacts was the most searched among contact lens retailers in the United States, with an estimated 560K branded searches, 67.8% of all searches for the six we track.
- Costco is in 2nd place, 48.5 percentage points behind at 19.3%.
- Across the 12 months ending September 2026, 1-800 Contacts’ share of searches among contact lens retailers in the United States increased from 64.8% to 67.8%.
- Across the 12 months ending September 2026, Costco’s share of searches among contact lens retailers in the United States decreased from 20.5% to 19.3%.
- Across the 12 months ending September 2026, Hubble’s share of searches among contact lens retailers in the United States decreased from 5.2% to 4%.
- Across the 12 months ending September 2026, 1-800 Contacts’ share of searches among contact lens retailers in the United States peaked at 70.8% in August 2026 and was lowest at 64.8% in October 2025.
- Across the 12 months ending September 2026, Costco’s share of searches among contact lens retailers in the United States peaked at 20.7% in November 2025 and was lowest at 17.3% in June 2026.
- Across the 12 months ending September 2026, Contacts Direct’s share of searches among contact lens retailers in the United States peaked at 5.5% in December 2025 and was lowest at 3.3% in August 2026.
- Across the 12 months ending September 2026, Hubble’s share of searches among contact lens retailers in the United States peaked at 5.2% in October 2025 and was lowest at 3.3% in March 2026.
- Across the 12 months ending September 2026, Contacts Direct rose from 4th to 3rd among contact lens retailers in the United States.
- Across the 12 months ending September 2026, Hubble fell from 3rd to 4th among contact lens retailers in the United States.
- Across the 12 months ending September 2026, LensDirect and Contact Lens King held steady: their share of searches among contact lens retailers in the United States each moved less than 0.5 percentage points.

## Top contact lens retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, 1-800 Contacts, Costco and Contacts Direct appeared every time. 1-800 Contacts was recommended most often, coming first in three out of five answers. Costco was second, and Contacts Direct was third. Hubble, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| 1-800 Contacts | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Costco | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Contacts Direct | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Contact Lens King | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| LensDirect | 5th | 1 of 3 | 2 of 2 | 3 of 5 |
| Hubble | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about contact lens retailers

- Asked ChatGPT "Where should I order contact lenses online in the US?": 1. Costco, 2. 1-800 Contacts, 3. Contact Lens King, 4. Contacts Direct
- Asked ChatGPT "What are the best places to buy contacts online in the US?": 1. 1-800 Contacts, 2. Costco, 3. Contacts Direct, 4. Contact Lens King
- Asked ChatGPT "What's the cheapest place to buy contact lenses online in the US?": 1. Contact Lens King, 2. Costco, 3. LensDirect, 4. Contacts Direct, 5. 1-800 Contacts
- Searched Google, AI Overview "contact lenses online": 1. 1-800 Contacts, 2. Contacts Direct, 3. LensDirect, 4. Costco
- Searched Google, AI Overview "buy contacts online": 1. 1-800 Contacts, 2. Costco, 3. Contacts Direct, 4. LensDirect

Not named in any answer: Hubble.

Brands are listed in the order each answer named them. The answers were collected in United States on October 22, 2026.

## Compare search popularity between leading brands

- [1-800 Contacts vs Costco: compare search popularity](/demand/us/compare/1-800-contacts-vs-costco): 67.8% against 19.3% Share of Search.
- [1-800 Contacts vs Contacts Direct: compare search popularity](/demand/us/compare/1-800-contacts-vs-contacts-direct): 67.8% against 4% Share of Search.
- [1-800 Contacts vs Hubble: compare search popularity](/demand/us/compare/1-800-contacts-vs-hubble-contacts): 67.8% against 4% Share of Search.
- [1-800 Contacts vs LensDirect: compare search popularity](/demand/us/compare/1-800-contacts-vs-lensdirect): 67.8% against 2.7% Share of Search.
- [Costco vs Contacts Direct: compare search popularity](/demand/us/compare/contacts-direct-vs-costco): 19.3% against 4% Share of Search.
- [Costco vs Hubble: compare search popularity](/demand/us/compare/costco-vs-hubble-contacts): 19.3% against 4% Share of Search.
- [Costco vs LensDirect: compare search popularity](/demand/us/compare/costco-vs-lensdirect): 19.3% against 2.7% Share of Search.
- [Contacts Direct vs Hubble: compare search popularity](/demand/us/compare/contacts-direct-vs-hubble-contacts): 4% Share of Search each.
- [Contacts Direct vs LensDirect: compare search popularity](/demand/us/compare/contacts-direct-vs-lensdirect): 4% against 2.7% Share of Search.
- [Hubble vs LensDirect: compare search popularity](/demand/us/compare/hubble-contacts-vs-lensdirect): 4% against 2.7% Share of Search.

