---
title: "Coffee brands in the United States: Which are searched most?"
description: "Compare the coffee bean and ground coffee brands people in the US buy. Share of Search among Peet's Coffee, Black Rifle Coffee, Café Bustelo, La Colombe, Folgers, Death Wish Coffee, Illy, Lavazza, Dunkin', Onyx Coffee Lab, Stumptown, Bulletproof, Lifeboost, Counter Culture Coffee and Intelligentsia, the coffee brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-coffee-brands"
publisher: "Brandwave"
---

# Coffee brands in the United States: Which are searched most?

Compare the coffee bean and ground coffee brands people in the US buy. Share of Search among Peet's Coffee, Black Rifle Coffee, Café Bustelo, La Colombe, Folgers, Death Wish Coffee, Illy, Lavazza, Dunkin', Onyx Coffee Lab, Stumptown, Bulletproof, Lifeboost, Counter Culture Coffee and Intelligentsia, the coffee brands Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Coffee brands
- **Market**: United States
- **Brands compared**: 15
- **Month measured**: Sep 2026
- **Highest Share of Search**: Peet's Coffee, 40.9%

## Which brand is most popular in search among coffee brands in the United States?

- In September 2026, Peet's Coffee was the most searched among coffee brands in the United States, with an estimated 450K branded searches, 40.9% of all searches for the 15 we track.
- Black Rifle Coffee is in 2nd place, 30.9 percentage points behind at 10%.
- Across the 12 months ending September 2026, Peet's Coffee’s share of searches among coffee brands in the United States increased from 39.2% to 40.9%.
- Across the 12 months ending September 2026, Black Rifle Coffee’s share of searches among coffee brands in the United States decreased from 11.8% to 10%.
- Across the 12 months ending September 2026, Folgers’ share of searches among coffee brands in the United States increased from 4.3% to 5.5%.
- Across the 12 months ending September 2026, Death Wish Coffee’s share of searches among coffee brands in the United States decreased from 4.3% to 3.7%.
- Across the 12 months ending September 2026, Illy’s share of searches among coffee brands in the United States increased from 1.9% to 3.7%.
- Across the 12 months ending September 2026, Dunkin'’s share of searches among coffee brands in the United States decreased from 9.6% to 3%.
- Across the 12 months ending September 2026, Onyx Coffee Lab’s share of searches among coffee brands in the United States increased from 1.9% to 3%.
- Across the 12 months ending September 2026, Stumptown’s share of searches among coffee brands in the United States increased from 2.4% to 3%.
- Across the 12 months ending September 2026, Bulletproof’s share of searches among coffee brands in the United States increased from 1.9% to 2.5%.
- Across the 12 months ending September 2026, Lifeboost’s share of searches among coffee brands in the United States increased from 1.3% to 2.5%.
- Across the 12 months ending September 2026, Peet's Coffee’s share of searches among coffee brands in the United States peaked at 47% in August 2026 and was lowest at 20.8% in December 2025.
- Across the 12 months ending September 2026, Black Rifle Coffee’s share of searches among coffee brands in the United States peaked at 13.2% in March 2026 and was lowest at 9.3% in December 2025.
- Across the 12 months ending September 2026, Café Bustelo’s share of searches among coffee brands in the United States peaked at 8.4% in July 2026 and was lowest at 4.2% in December 2025.
- Across the 12 months ending September 2026, La Colombe’s share of searches among coffee brands in the United States peaked at 7.2% in March 2026 and was lowest at 3.4% in December 2025.
- Across the 12 months ending September 2026, Folgers’ share of searches among coffee brands in the United States peaked at 5.5% in September 2026 and was lowest at 2.3% in December 2025.
- Across the 12 months ending September 2026, Death Wish Coffee’s share of searches among coffee brands in the United States peaked at 4.3% in October 2025 and was lowest at 2.3% in December 2025.
- Across the 12 months ending September 2026, Illy’s share of searches among coffee brands in the United States peaked at 3.7% in September 2026 and was lowest at 1.3% in December 2025.
- Across the 12 months ending September 2026, Lavazza’s share of searches among coffee brands in the United States peaked at 3.9% in June 2026 and was lowest at 2.3% in December 2025.
- Across the 12 months ending September 2026, Dunkin'’s share of searches among coffee brands in the United States peaked at 46.1% in December 2025 and was lowest at 2.1% in July 2026.
- Across the 12 months ending September 2026, Onyx Coffee Lab’s share of searches among coffee brands in the United States peaked at 3.1% in July 2026 and was lowest at 1.5% in December 2025.
- Across the 12 months ending September 2026, Stumptown’s share of searches among coffee brands in the United States peaked at 3.9% in June 2026 and was lowest at 1.9% in December 2025.
- Across the 12 months ending September 2026, Bulletproof’s share of searches among coffee brands in the United States peaked at 3.6% in January 2026 and was lowest at 1.3% in December 2025.
- Across the 12 months ending September 2026, Lifeboost’s share of searches among coffee brands in the United States peaked at 2.5% in September 2026 and was lowest at 0.95% in November 2025.
- Across the 12 months ending September 2026, Counter Culture Coffee’s share of searches among coffee brands in the United States peaked at 2.1% in June 2026 and was lowest at 1% in December 2025.
- Across the 12 months ending September 2026, Café Bustelo rose from 4th to 3rd among coffee brands in the United States.
- Across the 12 months ending September 2026, La Colombe rose from 5th to 4th among coffee brands in the United States.
- Across the 12 months ending September 2026, Folgers rose from 7th to 5th among coffee brands in the United States.
- Across the 12 months ending September 2026, Illy rose from 11th to 7th among coffee brands in the United States.
- Across the 12 months ending September 2026, Dunkin' fell from 3rd to 9th among coffee brands in the United States.
- Across the 12 months ending September 2026, Onyx Coffee Lab rose from 13th to 10th among coffee brands in the United States.
- Across the 12 months ending September 2026, Stumptown fell from 9th to 11th among coffee brands in the United States.
- Across the 12 months ending September 2026, Bulletproof fell from 10th to 12th among coffee brands in the United States.
- Across the 12 months ending September 2026, Lifeboost rose from 15th to 13th among coffee brands in the United States.
- Across the 12 months ending September 2026, Intelligentsia fell from 12th to 15th among coffee brands in the United States.
- Across the 12 months ending September 2026, Lavazza and Counter Culture Coffee held steady: their share of searches among coffee brands in the United States each moved less than 0.5 percentage points.

