---
title: "Climbing gyms in the United States: Which are searched most?"
description: "Compare the climbing and bouldering gym chains people in the US join. Share of Search among Central Rock Gym, Bouldering Project, Mesa Rim, Vertical Endeavors, Touchstone Climbing, Brooklyn Boulders and Movement, the climbing gyms Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/us/categories/us-climbing-gyms"
publisher: "Brandwave"
---

# Climbing gyms in the United States: Which are searched most?

Compare the climbing and bouldering gym chains people in the US join. Share of Search among Central Rock Gym, Bouldering Project, Mesa Rim, Vertical Endeavors, Touchstone Climbing, Brooklyn Boulders and Movement, the climbing gyms Brandwave compares in the United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Climbing gyms
- **Market**: United States
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Central Rock Gym, 33.8%

## Which brand is most popular in search among climbing gyms in the United States?

- In September 2026, Central Rock Gym was the most searched among climbing gyms in the United States, with an estimated 27.1K branded searches, 33.8% of all searches for the seven we track.
- Bouldering Project is in 2nd place, 11.2 percentage points behind at 22.6%.
- Across the 12 months ending September 2026, Central Rock Gym’s share of searches among climbing gyms in the United States decreased from 69% to 33.8%.
- Across the 12 months ending September 2026, Bouldering Project’s share of searches among climbing gyms in the United States increased from 9.3% to 22.6%.
- Across the 12 months ending September 2026, Mesa Rim’s share of searches among climbing gyms in the United States increased from 6.2% to 15.1%.
- Across the 12 months ending September 2026, Vertical Endeavors’ share of searches among climbing gyms in the United States increased from 7.6% to 15.1%.
- Across the 12 months ending September 2026, Touchstone Climbing’s share of searches among climbing gyms in the United States increased from 2.8% to 6.7%.
- Across the 12 months ending September 2026, Movement’s share of searches among climbing gyms in the United States increased from 1.8% to 3%.
- Across the 12 months ending September 2026, Central Rock Gym’s share of searches among climbing gyms in the United States peaked at 72.1% in November 2025 and was lowest at 31.3% in August 2026.
- Across the 12 months ending September 2026, Bouldering Project’s share of searches among climbing gyms in the United States peaked at 22.6% in September 2026 and was lowest at 7.8% in December 2025.
- Across the 12 months ending September 2026, Mesa Rim’s share of searches among climbing gyms in the United States peaked at 17.4% in April 2026 and was lowest at 5.3% in November 2025.
- Across the 12 months ending September 2026, Vertical Endeavors’ share of searches among climbing gyms in the United States peaked at 17.6% in June 2026 and was lowest at 7.6% in October 2025.
- Across the 12 months ending September 2026, Touchstone Climbing’s share of searches among climbing gyms in the United States peaked at 6.7% in September 2026 and was lowest at 2.3% in December 2025.
- Across the 12 months ending September 2026, Brooklyn Boulders’ share of searches among climbing gyms in the United States peaked at 4.6% in March 2026 and was lowest at 2.8% in December 2025.
- Across the 12 months ending September 2026, Movement’s share of searches among climbing gyms in the United States peaked at 3.6% in May 2026 and was lowest at 1.3% in February 2026.
- Across the 12 months ending September 2026, Mesa Rim rose from 4th to 3rd among climbing gyms in the United States.
- Across the 12 months ending September 2026, Vertical Endeavors fell from 3rd to 4th among climbing gyms in the United States.
- Across the 12 months ending September 2026, Touchstone Climbing rose from 6th to 5th among climbing gyms in the United States.
- Across the 12 months ending September 2026, Brooklyn Boulders fell from 5th to 6th among climbing gyms in the United States.