## How did search popularity change for United States contact lens retailers in September 2026?

- In September 2026, Costco gained share of searches among contact lens retailers in the United States, from 18.3% to 19.3%.
- In September 2026, Contacts Direct gained share of searches among contact lens retailers in the United States, from 3.3% to 4%.
- In September 2026, Hubble gained share of searches among contact lens retailers in the United States, from 3.3% to 4%.
- In September 2026, 1-800 Contacts lost share of searches among contact lens retailers in the United States, from 70.8% to 67.8%.
- In September 2026, LensDirect rose from 6th to 5th among contact lens retailers in the United States.
- In September 2026, Contact Lens King fell from 5th to 6th among contact lens retailers in the United States.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | 1-800 Contacts | 67.8% | 560K | -21.7% | 1-800 Contacts |
| 2 | Costco | 19.3% | 160K | -13.6% | Costco Wholesale New Zealand |
| 3 | Contacts Direct | 4% | 33.1K | 0.0% | Contacts Direct |
| 4 | Hubble | 4% | 33.1K | 0.0% | Hubble |
| 5 | LensDirect | 2.7% | 22.2K | 0.0% | LensDirect |
| 6 | Contact Lens King | 2.2% | 18.1K | -18.5% | Contact Lens King |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | 1-800 Contacts | 503K | 64.8% | 1 |
| Oct 2025 | Costco | 160K | 20.5% | 2 |
| Oct 2025 | Hubble | 40.5K | 5.2% | 3 |
| Oct 2025 | Contacts Direct | 33.1K | 4.3% | 4 |
| Oct 2025 | LensDirect | 22.2K | 2.9% | 5 |
| Oct 2025 | Contact Lens King | 18.1K | 2.3% | 6 |
| Nov 2025 | 1-800 Contacts | 503K | 65.4% | 1 |
| Nov 2025 | Costco | 160K | 20.7% | 2 |
| Nov 2025 | Contacts Direct | 33.1K | 4.3% | 3 |
| Nov 2025 | Hubble | 33.1K | 4.3% | 4 |
| Nov 2025 | LensDirect | 22.2K | 2.9% | 5 |
| Nov 2025 | Contact Lens King | 18.1K | 2.4% | 6 |
| Dec 2025 | 1-800 Contacts | 585K | 65.6% | 1 |
| Dec 2025 | Costco | 185K | 20.7% | 2 |
| Dec 2025 | Contacts Direct | 49.5K | 5.5% | 3 |
| Dec 2025 | Hubble | 33.1K | 3.7% | 4 |
| Dec 2025 | LensDirect | 22.2K | 2.5% | 5 |
| Dec 2025 | Contact Lens King | 18.1K | 2% | 6 |
| Jan 2026 | 1-800 Contacts | 585K | 65.4% | 1 |
| Jan 2026 | Costco | 185K | 20.6% | 2 |
| Jan 2026 | Contacts Direct | 40.5K | 4.5% | 3 |
| Jan 2026 | Hubble | 40.5K | 4.5% | 4 |
| Jan 2026 | Contact Lens King | 22.2K | 2.5% | 5 |
| Jan 2026 | LensDirect | 22.2K | 2.5% | 6 |
| Feb 2026 | 1-800 Contacts | 585K | 68.7% | 1 |
| Feb 2026 | Costco | 160K | 18.7% | 2 |
| Feb 2026 | Contacts Direct | 33.1K | 3.9% | 3 |
| Feb 2026 | Hubble | 33.1K | 3.9% | 4 |
| Feb 2026 | LensDirect | 22.2K | 2.6% | 5 |
| Feb 2026 | Contact Lens King | 18.1K | 2.1% | 6 |
| Mar 2026 | 1-800 Contacts | 715K | 70.3% | 1 |
| Mar 2026 | Costco | 185K | 18.1% | 2 |
| Mar 2026 | Contacts Direct | 40.5K | 4% | 3 |
| Mar 2026 | Hubble | 33.1K | 3.3% | 4 |
| Mar 2026 | Contact Lens King | 22.2K | 2.2% | 5 |
| Mar 2026 | LensDirect | 22.2K | 2.2% | 6 |
| Apr 2026 | 1-800 Contacts | 615K | 67.9% | 1 |
| Apr 2026 | Costco | 185K | 20.4% | 2 |