## Top coffee brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Peet's Coffee and Lavazza were mentioned most often, in three of the five answers. Lavazza was recommended most often, coming first in one out of five answers. Peet's Coffee was second, and Stumptown was third. Black Rifle Coffee, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Lavazza | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Peet's Coffee | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Stumptown | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Café Bustelo | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Counter Culture Coffee | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Folgers | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Intelligentsia | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Onyx Coffee Lab | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Death Wish Coffee | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Black Rifle Coffee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| La Colombe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Illy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Dunkin' | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bulletproof | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Lifeboost | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about coffee brands

- Asked ChatGPT "Which coffee brand should I buy?": 1. Lavazza, 2. Peet's Coffee
- Asked ChatGPT "What are the best coffee bean brands?": 1. Counter Culture Coffee, 2. Lavazza, 3. Stumptown, 4. Peet's Coffee, 5. Intelligentsia, 6. Onyx Coffee Lab, 7. Death Wish Coffee
- Asked ChatGPT "What is the best ground coffee?": 1. Stumptown, 2. Café Bustelo
- Searched Google, AI Overview "coffee beans": 1. Peet's Coffee, 2. Lavazza
- Searched Google, AI Overview "ground coffee": 1. Café Bustelo, 2. Folgers

Not named in any answer: Black Rifle Coffee, La Colombe, Illy, Dunkin', Bulletproof and Lifeboost.

Brands are listed in the order each answer named them. The answers were collected in United States on October 26, 2026.