## Top climbing gyms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Central Rock Gym, Bouldering Project and Movement were mentioned most often, in one of the three answers. Mesa Rim, which ranked third in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- |
| Central Rock Gym | 1 of 3 | 1 of 3 |
| Bouldering Project | 1 of 3 | 1 of 3 |
| Mesa Rim | 0 of 3 | 0 of 3 |
| Vertical Endeavors | 0 of 3 | 0 of 3 |
| Touchstone Climbing | 0 of 3 | 0 of 3 |
| Brooklyn Boulders | 0 of 3 | 0 of 3 |
| Movement | 1 of 3 | 1 of 3 |

## Every AI answer about climbing gyms

- Asked ChatGPT "What's the best climbing gym chain in the US?": 1. Movement, 2. Bouldering Project, 3. Central Rock Gym
- Asked ChatGPT "Which bouldering gym is best for beginners?": named none of the brands we track
- Asked ChatGPT "What are the best rock climbing gyms near me?": named none of the brands we track

Not named in any answer: Mesa Rim, Vertical Endeavors, Touchstone Climbing and Brooklyn Boulders.

Brands are listed in the order each answer named them. The answers were collected in United States on October 23, 2026.

## Compare search popularity between leading brands

- [Central Rock Gym vs Bouldering Project: compare search popularity](/demand/us/compare/bouldering-project-vs-central-rock-gym): 33.8% against 22.6% Share of Search.
- [Central Rock Gym vs Mesa Rim: compare search popularity](/demand/us/compare/central-rock-gym-vs-mesa-rim): 33.8% against 15.1% Share of Search.
- [Central Rock Gym vs Vertical Endeavors: compare search popularity](/demand/us/compare/central-rock-gym-vs-vertical-endeavors): 33.8% against 15.1% Share of Search.
- [Central Rock Gym vs Touchstone Climbing: compare search popularity](/demand/us/compare/central-rock-gym-vs-touchstone-climbing): 33.8% against 6.7% Share of Search.
- [Bouldering Project vs Mesa Rim: compare search popularity](/demand/us/compare/bouldering-project-vs-mesa-rim): 22.6% against 15.1% Share of Search.
- [Bouldering Project vs Vertical Endeavors: compare search popularity](/demand/us/compare/bouldering-project-vs-vertical-endeavors): 22.6% against 15.1% Share of Search.
- [Bouldering Project vs Touchstone Climbing: compare search popularity](/demand/us/compare/bouldering-project-vs-touchstone-climbing): 22.6% against 6.7% Share of Search.
- [Mesa Rim vs Vertical Endeavors: compare search popularity](/demand/us/compare/mesa-rim-vs-vertical-endeavors): 15.1% Share of Search each.
- [Mesa Rim vs Touchstone Climbing: compare search popularity](/demand/us/compare/mesa-rim-vs-touchstone-climbing): 15.1% against 6.7% Share of Search.
- [Vertical Endeavors vs Touchstone Climbing: compare search popularity](/demand/us/compare/touchstone-climbing-vs-vertical-endeavors): 15.1% against 6.7% Share of Search.

