--- title: "Classified ad platforms in United States: Which are searched most?" description: "Compare the sites people list second hand goods on. Share of Search among Facebook Marketplace, Craigslist and OfferUp, the classified ad platforms Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/us/categories/us-classified-ad-platforms" publisher: "Brandwave" --- # Classified ad platforms in United States: Which are searched most? Compare the sites people list second hand goods on. Share of Search among Facebook Marketplace, Craigslist and OfferUp, the classified ad platforms Brandwave compares in United States, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Classified ad platforms - **Market**: United States - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Facebook Marketplace, 62% ## Which brand is most popular in search among classified ad platforms in United States? - In September 2026, Facebook Marketplace was the most searched among classified ad platforms in United States, with an estimated 11.1M branded searches and 62% estimated Share of Search within this set. - Craigslist is in 2nd place, 27.8 percentage points behind at 34.2% Share of Search. - Across the 12 months ending September 2026, Facebook Marketplace’s estimated Share of Search among classified ad platforms in United States increased from 52.4% to 62%. - Across the 12 months ending September 2026, Craigslist’s estimated Share of Search among classified ad platforms in United States decreased from 42.9% to 34.2%. - Across the 12 months ending September 2026, OfferUp’s estimated Share of Search among classified ad platforms in United States decreased from 4.7% to 3.8%. - Across the 12 months ending September 2026, Craigslist’s estimated Share of Search among classified ad platforms in United States peaked at 42.9% in October 2025 and was lowest at 33.9% in August 2026. ## Compare search popularity between leading brands - [Facebook Marketplace vs Craigslist: compare search popularity](/demand/us/compare/craigslist-vs-facebook-marketplace): 62% against 34.2% Share of Search. - [Facebook Marketplace vs OfferUp: compare search popularity](/demand/us/compare/facebook-marketplace-vs-offerup): 62% against 3.8% Share of Search. - [Craigslist vs OfferUp: compare search popularity](/demand/us/compare/craigslist-vs-offerup): 34.2% against 3.8% Share of Search. ## How did search popularity change for United States classified ad platforms in September 2026? - In September 2026, Facebook Marketplace gained estimated Share of Search among classified ad platforms in United States, from 61.5% to 62%. - In September 2026, OfferUp lost estimated Share of Search among classified ad platforms in United States, from 4.6% to 3.8%. - Estimated monthly branded searches for Craigslist in United States fell 18.2% over 12 measured months, from 7.5M to 6.1M in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Facebook Marketplace | 62% | 11.1M | 0.0% | Facebook Marketplace | | 2 | Craigslist | 34.2% | 6.1M | 0.0% | Craigslist | | 3 | OfferUp | 3.8% | 673K | -18.2% | OfferUp | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Facebook Marketplace | 9.1M | 52.4% | 1 | | Oct 2025 | Craigslist | 7.5M | 42.9% | 2 | | Oct 2025 | OfferUp | 823K | 4.7% | 3 | | Nov 2025 | Facebook Marketplace | 9.1M | 52.4% | 1 | | Nov 2025 | Craigslist | 7.5M | 42.9% | 2 | | Nov 2025 | OfferUp | 823K | 4.7% | 3 | | Dec 2025 | Facebook Marketplace | 9.1M | 52.4% | 1 | | Dec 2025 | Craigslist | 7.5M | 42.9% | 2 | | Dec 2025 | OfferUp | 823K | 4.7% | 3 | | Jan 2026 | Facebook Marketplace | 9.1M | 52.4% | 1 | | Jan 2026 | Craigslist | 7.5M | 42.9% | 2 | | Jan 2026 | OfferUp | 823K | 4.7% | 3 | | Feb 2026 | Facebook Marketplace | 9.1M | 52.4% | 1 | | Feb 2026 | Craigslist | 7.5M | 42.9% | 2 | | Feb 2026 | OfferUp | 823K | 4.7% | 3 | | Mar 2026 | Facebook Marketplace | 11.1M | 57.2% | 1 | | Mar 2026 | Craigslist | 7.5M | 38.6% | 2 | | Mar 2026 | OfferUp | 823K | 4.2% | 3 | | Apr 2026 | Facebook Marketplace | 11.1M | 57.2% | 1 | | Apr 2026 | Craigslist | 7.5M | 38.6% | 2 | | Apr 2026 | OfferUp | 823K | 4.2% | 3 | | May 2026 | Facebook Marketplace | 11.1M | 57.2% | 1 | | May 2026 | Craigslist | 7.5M | 38.6% | 2 | | May 2026 | OfferUp | 823K | 4.2% | 3 | | Jun 2026 | Facebook Marketplace | 11.1M | 57.2% | 1 | | Jun 2026 | Craigslist | 7.5M | 38.6% | 2 | | Jun 2026 | OfferUp | 823K | 4.2% | 3 | | Jul 2026 | Facebook Marketplace | 11.1M | 57.2% | 1 | | Jul 2026 | Craigslist | 7.5M | 38.6% | 2 | | Jul 2026 | OfferUp | 823K | 4.2% | 3 | | Aug 2026 | Facebook Marketplace | 11.1M | 61.5% | 1 | | Aug 2026 | Craigslist | 6.1M | 33.9% | 2 | | Aug 2026 | OfferUp | 823K | 4.6% | 3 | | Sep 2026 | Facebook Marketplace | 11.1M | 62% | 1 | | Sep 2026 | Craigslist | 6.1M | 34.2% | 2 | | Sep 2026 | OfferUp | 673K | 3.8% | 3 | ## What is being compared - **Craigslist**: Measured on the search term “craigslist”. - **Facebook Marketplace**: Measured on the search term “facebook marketplace”. - **OfferUp**: Measured on the search term “offerup”. - [Craigslist](/demand/us/brands/craigslist) - [Facebook Marketplace](/demand/us/brands/facebook-marketplace) - [OfferUp](/demand/us/brands/offerup) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among classified ad platforms in United States? In September 2026, Facebook Marketplace was the most searched among classified ad platforms in United States, with an estimated 11.1M branded searches and 62% estimated Share of Search within this set. ## Cite this page Brandwave. "Classified ad platforms in United States: Which are searched most?". https://gobrandwave.com/demand/us/categories/us-classified-ad-platforms This page is also available as HTML at https://gobrandwave.com/demand/us/categories/us-classified-ad-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.