## Compare search popularity between leading brands

- [Peet's Coffee vs Black Rifle Coffee: compare search popularity](/demand/us/compare/black-rifle-coffee-vs-peets-coffee): 40.9% against 10% Share of Search.
- [Peet's Coffee vs Café Bustelo: compare search popularity](/demand/us/compare/cafe-bustelo-vs-peets-coffee): 40.9% against 8.2% Share of Search.
- [Peet's Coffee vs La Colombe: compare search popularity](/demand/us/compare/la-colombe-vs-peets-coffee): 40.9% against 6.7% Share of Search.
- [Peet's Coffee vs Folgers: compare search popularity](/demand/us/compare/folgers-vs-peets-coffee): 40.9% against 5.5% Share of Search.
- [Black Rifle Coffee vs Café Bustelo: compare search popularity](/demand/us/compare/black-rifle-coffee-vs-cafe-bustelo): 10% against 8.2% Share of Search.
- [Black Rifle Coffee vs La Colombe: compare search popularity](/demand/us/compare/black-rifle-coffee-vs-la-colombe): 10% against 6.7% Share of Search.
- [Black Rifle Coffee vs Folgers: compare search popularity](/demand/us/compare/black-rifle-coffee-vs-folgers): 10% against 5.5% Share of Search.
- [Café Bustelo vs La Colombe: compare search popularity](/demand/us/compare/cafe-bustelo-vs-la-colombe): 8.2% against 6.7% Share of Search.
- [Café Bustelo vs Folgers: compare search popularity](/demand/us/compare/cafe-bustelo-vs-folgers): 8.2% against 5.5% Share of Search.
- [La Colombe vs Folgers: compare search popularity](/demand/us/compare/folgers-vs-la-colombe): 6.7% against 5.5% Share of Search.

## How did search popularity change for United States coffee brands in September 2026?

- In September 2026, Lifeboost overtook Counter Culture Coffee to rank 13th among coffee brands in the United States, with 2.5% of the searches.
- In September 2026, Dunkin' overtook Onyx Coffee Lab and Stumptown to rank 9th among coffee brands in the United States, with 3% of the searches.
- In September 2026, Illy overtook Lavazza and 3 others to rank 7th among coffee brands in the United States, with 3.7% of the searches.
- In September 2026, Black Rifle Coffee gained share of searches among coffee brands in the United States, from 9.4% to 10%.
- In September 2026, Bulletproof gained share of searches among coffee brands in the United States, from 1.9% to 2.5%.
- In September 2026, Peet's Coffee lost share of searches among coffee brands in the United States, from 47% to 40.9%.
- Estimated monthly branded searches for Onyx Coffee Lab in the United States rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.
- Estimated monthly branded searches for Intelligentsia in the United States fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Peet's Coffee | 40.9% | 450K | -18.2% | Peet's Coffee |
| 2 | Black Rifle Coffee | 10% | 110K | 0.0% | Black Rifle Coffee |
| 3 | Café Bustelo | 8.2% | 90.5K | 0.0% | Café Bustelo |
| 4 | La Colombe | 6.7% | 74K | 0.0% | La Colombe |
| 5 | Folgers | 5.5% | 60.5K | 0.0% | Folgers |
| 6 | Death Wish Coffee | 3.7% | 40.5K | 0.0% | Death Wish Coffee |
| 7 | Illy | 3.7% | 40.5K | +49.4% | Illy |
| 8 | Lavazza | 3.7% | 40.5K | 0.0% | Lavazza |
| 9 | Dunkin' | 3% | 33.1K | +22.1% | Dunkin' |
| 10 | Onyx Coffee Lab | 3% | 33.1K | 0.0% | Onyx Coffee Lab |
| 11 | Stumptown | 3% | 33.1K | 0.0% | Stumptown |
| 12 | Bulletproof | 2.5% | 27.1K | +22.1% | Bulletproof |
| 13 | Lifeboost | 2.5% | 27.1K | +22.1% | Lifeboost |
| 14 | Counter Culture Coffee | 2% | 22.2K | 0.0% | Counter Culture Coffee |
| 15 | Intelligentsia | 1.6% | 18.1K | 0.0% | Intelligentsia |