## How did search popularity change for United States climbing gyms in September 2026?

- In September 2026, Central Rock Gym gained share of searches among climbing gyms in the United States, from 31.3% to 33.8%.
- In September 2026, Bouldering Project gained share of searches among climbing gyms in the United States, from 20.9% to 22.6%.
- In September 2026, Touchstone Climbing gained share of searches among climbing gyms in the United States, from 6.2% to 6.7%.
- In September 2026, Mesa Rim lost share of searches among climbing gyms in the United States, from 17.1% to 15.1%.
- In September 2026, Vertical Endeavors lost share of searches among climbing gyms in the United States, from 17.1% to 15.1%.
- In September 2026, Brooklyn Boulders lost share of searches among climbing gyms in the United States, from 4.2% to 3.6%.
- Estimated monthly branded searches for Movement in the United States fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Central Rock Gym | 33.8% | 27.1K | 0.0% | Central Rock Gym |
| 2 | Bouldering Project | 22.6% | 18.1K | 0.0% | Bouldering Project |
| 3 | Mesa Rim | 15.1% | 12.1K | -18.2% | Mesa Rim |
| 4 | Vertical Endeavors | 15.1% | 12.1K | -18.2% | Vertical Endeavors |
| 5 | Touchstone Climbing | 6.7% | 5.4K | 0.0% | Touchstone Climbing |
| 6 | Brooklyn Boulders | 3.6% | 2.9K | -19.4% | Brooklyn Boulders |
| 7 | Movement | 3% | 2.4K | -17.2% | Movement |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Central Rock Gym | 135K | 69% | 1 |
| Oct 2025 | Bouldering Project | 18.1K | 9.3% | 2 |
| Oct 2025 | Vertical Endeavors | 14.8K | 7.6% | 3 |
| Oct 2025 | Mesa Rim | 12.1K | 6.2% | 4 |
| Oct 2025 | Brooklyn Boulders | 6.6K | 3.4% | 5 |
| Oct 2025 | Touchstone Climbing | 5.4K | 2.8% | 6 |
| Oct 2025 | Movement | 3.6K | 1.8% | 7 |
| Nov 2025 | Central Rock Gym | 165K | 72.1% | 1 |
| Nov 2025 | Bouldering Project | 18.1K | 7.9% | 2 |
| Nov 2025 | Vertical Endeavors | 18.1K | 7.9% | 3 |
| Nov 2025 | Mesa Rim | 12.1K | 5.3% | 4 |
| Nov 2025 | Brooklyn Boulders | 6.6K | 2.9% | 5 |
| Nov 2025 | Touchstone Climbing | 5.4K | 2.4% | 6 |
| Nov 2025 | Movement | 3.6K | 1.6% | 7 |
| Dec 2025 | Central Rock Gym | 165K | 71.2% | 1 |
| Dec 2025 | Bouldering Project | 18.1K | 7.8% | 2 |
| Dec 2025 | Vertical Endeavors | 18.1K | 7.8% | 3 |
| Dec 2025 | Mesa Rim | 14.8K | 6.4% | 4 |
| Dec 2025 | Brooklyn Boulders | 6.6K | 2.8% | 5 |
| Dec 2025 | Touchstone Climbing | 5.4K | 2.3% | 6 |
| Dec 2025 | Movement | 3.6K | 1.6% | 7 |
| Jan 2026 | Central Rock Gym | 165K | 67.6% | 1 |
| Jan 2026 | Bouldering Project | 22.2K | 9.1% | 2 |
| Jan 2026 | Vertical Endeavors | 22.2K | 9.1% | 3 |
| Jan 2026 | Mesa Rim | 14.8K | 6.1% | 4 |
| Jan 2026 | Brooklyn Boulders | 8.1K | 3.3% | 5 |
| Jan 2026 | Touchstone Climbing | 8.1K | 3.3% | 6 |
| Jan 2026 | Movement | 3.6K | 1.5% | 7 |
| Feb 2026 | Central Rock Gym | 165K | 71.5% | 1 |
| Feb 2026 | Bouldering Project | 18.1K | 7.8% | 2 |
| Feb 2026 | Vertical Endeavors | 18.1K | 7.8% | 3 |
| Feb 2026 | Mesa Rim | 14.8K | 6.4% | 4 |
| Feb 2026 | Brooklyn Boulders | 6.6K | 2.9% | 5 |
| Feb 2026 | Touchstone Climbing | 5.4K | 2.3% | 6 |
| Feb 2026 | Movement | 2.9K | 1.3% | 7 |
| Mar 2026 | Central Rock Gym | 49.5K | 41.8% | 1 |
| Mar 2026 | Bouldering Project | 22.2K | 18.8% | 2 |
| Mar 2026 | Vertical Endeavors | 18.1K | 15.3% | 3 |
| Mar 2026 | Mesa Rim | 14.8K | 12.5% | 4 |
| Mar 2026 | Brooklyn Boulders | 5.4K | 4.6% | 5 |
| Mar 2026 | Touchstone Climbing | 5.4K | 4.6% | 6 |
| Mar 2026 | Movement | 2.9K | 2.5% | 7 |
| Apr 2026 | Central Rock Gym | 27.1K | 31.8% | 1 |
| Apr 2026 | Bouldering Project | 18.1K | 21.2% | 2 |
| Apr 2026 | Mesa Rim | 14.8K | 17.4% | 3 |
| Apr 2026 | Vertical Endeavors | 14.8K | 17.4% | 4 |
| Apr 2026 | Touchstone Climbing | 4.4K | 5.2% | 5 |
| Apr 2026 | Brooklyn Boulders | 3.6K | 4.2% | 6 |
| Apr 2026 | Movement | 2.4K | 2.8% | 7 |
| May 2026 | Central Rock Gym | 27.1K | 33.3% | 1 |
| May 2026 | Bouldering Project | 18.1K | 22.3% | 2 |
| May 2026 | Mesa Rim | 12.1K | 14.9% | 3 |
| May 2026 | Vertical Endeavors | 12.1K | 14.9% | 4 |
| May 2026 | Touchstone Climbing | 5.4K | 6.6% | 5 |
| May 2026 | Brooklyn Boulders | 3.6K | 4.4% | 6 |
| May 2026 | Movement | 2.9K | 3.6% | 7 |
| Jun 2026 | Central Rock Gym | 27.1K | 32.3% | 1 |
| Jun 2026 | Bouldering Project | 18.1K | 21.5% | 2 |
| Jun 2026 | Vertical Endeavors | 14.8K | 17.6% | 3 |
| Jun 2026 | Mesa Rim | 12.1K | 14.4% | 4 |
| Jun 2026 | Touchstone Climbing | 5.4K | 6.4% | 5 |
| Jun 2026 | Brooklyn Boulders | 3.6K | 4.3% | 6 |
| Jun 2026 | Movement | 2.9K | 3.5% | 7 |
| Jul 2026 | Central Rock Gym | 27.1K | 32.3% | 1 |
| Jul 2026 | Bouldering Project | 18.1K | 21.5% | 2 |
| Jul 2026 | Vertical Endeavors | 14.8K | 17.6% | 3 |
| Jul 2026 | Mesa Rim | 12.1K | 14.4% | 4 |
| Jul 2026 | Touchstone Climbing | 5.4K | 6.4% | 5 |
| Jul 2026 | Brooklyn Boulders | 3.6K | 4.3% | 6 |
| Jul 2026 | Movement | 2.9K | 3.5% | 7 |
| Aug 2026 | Central Rock Gym | 27.1K | 31.3% | 1 |
| Aug 2026 | Bouldering Project | 18.1K | 20.9% | 2 |
| Aug 2026 | Mesa Rim | 14.8K | 17.1% | 3 |
| Aug 2026 | Vertical Endeavors | 14.8K | 17.1% | 4 |
| Aug 2026 | Touchstone Climbing | 5.4K | 6.2% | 5 |
| Aug 2026 | Brooklyn Boulders | 3.6K | 4.2% | 6 |
| Aug 2026 | Movement | 2.9K | 3.3% | 7 |
| Sep 2026 | Central Rock Gym | 27.1K | 33.8% | 1 |
| Sep 2026 | Bouldering Project | 18.1K | 22.6% | 2 |
| Sep 2026 | Mesa Rim | 12.1K | 15.1% | 3 |
| Sep 2026 | Vertical Endeavors | 12.1K | 15.1% | 4 |
| Sep 2026 | Touchstone Climbing | 5.4K | 6.7% | 5 |
| Sep 2026 | Brooklyn Boulders | 2.9K | 3.6% | 6 |
| Sep 2026 | Movement | 2.4K | 3% | 7 |