| Apr 2026 | Contacts Direct | 33.1K | 3.7% | 3 |
| Apr 2026 | Hubble | 33.1K | 3.7% | 4 |
| Apr 2026 | LensDirect | 22.2K | 2.5% | 5 |
| Apr 2026 | Contact Lens King | 18.1K | 2% | 6 |
| May 2026 | 1-800 Contacts | 615K | 69.8% | 1 |
| May 2026 | Costco | 160K | 18.1% | 2 |
| May 2026 | Contacts Direct | 33.1K | 3.8% | 3 |
| May 2026 | Hubble | 33.1K | 3.8% | 4 |
| May 2026 | LensDirect | 22.2K | 2.5% | 5 |
| May 2026 | Contact Lens King | 18.1K | 2.1% | 6 |
| Jun 2026 | 1-800 Contacts | 651K | 70.4% | 1 |
| Jun 2026 | Costco | 160K | 17.3% | 2 |
| Jun 2026 | Hubble | 40.5K | 4.4% | 3 |
| Jun 2026 | Contacts Direct | 33.1K | 3.6% | 4 |
| Jun 2026 | LensDirect | 22.2K | 2.4% | 5 |
| Jun 2026 | Contact Lens King | 18.1K | 2% | 6 |
| Jul 2026 | 1-800 Contacts | 651K | 68.8% | 1 |
| Jul 2026 | Costco | 185K | 19.5% | 2 |
| Jul 2026 | Contacts Direct | 33.1K | 3.5% | 3 |
| Jul 2026 | Hubble | 33.1K | 3.5% | 4 |
| Jul 2026 | Contact Lens King | 22.2K | 2.3% | 5 |
| Jul 2026 | LensDirect | 22.2K | 2.3% | 6 |
| Aug 2026 | 1-800 Contacts | 715K | 70.8% | 1 |
| Aug 2026 | Costco | 185K | 18.3% | 2 |
| Aug 2026 | Contacts Direct | 33.1K | 3.3% | 3 |
| Aug 2026 | Hubble | 33.1K | 3.3% | 4 |
| Aug 2026 | Contact Lens King | 22.2K | 2.2% | 5 |
| Aug 2026 | LensDirect | 22.2K | 2.2% | 6 |
| Sep 2026 | 1-800 Contacts | 560K | 67.8% | 1 |
| Sep 2026 | Costco | 160K | 19.3% | 2 |
| Sep 2026 | Contacts Direct | 33.1K | 4% | 3 |
| Sep 2026 | Hubble | 33.1K | 4% | 4 |
| Sep 2026 | LensDirect | 22.2K | 2.7% | 5 |
| Sep 2026 | Contact Lens King | 18.1K | 2.2% | 6 |

## What is being compared

- **1-800 Contacts**: Measured on the search terms “1-800 contacts”, “1800 contacts” and “1800contacts”, summed into one figure.
- **Contact Lens King**: Measured on the search term “contact lens king”.
- **Contacts Direct**: Measured on the search term “contacts direct”.
- **Costco**: Measured on the search terms “costco contacts” and “costco optical”, summed into one figure.
- **Hubble**: Measured on the search term “hubble contacts”.
- **LensDirect**: Measured on the search terms “lens direct” and “lensdirect”, summed into one figure.

- [1-800 Contacts](/demand/us/brands/1-800-contacts)
- [Contact Lens King](/demand/us/brands/contact-lens-king)
- [Contacts Direct](/demand/us/brands/contacts-direct)
- [Costco](/demand/us/brands/costco)
- [Hubble](/demand/us/brands/hubble-contacts)
- [LensDirect](/demand/us/brands/lensdirect)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among contact lens retailers in the United States?

In September 2026, 1-800 Contacts was the most searched among contact lens retailers in the United States, with an estimated 560K branded searches, 67.8% of all searches for the six we track.

## Cite this page

Brandwave. "Contact lens retailers in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-contact-lens-retailers

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-contact-lens-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.