Dunkin' and Onyx Coffee Lab sell other things too, so only their searches that name this product count here, like “dunkin coffee”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Peet's Coffee | 550K | 39.2% | 1 |
| Oct 2025 | Black Rifle Coffee | 165K | 11.8% | 2 |
| Oct 2025 | Dunkin' | 135K | 9.6% | 3 |
| Oct 2025 | Café Bustelo | 110K | 7.8% | 4 |
| Oct 2025 | La Colombe | 90.5K | 6.5% | 5 |
| Oct 2025 | Death Wish Coffee | 60.5K | 4.3% | 6 |
| Oct 2025 | Folgers | 60.5K | 4.3% | 7 |
| Oct 2025 | Lavazza | 49.5K | 3.5% | 8 |
| Oct 2025 | Stumptown | 33.1K | 2.4% | 9 |
| Oct 2025 | Bulletproof | 27.1K | 1.9% | 10 |
| Oct 2025 | Illy | 27.1K | 1.9% | 11 |
| Oct 2025 | Intelligentsia | 27.1K | 1.9% | 12 |
| Oct 2025 | Onyx Coffee Lab | 27.1K | 1.9% | 13 |
| Oct 2025 | Counter Culture Coffee | 22.2K | 1.6% | 14 |
| Oct 2025 | Lifeboost | 18.1K | 1.3% | 15 |
| Nov 2025 | Dunkin' | 550K | 28.9% | 1 |
| Nov 2025 | Peet's Coffee | 550K | 28.9% | 2 |
| Nov 2025 | Black Rifle Coffee | 246K | 12.9% | 3 |
| Nov 2025 | Café Bustelo | 90.5K | 4.8% | 4 |
| Nov 2025 | La Colombe | 90.5K | 4.8% | 5 |
| Nov 2025 | Folgers | 60.5K | 3.2% | 6 |
| Nov 2025 | Lavazza | 60.5K | 3.2% | 7 |
| Nov 2025 | Death Wish Coffee | 49.5K | 2.6% | 8 |
| Nov 2025 | Stumptown | 40.5K | 2.1% | 9 |
| Nov 2025 | Illy | 33.1K | 1.7% | 10 |
| Nov 2025 | Onyx Coffee Lab | 33.1K | 1.7% | 11 |
| Nov 2025 | Bulletproof | 27.1K | 1.4% | 12 |
| Nov 2025 | Counter Culture Coffee | 27.1K | 1.4% | 13 |
| Nov 2025 | Intelligentsia | 27.1K | 1.4% | 14 |
| Nov 2025 | Lifeboost | 18.1K | 0.95% | 15 |
| Dec 2025 | Dunkin' | 1.2M | 46.1% | 1 |
| Dec 2025 | Peet's Coffee | 550K | 20.8% | 2 |
| Dec 2025 | Black Rifle Coffee | 246K | 9.3% | 3 |
| Dec 2025 | Café Bustelo | 110K | 4.2% | 4 |
| Dec 2025 | La Colombe | 90.5K | 3.4% | 5 |
| Dec 2025 | Death Wish Coffee | 60.5K | 2.3% | 6 |
| Dec 2025 | Folgers | 60.5K | 2.3% | 7 |
| Dec 2025 | Lavazza | 60.5K | 2.3% | 8 |
| Dec 2025 | Stumptown | 49.5K | 1.9% | 9 |
| Dec 2025 | Onyx Coffee Lab | 40.5K | 1.5% | 10 |
| Dec 2025 | Bulletproof | 33.1K | 1.3% | 11 |
| Dec 2025 | Illy | 33.1K | 1.3% | 12 |
| Dec 2025 | Intelligentsia | 33.1K | 1.3% | 13 |
| Dec 2025 | Lifeboost | 33.1K | 1.3% | 14 |
| Dec 2025 | Counter Culture Coffee | 27.1K | 1% | 15 |
| Jan 2026 | Peet's Coffee | 550K | 40.1% | 1 |
| Jan 2026 | Black Rifle Coffee | 165K | 12% | 2 |
| Jan 2026 | Café Bustelo | 90.5K | 6.6% | 3 |
| Jan 2026 | Dunkin' | 90.5K | 6.6% | 4 |
| Jan 2026 | La Colombe | 74K | 5.4% | 5 |
| Jan 2026 | Folgers | 60.5K | 4.4% | 6 |
| Jan 2026 | Bulletproof | 49.5K | 3.6% | 7 |
| Jan 2026 | Death Wish Coffee | 49.5K | 3.6% | 8 |
| Jan 2026 | Lavazza | 49.5K | 3.6% | 9 |
| Jan 2026 | Stumptown | 49.5K | 3.6% | 10 |
| Jan 2026 | Illy | 33.1K | 2.4% | 11 |
| Jan 2026 | Counter Culture Coffee | 27.1K | 2% | 12 |
| Jan 2026 | Intelligentsia | 27.1K | 2% | 13 |