## What is being compared

- **Bouldering Project**: Measured on the search term “bouldering project”.
- **Brooklyn Boulders**: Measured on the search term “brooklyn boulders”.
- **Central Rock Gym**: Measured on the search term “central rock gym”.
- **Mesa Rim**: Measured on the search term “mesa rim”.
- **Movement**: Measured on the search term “movement climbing”.
- **Touchstone Climbing**: Measured on the search term “touchstone climbing”.
- **Vertical Endeavors**: Measured on the search term “vertical endeavors”.

- [Bouldering Project](/demand/us/brands/bouldering-project)
- [Brooklyn Boulders](/demand/us/brands/brooklyn-boulders)
- [Central Rock Gym](/demand/us/brands/central-rock-gym)
- [Mesa Rim](/demand/us/brands/mesa-rim)
- [Movement](/demand/us/brands/movement-climbing)
- [Touchstone Climbing](/demand/us/brands/touchstone-climbing)
- [Vertical Endeavors](/demand/us/brands/vertical-endeavors)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among climbing gyms in the United States?

In September 2026, Central Rock Gym was the most searched among climbing gyms in the United States, with an estimated 27.1K branded searches, 33.8% of all searches for the seven we track.

## Cite this page

Brandwave. "Climbing gyms in the United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-climbing-gyms

This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-climbing-gyms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.