| Jan 2026 | Lifeboost | 27.1K | 2% | 14 |
| Jan 2026 | Onyx Coffee Lab | 27.1K | 2% | 15 |
| Feb 2026 | Peet's Coffee | 450K | 35.6% | 1 |
| Feb 2026 | Black Rifle Coffee | 165K | 13% | 2 |
| Feb 2026 | Dunkin' | 135K | 10.7% | 3 |
| Feb 2026 | Café Bustelo | 90.5K | 7.2% | 4 |
| Feb 2026 | La Colombe | 74K | 5.8% | 5 |
| Feb 2026 | Folgers | 60.5K | 4.8% | 6 |
| Feb 2026 | Death Wish Coffee | 49.5K | 3.9% | 7 |
| Feb 2026 | Lavazza | 40.5K | 3.2% | 8 |
| Feb 2026 | Stumptown | 40.5K | 3.2% | 9 |
| Feb 2026 | Bulletproof | 33.1K | 2.6% | 10 |
| Feb 2026 | Illy | 33.1K | 2.6% | 11 |
| Feb 2026 | Onyx Coffee Lab | 27.1K | 2.1% | 12 |
| Feb 2026 | Counter Culture Coffee | 22.2K | 1.8% | 13 |
| Feb 2026 | Intelligentsia | 22.2K | 1.8% | 14 |
| Feb 2026 | Lifeboost | 22.2K | 1.8% | 15 |
| Mar 2026 | Peet's Coffee | 450K | 36% | 1 |
| Mar 2026 | Black Rifle Coffee | 165K | 13.2% | 2 |
| Mar 2026 | Dunkin' | 110K | 8.8% | 3 |
| Mar 2026 | Café Bustelo | 90.5K | 7.2% | 4 |
| Mar 2026 | La Colombe | 90.5K | 7.2% | 5 |
| Mar 2026 | Folgers | 60.5K | 4.8% | 6 |
| Mar 2026 | Death Wish Coffee | 49.5K | 4% | 7 |
| Mar 2026 | Lavazza | 40.5K | 3.2% | 8 |
| Mar 2026 | Bulletproof | 33.1K | 2.6% | 9 |
| Mar 2026 | Onyx Coffee Lab | 33.1K | 2.6% | 10 |
| Mar 2026 | Stumptown | 33.1K | 2.6% | 11 |
| Mar 2026 | Illy | 27.1K | 2.2% | 12 |
| Mar 2026 | Counter Culture Coffee | 22.2K | 1.8% | 13 |
| Mar 2026 | Intelligentsia | 22.2K | 1.8% | 14 |
| Mar 2026 | Lifeboost | 22.2K | 1.8% | 15 |
| Apr 2026 | Peet's Coffee | 450K | 37.7% | 1 |
| Apr 2026 | Black Rifle Coffee | 135K | 11.3% | 2 |
| Apr 2026 | Dunkin' | 135K | 11.3% | 3 |
| Apr 2026 | Café Bustelo | 90.5K | 7.6% | 4 |
| Apr 2026 | La Colombe | 74K | 6.2% | 5 |
| Apr 2026 | Folgers | 49.5K | 4.1% | 6 |
| Apr 2026 | Death Wish Coffee | 40.5K | 3.4% | 7 |
| Apr 2026 | Lavazza | 40.5K | 3.4% | 8 |
| Apr 2026 | Illy | 33.1K | 2.8% | 9 |
| Apr 2026 | Stumptown | 33.1K | 2.8% | 10 |
| Apr 2026 | Bulletproof | 27.1K | 2.3% | 11 |
| Apr 2026 | Onyx Coffee Lab | 27.1K | 2.3% | 12 |
| Apr 2026 | Counter Culture Coffee | 22.2K | 1.9% | 13 |
| Apr 2026 | Intelligentsia | 18.1K | 1.5% | 14 |
| Apr 2026 | Lifeboost | 18.1K | 1.5% | 15 |
| May 2026 | Peet's Coffee | 550K | 45.5% | 1 |
| May 2026 | Black Rifle Coffee | 135K | 11.2% | 2 |
| May 2026 | Café Bustelo | 90.5K | 7.5% | 3 |
| May 2026 | La Colombe | 74K | 6.1% | 4 |
| May 2026 | Folgers | 49.5K | 4.1% | 5 |
| May 2026 | Death Wish Coffee | 40.5K | 3.4% | 6 |
| May 2026 | Dunkin' | 40.5K | 3.4% | 7 |
| May 2026 | Lavazza | 40.5K | 3.4% | 8 |
| May 2026 | Stumptown | 40.5K | 3.4% | 9 |
| May 2026 | Bulletproof | 27.1K | 2.2% | 10 |
| May 2026 | Illy | 27.1K | 2.2% | 11 |
| May 2026 | Onyx Coffee Lab | 27.1K | 2.2% | 12 |
| May 2026 | Counter Culture Coffee | 22.2K | 1.8% | 13 |
| May 2026 | Intelligentsia | 22.2K | 1.8% | 14 |
| May 2026 | Lifeboost | 22.2K | 1.8% | 15 |
| Jun 2026 | Peet's Coffee | 450K | 43.2% | 1 |
| Jun 2026 | Black Rifle Coffee | 110K | 10.6% | 2 |
| Jun 2026 | Café Bustelo | 74K | 7.1% | 3 |
| Jun 2026 | La Colombe | 74K | 7.1% | 4 |
| Jun 2026 | Folgers | 49.5K | 4.8% | 5 |
| Jun 2026 | Death Wish Coffee | 40.5K | 3.9% | 6 |
| Jun 2026 | Lavazza | 40.5K | 3.9% | 7 |
| Jun 2026 | Stumptown | 40.5K | 3.9% | 8 |
| Jun 2026 | Bulletproof | 27.1K | 2.6% | 9 |
| Jun 2026 | Illy | 27.1K | 2.6% | 10 |
| Jun 2026 | Onyx Coffee Lab | 27.1K | 2.6% | 11 |
| Jun 2026 | Counter Culture Coffee | 22.2K | 2.1% | 12 |
| Jun 2026 | Dunkin' | 22.2K | 2.1% | 13 |
| Jun 2026 | Intelligentsia | 18.1K | 1.7% | 14 |
| Jun 2026 | Lifeboost | 18.1K | 1.7% | 15 |
| Jul 2026 | Peet's Coffee | 450K | 41.9% | 1 |
| Jul 2026 | Black Rifle Coffee | 135K | 12.6% | 2 |
| Jul 2026 | Café Bustelo | 90.5K | 8.4% | 3 |
| Jul 2026 | La Colombe | 74K | 6.9% | 4 |
| Jul 2026 | Folgers | 49.5K | 4.6% | 5 |
| Jul 2026 | Death Wish Coffee | 40.5K | 3.8% | 6 |
| Jul 2026 | Lavazza | 40.5K | 3.8% | 7 |
| Jul 2026 | Onyx Coffee Lab | 33.1K | 3.1% | 8 |
| Jul 2026 | Stumptown | 33.1K | 3.1% | 9 |
| Jul 2026 | Illy | 27.1K | 2.5% | 10 |
| Jul 2026 | Bulletproof | 22.2K | 2.1% | 11 |
| Jul 2026 | Counter Culture Coffee | 22.2K | 2.1% | 12 |
| Jul 2026 | Dunkin' | 22.2K | 2.1% | 13 |
| Jul 2026 | Intelligentsia | 18.1K | 1.7% | 14 |
| Jul 2026 | Lifeboost | 14.8K | 1.4% | 15 |
| Aug 2026 | Peet's Coffee | 550K | 47% | 1 |
| Aug 2026 | Black Rifle Coffee | 110K | 9.4% | 2 |
| Aug 2026 | Café Bustelo | 90.5K | 7.7% | 3 |
| Aug 2026 | La Colombe | 74K | 6.3% | 4 |
| Aug 2026 | Folgers | 60.5K | 5.2% | 5 |
| Aug 2026 | Death Wish Coffee | 40.5K | 3.5% | 6 |
| Aug 2026 | Lavazza | 40.5K | 3.5% | 7 |
| Aug 2026 | Onyx Coffee Lab | 33.1K | 2.8% | 8 |
| Aug 2026 | Stumptown | 33.1K | 2.8% | 9 |
| Aug 2026 | Dunkin' | 27.1K | 2.3% | 10 |
| Aug 2026 | Illy | 27.1K | 2.3% | 11 |
| Aug 2026 | Bulletproof | 22.2K | 1.9% | 12 |
| Aug 2026 | Counter Culture Coffee | 22.2K | 1.9% | 13 |
| Aug 2026 | Lifeboost | 22.2K | 1.9% | 14 |
| Aug 2026 | Intelligentsia | 18.1K | 1.5% | 15 |
| Sep 2026 | Peet's Coffee | 450K | 40.9% | 1 |
| Sep 2026 | Black Rifle Coffee | 110K | 10% | 2 |
| Sep 2026 | Café Bustelo | 90.5K | 8.2% | 3 |
| Sep 2026 | La Colombe | 74K | 6.7% | 4 |
| Sep 2026 | Folgers | 60.5K | 5.5% | 5 |
| Sep 2026 | Death Wish Coffee | 40.5K | 3.7% | 6 |
| Sep 2026 | Illy | 40.5K | 3.7% | 7 |
| Sep 2026 | Lavazza | 40.5K | 3.7% | 8 |
| Sep 2026 | Dunkin' | 33.1K | 3% | 9 |
| Sep 2026 | Onyx Coffee Lab | 33.1K | 3% | 10 |
| Sep 2026 | Stumptown | 33.1K | 3% | 11 |
| Sep 2026 | Bulletproof | 27.1K | 2.5% | 12 |
| Sep 2026 | Lifeboost | 27.1K | 2.5% | 13 |
| Sep 2026 | Counter Culture Coffee | 22.2K | 2% | 14 |
| Sep 2026 | Intelligentsia | 18.1K | 1.6% | 15 |

## What is being compared

- **Black Rifle Coffee**: Measured on the search term “black rifle coffee”.
- **Bulletproof**: Measured on the search term “bulletproof coffee”.
- **Café Bustelo**: Measured on the search term “cafe bustelo”.
- **Counter Culture Coffee**: Measured on the search term “counter culture coffee”.
- **Death Wish Coffee**: Measured on the search term “death wish coffee”.
- **Dunkin'**: Measured on the search term “dunkin coffee”.
- **Folgers**: Measured on the search term “folgers”.
- **Illy**: Measured on the search term “illy coffee”.
- **Intelligentsia**: Measured on the search term “intelligentsia coffee”.
- **La Colombe**: Measured on the search term “la colombe”.
- **Lavazza**: Measured on the search term “lavazza”.
- **Lifeboost**: Measured on the search term “lifeboost coffee”.
- **Onyx Coffee Lab**: Measured on the search term “onyx coffee”.
- **Peet's Coffee**: Measured on the search term “peets coffee”.
- **Stumptown**: Measured on the search term “stumptown coffee”.

- [Black Rifle Coffee](/demand/us/brands/black-rifle-coffee)
- [Bulletproof](/demand/us/brands/bulletproof)
- [Café Bustelo](/demand/us/brands/cafe-bustelo)
- [Counter Culture Coffee](/demand/us/brands/counter-culture-coffee)
- [Death Wish Coffee](/demand/us/brands/death-wish-coffee)
- [Dunkin'](/demand/us/brands/dunkin)
- [Folgers](/demand/us/brands/folgers)
- [Illy](/demand/us/brands/illy)
- [Intelligentsia](/demand/us/brands/intelligentsia)
- [La Colombe](/demand/us/brands/la-colombe)
- [Lavazza](/demand/us/brands/lavazza)
- [Lifeboost](/demand/us/brands/lifeboost)
- [Onyx Coffee Lab](/demand/us/brands/onyx-coffee-lab)
- [Peet's Coffee](/demand/us/brands/peets-coffee)
- [Stumptown](/demand/us/brands/stumptown)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among coffee brands in the United States?

In September 2026, Peet's Coffee was the most searched among coffee brands in the United States, with an estimated 450K branded searches, 40.9% of all searches for the 15 we track.

## Cite this page

Brandwave. "Coffee brands in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-coffee-brands

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-coffee-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.